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IJHABS
Published by Malaqbi Publisher
ISSN : 29885450     EISSN : -     DOI : 10.59971/ijhabs
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science
International Journal of Humanity Advance, Business & Sciences (IJHABS) is published fourth a year in July, Oktober, january, and April. International Journal of Humanity Advance, Business & Sciences publish papers in the field of management science that give a contribution to the development of management science, and management practices, we accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.
Arjuna Subject : Umum - Umum
Articles 130 Documents
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Social Problems of Margarided Generations: Identity Crisis and The Direction of Youth in The Digital Era Hasdiansa, Ilma Wulansari
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.782

Abstract

The study aims to examine the socio-cultural impact of digital on the identity and life orientation of the younger generation. Amid the development of information technology and social media, young people are often faced with social pressure, false standards of success, and loss of authentic values in forming their identity. This phenomenon shows symptoms of an identity crisis that is not only personal, but also systemic as part of a cultural shift. The study highlights how social media shapes self-construction, creates an unhealthy competitive space, and influences important decision-making such as education and career. This crisis shows that the younger generation is in a vulnerable position, both psychologically and socially. This study was conducted using a descriptive qualitative approach, based on in-depth interviews with high school and college students in South Jakarta. The results show that the majority of respondents experience value disorientation, digital self-image pressure, and uncertainty about the direction of life. Research recommendations emphasize the importance of digital literacy, strengthening character education, and developing supportive social spaces to help young people build a healthy identity and a clear direction in life.
Demand Supply Interaction and Price Formation: An Analysis of Contemporary Market Equilibrium Pratiwi Musa, Kartika Septiary
International Humanity Advance, Business & Sciences Vol 3 No 1.1 (2025): Special Issue
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.1.783

Abstract

This study aims to understand how the relationship between demand, supply, and market equilibrium is formed in a traditional market environment. The study used a descriptive qualitative method, conducting direct observations and interviews with traders and buyers at Makassar City's Central Market. The primary focus of this study was to analyze how market participants adapt to changing prices and economic conditions through social interactions and everyday experiences. The results indicate that price equilibrium in traditional markets is formed naturally through adjustments between the quantity of demand and supply of goods. When demand increases, prices rise; conversely, when supply increases, prices decrease. Other factors such as seasonality, purchasing power, and trust among market participants also influence price equilibrium. The conclusion of this study is that market mechanisms are influenced not only by economic figures but also by social behavior, intuition, and human experience in trading activities.
The Influence of Price, Promotion, and User Experience on the Decisions of Users of Grab Online Motorcycle Taxi Transportation Services in Makassar City Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.790

Abstract

This study aims to determine the influence of Price, Promotion, and User Experience simultaneously and partially on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City. This study used 100 samples, the sampling technique used nonprobability sampling with Purposive sampling. The type of research used is associative, the data collection technique used is a questionnaire. The analysis technique used is Multiple Linear Regression analysis, F Test, T Test, and Determination Coefficient with a significance level of 10%. The results of the study show that. (1) There is an influence of Price, Promotion, and User Experience simultaneously/together on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with an F count of 28,990> F table 2.14 with a significance level of 0.000 <0.1. (2) There is a partial influence of Price on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t count of 2,659> t table 1,660. (3) There is a partial influence of Promotion on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.078 > t-table 1.660. (4) There is a partial influence of User Experience on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.036 > t-table 1.660.
Managing Online Business Through E-Commerce: Empirical study in the store MR. Keramik, Pasuruan Sukma A.D., Ayu; Della A., Ratna; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.808

Abstract

This research examines online business management strategies through e-commerce platforms at MR. Keramik Store in Pasuruan, East Java. The study employs a qualitative case study methodology with data collection through in-depth interviews, direct observation, and documentation analysis conducted in October 2024. Findings reveal that MR. Keramik successfully implements a multi-platform strategy utilizing Shopee as the primary marketplace (contributing 50-55% of online sales), Instagram for visual merchandising and community building (8,456 followers), and Facebook for B2B segment targeting (2,341 followers). The differentiation strategy emphasizes personalized consultation services rather than competing solely on price. Key challenges include limited human resources, digital competency gaps, intense price competition, and logistical complexities for fragile and heavy products. E-commerce adoption has significantly transformed business performance, increasing monthly sales from IDR 50-60 million (pre-e-commerce) to IDR 160-180 million, with online channels contributing 60-65%. Geographic reach expanded from a 30-40 km radius to national coverage, with active customers growing from 300-400 to 2,800-3,000. This study contributes to the literature on SME digital transformation in developing countries, particularly in the under-researched building materials retail sector.
STP-based marketing strategy in Paper Mill Industry: A Case Study of expansion from East Java to Jabodetabek Nursasi, Farika; Sari, Karina Kemala; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.809

Abstract

This study aims to analyze the application of STP-based marketing strategies (Segmenting, Targeting, Positioning) in paper mill companies engaged in the production and sale of Paper Core and Paper Tube, in the context of market expansion from East Java to the Greater Jakarta area. This case study uses a qualitative descriptive approach by collecting data through in-depth interviews, observations, and documentation of the company's marketing activities. The results of the study show that implementing the STP strategy plays a significant role in expanding market reach and increasing companies' competitiveness. Market segmentation is based on geographical variables, industry demographics, and customer behavior, leading the company to target the textile, plastic film, and packaging industries in the Greater Jakarta area. The targeting strategy is focused on medium and large industrial segments with high product quality needs and fast delivery services. In terms of positioning, the company positions itself as a "reliable industry partner in quality Paper Core and Paper Tube solutions with timely service." The implementation of this strategy resulted in a 35% increase in sales in two years, as well as strengthening the company's brand image in the national market. This study emphasizes that STP-based marketing strategies are an important instrument in dealing with the dynamics of the B2B industrial market in the paper mill sector.
Bibliometric Analysis with VOSviewer on Digital Transfor-mation Implications toward Social Enterprise in the Digital Era Anggraini, Cici; Janaldo, William; Sudarmiatin; Wijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): On Progress
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.810

Abstract

This paper explores how research on digital transformation and its connection to social enterprises has developed worldwide from 2020 to 2025. The study draws its data from the Scopus database and applies VOSviewer to map patterns of collaboration among authors, recurring keywords, and citation relationships. From 72 selected studies, a clear upward trend can be seen, with growing scholarly attention after 2022. The findings point to five key areas often discussed in this field: innovation and technology adoption, social entrepreneurship and value creation, sustainability and inclusion, changes in business models, and knowledge management. Over the years, the focus of discussion appears to have moved from basic digital readiness toward newer issues such as the role of artificial intelligence in social impact and the use of data to guide decisions. These shifts indicate that digital tools are increasingly central to how social enterprises operate and deliver value. By presenting an overview of existing work and identifying leading contributors, this research highlights where future collaboration and exploration might take place. The study also offers practical insights that could support policymakers and practitioners who aim to use technology to promote sustainable and inclusive growth.
The Role Of The Human Development Index on Regional Economic Growth in Java and Sumatra, 2014–2023 Wasahua, Olos; Sumaryoto; Karno
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): On Progress
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.811

Abstract

Economic growth is the main indicator in measuring the progress and welfare of a region. In the perspective of modern development, economic growth is not only determined by physical factors such as investment and capital, but also by the quality of human resources reflected through the Human Development Index (HDI). This study aims to analyze the effect of HDI on economic growth in the provinces of Java and Sumatra during the period 2014–2023. The data used are panel data from 16 provinces (6 in Java and 10 in Sumatra) with the Fixed Effect Model (FEM) approach selected based on the results of the Chow and Hausman test. The results show that HDI has a positive and significant effect on economic growth, with a coefficient value of β = 1.161 and a t-statistic value of 9.206 > t-table 1.658 and a probability value of 0.0000 < 0.05. The elasticity value E > 1 indicates that an increase in HDI is elastic to economic growth, meaning that each increase in HDI will increase economic growth proportionally greater. These results reinforce the human capital theory, which states that investment in education, health, and a decent standard of living is key to sustainable economic growth. The study also found that the HDI's influence on economic growth was stronger in Java than in Sumatra due to differences in education quality, infrastructure, and urbanization. The policy implications of this study are the need for local governments to strengthen investment in vocational education, workforce training, and improving basic health services to reduce disparities in human development between regions.
Green Entrepreneurship in Developing Countries: A Systematic Review of the driving factors and challenges in realizing sustainable business Kartika, Mohammad; Ramdani, Gani; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): On Progress
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.814

Abstract

The aim of this study was to analyze the growth of green entrepreneurship, also known as green entrepreneurship, in developing countries, with particular emphasis on the components that affect business sustainability. Green entrepreneurship orientation and green innovation are critical to improving the economic, social, and environmental performance of businesses, according to research conducted on fourteen Scopus indexed scientific articles from 2021-2025. However, green practices still face structural challenges such as limited capital, access to green technologies, and limited policy support. It is evident that institutional elements, public policies, and local social and cultural principles play a significant role in strengthening the green entrepreneurship ecosystem. To accelerate the transformation towards a sustainable economy in developing countries, this study confirms that governments, businesses, and communities must work together in various sectors.
Analysis of STP Marketing Strategy Implementation (Segmenting, Targeting, Positioning) and PLC (Product Life Cycle) at UMKM Souvenir Center : Case study on MSME Taman Sari Madiun City Wulan, Nasihiyah Purwaning; Rhochayati, Citra Dwi Marlia
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): On Progress
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.815

Abstract

This study aims to analyze the implementation of STP (Segmenting, Targeting, Positioning) marketing strategies and product life cycle (PLC) in MSMEs of the Taman Sari Souvenir Center in Madiun City. The research approach used is qualitative descriptive with data collection techniques through observation, interviews, and documentation. The results of the study show that the segmentation strategy is carried out based on the demographic and psychographic characteristics of consumers, especially tourists and local people with an interest in regional products. Targeting is focused on middle to upper consumers who prioritize product quality and authenticity, while positioning is built through the image of a trusted souvenir center with superior quality and competitive prices. In PLC analysis, superior products such as Madiun cakes and traditional processed foods are currently at the maturity stage, characterized by stable sales and increasing market competition. To maintain its market position, Taman Sari MSMEs implement product innovation, attractive packaging, and digital promotion strategies through social media. These findings affirm the importance of integration between STP and PLC strategies in maintaining the competitiveness and sustainability of MSME businesses in the digital era.
The Influence Of Work Motivation And Leadership On The Performance Of Village Apparatus In Semumu Village, Depati VII Bustami, Edwin; sunah, M Dhany al; Afrianti; Nurfitri
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): On Progress
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.829

Abstract

The purpose of this research is to determine The Effect Of Work Motivation And Leadership On The Performance Of Village Officials In Semumu Village, Depati VII District. The data analysis method uses multiple linear regression analysis. The data collection technique used was a questionnaire. The population of this study consisted of all village officials and community members, totaling 30 individuals, and used a saturated sampling method. The type of research used in this study is a quantitative approach, with multiple linear regression testing, conducting validity and reliability tests on the statement items of each variable, as well as T-tests and F-tests, processed using SPSS version 23. The research results show that the independent variable of work motivation has no significant effect on employee performance when considered individually, while leadership has a significant effect on employee performance. The results of simultaneous regression analysis from the ANOVA test or F test yielded an F value of 4.186 with a significance level of 0.026. Because the significant probability is much smaller than 0.05, this indicates that it can be concluded that there is a simultaneous effect of work motivation and leadership on employee performance.

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