cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nurbaiti
Contact Email
nurbaiti@uinsu.ac.id
Phone
-
Journal Mail Official
jurnaltaqaddum@uinsu.ac.id
Editorial Address
Building Hj. Anif. Department of Management. Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Indonesia, Jl. IAIN No. 1, Gaharu, East Medan District, Medan City, North Sumatra, Indonesia, Postal Code 20235.
Location
Kota medan,
Sumatera utara
INDONESIA
Taqaddum : Community Service Journal
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 30642434     DOI : -
Core Subject : Religion, Economy, Humanities, Education,
Religion Humanities Economics, Econometrics & Finance Other
TAQADDUM: Community Service Journal, a journal is a double-blind peer-reviewed journal that emphasizes the output of community service activities on Islamic economic theories, Islamic business theories, Management theories, and their practices in the Islamic world that are developing in attendance through the publication of articles are particularly welcome.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 21 Documents
 1   2   3 
Marketing Strategy Through Distribution, SWOT Analysis and Promotional Media to Increase Sales of Jelita Food Fruit Salad Aslami, Nuri; Jelita, Nadila; Tanjung, Nur Azizah
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out marketing strategies through distribution, SWOT analysis and promotional media in order to increase sales of Jelita Food Fruit Salad, with the research method used, namely a situational approach, then all data is analyzed to obtain good and relevant research results. Based on data from interviews with the owner of Jelita Food and sales analysis, Marketing Strategy Through Distribution, SWOT Analysis and Promotional Media to Increase Sales of Jelita Food Fruit Salat, can increase sales as shown in the sales table for the last three months at Jelita Food Fruit Salat. Where sales turnover in October was IDR 950,000 for 95 cups, in November IDR 1000,000 for 100 cups, and in December IDR 1,050,000 for 105 cups. The fast-responsive fruit salad food business carries out a strategy to evaluate its sales, by marketing through distribution with open resellers, distributing brochures, participating in bazaars, expos, updating trends and adapting them to the marketing of its business.
Increasing Marketing (Distribution) Of Isal Cookies Msmes Products Using The Whatsapp Application Rokan, Mustapa Khamal; Az-Zahra, Jihan Syahlina; Putri, Saidina
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing development is one of the main challenges faced by Micro, Small and Medium Enterprises (MSMEs) in improving competitiveness and reaching a wider market. The article used a situational approach from a community service program, which aims to improve the marketing and distribution of Isal Cookies MSMEs products through the use of the WhatsApp application. The strategy used by the author is the data collection method, which is to collect information from the population and samples that have been selected directly. Through hands-on training and mentoring, this program helps businesses understand and optimize the use of WhatsApp Business as an effective marketing tool. These activities include setting up business profiles, managing product catalogs, and communication strategies with customers. The results of this activity show that the utilization of WhatsApp Business can improve marketing efficiency and product distribution, as well as expand market reach. This approach is expected to be a model that can be adopted by other MSMEs to utilize technology to improve their business performance.
Marketing Strategy of Gold Savings Products In Increasing The Number of Customers Marliyah, Marliyah; Rokan, Mustapa Khamal; Tia, Resa Shin; Putra, Irhamsyah
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Training develops to increase customer with strategy in marketing. Nowadays, every business is concerned about competition. To attract customers, business actors use various marketing techniques, one of which is providing high-quality products. This helps businesses see an increase in the number of clients they serve. This is important because, apart from having an impact on the growth or decline of the company, a well-designed marketing strategy also ensures that the company is ready to face any changes. This is the conclusion drawn from one of Lontaan, Mananeke, and Tawas' previous investigations (2019). In the contemporary business landscape, companies must progressively develop their existing businesses with well-designed marketing strategies to ensure their survival.
Beyond Traditional Boundaries: Hennyhenna Art’s Marketing Innovation Samri Juliati Nasution, Yenni; Setiani, Henni; Uljannah, Annisa
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand how Hennyhenna Art, a small business in the field of henna art, is able to transcend traditional boundaries through marketing innovation in the digital era to achieve competitive advantage. The research methods used situational approach allow researchers to understand the specific physical context of Hennyhenna Art's marketing innovations in the digital era, including factors that affect marketing strategies and competitive advantages in certain situations. The results show that Hennyhenna Art has successfully utilized various digital platforms and social media to market its products and services, reach a wider audience, and build closer relationships with its customers. In addition, Hennyhenna Art continues to innovate in creating unique and attractive henna designs, as well as adjusting its services to the trends and needs of consumers in the digital era. This strategy has helped Hennyhenna Art achieve competitive advantage in a highly competitive market.
Price Perception Optimization Strategy to Increase Purchasing Decisions for Flash Sale Products in the Shopee Application Hayati, Fitri; Yafiz, Muhammad; Lubis, Adrian Niken; Tama, Aria Satria
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological advancements and the widespread use of the internet have changed consumer behavior in Indonesia, with e-commerce becoming an integral part of everyday transactions. This study examines optimizing price perception to improve purchase decisions for flash sale products on Shopee, a major e-commerce platform in Indonesia. It involves Focus Group Discussions, Training, and Collaboration with government entities to explore the impact of price perception on consumer choice. A sample of 150 Shopee users and 50 sellers was analyzed to assess the effectiveness of price perception strategies. The results showed that, although promotions such as discounts and flash sales attract attention, clear and honest price perception influences purchasing behavior significantly. Training sessions revealed that transparency and accurate discount information increased consumer trust, increased engagement in flash sales and seller profits. The study concludes that optimizing price perception through effective promotional strategies is critical in competitive e-commerce. A balance between attractive prices and perceived value can drive consumer loyalty and market competitiveness.
Implementation of Customer Satisfaction Levels Towards Employee Services at Alkahfi Optikal Store Maidalena, Maidalena; Nurhasanah, Alfa; Rahmah, Mutiara
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the application of customer satisfaction level related to employee service at Alkahfi Optikal Store through literature review method. In today’s competitive business environment, achieving high customer satisfaction is crucial to maintain customer loyalty and improve business performance. This study uses situational approach and focus group discussion as part of community service program to assess how employee performance affects customer satisfaction at Alkahfi Optikal Store. This study uses focus group discussion to gather insights from various stakeholders and analyze employee performance and customer feedback. Data collected through these discussions provide comprehensive understanding of the current state of employee service and its impact on customer satisfaction. Findings show that 48% of customers are satisfied with employee service at Alkahfi Optikal Store, while 5% expressed dissatisfaction due to communication misunderstanding. This shows that most customers rate service quality positively but highlight areas for improvement. This study emphasizes the important role of employee motivation in improving service quality and customer satisfaction. Motivated employees are more likely to provide exceptional service, which in turn increases customer satisfaction and loyalty.
Training to Optimize Consumer Purchase Decisions through Product Quality and Pricing Yafiz, Muhammad; Salwa, Rasidi; Lubis, Noor Adinda S.F
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to analyze the impact of product quality and price on consumer purchasing decisions at Toko Gopek Medan. A quantitative method using multiple linear regression was employed. The findings reveal that product quality significantly influences purchasing decisions, with a positive regression coefficient indicating that improvements in product quality can enhance consumer purchasing decisions. Conversely, price does not show a significant effect on purchasing decisions, as evidenced by a p-value greater than 0.05. The adjusted R-squared value of 0.868 indicates that approximately 86.8% of the variation in purchasing decisions can be explained by product quality and price. These results suggest that Toko Gopek Medan should focus its marketing efforts on enhancing product quality to attract more consumers and increase sales. This research provides strategic insights for the future development of Toko Gopek's business.
The Effect of Price Education on Changes in Perceptions and Purchasing Decisions of Bella Square Hijab for UINSU Students Harahap, Isnaini; Nurbaiti, Nurbaiti; Syahfitri, Rizky Ananda; Rangkuti, Sari Jamila
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article is about training about price education on the purchasing decisions of Bella Square hijabs among female students at the State Islamic University of North Sumatra (UINSU). Bella Square hijabs, known for their simple square design and affordable pricing, have seen a significant increase in sales from 2020 to 2021. The methodology involves Focus Group Discussions and coaching to understand how price and quality influence the purchasing interest of female students. Primary data was collected from 50 respondents who have purchased Bella Square hijabs. The results indicate that while the affordable price has attracted many buyers, it is crucial for the company to balance price and quality to maintain the product's market appeal. Understanding how price affects consumer value perception can assist producers in developing more effective marketing strategies, such as offering discounts, loyalty programs, and utilizing social media for promotion. Additionally, paying attention to the quality of materials and designs that align with current fashion trends is essential to capture the interest of female students. The findings of this article provide insights for producers to optimize marketing strategies and maintain consumer loyalty amid increasing competition.
Implementation Of Marketing Strategies In Increasing Product Sales Siregar, Saparuddin; Putra, Irhamsyah; Dila Sari, Cut
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This journal discusses the implementation of marketing strategies as the main key in increase product sales in the Ara fashion industry. This research uses a case study approach to analyze how effective marketing strategies can contribute to sales growth of a product. The methodology involves surveys, interviews, and data analysis to measure the impact of implemented marketing strategies. The research results show that the use of appropriate marketing strategies, such as utilizing social media, improving branding, and product promotion, can significantly increase consumer awareness and, in turn, accelerate the rate of sales. The practical implications of these findings can provide valuable guidance for industry players in designing effective marketing strategies to improve the sales performance of their products.
Lifestyle Optimazion to Increase Interest in Purchasing Thrift Clothest among the People of Medan City Lubis, Fauzi Arif; Aslami, Nuri; Puspita, Nina; Sitompul, Siti Nur Aisah
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of consumer lifestyle on the interest in purchasing thrift clothing in Medan City. Utilizing qualitative methods, we conducted in-depth interviews with 30 consumers and thrift sellers to gather insights into how lifestyle choices impact purchasing decisions. The findings reveal that consumers perceive thrift clothing as affordable, trendy, and unique compared to regular retail options. This perception drives increased consumer interest and contributes to the growth of thrift markets. Additionally, the study highlights the importance of collaboration with local government to enhance support for thrift businesses through improved facilities and marketing strategies. By promoting the sustainability and environmental benefits of thrifting, this research aims to foster a more conscious consumer culture and strengthen the market position of thrift retailers.

Page 2 of 3 | Total Record : 21

 1   2   3 

Filter by Year

2023 2024


Reset
Filter By Issues
All Issue Vol 2, No 1 (2024): Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal