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INDONESIA
IJHABS
Published by Malaqbi Publisher
ISSN : 29885450     EISSN : -     DOI : 10.59971/ijhabs
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science
International Journal of Humanity Advance, Business & Sciences (IJHABS) is published fourth a year in July, Oktober, january, and April. International Journal of Humanity Advance, Business & Sciences publish papers in the field of management science that give a contribution to the development of management science, and management practices, we accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.
Arjuna Subject : Umum - Umum
Articles 130 Documents
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Cash Flow Statement Analysis as a Decision-Making Tool in Financial Management: (A Case Study of PT. Indofood Sukses Makmur) Dipoatmodjo, Tenri Sayu Puspitaningsih
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.306

Abstract

Financial planning, analysis, and control of financial operations are examples of tasks that fall under the field of financial management. The purpose of this research is to examine and analyze the cash flow statement to gain valuable insights for decision-making. To conduct this analysis, the author uses a qualitative descriptive research approach. They collect, transform, interpret, and analyze data to summarize the results from revenue. The cash flow statement for the food and beverage industry is prepared by PT Indofood Sukses Makmur. When calculating all cash flow metrics, the average revenue—or net profit—is quite large. The cash flow calculation results show the company's profit and the growth percentage of each result; Indofood Sukses Makmur is a company that shows very low sales. PT Indofood generates the lowest average cash flow statement ratio compared to all other food and beverage companies studied in this research.
Community Participation Dynamics in the Land Registration Process in the Digital Era and the Challenges Faced Robbani, Muhammad Rizqi; Meidianto, Muhammad Rizki; Nadhif, Faza Fatkhun; Niravita, Aprila; Fikri, Muhammad Adymas Haikal
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.308

Abstract

This article aims to examine the dynamics of community participation in the land registration process in the digital era, as well as the challenges faced in optimizing citizen involvement. In the midst of developments in digital technology, land registration has great potential to become more transparent and efficient. However, although information technology can facilitate access to information and speed up the registration process, there are a number of challenges that need to be overcome. These challenges include the digital divide, low technological literacy among the community, and a lack of understanding of land rights. This research uses qualitative methods to find out people's experiences in participating in the land registration process and find ways to make people more active.  It is hoped that the results of this research can provide advice to the government and related parties so that people can participate more easily and everyone feels involved.
Business Transformation: Organizational Behavioral Science And Its Impact On Effective Marketing Strategies Windarsari, Wiwin Riski
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.311

Abstract

Every company needs organizational behavior, where behavior is needed to build good relationships between individuals and groups, and read behaviors in the organization. The current digital era, where competition between companies is very tight. Every company must pay attention to things that are very important and essential in managing marketing in the company. The use of concepts and strategies in marketing activities has implications for optimization in business management as well as for targeted or effective marketing management. This optimization is then expected to maximize company performance, maximize profits and non-profits, and be able to face existing competition and at the same time be successful in cooperating companies.
The Impact of Organizational Behavior on Member Performance in the Sociology Education Student Association at Makassar State University Dipoatmodjo, Tenri Sayu Puspitaningsih
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.315

Abstract

This study aims to determine whether organizational behavior will affect organizational performance and whether there is no influence of organizational behavior on organizational performance. This research uses descriptive qualitative method. By conducting interviews with two members of the association who have different positions, namely the treasurer and staff of the organization's association. Based on the results of the interviews that have been conducted, it shows that within the Sociology Education Student Association organization, Makassar State University, there is an influence of organizational behavior that has had an impact on organizational performance. . This impact depends on individual behavior in the organization because it is the individual who will run the organization to achieve the desired goals. Therefore in the organization must have positive individual behavior in carrying out organizational goals. it can be concluded based on the conclusions above according to the interviews of the two members, namely organizational behavior is important for every organization to encourage positive behavior and build a work climate that supports achieving long-term success.
Organizational Culture and Its Impact on Marketing Strategies for Business Success: Insights from Bank Tabungan Negara, Makassar Riu, Isma Azis
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.316

Abstract

Organizational culture refers to the values, norms, beliefs, and behaviors that exist within an organization. It reflects the organization's unique identity and characteristics, and influences the way people interact and work within it. Organizational culture can shape the work atmosphere, employee motivation, and overall organizational performance. Organizational culture can have an impact on many things, such as employee morale, productivity, work quality, employee loyalty, and the organization's ability to adapt to change. Organizations must build and maintain a culture that aligns with their values and goals and creates a positive and supportive environment for their members. Therefore, organizational culture is a characteristic that distinguishes other companies. The research conducted aims to determine the role of organizational culture in marketing strategy in achieving the success of the Makassar City State Savings Bank company. This study uses a qualitative method by collecting data through interviews with one of the employees of the State Savings Bank. The role of organizational culture in marketing strategy in achieving the success of the Makassar City State Savings Bank in several ways, namely customer orientation, innovation, team collaboration, open communication and Corporate Values and Identity.
Organizational Behavior and the Role of Marketing Strategies in Digital Business Competition Murunga, James; Yazid, Mohamad Ezanee
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.319

Abstract

In recent years, advancements in digital technology have significantly transformed business practices, creating an environment of tougher and more dynamic market competition. To navigate this competitive landscape, marketing strategy plays a critical role in enabling companies to achieve their goals. Effective marketing strategies in the digital era focus on reaching target markets more efficiently through digital tools and platforms, increasing competitive advantage through innovation and speed, enhancing brand visibility, and optimizing customer experiences. This study employs a literary reflection method (library research) to explore the intersection of marketing management and organizational behavior in the context of digital business competition. Organizational behavior, as a field of study, examines how individuals and groups function within organizations, contributing to the effective and efficient operation of businesses. Similarly, marketing management is the process of setting marketing objectives, analyzing marketing processes, and implementing strategies to achieve those objectives. This research highlights the importance of aligning organizational behavior with marketing management to ensure businesses can adapt and thrive in the digital age. By understanding these dynamics, companies can develop strategies that not only enhance operational efficiency but also foster a sustainable competitive edge in the marketplace.
Exploring the Role of Organizational Behavior in Shaping Effective Marketing Strategies for Business Financial Enhancement Guterres, Aida dos Santos; Pangilinan, Angelyn M.
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.320

Abstract

This study explores the critical role of organizational behavior and marketing strategies in enhancing a company's financial performance within the context of increasing business competition. Organizational behavior is essential for aligning individual and group actions with organizational goals, which directly influences business efficiency and effectiveness. Marketing management, on the other hand, is a key process that involves identifying market targets, analyzing consumer needs, and implementing strategies that satisfy these needs, ultimately driving profitability. In the digital era, businesses face heightened competition, necessitating a strategic focus on customer satisfaction and brand positioning. This research analyzes the intersection of organizational behavior and marketing strategies, emphasizing the importance of a cohesive approach to organizational dynamics and market orientation. By integrating findings from recent studies, this paper highlights the urgency of adopting effective marketing strategies influenced by organizational behavior to improve financial outcomes and maintain competitive advantage in rapidly evolving markets.
The Role of Business Ethics in Shaping Responsible Entrepreneurship: A Systematic Literature Review Mu'arofah, Alfiyah; Santoso, Dwi; Sari, Herla Lukmana; Sukarsih; Insani, Yogie Dana; Nasikh; Sumanto, Agus
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.321

Abstract

This article aims to examine the role of business ethics in shaping responsible entrepreneurship through a systematic literature review. In the context of globalization and technological advancements, ethical challenges in the business world are increasingly complex. Therefore, the teaching of business ethics in entrepreneurship education is considered essential to equip aspiring entrepreneurs with knowledge and attitudes that support sustainable and responsible business practices. Through a literature analysis that includes various studies related to business ethics in entrepreneurship education categorized into 5 article categories, this article further finds that the integration of business ethics principles can increase the social and environmental awareness of entrepreneurs. In addition, the role of education in shaping responsible entrepreneurship is crucial to creating entrepreneurs who not only focus on profits but also pay attention to social and ecological impacts. These findings provide insights for the development of entrepreneurship curricula that are more based on ethics and sustainability.
Application of Organizational Behavior Concepts in the Socialization of Child Legal Protection and Responsible Use of Social Media: Study at Pondok Pesantren Tahfizh Qur'an Bina Masyarakat Mandiri Satiadharmanto, Deddi Fasmadhy; Afiat, M; Shaleh, Sulaeman As; Zamzanie; Rahmalia
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.323

Abstract

This community service activity by the students of the Faculty of Law, Universitas Tangerang Raya, discusses the application of Organizational Behavior concepts in the socialization of child legal protection and responsible use of social media at Pondok Pesantren Tahfizh Qur'an Bina Masyarakat Mandiri. The aim is to enhance the students’ understanding of children's rights and responsible use of social media, as well as to analyze the application of organizational behavior principles in the activities. The methods used include lectures, discussions, and Q&A sessions. The results indicate that this activity successfully applied various aspects of Organizational Behavior, such as organizational communication, learning and development, change management, ethics and social responsibility, teamwork, adaptation to the environment, and motivation. In conclusion, the principles of organizational behavior can be effectively applied in the interaction of organizations with the wider community, especially in efforts to increase legal awareness and responsible use of social media among students at the pesantren.
The Influence of Entrepreneurial Interest and Social Media Utilization By Gen Z on MSME Goat Farming Marketing: A Study on Duo Saudara Goat Farm in Bojonegoro Regency Nafisah, A’isy Fiklil; Sudarmiatin; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.324

Abstract

This study aims to analyze the influence of entrepreneurial interest and social media utilization by Generation Z on the marketing effectiveness of micro, small, and medium enterprises (MSMEs) in goat farming. The research was conducted on Duo Saudara Goat Farming MSME in Bojonegoro Regency using a quantitative approach. Data were collected through questionnaires distributed to 60 respondents, consisting of consumers and goat farm managers. Data analysis was performed using SPSS software to examine the relationship and impact between independent variables (entrepreneurial interest and social media utilization) and the dependent variable (MSME marketing). The results showed that both entrepreneurial interest and social media utilization significantly influence the marketing effectiveness of goat farming MSMEs. Social media utilization by Generation Z contributed more dominantly than entrepreneurial interest, particularly in reaching broader markets and enhancing consumer interaction. The implications of this study indicate the importance of improving digital competencies among MSME practitioners to maximize marketing potential. This study provides empirical contributions to the development of MSME marketing strategies by leveraging modern technology and the entrepreneurial interests of the younger generation.

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