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Jurnal Manajemen dan Kewirausahaan
Published by Universitas Halu Oleo
ISSN : 20850085     EISSN : 26855151     DOI : https://doi.org/10.55598/jmk.v16i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Naskah yang ditulis untuk Jurnal Manajemen dan Kewirausahaan (JMK) harus merupakan hasil penelitian asli baik secara teoritis maupun empiris yang memberikan kontribusi baru terhadap literatur manajemen dan bisnis. Jurnal ini menyediakan akses terbuka langsung terhadap kontennya dengan prinsip bahwa membuat penelitian tersedia secara gratis untuk umum mendukung pertukaran pengetahuan global yang lebih besar. Jurnal Manajemen dan Kewirausahaan (JMK) terbit 2 (dua) kali dalam setahun yakni edisi Januari dan Juli. Mencakup topik-topik Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional, Manajemen Bisnis Syariah, Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan" : 10 Documents clear
ANALISIS PENGEMBANGAN BISNIS TOKO KELONTONG LANCAR JAYA MELALUI PROGRAM KEMITRAAN SAMPOERNA RETAIL COMMUNITY (SRC) Azhar Arkho; Cici Suila
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.13

Abstract

Bisnis merupakan suatu kegiatan yang fleksibel dengan peluang kerja yang luas. Di Indonesia, jumlah angkatan kerja yang ideal adalah sekitar 10%, namun masih di bawah 2%. Untuk mengembangkan perekonomian Indonesia, usaha mikro (UMKM) sangat penting bagi pertumbuhan ekonomi. Toko kelontong merupakan sebuah usaha kecil-kecilan yang biasanya menjual berbagai macam makanan sehari-hari. Pengembangan bisnis melibatkan peningkatan dan penerapan strategi dan taktik untuk mencapai tujuan bisnis. Analisis SWOT membantu mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam suatu bisnis. Tujuan pengembangan bisnis adalah untuk meningkatkan profitabilitas, memperluas bisnis, dan meningkatkan perekonomian lokal. Program seperti Sampoerna Retail Community (SRC) membantu meningkatkan jumlah komunitas ritel dan meningkatkan kualitas produk. Toko kelontong lancar jaya bergabung kemitraan SRC untuk memudahkan membeli produk dengan menggunakan aplikasi Toko SRC di handphone barang akan dikirim ke toko tidak perlu dijemput dan memudahkan kita sebagai pemilik toko. Setelah dilakukan pengumpulan data melalui wawancara dengan owner Toko kelontong lancar jaya dan dibuatnya analisis SWOT untuk perancangan strategi marketing agar lebih maju. Dapat di ambil kesimpulan bahwa kondisi perubahan Toko kelontong lancar jaya sangat baik dengan hasil baik pada kedua matriks IFAS dan EFAS dengan begitu dapat ditentukan strategi marketing yang cocok untuk Toko kelontong lancar jaya adalah kombinasi Streghts dan Opportunities.
EXPLORING THE IMPACT OF INFLUENCER MARKETING STRATEGIES ON SUSTAINABILITY IN THE FASHION INDUSTRY Fariz Fariz; Tutik Winarsih
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.16

Abstract

The rising popularity of social media has compelled businesses to rethink their marketing approaches, focusing on engaging a broader customer base by offering value and facilitating two-way interactions. This shift gave rise to influencer marketing as an innovative brand promotion strategy. When influencers collaborate with brands targeting the appropriate audience, they can enhance brand recognition and add significant value to businesses. This study examines how source credibility factors—such as trustworthiness, attractiveness, and perceived expertise—affect consumer attitudes toward fashion influencers and how these attitudes shape consumers’ intentions to purchase and recommend products. The sample comprises 342 followers of a prominent Indonesian fashion influencer, selected using a simple random sampling method. Hierarchical regression analysis, performed in SPSS, reveals that trustworthiness and perceived expertise significantly impact perceptions of influencers in the fashion industry
STRATEGI INOVASI, KEWIRAUSAHAAN DAN PLATFORM DALAM MEMPERTAHANKAN KEUNGGULAN KOMPETITIF Tuty Hardiyanti Ningsih; Dedy Sugiantoro; Mifta Florencia Taribuka; Muhamad Farhan Febriansyah,; Dwi Gina Elyka Faradhiba; Muh. A. Dimas Rizky Pradana; Eliyanti Agus Mokodompit
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.17

Abstract

Abstract This study aims to review the literature related to innovation strategy, entrepreneurship, and business platforms in maintaining a company's competitive advantage. Through the analysis of various literatures, it is found that sustainable innovation, strategic entrepreneurship, and business platform development play an important role in adapting to market changes. This study also discusses the challenges faced by companies in implementing these strategies and how innovation can be a key driver in achieving competitive advantage. This article will discuss the main theories in the innovation literature, case study analysis on companies such as Netflix, and implications of platform strategy.
ANALISIS ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN UMKM DI KOTA KENDARI Laode Asfahyadin Aliddin; Sudirman Zaid; Samdin; Nursaban Rommy; Dzulfikri Azis Muthalib
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.23

Abstract

Abstract The purpose of this study is to examine and explain entrepreneurial orientation and competitive advantage in improving the marketing performance of MSMEs in Kendari City. This study design is based on a quantitative approach using cross-sectional survey data collection methods. Data collection was conducted using a questionnaire instrument. The research sample consists of 96 MSME actors in Kendari City. The analytical tool used for hypothesis testing is multiple regression analysis. The study results indicate that: (1) Entrepreneurial orientation has a positive and significant effect on marketing performance. This means that an increase in the entrepreneurial orientation of MSME actors in Kendari City will be followed by a tangible improvement in marketing performance. (2) Competitive advantage has a positive and significant effect on marketing performance. This means that an increase in the competitive advantage of MSME actors in Kendari City will be followed by a tangible improvement in marketing performance.
PENGARUH KETERAMPILAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEMBERDAYAN MASYARAKAT DAN PEMERINTAHAN DESA KABUPATEN PANDEGLANG Risma Eka Desiyani; Uli Wildan Nuryanto; Sri Wasiatul Hasanah
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.24

Abstract

This study aims to determine the effect of work skills, work discipline, and work environment on employee performance at the Community Empowerment and Village Government Service of Pandeglang Regency. The research method used is based on data collection techniques, so this study was conducted using a quantitative approach by distributing questionnaires. The population in the study were all employees totaling 63 people, with sampling using saturated samples totaling 63 people, with multiple linear regression analysis techniques. The results of this study indicate that partially work skills, work discipline, and work environment have a significant effect on employee performance at the Community Empowerment and Village Government Service of Pandeglang Regency, while simultaneously work skills, work discipline, and work environment have a significant effect on employee performance at the Community Empowerment and Village Government Service of Pandeglang Regency
PERAN BUMDES DALAM PEMBERDAYAAN MASYARAKAT DESA KUROLABU KECAMATAN KULISUSU UTARA KABUPATEN BUTON UTARA Alifin; Aidin Hudani Awasinombu; La Hatani; Eliyanti Agus Mokodompit
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.25

Abstract

This study aims to describe the role of Village-Owned Enterprises (BUMDES) in community empowerment in Kurolabu Village, Kulisusu Utara District, North Buton Regency. The research employs a qualitative approach. Data collection methods include interviews, observation, and documentation, analyzed using interactive techniques through the stages of data collection, data reduction, data presentation, and conclusion drawing. The results indicate that BUMDES Kurolabu has been established since 2017 but has not operated optimally until 2024. BUMDES Kurolabu manages two business units: cashew nut trading and copra trading. Two factors influence the role of BUMDES in empowering the community of Kurolabu Village, Kulisusu Utara District, North Buton Regency: Supporting factors: the existence of regulations and BUMDES programs. Inhibiting factors: lack of community awareness about BUMDES business units, insufficient socialization, low community participation, limited funding, and the absence of a savings and loan unit.
DAMPAK CONTENT MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN Farid Maulana; Juharsah; Yusuf; Hartini
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.26

Abstract

This study aims to analyze the influence of content marketing on Instagram and brand image on consumer purchasing decisions of Yotta beverage products in Kendari City. Using a descriptive quantitative approach, data were collected through questionnaires to 96 Yotta consumers who are active on Instagram (@yotta_id) using the purposive sampling method. The analysis was carried out using multiple linear regression. The results of the study indicate that content marketing on Instagram and brand image simultaneously have a positive and significant effect on consumer purchasing decisions. Partially, content marketing on Instagram has a positive and significant effect on purchasing decisions. The same applies to brand image, which has also been shown to have a positive and significant effect on purchasing decisions
INTERAKSI ANTARA FINANCIAL LITERACY, EXPERIENCED REGRET, FRAMING EFFECT, MENTAL ACCOUNTING, DAN SELF-CONTROL DALAM KEPUTUSAN INVESTASI: PERAN TOLERANSI RISIKO SEBAGAI MEDIATOR Lani Djaini; Dedy Takdir Syaifuddin; Salma Saleh; Valentinus Amstrong TN
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.27

Abstract

This study examines the influence of financial literacy, experienced regret, framing effect, mental accounting, and self-control on investment decisions, with risk tolerance as a mediating variable. The population consists of 1,188 active investors in Kendari City registered with the Indonesia Stock Exchange Representative Office in Southeast Sulawesi. A total of 299 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using the SEM-PLS method with SmartPLS software. The results indicate that financial literacy, framing effect, mental accounting, and self-control have a significant positive effect on risk tolerance, while experienced regret has a significant negative effect. Furthermore, financial literacy, experienced regret, mental accounting, and self-control directly influence investment decisions, whereas the framing effect does not have a direct influence. Risk tolerance is proven to mediate the relationship between these five variables and investment decisions.
ANALISIS STRATEGI BISNIS PADA WARUNG MAKAN CHINESE FOOD KENDEDESS DI KOTA KENDARI Muhamad Bahtiar; Nursaban Rommy; Nurul Ittaqullah; Fauzan; Markoni
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.28

Abstract

This study aims to identify the micro-business strategies of the Chinese Food Kendedess restaurant using SWOT analysis and to explore strategies for its development. The Kendedess restaurant implements various strategies to maintain the sustainability and quality of its culinary business. Its primary focus is on authentic flavors and friendly service, creating a comfortable atmosphere that encourages customer loyalty. During challenging economic times, the restaurant offers budget-friendly menus and discounts for online orders, allowing customers to enjoy high-quality meals without financial strain. Operational efficiency is maintained through clear task delegation among employees. The SWOT analysis reveals strengths such as a recognized brand (0.60), fresh cuisine (1.00), and excellent service (1.00), with a total strength score of 4.20. However, weaknesses like ineffective promotion (0.60) and suboptimal delivery service (0.50) pose challenges. Opportunities from lifestyle changes (1.00) and a large market segment (1.50) support growth, despite threats such as intense competition (0.90) and inflation (0.75). The total internal factor score is 6.65, while the total external factor score is 7.15, indicating challenges alongside opportunities for sustainable growth
URGENSI E-SERVICE QUALITY UNTUK PENGUATAN KEPERCAYAAN DALAM KEPUTUSAN PEMBELIAN Isalman; Ahmad Mubaraq; Conny; Ajeng Purwati Ningtyas
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.29

Abstract

This study analyzes the role of e-service quality in building consumer trust in purchasing decisions on Shopee. Using a causal associative approach and explanatory research method, this study examines the relationship between variables using Structural Equation Modeling (SEM) through SmartPLS 3.0. The study population was the people of Kendari City who had made purchases on Shopee, with a sample size of 160 respondents selected by purposive sampling. The results of the study indicate that e-service quality has a positive effect on customer trust. This trust mediates the relationship between e-service quality and purchasing decisions. The theoretical implications of this study indicate the importance of digital service quality in strengthening the relationship between e-commerce platforms and consumers. Managerially, the results of this study suggest that e-commerce companies such as Shopee need to continue to improve service quality to build trust, maintain information transparency, and ensure a safe and comfortable shopping experience to attract and retain customers. Success in managing service quality drives repeat purchasing decisions, which contributes to business growth and sustainability.

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