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Mia Nurislamiah
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communicative.bbc@gmail.com
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 154 Documents
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STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN BRAND AWARENESS PRODUK HANDPHONE MERK SAMSUNG DI TOKO GMT BAUBAU Pratiwi, Indah Eka
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The purpose of this study was to determine the marketing communication strategy of GMT Baubau store in increasing brand awareness of Samsung brand cellphone products. This research uses a qualitative method with a case study approach. The data collection techniques used were observation, in-depth interviews, and documentation studies. The data analysis technique used in this research is qualitative descriptive analysis technique. The results of this study show that the GMT Baubau store has successfully implemented a holistic and measurable marketing communication strategy to increase brand awareness of Samsung brand mobile products. The focus of marketing is on social media, especially Instagram and Facebook, as well as organizing sales promotions, such as cheap redemption/gift every year, creating active interaction with consumers and providing attractive offers. Although faced with barriers such as price competition, promoters, and similar products with high specifications, GMT Baubau stores need to continue to create added value, build positive shopping experiences, and improve interactions with consumers. A more competitive pricing strategy and a conventional marketing approach through brochures can also be differentiation factors. Thus, the GMT Baubau store can overcome challenges in a fierce competitive environment and strengthen brand awareness of Samsung brand mobile products, making the GMT Baubau store the main destination for consumers in finding quality products with attractive added value.
SINERGI KOMISI PENYIARAN INDONESIA (KPI) DAERAH KALIMANTAN TENGAH BERSAMA BALAI BESAR PENGAWAS OBAT DAN MAKANAN (BBPOM) PALANGKA RAYA (Studi Kasus Pelanggaran Etika Iklan Obat Tradisional) Nupus, Nupus; Erawati, Desi; Nurliana, Nurliana; Rahimia, Nisa
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

Traditional medicine advertisements have become a familiar aspect of society. However, in some instances, misleading or inaccurate advertisements can raise concerns regarding safety and effectiveness. A synergistic approach between the Central Kalimantan Regional Indonesian Broadcasting Commission and the Palangka Raya Central Drug and Food Control Agency (BPOM) is necessary to address violations of traditional medicine advertisements, particularly in Central Kalimantan. In the literature review, various studies highlighted violations of traditional medicine advertisements and their impact on society and public health. This paper aims to measure the extent of synergism between these two entities in addressing advertisement violations and propose possible solutions. The research methodology involves qualitative analysis through a case study approach, where the Central Kalimantan Regional Indonesian Broadcasting Commission serves as the primary data source for violations of traditional medicine advertisements, identified through monitoring processes, supported by a literature review from the Palangka Raya Central BPOM. Data is collected through surveys, interviews with relevant parties, and analysis of regulations-related documents. The research results reveal a gap between identified violations of traditional medicine advertisements and the actions taken by both relevant entities. This indicates the need for simultaneous synergy between the Central Kalimantan Regional Indonesian Broadcasting Commission and the Palangka Raya Central BPOM in addressing these violations. The discussion highlights the importance of enhancing cooperation among authorities, relevant agencies, and the public to support compliance with advertisement regulations.
PERAN KOMISI PENYIARAN INDONESIA (KPI) DAERAH KALIMANTAN TENGAH DALAM PROGRAM LITERASI MEDIA PENYIARAN PADA MAHASISWA KOTA PALANGKA RAYA Khasanah, Nur; Syah, Hakim; Nurliana, Nurliana; Rahimia, Nisa
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

Distorted information and shows tend to damage the nation's identity, radical shows, pornography. and fake news that are easily available to the public have a negative impact on socio culture in society. for this reason, the authorized institution seeks to provide education and learning through the socialization of media literacy programs. in its role and function, the Central Kalimantan Regional Indonesian Broadcasting Commission accommodates aspirations and represents the public's interest in broadcasting. supervise and provide education, with media literacy programs. This research aims to gain understanding and information from the informant's point of view, namely from students, and aims to find out what the duties and functions of the Regional KPI are and how the role of the Central Kalimantan Regional KPI in Broadcasting Media Literacy education to students. by conducting field observations on general knowledge at the Central Kalimantan Regional KPI Institute. Data collection by interview and questionnaire through goggle form. This research received data from two commissioners of PIS field and 10 student informants as well as socialization participants, the research results stated that the role of KPI Central Kalimantan Region is not only supervising but also making efforts to raise awareness to students about critical broadcasting.
STRATEGI KOMUNIKASI DALAM MENANGGULANGI PENYEBARAN BERITA HOAKS DI MEDIA SOSIAL (Studi Kasus Diskominfosantik Kalimantan Tengah) Johara, Siti; Erawati, Desi; Setiawan, Heri
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The world is currently experiencing a significant cultural shift and is having an impact on advances in technology and information, including social media which is the main tool for spreading hoax information. The aim of this research is to determine Central Kalimantan Diskominfosantik's strategy in dealing with the spread of hoax news on social media. Using qualitative descriptive research methods and David K. Berlo's SMCR communication theory model: source, message, media channels and recipients. Based on research results, communication strategies in dealing with hoax news on social media are quite effective. Look for sources and collect information first from relevant agencies or institutions. Messages written in the news will immediately be asked whether someone has made a statement or not, that's the filter. After receiving verification or validation that the news is fact or a hoax, the news will be released with a hoax label on official news sites and social media channels. Communication strategies to increase public awareness include appeals, media literacy education seminars, outreach to all stakeholders.
INTERNALISASI NILAI-NILAI SOSIO-KULTURAL BERBASIS ETNO RELIGI DI MASYARAKAT WANNAS KAMPUNG KOYA KOSO PAPUA Arifa, Neswara Alda; Karman, Abdul; Ulfain, Ulfain
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to find out about the deepening of socio-cultural values that exist in the Wannas community of Koya Koso village based on ethno-religion caused by the integration of the Bugis tribe in it. The research seeks to reveal an ethno-religious group which is an ethnic group of people whose members are also united by different religious and ethnic backgrounds. The concept of socio cultural values is an inculcation of a way of life of respect, sincerity, and tolerance for the diversity of cultures that live in the midst of a plural society. The research method used is field research or field research with a qualitative approach with data sources from interviews, observations, and documentation. The results of the study describe the conditions that exist in the Wannas hamlet, Koya Koso village among the indigenous Papuans, migrant communities from the Bugis tribe of South Sulawesi are able to adapt to the surrounding environmental conditions and understand the local culture but their is no significant cultural acculturation, this illustrates that integration socio-cultural values of respect for differences, religious tolerance, and social coherence.
PEMBELAJARAN SOSIAL MAHASISWA UNIVERSITAS ISLAM BUNGA BANGSA CIREBON DALAM MENGAKSES KONTEN DAKWAH DI MEDIA SOSIAL INSTAGRAM PADA AKUN @shiftmedia.id Fauzi, Rifqi; Malik, Saeful; Mausul, Asep Ahmad
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.1795

Abstract

The phenomenon of da'wah on Instagram raises questions about social learning (social learning) Instagram as a medium of da'wah and can be seen from the many findings of the hijrah movement campaign through Instagram. This is not a few young people who study religion through social media, one of which is through Instagram. However, the rise of #hijrah on Instagram is not enough to indicate the success of da'wah. So the phenomenon of migration on Instagram does not guarantee a change in a person. Therefore, da'wah can be said to be effective if it is able to educate, motivate or change the behavior of the target da'wah for the better (hijrah) religiously. This study aims to determine audience attention, audience retention, audience motor reproduction, and audience motivation in accessing da'wah content on social media Instagram on the account @shiftmedia.id. This research is a type of qualitative research with a case study approach. The informants in this study were students IAI Bunga Bangsa Cirebon who joined or became followers on the Instagram account @shiftmedia.id as many as 8 people. Data collection techniques in this study were carried out through observation, interviews, and documentation. Furthermore, checking the validity of research data using source triangulation techniques and method triangulation to test the validity of data related to the research problem studied by the researcher. The results of this study indicate that the delivery of da'wah through video content via Instagram on the account @shiftmedia.id can be said to be effective. This can be seen from the da'wah video on the Instagram account @shiftmedia.id that is able to provide religious understanding and shape the motivation and behavior of hijrah on informants. However, the motivation and behavior of hijrah are also influenced by the intensity and attention of the informants in accessing the da'wah videos on the account. A person with a higher level of attention, retention and motor reproduction will produce greater hijrah motivation and more progressive hijrah behavior through social learning.
ANALISIS SEMIOTIKA JOHN FISKE NILAI-NILAI DAKWAH DALAM FILM 3 : ALIF LAM MIM Askolani, Muhammad; Sulaiman, Anton; Almunawar, Ipad Padlan
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.1796

Abstract

This thesis discusses the John Fiske Semiotics Analysis Of The Values Of Dakwah In Film 3: Alif Lam Mim. This research is motivated by a film with a futuristic theme by telling about the world of ffriendship, brotherhood, and family drama that contains da'wah values. This study aims to describe the value of da'wah elements of faith (aqidah), elements of Islam (shari'a), elements of sincerity (morals) contained in Film 3: Alif Lam Mim. This research is a qualitative descriptive study. The research approach used in this study is a qualitative approach using John Fiske's theory of semiotic analysis. The primary data source in this study, the writer watched the movie 3: Alif Lam Mim directly and the secondary data source was obtained from literature, books, the internet, and previous studies which will be used to help the writer analyze it in more depth. While the data collection is done by watching the film, compiling a theoretical framework, dividing the film into several scenes, cutting the video (cutting), drawing conclusions from the results of the analysis. Furthermore, the results of this study indicate that the values of da'wah contained in Film 3: Alif Lam Mim: 1) The value of da'wah is an element of faith (aqidah) which is about faith in Allah SWT. 2) The value of preaching Islamic elements (shari'a) is about religious tolerance. 3) The value of preaching the element of sincerity (morality) is about commendable morals and honesty.
STRATEGI MARKETING POLITIK PADA CALEG MILENIAL DI KABUPATEN BUTON SELATAN Salam, Nabila
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.1797

Abstract

The purpose of this study was to determine the political marketing strategy of the millennial generation in South Buton Regency. This research uses a qualitative descriptive method. The informants of this research came from 2 members of the millennial generation Regional House of Representatives in South Buton Regency. The data collection techniques used were observation, in-depth interviews, and documentation studies. Researchers used source triangulation techniques to test the validity of data related to the research problem under study. The results of this study show that the two informants have different approaches to political marketing strategies, which are reflected in the use of Segmentation, Targeting, and Positioning that are tailored to the characteristics of the community and the region. DH highlights himself as an adaptive figure, understands specific needs, and respects local cultural traditions. On the other hand, KS builds an image as someone who is deep in cultural understanding, collaboration-oriented, and able to combine traditional and modern approaches. Both legislative candidates try to position themselves as leaders who can meet the needs of the people in their region and work together to achieve common interests.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PELAYANAN AUTO RITZ BAUBAU Hapsari, Yuni
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.1798

Abstract

This research aims to find out the marketing communication strategy in improving the service of Auto Ritz Baubau and to find out the obstacles of marketing communication strategy in improving the service of Auto Ritz Baubau. The research medote used is qualitative with a descriptive approach that aims to describe the object or variable under study, through an induction process, with empirical observations through observation and in-depth interviews and documentation. Data analysis techniques used in this research include transcripts of interview results, data reduction, analysis, data interpretation and triangulation. The results showed that Auto Ritz Baubau has implemented a marketing communication strategy that focuses on giving a positive impression, friendly approach, and satisfying service. Responses to customer complaints by listening, showing empathy, and responding quickly are good steps to maintain customer satisfaction. However, the obstacle lies in the lack of promotion, especially through social media, which can affect consumers' understanding of the advantages of products and services. Product completeness and weaknesses in public speaking are also aspects that need attention. By overcoming promotional barriers and improving formal communication, Auto Ritz Baubau can strengthen its corporate image and increase customer appeal.
KOMUNIKASI INTERPERSONAL TENAGA KERJA WANITA DALAM MEMBANGUN KELUARGA HARMONIS DI DESA WARINGIN KECAMATAN PALASAH KABUPATEN MAJALENGKA Ningrum, Ita Puspita; Fauzi, Rifqi; Sulaiman, Anton
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

In the rapidly evolving era of globalization, the role of women in the workforce has undergone significant changes. Many women now choose to pursue careers outside the home, including working abroad as female workers. Interpersonal communication is a crucial element in building and maintaining family harmony, especially for female workers overseas. Openness, positivity, support, equality, and empathy are key to fostering strong relationships. This study aims to describe the interpersonal communication of female workers in building a harmonious family and to identify the supporting and hindering factors in interpersonal communication for female workers in Waringin Village, Palasah District, Majalengka Regency. The research employs a qualitative approach with a descriptive research type and a case study design. Data collection methods include observation, interviews, and documentation. The findings of this study indicate that effective interpersonal communication is vital for female workers to maintain family harmony despite physical distance. Openness builds trust, positivity maintains enthusiasm, support ensures attention despite the distance, equality prevents conflicts, and empathy addresses emotional needs. However, challenges such as time zone differences, parenting conflicts, guilt, and stress can hinder communication. By addressing these hindering factors, female workers can continue to maintain supportive and harmonious family relationships.

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