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IJHABS
Published by Malaqbi Publisher
ISSN : 29885450     EISSN : -     DOI : 10.59971/ijhabs
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science
International Journal of Humanity Advance, Business & Sciences (IJHABS) is published fourth a year in July, Oktober, january, and April. International Journal of Humanity Advance, Business & Sciences publish papers in the field of management science that give a contribution to the development of management science, and management practices, we accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.
Arjuna Subject : Umum - Umum
Articles 130 Documents
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The Role of QRIS in Transactions in Makassar City UMKM Sri Astuty
International Humanity Advance, Business & Sciences Vol 1 No 2 (2023): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i2.118

Abstract

This study aims to see how the use of QRIS in improving UMKM in Makassar City. This study uses primary data obtained through the distribution of questionnaires to 30 research respondents using simple random sampling techniques and quantitative research methods. Based on the results of the analysis conducted, it shows that the 2 indicators in transactions with preferences for using QRIS for UMKM in Makassar City are 30.44% convenience indicators, and 21% usefulness. The results of the research analysis also show that all research indicators have a very high level of satisfaction in the use of QRIS for UMKM in Makassar City
Experiential Marketing and Customer Loyalty in Food and Beverage Industry Sitti Hasbiah; Ilma Wulansari Hasdiansa
International Humanity Advance, Business & Sciences Vol 1 No 2 (2023): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i2.120

Abstract

In the highly competitive café and restaurant industry, meeting customer desires is paramount to success. To achieve this, offering unique and value-added experiences alongside technological advancements is essential. This research adopts a quantitative approach, with experiential marketing variables as independent factors and customer loyalty as the dependent variable. Questionnaires were used for data collection, and the study has a cross-sectional time dimension. The sample comprises customers who visited Kampoeng Popsa Makassar at least twice. The study results demonstrate a significant influence of experiential marketing on customer loyalty, as indicated by the high mean values in each experiential marketing dimension. Notably, the "sense" dimension is the most influential factor in driving customer loyalty among the variables. These findings provide Kampoeng Popsa Makassar with valuable insights to enhance customer loyalty and remain competitive. Focusing on enhancing sensory experiences can strengthen their market position, ensuring they continue to meet evolving customer expectations. In a rapidly evolving industry, leveraging experiential marketing strategies is crucial to thrive and differentiate oneself.
Electronic Business Factors in Building Online Consumer Loyalty on E-commerce Platforms Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.121

Abstract

In the thriving Indonesian retail market, companies are leveraging digital marketing to broaden their market presence, giving rise to various online shopping websites. This strategic shift aims to offer unique differentiators and create distinct value propositions. Central to this digital marketing approach is the goal of cultivating customer loyalty, which is crucial for increasing purchase intention and stimulating word-of-mouth referrals. This research focuses on the Indonesian retail sector's integration of e-commerce services, specifically investigating the effects of eight e-business factors on the development of e-commerce customer loyalty (e-loyalty). The study's findings emphasize the importance of customization, contact interactivity and convenience, which are key dimensions of e-business factors, in positively influencing e-loyalty. This research underscores the evolving dynamics of digital marketing in retail and the critical role of specific e-business elements in building a loyal customer base in the competitive online marketplace.
The Effect of Service Quality, Image, and Brand Trust on Buying Interest in Shopee e-Commerce: Case Study on Students of the Faculty of Economics and Business, Makassar State University Ramadhani, Putri; Musa, Muh. Ichwan; Burhanuddin; Aswar, Nurul Fadilah; Hasdiansa, Ilma Wulansari
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.133

Abstract

This research is a quantitative study that aims to determine the effect of e-service quality, image and brand trust on buying interest (Case Study on Students of the Faculty of Economics and Business, Makassar State University). The population in this study were all active students of the Faculty of Economics and Business, Makassar State University class of 2020 using the sampling method obtained a sample of 100 respondents. The data collection technique used was a questionnaire. The analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that the e-service quality and brand image variables partially have a significant effect on purchase intention while the brand trust variable partially has no significant effect on purchase intention. Simultaneously, the variables of e-service quality, brand image and brand trust have a significant effect on purchase intention
Financial Performance Analysis Using Camel: Equity and Liquidity : Case Study of PT Bank Bukopin Tbk Period 2018-2022 Anwar
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.135

Abstract

The purpose of this research is to analyze the financial performance of PT. Bank Bukopin, Tbk. 2018 – 2022 using the CAMEL ratio which includes aspects of capital, productive assets, management, profitability and liquidity. Implementation of PT health assessment. Bank Bukopin, Tbk. done by qualify several components of each factor, namely components Capital (Capital), Assets (Assets), Management (management), Earnings (Profitability), Liquidity (liquidity) or abbreviated as CAMEL. CAMEL is a factor that really determines the health of a bank. Aspect These are interrelated and cannot be separated. Results of financial performance assessment with the CAMEL ratio shows that seen from the aspect of capital owned by PT. Bank Bukopin, Tbk. Apparently it was above 8%, so PT. Bank Bukopin, Tbk. Own sufficient capital to cover all risks arising from investment funds in productive assets that support risk. Then look at it from aspect management as measured by Net Profit Margin apparently meets the provisions from Bank Indonesia and apart from that from the aspects of earnings and liquidity achieved by PT. Bank Bukopin, Tbk. in accordance with Bank Indonesia regulations.
Analysis of the Contribution of Female Workers in Enhancing Family Income in Makassar City Nurul Fadilah Aswar
International Humanity Advance, Business & Sciences Vol 1 No 2 (2023): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i2.137

Abstract

This research explores the contribution of female labor to economic development in the city of Makassar, using quantitative descriptive methodology. The method applied is quantitative descriptive, with sampling involving 100 female workers in Makassar. Data was collected and analyzed using multiple linear regression techniques through SPSS software. The analysis results indicate that the variables of work duration, education level, and the number of family dependents have a significant influence on the contribution of female labor in the economy. A positive correlation was found between work duration and economic contribution, where an increase in the work duration of women is directly related to an increase in their contribution to family income. Similarly, a higher level of education is associated with increased productivity and income. Lastly, the number of family dependents positively impacts women's economic contribution, indicating that women tend to increase their income to meet the needs of a larger family. This study provides important insights into the dynamics of the female labor market in Makassar and underscores the need for policies that support the full integration of women in economic development, not only as a humanitarian issue but also as an economic efficiency strategy.
The Role of Sport Tourism in Improving The Economy of The Community in Kanang Village, Polewali Mandar Regency Aswar, Nurul Fadilah; Atifah Anwar, Nur Indah; Aksir, Muh Ilham
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.138

Abstract

This research aims to measure the economic impact of Sport Tourism in Kanang Village, Polewali Mandar Regency, West Sulawesi. This study uses a mixed methods approach and distributes questionnaires to tourist respondents, businesses, and workers. The sampling technique involves purposive sampling of 100 tourists, 30 businesses, and 30 workers. The analysis used includes the Multiplier Impact and Descriptive analysis. The research results indicate the multiplier effect value of sport tourism in the tourist area of Kanang Village, Polewali Mandar, West Sulawesi. The Keynesian Income Multiplier value is 11.99, the Ratio Income Multiplier Type I is 1.19, and the Ratio Income Multiplier Type II is 1.20. The obtained Keynesian Income Multiplier value is greater than one, which is 11.99, indicating that the activities have an economic impact on the surrounding community. This research provides insights into the contribution of Sport Tourism to the economy of Polewali Mandar Regency, which can assist the local government in promoting and developing tourism.
The Role of Green Human Resource Management and Job Satisfaction in Affecting Employee Performance During The Covid 19 Pandemic Ruma, Zainal
International Humanity Advance, Business & Sciences Vol 1 No 4 (2024): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.143

Abstract

The aim of this research is to determine the implementation of environmentally friendly human resource management in the employee environment of a commercial company, especially at PT. Taka Bonerate Mandiri. The aim of this research is to understand how management applies the GHRM concept and its impact on job satisfaction and hand performance, especially during the Covid-19 outbreak. The aim of this research is to determine the relationship between the variables studied, including dependent and independent variables, with using a quantitative style. The exploration sample was taken from PT Taka Bonerate Mandiri workers totaling 76 respondents. The slice system is carried out through a questionnaire distributed to the HR department of PT. Taka Bonerate Mandiri which consists of staff and operations. Analysis of respondents' answers shows that the variables of environmentally friendly HR operations and job satisfaction are interrelated and have an impact on employee performance in the business company PT. Taka Bonerate Mandiri.
The Influence of Marketing Strategies on Consumer Behavior: Case Study: Yotta Brand Local from Makassar Musa, Chalid Imran
International Humanity Advance, Business & Sciences Vol 1 No 4 (2024): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.144

Abstract

Organizational behavior influences efforts to improve performance, which is very important for an organization's marketing management. Marketing management is needed by the Yotta product beverage business to identify weaknesses and opportunities that can be managed using carefully planned strategies to achieve optimal goals. The focus of this research is the Yotta brand, namely how customers act towards it when they receive services according to organizational strategy or brand. Interview research is a type of qualitative research in which researchers gather to get information about the research variables. The research population is Yotta brand customers. To reach clear and unbiased conclusions, the writer uses a qualitative descriptive research style. The Yotta brand can be defined as a brand that relies on the superiority of the products it sells; However, the product marketing strategy remains important. To get customers, Yotta products use various marketing strategies. Customer behavior towards Brand Yotta's marketing strategy is expected to achieve good satisfaction with various implementations of these strategies for local Yotta brand products. They must analyze customer needs, provide clear price comparison options, and establish good communication and customer service. Therefore, the Yotta Brand must continue to strive and be consistent in providing customers with good products. In addition, it must continue to produce innovations that are in accordance with the environment and in accordance with the changing times, which will have a positive impact.
Literature Review: Analysis of Factors Influencing Teamwork on Team Performance in Software Development Within the Telecommunication Industry in The Middle East Region Rahman, Fatmawati A; Rosmaladewi; Ramlah, St
International Humanity Advance, Business & Sciences Vol 1 No 4 (2024): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i4.170

Abstract

Software in the telecommunications industry plays a crucial role in developing network systems and providing better services to customers. Software development is a complex activity relying on human commitment. Effective software development requires an experienced team, and the influence of a team in software development within the knowledge-based organization can support software companies to become more innovative and proficient. This research focuses on the Middle East region due to its significance as a center for global events and its sensitivity in strategic, political, economic, cultural, and religious aspects. The aim of this study is to examine the factors influencing team performance in software development within the telecommunications industry. The research method used is a qualitative research method utilizing secondary data sources obtained from various international journals, articles, and previous studies analyzed by the author related to the issues to be examined in this research. Overall, the implications of these findings underscore the importance of human resource management in considering cohesive factors, coordination, communication, mutual support, efforts, and contributions in building an effective teamwork environment

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