cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
DEDDY IBRAHIM RAUF
Contact Email
deddyibrahim09@gmail.com
Phone
+6285299931836
Journal Mail Official
deddyibrahim09@gmail.com
Editorial Address
Perumahan Nusa Harapan Permai B15 No.2
Location
Unknown,
Unknown
INDONESIA
IJHABS
Published by Malaqbi Publisher
ISSN : 29885450     EISSN : -     DOI : 10.59971/ijhabs
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science
International Journal of Humanity Advance, Business & Sciences (IJHABS) is published fourth a year in July, Oktober, january, and April. International Journal of Humanity Advance, Business & Sciences publish papers in the field of management science that give a contribution to the development of management science, and management practices, we accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.
Arjuna Subject : Umum - Umum
Articles 15 Documents
 1   2 
Search results for , issue "Vol 3 No 1 (2025): July" : 15 Documents clear
Experiencing Change: A Phenomenological Study of Employee Adaptation to AI-Driven Digital Transformation in a Tech Company Dipoatmodjo, Tenri Sayu Puspitaningsih
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.448

Abstract

The rapid advancement of Artificial Intelligence (AI) technologies has triggered significant digital transformation across industries, leading to profound changes in organizational structures, workflows, and employee experiences. This study explores how employees in a tech company experience and adapt to AI-driven digital transformation. Utilizing a phenomenological research design, in-depth interviews were conducted with selected participants to capture the lived experiences of adapting to technological change. Thematic analysis was employed to identify recurring patterns, challenges, and strategies of adaptation. Findings reveal that while employees generally perceive AI as a tool to enhance productivity and decision-making, they also express anxiety regarding job security, skill relevance, and organizational communication. Key adaptation themes include continuous learning, collaborative work culture, and psychological readiness for change. The study is grounded in theories such as sensemaking (Weick, 1995) and the Technology Acceptance Model (TAM), providing a nuanced understanding of employee behavior in the face of digital disruption. This research contributes to the growing discourse on human-centered digital transformation by emphasizing the importance of emotional, cognitive, and social dimensions of change. Practical implications include the need for targeted change management interventions and leadership strategies to foster employee engagement and resilience. The study offers valuable insights for organizations navigating AI integration, ensuring that technological advancement aligns with employee well-being and organizational sustainability.
Health Destination Branding Strategy: An Exploration of Digital Narratives in Promoting Medical Tourism in Indonesia Riu, Isma Azis
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.449

Abstract

Medical tourism has emerged as a significant sector in Indonesia's healthcare and tourism industries, driven by increasing global demand for affordable and high-quality medical services. However, effective health destination branding remains a challenge, particularly in leveraging digital narratives to enhance Indonesia's competitiveness in the global medical tourism market. This study explores the role of digital storytelling as a strategic tool in health destination branding, analyzing how online platforms, social media, and digital marketing shape international perceptions of Indonesia’s medical tourism offerings. Using a qualitative approach, this research examines case studies of leading Indonesian medical tourism destinations, evaluates existing digital branding strategies, and identifies gaps in current promotional efforts. Findings suggest that cohesive digital narratives—combining testimonials, expert endorsements, and cultural appeal—can strengthen Indonesia's medical tourism brand equity. The study offers practical recommendations for policymakers, healthcare providers, and marketers to optimize digital strategies, fostering trust and attracting international patients. By integrating empirical insights with branding theory, this research contributes to the growing discourse on destination marketing in the digital age, with implications for Indonesia's positioning as a competitive health tourism hub in Southeast Asia.
Implementation of ESG (Environmental, Social, Governance) in HRM Practices: A Study on Sustainable Companies in Indonesia Burhanuddin, Burhanuddin
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.450

Abstract

This qualitative study examines the integration of Environmental, Social, and Governance (ESG) principles into Human Resource Management (HRM) practices within sustainable companies in Indonesia. As the global focus on sustainability intensifies, organizations are increasingly expected to align their HR strategies with ESG objectives. The research aims to explore the current practices, challenges, and opportunities faced by companies in Indonesia as they seek to incorporate ESG into their HR frameworks. Using a multi-site case study approach, data was collected through in-depth interviews with HR managers, line managers, and employees, as well as document analysis (sustainability reports, HR policies) and participant observation. Three companies, including large organizations like Unilever Indonesia and Bank Mandiri, as well as green-tech startups, were selected for this study. The findings reveal that while there is a growing awareness and commitment to ESG, significant barriers remain, including limited resources, lack of employee engagement, and organizational resistance. The research contributes to the understanding of how ESG is shaping HRM practices in Indonesia and offers recommendations for organizations aiming to enhance their sustainability efforts through effective HR strategies.
Literature Review Of The Influence Of Technology On The Organizational Behavior Of Manufacturing Companies In Indonesia Sunyoto, Agus Bambang; Rachman, Tutut Arif; Sopiah
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i5.451

Abstract

This research aims to synthesize publications related to the use of technology in manufacturing companies in Indonesia on organizational behavior. By using the SLR method with PRISMA steps. Articles filtered from the journals of Emerald Insight, Sage Journals, Science Direct, and Taylor & Francis with topics and keywords of organizational behavior, managers, technology use, and manufacturing companies in Indonesia published between 2020 and 2025 totaled 4,262 articles. After elimination according to the criteria, only 20 articles were considered and extracted. The results of this study are that technological advances and the use of technology in manufacturing companies affect organizational behavior. Two things were found from this synthesis, the first is organizational behavior with technology that increases open innovation and sustainability-oriented organizational behavior, especially sustainability in the environment, and the second is that organizations are oriented towards digitalization, namely with digital programs or programs that make their work more effective and efficient. This research can be used by manufacturing as an evaluation related to the use of technology in manufacturing companies and the basis of knowledge to improve employee skills and knowledge, in addition to it can be used as a follow-up research material to further explore the influence of organizational behavior on large-scale manufacturing companies.
The Effect of Communication on Employee and Company Performance: A Systematic Literature Review (SLR) Ningrum, Dewi Ayu Dyah; Antara, Radittya Mahasputra; Sopiah
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.465

Abstract

Communication is fundamental to humans. With communication, there will be cooperation, especially in this research is cooperation in an organization. Without communication an organization will not achieve their goals. An organization has diverse individuals and allows for conflict when there is poor communication. So this study aims to investigate and synthesize publications related to internal communication and its effect on employee performance and company performance. This research uses the SLR method. In this study, articles were obtained from the Emerald and Science Direct journal databases with topics and keywords communication, organizational communication, employee performance, company performance. The included articles are articles published between 2020 and 2025. There were 20 articles analyzed and quality assessment was also carried out. The results of the synthesis in this study are that internal communication affects employee performance in relation to their motivation and satisfaction or well-being at work. Internal communication also affects the performance of the company, which is related to the legitimacy of the company. The results of this study can be used as a new view for further research to explore more deeply the effect of internal communication on company performance.
Fazlur Rahman and His Enduring Legacy for Indonesian Islamic Scholarship Wekke, Ismail Suardi
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.466

Abstract

This article examines Fazlur Rahman's intellectual legacy and its influence on the development of Islamic thought in Indonesia. Rahman, with his neo-modernist approach, offered a "double movement"-based method of Qur'anic interpretation that emphasizes the importance of historical context and its application in the present. This study uses a qualitative approach with literature analysis, highlighting how Rahman's ideas spread to Indonesia through student networks, his works, and his direct interactions with Indonesian intellectuals. This article also documents Rahman's influence on major figures such as Nurcholish Madjid, Abdurrahman Wahid, Ahmad Syafii Maarif, and Amien Rais, as well as his contribution to the reform of Islamic education in Indonesia. The findings show that Rahman's ideas on contextual interpretation, educational reform, and the development of critical thinking have played a major role in driving the intellectual dynamics of Indonesian Islam, although they have also faced criticism and challenges in their application.
Resources and Innovation Strategies in Entrepreneurship in Micro, Small and Medium Enterprises (MSMEs) Antara, Radittya Mahasputra; Andaryanto; Rahayu, Wening Patmi; Winarno, Agung
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.468

Abstract

Micro, small and medium-sized enterprises (MSMEs) are vital to the Indonesian economy, both in Indonesia and Southeast Asia. Small and medium-sized businesses (MSMEs) play an important role in economic growth and job creation in a country. Innovation in products, services, and business strategies is crucial in the context of globalization and intensified competition. Innovation is critical to the growth of MSMEs as the differences in access to resources between MSMEs and large enterprises pose significant challenges. Innovation strategies enable firms to maximize their resources and become more competitive. In this article, the perspectives of Resource-Based View theory (RBV) and Resource-Advantage theory (R-A theory) are discussed in order for businesses to compete with other businesses, both theories relate to maximizing resources and focusing on innovation. As market conditions are always changing, businesses must be competitive. With innovative strategies, MSMEs can respond to rapid market transformation and evolving consumer desires. Intellectual and human resources, financial resources, technological resources, and organizational resources are important resources owned by MSMEs to support them in innovating to achieve sustainable business goals. MSMEs face several issues, such as access and financial constraints, effects of digitalization, financing mechanisms, and policy implications that can be further researched.
Reward Management System on Employee Motivation in MSMEs: A Systematic Literature Review Esvanti, Mirza; Sopiah; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.474

Abstract

The role of MSMEs as a business enterprise service must certainly have a strategy to improve employee performance, one of which is appreciation for their performance and achievements in increasing revenue or profit for the organization. This research is a systematic literature study (SLR) that aims to analyze trends in scientific publications related to the development of Micro, Small and Medium Enterprises (MSMEs) from various aspects, including the type of document, scientific field, and country of origin of the author. The analysis shows that the majority of documents are scientific articles (83.3%), with the dominant fields including Business, Management and Accounting and Social Sciences (25% each). The largest source of publications came from the United Kingdom and Malaysia. This finding shows that there is considerable scientific attention to MSME development, especially from countries with strong entrepreneurial systems. In the Indonesian context, the results of this study provide an important illustration of the need for cross-disciplinary knowledge integration and the adoption of research-based policies from other countries to strengthen the competitiveness of national MSMEs. The study also recommends increased international collaboration and research focus on aspects of digitalization, innovation and sustainability in the development of MSMEs in Indonesia.
Implementation of Green Marketing Mix at The Body Shop: A Marketing Strategy to Increase Consumer Satisfaction and Brand Loyalty Yasari, Niluh Komang Kusuma; Agustin, Resty; Winarno, Agung; Rahayu, Wening Patmi
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.488

Abstract

This study aims to analyze The Body Shop's implementation of Green Marketing Mix elements in the Indonesian market in the period 2023-2024, as well as its influence on consumer satisfaction and brand loyalty. Given the intensive competition in the cosmetics and body care sector, The Body Shop's ability to maintain differentiation through ethical values and sustainability is crucial. This research uses the Systematic Literature Review (SLR) method to synthesize findings from relevant studies on the Green Marketing Mix, consumer satisfaction, and brand loyalty, particularly in the context of the cosmetics industry and The Body Shop's business practices. The main focus of the analysis is on the four core elements of the Marketing Mix (Product, Price, Place, and Promotion) with a sustainability (Green) perspective. The results of the study are expected to provide strategic insights to The Body Shop in optimizing the Green Marketing Mix to increase consumer satisfaction and strengthen brand loyalty in the Indonesian market, as well as provide an academic contribution in understanding the implementation of green marketing in the cosmetics industry.
The Influence Of Product Development Strategy, Marketing Capability, and Institutional Support On Export Performance: Study on Coffee SMEs that are Members of the Pasuruan Kapiten Organization Wibowo, Nyuherno Aris; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.497

Abstract

This study aims to analyze the influence of product development strategy, marketing capability, and institutional support on export performance in coffee MSMEs that are members of the Kapiten Pasuruan organization. This study uses a quantitative approach with data collection techniques using a Likert scale questionnaire distributed to 30 MSMEs members of Kapiten Pasuruan. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study indicate that product development strategy has a positive and significant effect on export performance with a path coefficient of 0.437 (t-value = 3.842). Marketing capability has a positive and significant effect with a path coefficient of 0.365 (t-value = 3.251). Institutional support also has a positive and significant effect with a path coefficient of 0.298 (t-value = 2.975). These findings indicate that coffee MSMEs that are able to develop innovative product strategies, improve marketing capabilities, and optimally utilize institutional support have a greater opportunity to improve their export performance. The study suggests the need to strengthen product innovation capacity, develop international marketing competencies, and optimize institutional support to increase the competitiveness of Indonesian coffee MSMEs in the global market.

Page 1 of 2 | Total Record : 15

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 3 No 3 (2026): On Progress Vol 3 No 1.1 (2025): Special Issue Vol 3 No 2 (2025): October Vol 3 No 1 (2025): July Vol 2 No 4 (2025): April Vol 2 No 3 (2025): January Vol 2 No 2 (2024): October Vol 2 No 1 (2024): July Vol 1 No 4 (2024): April Vol 1 No 3 (2024): January Vol 1 No 2 (2023): Oktober Vol 1 No 1 (2023): July More Issue