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Unang Achlison
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Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29622891     EISSN : 29622891     DOI : https://doi.org/10.51903/zjk00113
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa dengan e-ISSN= 2962-2891, p-ISSN= 2962-2883 merupakan platform publikasi jurnal yang mulai diresmikan pada tahun 2019. Jurnal Mahasiswa diterbitkan oleh Universitas Sains dan Tenologi Komputer yang bekerjasama dengan Fakultas Studi Vokasi dan Fakultas Studi Akademik Universitas STEKOM. Jurnal Mahasiswa telah rutin menerbitkan jurnal dalam 1-4 edisi per tahun. Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September dan Desember)
Arjuna Subject : Umum - Umum
Articles 250 Documents
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Analisis Kepuasaan Pelanggan Labbaik Chicken Menggunakan CSI (Customer Satisfaction Indek) Resti Apipah; Khoirunnida; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.815

Abstract

This research aims to determine the level of customer satisfaction with the products and services provided by the Labbaik Chicken Company. The method used was a survey using an instrument in the form of a questionnaire which was delivered to a research sample of 330 respondents. Data was analyzed using the Customer Satisfaction Index (CSI) to measure the overall level of customer satisfaction. The research results showed that the CSI value obtained was 54.19 which was in the "Quite Satisfying" category. This indicates that in general Labbaik Chicken customers are quite satisfied with the products and services they receive. Factors that have a positive influence on customer satisfaction are food quality, taste and speed of service. Meanwhile, prices were seen as quite expensive by some respondents. This research is expected to provide an overview of the level of satisfaction of Labbaik Chicken customers and input for improving service quality in order to increase customer loyalty in the future.
Analisis Kepuasan Konsumen Pada Pelayanan Ojek Online Dan Dampaknya Terhadap Pemberian Rating Naisa Laila Yasri; Siti Ila Awaliah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.816

Abstract

Online motorcycle taxi (online transportation) is an online transportation service that uses an application to run it. This article discusses the analysis of consumer satisfaction with online motorcycle taxi services and its impact on rating. Rapid developments in the field of online transportation, especially in Indonesia, have created increasingly tight competition between companies providing these services, such as Gojek, Grab and Uber. The aim of this research is to identify factors that influence consumer satisfaction and order by providing ratings. The data used in this research comes from respondents who use online motorcycle taxi services, especially Gojek, Grab and Uber. The results of the analysis show that service quality is a factor that influences consumer satisfaction and rating. Previous research has also shown that consumer satisfaction has a positive and significant influence on consumer loyalty. In addition, this article also identifies several problems faced by online motorcycle taxi drivers, such as excessive working hours and lack of job security and protection. This article provides a better understanding of the importance of consumer satisfaction in the online transportation industry and provides recommendations for companies- service provider companies in improving service quality and paying attention to consumer needs in order to maintain their market share.
Analisis Kepuasan Pengguna Produk Laptop Asus Dikalangan Mahasiswa Mustika Via Baharsah; Feoniy Amanda putri; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.817

Abstract

This research aims to determine the effect of price and product quality on consumer loyalty through consumer satisfaction with Asus Laptop products. This research was conducted at Bina Bangsa University, with a sample size of one hundred and eighteen respondents where sampling used a survey method. From the results of the analysis, it was found that price had a positive influence on consumer loyalty. This can be positive because Asus laptops are one of the products most in demand by consumers, especially Asus laptops.
Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah Dewi Ilma Agustin; Rosanti; Uswatun Hasanah; Ani Gusliyani; April Laksana
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.818

Abstract

The cosmetic industry is currently experiencing rapid growth and intense competition in the personal care and cosmetic market, both domestically and internationally. Purchasing decisions for cosmetics are influenced by various factors, including price, product quality, and advertising. In this era of globalization, companies face opportunities and challenges from external and internal factors. Marketing plays a crucial role in achieving company success by satisfying consumer needs. Implementing marketing strategies that consider the four elements of the marketing mix product, price, place, and promotion along with a SWOT analysis is necessary to adjust to changes in the market.. This research focuses on Guardian, a leading health and beauty retailer in Indonesia, specifically analyzing the marketing strategies of Wardah cosmetic products. Through qualitative descriptive research, including direct interviews with experts in the field, The analysis uncovers the strengths, weaknesses, opportunities, and threats of Wardah, along with its strategies related to the 4P strategies. Key findings highlight the strong brand reputation, challenges of price competition, and the continuous need for product innovation and market adaptation. By optimizing strengths, addressing weaknesses, leveraging opportunities, and anticipating threats, Wardah can enhance its marketing strategy at Guardian Ramayana Serang and maintain its competitive position in the cosmetic market. Effective marketing strategy integration, such as direct distribution, careful price monitoring, and diverse promotional channels, provides a solid foundation for Wardah's sustainable growth and positive image in the cosmetic market.
Analisis Persepsi Harga Terhadap Brand Switching Pada Konsumen AMDK Aqua dan Le Minerale Indah Fitriani; Nungki Agustin; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.819

Abstract

This study aims to analyze the effect of price perception on brand switching among consumers of Aqua and Le Minerale bottled water. Research through hypothesis testing, where in the description contains descriptions but the focus lies on the influence between variables. The data analysis method used in this research is quantitative, with SPSS 25 data processing tools. with a sample size of 127 people. The results of hypothesis testing show that the price perception variable has a positive and significant effect on brandswitching of Aqua and Le Minerale bottled water for consumers.
Analisis Strategi Pemasaran Dalam Mempertahankan Loyalitas Pelanggan Pada Merek Mcd Kota Serang Yuana Putri Febriyanti; Ade Muhita; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.820

Abstract

This research aims to determine marketing strategies in maintaining customer loyalty. This research was conducted on the McDonald's trademark in Serang-Banten City. This research method uses qualitative, sampling techniques using random sampling techniques with the process of distributing questions carried out online and to the public as many as 66 respondents who filled in the questions. Based on the research results, it shows that there are still many respondents who often visit local competitors due to the difference in price and taste quality which is not much different. This is directly realized by the McDonald's trademark in Serang-Banten City which is experiencing competition so that the business strategy implemented by McDonald's utilizes its capabilities with strategic management to run advertising, service, public relations and direct marketing campaigns as well as analyzing SWOT with the aim of being able to maintain the trademark. The research results show that McDonald's has a good marketing strategy in maintaining customer loyalty.
Analisis Kepuasan Pelanggan Dalam Berbelanja Online Di Kalangan Mahasiswa Dellawati; Frischa Anggraeni; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.821

Abstract

Technology changes times, this change will be followed by increasing needs and different desires, especially shopping needs. Online shopping makes it easier for us to shop without spending time and energy. Online shopping activities can be done via smartphone, tablet, laptop connected to the internet network. This study aims to analyze consumer satisfaction in online shopping among students with the causal factors and consequences that will arise using quantitative or statistical methods as research subjects. The research sample consisted of 171 respondents. This research instrument is in the form of a questionnaire, developed based on instruments that have been used by other researchers and tested for validity and reliability before being distributed to respondents in this research. Thus, this approach will allow analysts to find out the extent of consumer behavior towards satisfaction in online shopping among Management students at Bina Bangsa University in the city of Serang. The results of the analysis show that all the hypotheses of this research are proven. In other words, site characteristics such as convenience, informativeness, security and communication have a significant effect on customer satisfaction.
Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang Dian Novita; Sabinah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.822

Abstract

This study aims to determine the perception of price and product quality on the Purchase Decision of Electric Bikes in Serang City. This research was conducted by sampling using survey method. This study took a sample of 104 respondents and the hypothesis was tested with the help of the SPSS program version 26. From the results of the analysis obtained that price has a positive influence on consumer loyalty.
Analisis Strategi Peningkatan Kepuasan Pada Produk Xiomi Iis Mariyam; Tasya Aulia; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.823

Abstract

Mobile phones are a technology that is developing rapidly from year to year. Many new brands are emerging in the world cellphone competition that competes with each other to create products their flagship. Several factors can influence the decision consumer purchases, namely: brand image, price and product quality. Image A brand is an association of all available information about a brand The products, services and companies of this brand are the abstract of this journal article which reveals the background that mobile phones are a technology that is developing rapidly with the emergence of many new competing brands. Several factors that influence consumer purchasing decisions include brand image, price and product quality.
Analisa Persaingan Bisnis Antara Merek Mie Sedap Dan Mie Indomie Anneira Azzahra; Mia Mulyani Zahra; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.824

Abstract

People's lives have begun to change in this era of globalization, everything that is needed is required to be fast and practical. Several needs, including food, have become instantaneous, creating a very high level of development in the food business, especially in Indonesia. . With the current busy activities of society, business actors have the opportunity to create fast food products (Hernawan, 2019). Therefore, new businesses began to emerge known as fast food or fast food. Instant noodles are popular with everyone, both young and old. Therefore, the focus of the research entitled "BUSINESS COMPETITION ANALYSIS BETWEEN SEDAP NOODLE AND INDOMIE NOODLE BRAND" focuses on when purchasing a product, there are many factors that consumers consider to make a decision. In addition to the economic situation of each consumer. The method used in this research is quantitative or statistical. Quantitative research methods are methods used for research on certain populations or samples and are based on the philosophy of empiricism. Thus, this approach will allow analysts to find out the extent of business competition between the Sedap noodle and Indomie noodle brands among Bina Bangsa University Serang students. People currently choose instant noodles because they are cheap, easy to prepare and long-lasting (Cindy et al. , 2016). Currently, many companies competing in the instant noodle business make various different variations, providing superior products to offer to the public by producing instant noodle products such as Sedaap noodles, Indomie, Supermie, Sarimi, Gaga noodles, ABC, Success noodles and others. (Roisah et al., 2021). However, instant noodle products are currently very vulnerable to brand switching because many new products have emerged with new flavor variants, resulting in consumers switching brands for certain reasons (Indrawati & Untarini, 2017).

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