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Universitas Muhammadiyah Jember, Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Gedung B, Lantai 3 Jl. Karimata No. 49 Jember-Jawa Timur-Indonesia Telp : (0331)336728 | 337957
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MEDIAKOM : Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Jember
ISSN : 25801899     EISSN : 26565706     DOI : https://doi.org/10.32528/mediakom.v7i02
Core Subject : Education,
Languange, Linguistic, Communication & Media
MEDIAKOM: Jurnal Ilmu Komunikasi adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Universitas Muhammadiyah Jember dua kali setahun. Jurnal ini menyediakan akses terbuka langsung ke kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal ini adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Artikel pada dasarnya berisi topik tentang Ilmu Komunikasi di semua aspek. Artikel ilmiah yang membahas Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, dan Isu-isu terkait New Media dipersilahkan. Mediakom tersedia dalam bentuk cetak dan versi online.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 48 Documents
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CYBERSPACE: PERUBAHAN GAYA KOMUNIKASI PADA LINGKAR PERTEMANAN (STUDI KASUS MAHASISWA ILMU KOMUNIKASI UNIVERSITAS MUHAMMADIYAH JEMBER DALAM WHATSAPP GROUP) Prasasty, Tiara Arum
MEDIAKOM Vol. 7 No. 01 (2023): Mediakom, September 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perubahan gaya komunikasi di era Cyberspace telah menjadi aspek penting dalam interaksi sosial, khususnya di kalangan pelajar. Penelitian ini bertujuan untuk menyebarkan perubahan gaya komunikasi mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jember dalam WhatsApp Group. Sebagai salah satu platform pesan instan yang sangat populer, WhatsApp Group telah menjadi alat penting dalam kehidupan sehari-hari pelajar. Penelitian ini mengadopsi metode kualitatif dengan pendekatan studi kasus untuk mengeksplorasi pengaruh WhatsApp Group terhadap dinamika sosial, pola komunikasi, dan kualitas hubungan pertemanan mahasiswa. Teori pertukaran sosial digunakan untuk memahami dasar jejaring sosial dalam hubungan timbal balik. Data diperoleh melalui wawancara mendalam dengan siswa yang aktif menggunakan WhatsApp Group dalam kegiatan sehari-hari mereka. Hasil penelitian menunjukkan bahwa WhatsApp Group berperan signifikan dalam mempermudah komunikasi yang cepat dan efisien, mengatasi hambatan waktu dan ruang. Selain itu, platform ini mendukung kolaborasi akademik dan aktivitas organisasi siswa, memperkuat jaringan sosial dan rasa kebersamaan di antara anggotanya. Namun, penelitian ini juga mencatat dampak negatif, seperti potensi konflik dan kesalahpahaman yang timbul dari komunikasi tidak langsung, serta ketergantungan berlebihan pada komunikasi digital yang dapat mengurangi kualitas interaksi tatap muka. Penelitian ini memberikan wawasan penting bagi pelajar, pendidik, dan pengelola institusi pendidikan tentang cara bijak memanfaatkan teknologi komunikasi untuk meningkatkan interaksi sosial dan kolaborasi akademik.
STRATEGI KOMUNIKASI MASYARAKAT DESA KEMIREN DALAM UPAYA PELESTARIAN NILAI BUDAYA RUMAH ADAT OSING Putri, Novita Ayu Putri; Suyono, Suyono
MEDIAKOM Vol. 7 No. 01 (2023): Mediakom, September 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i01.2352

Abstract

Dalam menjaga warisan budaya, dibutuhkan stategi yang terus diterapkan untuk menjaga kelestarian agar bisa bertahan secara turun temurun. Agar terlaksana, didalamnya akan terjadi komunikasi antara masyarakat. Komunikasi yang terjadi memberikan efek untuk kegiatan strategi yang diterapkan pada strategi komunikasi. Salah satu warisan budaya tersebut adalah rumah adat Osing. Artian khusus, rumah adat merupakan bangunan yang ciri khasnya ditinggali oleh komunitas tertentu untuk tempat hunian. Dalam pembangunan rumah adat Osing memiliki 3 model yaitu tikel balung, baresan dan cerocongan. Untuk itu peneliti membahas bagaimana strategi komunikasi masyarakat Desa Kemiren dalam upaya pelestarian rumah adat Osing beserta faktor-faktor yang mempengaruhi. Penelitian ini merupakan penelitian kualitatif dengan pengumpulan data menggunakan teknik observasi, wawancara, dan dokumentasi. Hasil penelitian bahwa strategi komunikasi oleh masyarakat desa kemiren dilalui dengan beberapa tahapan mulai dari mengenal khalayak, menentukan pesan, menetapkan metode dan penggunaan media. Adapun faktor pendukung kegiatan pelestarian yang terdiri dari kelerlibatan masyarakat, pemerintah, peneliti, mitra lain dan beberapa faktor penghambat seperti biaya, bahan baku dan teknologi,maupun modernisasi.
STRATEGI HUMAS PT. KAI PADA MUSIM MUDIK LEBARAN 2022 MELALUI APLIKASI KAI ACCESS Maulida, Wahyu
MEDIAKOM Vol. 7 No. 01 (2023): Mediakom, September 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i01.2359

Abstract

In 2022, Indonesia has entered a new normal from a fairly bad condition due to the covid-19 outbreak that has attacked for almost 2 years. During COVID-19, the Indonesian government implemented a lockdown and implemented Large-Scale Social Restrictions (PSBB). One of the impacts of the policies taken is on the transportation aspect, for example PT KAI. This situation made PT KAI itself take a policy to reduce the train operating schedule and also reduce the passenger quota. In this post-covid condition, PR is collaborating with the marketing team to increase ticket sales. Public Relations is an activity that bridges between companies or institutions with the community. Public relations itself must be able to provide information that can improve the company's image. This research uses qualitative research through literature study and in-depth interviews. The steps for obtaining data are through Data Reduction, Data Display, Drawing Conclusions, and Verification. The theory used in this research is Image Theory. The results of this study show that PT KAI provides a strategy for the 2022 homecoming season through the KAI Access application. Through this strategy, PT KAI itself helps the government to reduce direct contact between people which causes crowds and increases the possibility of the emergence of new variants of COVID. In addition to the strategy carried out by PT KAI, it has caused several obstacles in the community.
STRATEGI BRANDING KAMPOENG KREATIF BINAAN YAYASAN JEMBER FASHION CARNAVAL DI TAMAN KOTA ARJASA Widianto, Dimas Rizki; Kukuh Pribadi
MEDIAKOM Vol. 7 No. 01 (2023): Mediakom, September 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i01.2363

Abstract

Penelitian ini mengkaji strategi promosi yang diterapkan oleh Kampoeng Kreatif, sebuah program binaan Yayasan Jember Fashion Carnaval (JFC) yang berlokasi di Taman Kota Arjasa, Jember. Tujuan penelitian adalah untuk mengidentifikasi dan menganalisis pendekatan yang digunakan dalam membangun citra dan identitas Kampoeng Kreatif sebagai pusat kreativitas dan pengembangan industri kreatif di Jember. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan pengumpulan data melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Informan penelitian meliputi public relations Kampoeng Kreatif, warga setempat, dan kepala bidang pariwisata dari dinas pariwisata dan budaya Kabupaten Jember. Hasil menunjukan bahwa ada beberapa strategi promosi yang diterapkan seperti penggunaan media sosial, marketing event, serta pembuatan paket wisata. Tentunya hal ini akan menunjang branding dari Kampoeng Kreatif JFC Arjasa.
DESAIN KOMUNIKASI VISUAL SEBAGAI MEDIA PROMOSI DI AKUN INSTAGRAM @SRAWUNGSEDUH.VOL2 Rahmanasta'in, Fatara
MEDIAKOM Vol. 7 No. 01 (2023): Mediakom, September 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of social media, especially Instagram, as a promotional tool is increasingly important in various contexts such as event and product promotion. Instagram provides a powerful visual platform to effectively reach audiences. This research explores the use of visual communication design on Instagram as a promotional medium, with a case study of @srawungseduh.vol2 successfully leveraging it. The primary objective of the study is to provide insights into effective strategies and techniques in visual communication design that not only attract but also enhance user interaction. The research method employed was purposive sampling, aimed at contributing to understanding the effectiveness of visual communication design in the digital era and its utilization on social media. The findings indicate that design plays a crucial role in capturing attention and influencing audience participation. By utilizing iconic visual elements and smart color combinations, the design creates aesthetic and informative impressions. Instagram's strategy proves effective in reaching a broader audience, supported by comprehensive audience research to optimize visual content. This research deepens understanding of how visual communication design can be a key factor in successful promotion through social media platforms like Instagram.
STRATEGI KOMUNIKASI PEMASARAN TERPADU KOPERASI SERBA USAHA: TRANSFORMASI KOPERASI SIMPAN PINJAM BUAH KETAKASI MENJADI KOPERASI SERBA USAHA Kurniawan, Putra
MEDIAKOM Vol. 7 No. 02 (2024): Mediakom, Februari 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i02.2365

Abstract

This research aims to elaborate on the integrated marketing communication strategy developed by Ketakasi Fruit Multipurpose Cooperative to maximize the potential of its superior product, coffee plantations. The research method used is qualitative descriptive to obtain as much data as possible using data collection techniques through in-depth interview and literature reviews. The result is that there are several strategies which are elaborated through four integrated marketing communication points, which is direct marketing by online, sales promotion, personal selling, and word of mouth. There are four points of integrated marketing communication strategy that emerge through, (1) introducing products online, (2) displaying processed products at production center location, (3) explaining product details to potential buyers at the location, (4) participating in exhibition activities, and (5) strenghen branding. These strategies make Ketakasi Fruit Multipurpose Cooperative able to empower the community and develop coffee products so that they can improve the welfare of the Sidomulyo community in general.
TITIK TEMU PERSPEKTIF KH. AHMAD DAHLAN DAN KH. HASYIM ASY’ARI TERHADAP PENDIDIKAN NASIONALIS AGAMIS DI INDONESIA: (Study Literasi terhadap pemikiran Perspektif KH. Ahmad Dahlan Dan KH. Hasyim Asy’ari Terhadap Pendidikan Nasionalis Agamis Di Indonesia) Thamrin, Mohammad
MEDIAKOM Vol. 7 No. 02 (2024): Mediakom, Februari 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i02.2370

Abstract

This type of research is literacy research to dissect the intellectual qualities and struggles of the founder of Muhammadiyah (KH. Ahmad Dahlan) and the founder of Nahdlatul Ulama (KH. Hasyim Asy’ari). This research is focused on exploring the intellectual treasures that have been produced by Indonesian educational figures in the past regarding the relationship between nationalism and religion. The approach used in this research is a Historical-Sociological approach. The analysis was carried out using interpretation, internal coherence and comparison methods. This research starts from the assumption that among the emphases of the various treasures of thought of past Indonesian educational figures is an emphasis on the spirit of nationalism-religion. From the results of a study of thinking. K.H. Ahmad Dahlan, and K.H. It is known to Hasyim Asy’ari that even though the social setting in which the educational thinking of these two educational figures emerged is the same, namely the colonial context, they have different paradigms about how education should be implemented. K.H. Ahmad Dahlan saw that Dutch political policies and the existing education system at that time were unfavorable for efforts to revive Islam and liberation from the shackles of colonialism. From here emerged the idea of modernizing Islamic education. K.H. Hasyim Asy’ari sees that the modernization of Western-style education can fade religious values and noble cultural values of the nation which can weaken the fighting spirit against colonialism. From here emerged the spirit of traditionalism. K.H.’s thoughts Ahmad Dahlan has a high commitment to the development of nationalism through the development of progressive Islamic education and eliminating the dichotomy between santri and non-santri. While K.H.’s thoughts Hasyim Asy’ari has a high commitment to the development of nationalism through building national morals based on Islamic religious values and national culture.
The Rolling Motion Light Painting Blur as the Jouvenile’s New Innovation Phenomenon in 2020’s: Lukisan Cahaya Gerak Bergulir Kabur Sebagai Fenomena Inovasi Baru Jouvenile di Tahun 2020 Soeharno, Ageng; Wicaksono, Itok
MEDIAKOM Vol. 7 No. 02 (2024): Mediakom, Februari 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i02.2362

Abstract

Photography is a word from the Greek "photos" (light) and "graphos" (writing), meaning "writing with light" (. Lynch-Johnt, B. A., & Perkins, Michelle.; 2008). According to the International Monetary Fund, the Covid-19 pandemic was the reason behind the global recession that resulted in rising rates of poverty and unemployment across all nations. As for the alternative to restoring economic institutions in each nation, it is economic recovery by the reinforcement of economic stimulus through local techniques (Arianto, B. 2021). The writing of this research theme is considered important because of the importance of the new photography result that is generated by this technique. The research aims to find new things to ask about cases that arise in the problems, namely:Generating the best result on rolling motion light painting blur photography, and The best speed of rolling motion that must be taken by the photographer to generate the best result on rolling motion light painting blur photography. Qualitative research is grounded on values that emphasize the significance of individuals' subjective experiences and meaning-making processes, as well as the acquisition of a deep understanding (i.e., specific details from a small sample). In general, qualitative research is acceptable when exploring, describing, or explaining is your main goal (Leavy, Patricia: 2017). The movement taken by the researcher to get the results desired by the researcher is a rotating movement, where the camera is held by both hands with the arms straightened forward, so that the camera grip is held tightly, where this tight grip will impact the camera so that it does not experience significant shaking The speed used to rotate the camera, especially in the last test, is 2 seconds, while the remaining 2 seconds are used to focus the camera on the talent, so that as far as possible the 2 seconds are used to rotate the camera properly and without significant shaking.
PENGGUNAAN APLIKASI TIKTOK SEBAGAI MEDIA HIBURAN BAGI GENERASI Z Pardiaman Sinaga, Pardiaman Sinaga; Anjar Partini; Zamzandani Sadam; Muhammad Ibrahim Khalil; Silviana Purwanti
MEDIAKOM Vol. 7 No. 02 (2024): Mediakom, Februari 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i02.2004

Abstract

Abstrak Penelitian ini bertujuan untuk mendalami penggunaan aplikasi TikTok sebagai fenomena media hiburan yang merajai berbagai kalangan masyarakat, khususnya generasi Z. Dengan mengadopsi teori difusi inovasi, penelitian ini menerapkan pendekatan studi kasus dan wawancara, yang dipilih melalui teknik sampling purposive. Data diperoleh dari lima narasumber generasi Z yang aktif menggunakan TikTok selama lebih dari satu tahun, dengan durasi penggunaan rata-rata satu jam setiap harinya. Temuan penelitian menunjukkan bahwa penggunaan aplikasi TikTok oleh generasi Z tidak terbatas hanya sebagai media hiburan, melainkan telah menjadi bagian integral dari gaya hidup mereka. Hasil penelitian menyoroti prevalensi penggunaan platform TikTok di kalangan generasi Z, mengungkapkan bahwa sebagian besar dari mereka cenderung menghabiskan lebih banyak waktu di TikTok dibandingkan dengan platform media online lainnya, seperti Instagram dan Twitter. Implikasi dari temuan ini mengindikasikan pergeseran signifikan dalam preferensi konsumsi media, dengan TikTok mendominasi pangsa perhatian dan interaksi di antara generasi Z. Oleh karena itu, penelitian ini memberikan wawasan yang berharga terkait perubahan perilaku penggunaan media online, khususnya pada kalangan generasi Z yang menghadirkan dampak signifikan dalam perkembangan tren media masa kini.
STRATEGI CERDAS HUMAS PMI DALAM MENDORONG PARTISIPASI DONOR DARAH DI KABUPATEN JEMBER Erdana, Rinata Lya; Susanti, Ari
MEDIAKOM Vol. 7 No. 02 (2024): Mediakom, Februari 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i02.3443

Abstract

Abstract The Indonesian Red Cross (IRC), as a humanitarian organization, plays a vital role in ensuring the availability of blood supplies. Effective communication strategies by Public Relations are essential to fostering engagement with the community. This study aims to analyze the Public Relations strategies implemented by IRC to enhance awareness and encourage public participation in blood donation in Jember Regency, the communication channels utilized, and the challenges encountered in the process. The theory utilized in this research is the Cutlip, Center, and Broom Theory. Employing a qualitative approach, data collection methods include observation, interviews, and documentation. The research was conducted at the Blood Donor Unit of IRC Jember Regency, with informants selected through purposive sampling. The informants comprise IRC Public Relations officers, Blood Donor Unit Public Relations officers, the Head of the Blood Donor Unit, and the Head of the Administrative Division of the Blood Donor Unit in Jember Regency. The findings indicate that IRC’s Public Relations strategy in raising awareness and participation is executed through direct educational initiatives, social media campaigns, and collaborations with various institutions and community organizations. Programs such as mobile blood donation units, digital awareness campaigns, and strategic partnerships with hospitals constitute key efforts to enhance information dissemination. However, several obstacles remain, including limited public awareness, insufficient human resources, and misconceptions surrounding blood donation. This study concludes that while IRC Jember Regency’s communication strategies have been effective, further strengthening is required in promotional activities and sustained public engagement. Supporting factors include cross-sector collaboration, community involvement, and regulatory support, whereas inhibiting factors involve the lack of continuous education initiatives and low public participation in regular blood donations. Keywords: Public Relations Strategy, Blood Donation, Indonesian Red Cross

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