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INDONESIA
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 30470528     EISSN : 30470676     DOI : 10.62383
Core Subject : Economy, Humanities, Education, Agriculture, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering
ocus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Umum - Umum
Articles 94 Documents
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Pendampingan Pembuatan Desain Logo untuk Penguatan Citra Usaha Mikro Novi Fitri Hermati; Andri Kurnia; M. Irham Ramadhan
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1723

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengthening the image of micro businesses. The method used is a literature study of various scientific journals and community service reports in Indonesia that are relevant to this topic. The study results show that logo design assistance is able to increase brand awareness, consumer confidence, and encourage increased sales of MSME products. Thus, graphic design assistance programs such as logos can be an effective strategy in improving the competitiveness and sustainability of MSMEs in local and global markets.
Perencanaan Ulang Usaha Pelaku UMKM Kecamatan Sidayu, Kabupaten Gresik Hadi Ismanto; Vembri Aulia Rahmi
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1726

Abstract

Business re-planning is an effort to reorganize a business that has been run with structured governance. MSME actors cannot be separated from various business challenges and obstacles that can affect the growth rate of their business. Business practices for micro entrepreneurs are mostly operated without careful planning. Meanwhile, the business world is growing widely and competition is high. Some MSMEs combine business needs with family interests and result in achieving business visions. Business governance, such as: marketing, finance and products by MSMEs is still conventional, so business re-planning is needed to support business sustainability and especially drive the local economy. Community service in Sidayu District was initiated to instill a modern business mindset. The stages of community service begin with coordination, socialization. The target of this community service is aimed at MSMEs in Gresik Regency so that they can improve their understanding of the importance of business re-planning and improve more adaptive business governance skills. Training for MSMEs is not only about theoretical business insights but also a forum for them to consult on business. The follow-up to business training is to provide business mentoring. The implementation aims to accompany MSMEs in making business changes for the better. The community service went smoothly with high enthusiasm from the training participants.
Reorganisasi Remaja Masjid Kepenghuluan Lenggadai Hulu Kecamatan Rimba Melintang Kabupaten Rokan Hilir Nasrul Fatah; Syarifah Laili; Siti Aisyah
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1769

Abstract

This community service activity aims to form a Mosque Youth organization and develop creative work programs as an effort to foster the character of the younger generation in Kepenghuluan Lenggadai Hulu. The method used is Participatory Action Research (PAR), which emphasizes the active participation of youth and the community in every stage of the activity, from problem identification, planning, implementation, to evaluation. The identification results show that there is no structured youth organization forum that hinders the participation and development of the potential of the mosque's younger generation. Activities are carried out through the formation of a Mosque Youth organizational structure with a clear division of tasks (chairman, secretary, treasurer, field coordinator) and the preparation of an annual work program. The initial program carried out in the form of competitions in commemoration of Islamic holidays, including Al-Qur'an memorization competitions, adhan, children's Muslim fashion shows, and coloring Islamic pictures. The program was attended by 45 participants and received a positive response from the community, and was able to increase youth participation in prospering the mosque. This service shows that the formation of participatory-based youth organizations, accompanied by relevant and creative work programs, can be an effective strategy in reactivating the role of the mosque as a center for fostering the younger generation of Islam.
Pemberdayaan Kompetensi Vokasi : Pelatihan Kreasi Produk Rumahan Bernilai Ekonomi di SMK Bina Profesi Pekanbaru Elida Gultom; Nova Syafrina; Jeli Nata Liyas
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1854

Abstract

Vocational education is an education that prepares students to enter the workforce, equipping students with specific and applicable skills and knowledge, so they can immediately work in relevant fields. Entrepreneurial skills are one of the skills that can connect theory with industrial practice to create graduates who are innovative, collaborative, and ready to take advantage of existing business opportunities. This Community Service (PKM) activity was carried out at SMK Bina Profesi Pekanbaru with the Theme of Empowering Vocational Competence: Training on Creating Home Products with Economic Value at SMK Bina Profesi Pekanbaru. The purpose of this service is to increase the knowledge and understanding of SMK Bina Profesi Pekanbaru students in the field of product design and packaging so as to increase students' enthusiasm and creative ideas in managing businesses and obtaining additional family income. The service activity methods used are lecture and practice methods. The results of this service activity are expected to increase the creativity and enthusiasm of SMK Bina Profesi Pekanbaru students so that they are able to create products with economic value and have an impact on the family economy.
Pelatihan Kewirausahaan bagi Wirausaha Pemuda Karang Taruna dan PKK Desa Kaladawa, Kecamatan Talang, Kabupaten Tegal M.Masrukhan
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1931

Abstract

Entrepreneurship training is an important strategy in the economic empowerment of village communities, especially for the youth of Karang Taruna and PKK members who have a strategic role in local development. In Kaladawa Village, local potentials such as agricultural products, processed food, and handicrafts actually have a fairly high economic value. However, this potential has not been utilized optimally due to low knowledge, skills, and access to information and technology that supports entrepreneurship. Lack of understanding of business planning, digital marketing, and financial management is often the main obstacle that hinders village communities from starting and developing businesses independently. This community service activity aims to increase the capacity and economic independence of the residents of Kaladawa Village through practice-based entrepreneurship training. The training is comprehensively arranged, combining interactive lecture methods, group discussions, case studies, and simple business simulations so that participants are able to understand in theory and practice. The training material includes basic concepts of entrepreneurship, identification and analysis of local potential-based business opportunities, preparation of business plans, digital marketing strategies using social media, and financial management of micro businesses. Not only technical skills, this training also equips participants with soft skills such as business communication skills, teamwork, and creative and innovative thinking. The results of the activity showed a significant increase in participants' understanding of the basic principles of entrepreneurship and readiness to start a business independently. The pre-test and post-test evaluations showed a spike in comprehension scores, while the business plan products developed by participants showed creativity and the use of local potential that had not been previously worked on. Some participants have even formed community-based small business groups. This training also succeeded in forming an adaptive and innovative entrepreneurial mindset and building a social network that supports business collaboration.
Strategi Inovatif Pembelajaran Mendalam: Upaya Meningkatkan Kompetensi Guru Sekolah Dasar Nurhidayati, Nurhidayati; Tusino Tusino; Rida Desty Ariyanti
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1965

Abstract

Deep learning is a learning approach that emphasizes in-depth understanding of concepts and the development of critical, creative, collaborative, and communicative thinking skills. Although this approach aligns with the demands of a competency-based curriculum, its implementation at the elementary school level still faces various challenges. Based on a preliminary survey, 65% of elementary school teachers in partner schools admitted to experiencing difficulties in implementing deep learning effectively in the classroom. This study aims to identify innovative strategies that can improve teacher competency through a structured training program. The training activities involved 120 teachers from 10 elementary schools who are members of the teacher working group (KKG), with a focus on mastery of deep learning concepts, the application of interactive learning methods, and the use of educational technology. The training method was implemented continuously using a blended learning approach, including face-to-face sessions, practical workshops, mentoring, and the use of digital learning platforms. Evaluation results showed that 80% of training participants experienced significant improvements in their understanding of deep learning concepts, 70% were able to integrate interactive learning strategies into the teaching process, and 60% actively utilized learning technology to enrich students' learning experiences. These findings confirm that ongoing training integrated with technology support can improve teachers' capacity to implement deep learning in the classroom. Furthermore, the program's success is also influenced by intensive mentoring and collaboration among teachers through the Teacher Working Group (KKG). The implications of this research point to the need for educational policies at the elementary school level that encourage systematic, sustainable, and technology-based teacher professional development programs. Thus, the implementation of deep learning can be optimized to support the achievement of competency-based curriculum objectives and improve the overall quality of education
Pendampingan Penggunaan Media Interaktif Zep Quiz Kepada Guru SDN Palrejo Oktavia Istiqomah; Wardania Isnaini Aisyah; Suesthi Rhayuningsih; Achmad Rijanto; Dicki Nizar Zulfika
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 3 (2025): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i3.2074

Abstract

A mentoring activity on the use of the interactive media ZEP Quiz was conducted at SDN Palrejo with the primary goal of improving teachers' skills in utilizing gamification-based learning technology. The background to this activity stems from the fact that most teachers at the school are not yet familiar with or use ZEP Quiz, despite the availability of adequate digital facilities. This minimal use of technology leads to a monotonous learning process and does not facilitate active student engagement. However, in today's digital era, the implementation of innovative learning media is crucial for improving the quality of education. The methods used in this activity included initial observations, interviews with teachers, direct mentoring, and practical use of ZEP Quiz with students in class. The mentoring was designed in the form of structured training that included an introduction to the features, the creation of questions based on Bloom's Taxonomy, and strategies for integrating ZEP Quiz into learning scenarios. The results of the activity showed a significant increase in teachers' knowledge and skills. Teachers were able to operate ZEP Quiz independently, develop questions according to cognitive level, and apply them to the teaching and learning process. The implementation in the classroom received a positive response from students, characterized by high enthusiasm, active participation, and a fun, competitive atmosphere. These findings support previous research on the effectiveness of gamification in improving student motivation, engagement, and learning outcomes. In conclusion, mentoring the use of ZEP Quiz has proven effective in strengthening teacher competency while creating interactive learning that motivates students. Going forward, innovative and sustainable efforts are needed, including varying question content, developing gamification strategies, and integrating with other digital platforms, to avoid declining motivation due to the novelty effect and ensure the sustainability of technology-based learning in schools.
Revitalisasi Permainan Tradisional 17 Agustus sebagai Sarana Peningkatan Motivasi Belajar Anak Juhariyah Juhariyah; Akhmad Akmal Khoiro; Naf’an Tarihoran
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 3 (2025): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i3.2120

Abstract

Traditional games are an important part of cultural heritage that carry educational values and can serve as an enjoyable and effective learning medium for children. Through the Community Service Program (KKN), university students organized traditional game competitions during the Independence Day celebration with village children. The activities aimed not only to provide entertainment but also to foster children’s learning motivation, enhance social interaction, and develop their personal character. This study employed observation, interviews, and documentation to collect accurate data. A total of 30 children were recorded as participants, although the actual number of participants in the competitions was higher. Ten children were purposively selected as interview respondents to gain deeper insights into their experiences. The results revealed that most children felt happy and enthusiastic while participating in the competitions. They also acquired important educational values such as teamwork, concentration, patience, perseverance, and enthusiasm for learning. Moreover, the majority of respondents stated that participating in the traditional games motivated them to be more engaged in school learning and encouraged them to study harder after the activities. Therefore, the revitalization of traditional games during the Independence Day celebration can serve as an effective alternative medium to enhance children’s learning motivation, strengthen social interaction, and preserve local cultural heritage. This study suggests that integrating cultural activities into educational practices can positively influence children’s attitudes toward learning while maintaining the community’s cultural identity.
Optimalisasi Potensi Lokal melalui Inovasi Sabun Cuci Piring Berbasis Jeruk Nipis (Krut Nipeh) (Citrus Aurantifolia) di Desa Pasi Janeng Girda Sepriani; Mawar A; Hilmina Itawarnemi; Mimi Mauliza; Farhan Priyoga; Taufik Hidayat; Muhammad Naziri; Fitriani Fitriani
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 3 (2025): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i3.2122

Abstract

The Community Service Program (KKN) of Universitas Teuku Umar for the 2025/2026 academic year, conducted in Desa Pasi Janeng, Woyla Timur Subdistrict, West Aceh Regency, focuses on the innovative use of lime (Krut nipeh) as a raw material for the production of environmentally friendly dish soap. This local resource, which has traditionally been used for domestic purposes, has not been fully exploited as a source of economic value. The program follows the POAC methodology (Planning, Organizing, Actuating, Controlling), which encompasses community outreach, soap-making workshops, hands-on production practices, and sustainability evaluations. The outcomes of this initiative include the development of an eco-friendly dish soap product, enhanced technical skills among community members, and active participation from housewives and young mothers. In the medium term, the program has succeeded in raising entrepreneurial awareness within the community, with the expectation that it will foster the establishment of micro, small, and medium enterprises (MSMEs) based on local resources, thus contributing to sustainable development. Furthermore, the program aligns with the achievement of several Sustainable Development Goals (SDGs), particularly Goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), making a meaningful contribution to community service in accordance with the Tri Dharma of Higher Education.
Penerapan Strategi Pemasaran dalam Meningkatkan Penjualan di Delastra Farm Sari Listyani; Riyono Riyono
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 3 (2025): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i3.2128

Abstract

This Field Work Practice (KKL) was conducted at Delastra Farm Yogyakarta with the objective of analyzing the implementation of marketing strategies to increase sales in the livestock sector. The research employed a qualitative approach through observation, interviews with the business owner, and documentation review. Findings reveal that Delastra Farm adopts integrated marketing strategies combining online promotion, offline promotion, and community networking. The application of Segmentation, Targeting, and Positioning (STP) as well as the Marketing Mix (product, price, place, promotion) has significantly enhanced consumer trust and strengthened the farm’s market position. Peak sales were recorded during Eid al-Adha, supported by stock increases, intensive promotions, and delivery services that meet customer expectations. Supporting factors include product quality, the credibility of the owner as both practitioner and academic, and varied promotional strategies across digital and traditional platforms. However, the farm faces several challenges, such as limited capital, fluctuating feed prices, and intense competition within the livestock market. This study highlights the importance of digital marketing adoption, customer relationship management, and product diversification to reduce seasonal risks. The practical implication is that effective marketing strategies can improve not only sales performance but also long-term brand positioning for local livestock businesses. Theoretically, this activity demonstrates the relevance of applying marketing management concepts to micro and small-scale enterprises in the agricultural sector. Strategic recommendations include strengthening digital presence through social media and marketplaces, expanding partnerships with restaurants and religious institutions, and exploring external funding to support sustainable business growth.

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