cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Herman Purba
Contact Email
herman.purba@uph.edu
Phone
+6289622106414
Journal Mail Official
herman.purba@uph.edu
Editorial Address
Department of Communication, Faculty of Social and Political Sciences, Universitas Pelita Harapan. UPH Tower F15, MH Thamrin Boulevard Street 1100, Lippo Karawaci, Tangerang, Banten.
Location
Kota tangerang,
Banten
INDONESIA
Lectura: Jurnal Ilmu Komunikasi
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 30644607     DOI : https://doi.org/10.19166
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Lectura: Jurnal Ilmu Komunikasi publishes research articles and conceptual papers in the field of communication, with a focus on strategic communication, media, and journalism in Indonesia. It is published biannually, in August and February, by the Department of Communication, Faculty of Social and Political Sciences, Universitas Pelita Harapan, with occasional special editions. Lectura: Jurnal Ilmu Komunikasi E-ISSN 3064-4607 is a double-blind peer-reviewed journal from reviewers from various universities and all articles are published fully Open Access.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 29 Documents
 1   2   3 
PEMBERDAYAAN MASYARAKAT MADURA DALAM PENGEMBANGAN CYBER EXTENSION DI DUNIA PARIWISATA Teguh Hidayatul Rachmad; Kho, Gerson Ralph Manuel
Jurnal Lectura Vol. 2 No. 2 (2026): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v2i2.10564

Abstract

Madura dengan kondisi geografis dan demografis yang terpisah dari jawa timur dengan kondisi sumber daya alam dan manusia yang cukup beragam, serta budaya yang agak berbeda dengan jawa timur yang lebih egalitarian. Madura menjadi tertinggal untuk pengembangan pemerintahan, terutama dalam bidang pariwisata. Penelitian ini mempunyai tujuan yaitu untuk memberdayakan orang Madura dalam pengembangan pariwisata melalui aplikasi mobile. Metode yang digunakan adalah deskriptif kualitatif dengan mengambil responden yaitu pelaku pariwisata di pulau Madura. Hasil penelitian ini adalah menggeneralisasi manuscript aplikasi mobile ke pelaku pariwisata sehingga nantinya dapat disebarluaskan ke masyarakat Madura. Adanya aplikasi mobile yang khusus hanya pariwisata Pulau Madura akan meningkatkan income masyarakat Madura melalui bidang teknologi dan pemberdayaan destinasi wisata. Keindahan alam Madura dapat disaksikan dan dipertunjukkan dalam aplikasi mobile “ToMadura” yang dilihat oleh netizen. Promosi pariwisata melalui aplikasi mobile sangat dinantikan oleh warga Madura ataupun luar Madura, karena dapat dijangkau oleh semua orang di penjuru dunia. Setiap tools di aplikasi mobile “ToMadura” dapat menguhubungkan banyak organisasi pariwisata, seperti: rental kendaraan, hotel, jasa wisata, pusat oleh-oleh khas Madura, dan masih banyak lagi organisasi yang terlibat dan dapat disajikan dalam apliksi mobile tersebut
MAPPING THE KOREAN WAVE STUDIES IN THE PERSPECTIVE OF COMMUNICATION SOCIOLOGY: A BIBLIOMETRIC ANALYSIS Dayinta Erasmarta; Filosa Gita Sukmono
Jurnal Lectura Vol. 2 No. 2 (2026): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v2i2.10847

Abstract

The phenomenon of the Korean Wave (Hallyu) has evolved from a regional entertainment trend into a complex global force influencing digital culture and social interactions. While previous studies have predominantly focused on the economic and tourism impacts of Hallyu, a comprehensive mapping of its sociological dimensions remains limited. This study aims to map the development trends, conceptual structures, and evolution of Korean Wave research within the perspective of the sociology of communication. Using a bibliometric analysis approach, this study analyzed 209 scientific documents published between 2015 and 2026 retrieved from the Scopus database. The data were processed using R-Package Biblioshiny to generate performance analysis and science mapping. The results indicate a significant surge in scientific production starting in 2019, driven by the global expansion of K-Pop fandoms. The network analysis reveals a distinct polarization in the research landscape: one cluster focuses on "social media activism and participatory culture," while another emphasizes the "psychological well-being of fans," particularly among adolescents and female audiences. Furthermore, the thematic evolution analysis highlights a paradigm shift from content-based studies (drama/TV) to human-centric inquiries (identity, gender, and mental health). This study concludes that the scholarship on the Korean Wave has matured into a critical sociological discourse, moving beyond mere consumption to explore how digital platforms facilitate identity negotiation and transnational community formation.
RESEARCH TRENDS COMMUNICATION OF SOCIOLOGY AND RELIGION: A BIBLIOMETRIC ANALYSIS (2005-2025) Zihni Hasyidan Wibowo; Filosa Gita Sukmono
Jurnal Lectura Vol. 2 No. 2 (2026): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v2i2.10853

Abstract

Research on communication in sociology and religion shows increasingly significant developments alongside the dynamics of global social, cultural, and technological changes. Religion is no longer understood solely as an individual spiritual practice, but as a social phenomenon mediated thru communication processes in various contexts of community life. This study aims to map the trends, scientific structure, and development of research themes related to the communication of sociology and religion during the period 2005–2025 thru a bibliometric approach. Data were obtained from the Scopus database using keywords relevant to communication, sociology, and religion, and then analysed using the R-based Biblioshiny software (bibliometrix). The analysis includes annual publication productivity, major source journals, the most influential authors and institutional affiliations, the geographical distribution of research, citation patterns, and thematic mapping thru keyword co-occurrence analysis. The research findings indicate that the number of publications has shown an increasing trend over the past two decades, with contributions primarily from developed countries such as the United States and the United Kingdom, although developing countries like Indonesia are beginning to play an increasingly significant role. The research themes are dominated by the keywords religion, sociology, and interpersonal communication, with strong connections to issues of identity, health, social justice, and culture. Interdisciplinary approaches and qualitative methodologies appear to dominate studies in this field. Overall, this research confirms that communication in sociology and religion is a relevant and continuously evolving field of study, with great potential for development thru international collaboration, more diverse methodological approaches, and the exploration of contemporary issues in the digital age.
RESEPSI FOLLOWERS WARUNG SATE KAMU MENGENAI NILAI-NILAI KRISTIANI DALAM VIDEO AKUN INSTAGRAM @warungsatekamu Jonathan Andrian; Altobeli Lobodally
Lectura: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2026): August
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v3i1.10987

Abstract

Nilai-nilai Kristiani merupakan pedoman yang penting bagi seorang Kristiani untuk menjalankan kehidupan. Tidak terkecuali bagi generasi muda Kristen. Di era digital saat ini, nilai-nilai Kristiani menghadapi tantangan yang besar dalam pemahaman, maupun penerapannya. Terutama bagi generasi muda yang dikenal akrab dengan platform-platform digital. Hal tersebut dapat menyebabkan pergeseran pemaknaan seutuhnya dari nilai-nilai Kristiani. Nilai-nilai Kristiani muncul dalam sejumlah produk audio visual, termasuk akun Instagram @warungsatekamu. Pesan yang disampaikan oleh akun tersebut akan diterima secara berbeda oleh khalayak, termasuk follower akun Instagram @warungsatekamu. Penelitian in bertujuan untuk mengetahui dan mendeskripsikan resepsi followers WarungSaTeKaMu mengenai pandangan mereka terhadap nilai-nilai Kekristenan yang ditampilkan lewat konten video yang diproduksi oleh akun Instagram @warungsatekamu. Penelitian ini juga kemudian memetakan penerimaan khalayak berdasarkan tingkat pemahaman dan juga pengalaman hidup mereka. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis resepsi khalayak dan teori Encoding Decoding. Teknik pengumpulan data dilakukan melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa resepsi empat infoman berada dalam kategori posisi negosiasi dan satu informan pada posisi hegemoni dominan. Satu informan yang memasuki posisi hegemoni dominan adalah anak muda yang baru menjalani hidup sebagai seorang Kristen dan masih memiliki pengetahuan yang minim mengenai nilai-nilai Kekristenan. Sementara empat lainnya memiliki varian penerimaan, karena latar belakang pemahaman yang berbeda mengenai nilai-nilai Kristiani. Tiga diantara empat informan merupakan pengerja gereja, sementara lainnya bukan pengerja gereja, namun mengadopsi dan menjalankan nilai-nilai Kristiani secara taat.
STRATEGI CUSTOMER-DRIVEN MARKETING DALAM MEMBANGUN BRAND EQUITY Rose Emmaria Tarigan
Lectura: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2026): August
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v3i1.11162

Abstract

Perkembangan teknologi digital telah mengubah paradigma pemasaran dari pendekatan tradisional menuju pendekatan yang berpusat pada pelanggan dan berbasis interaksi digital. Media sosial menjadi platform strategis yang memungkinkan perusahaan membangun hubungan yang lebih personal, dialogis, dan berkelanjutan dengan konsumen. Penelitian ini bertujuan untuk menganalisis peran customer-driven marketing strategy dalam membangun brand equity melalui media sosial. Metode penelitian menggunakan pendekatan kajian literatur dengan mengkaji berbagai sumber akademik yang relevan terkait customer-driven marketing strategy, media sosial, dan brand equity. Hasil kajian menunjukkan bahwa customer-driven marketing strategy berfungsi sebagai strategic orientation yang menempatkan pelanggan sebagai pusat penciptaan nilai, sedangkan media sosial berperan sebagai medium interaksi yang memungkinkan terjadinya engagement, dialog, dan value co-creation antara perusahaan dan konsumen. Interaksi digital tersebut berkontribusi terhadap pembentukan brand equity melalui peningkatan brand awareness, brand association, perceived quality, dan brand loyalty. Media sosial tidak hanya berfungsi sebagai saluran promosi, tetapi juga sebagai ruang konstruksi makna merek melalui partisipasi konsumen dalam ekosistem komunikasi digital. Penelitian ini juga menunjukkan bahwa brand equity dalam era digital bersifat relasional karena terbentuk melalui interaksi berkelanjutan antara merek dan konsumen. Studi ini memberikan kontribusi konseptual dengan mengintegrasikan perspektif customer-driven marketing strategy dan digital engagement dalam menjelaskan pembentukan relational brand equity melalui media sosial.
FACTORS BEHIND HOLLYWOOD'S BOX OFFICE SUCCESS IN CHINA DURING THE 2012–2019 PERIOD Elyzabeth Bonethe Nasution; Claudio; Gusti Patading; Yohanes Surya Wijaya
Lectura: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2026): August
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v3i1.11566

Abstract

China emerged as one of the world's largest film markets during the 2010s and became an increasingly important destination for Hollywood's international expansion. Despite the country's restrictive film policies, Hollywood achieved remarkable box office success between 2012 and 2019. This study examines the factors behind Hollywood's box office success in China during this period by analyzing both the industry's internal strategies and the external conditions that supported its commercial performance. The study employs a qualitative approach using an explanatory method. Secondary data were collected through library and online research, including books, academic journal articles, government publications, industry reports, statistical data, and relevant news articles. The findings show that Hollywood's success resulted from the combination of several factors rather than a single explanation. Internally, Hollywood strengthened its position through collaboration with Chinese film companies, Chinafication, market-specific promotional activities, product differentiation, and high film quality. Externally, the implementation of the 2012 Memorandum of Understanding between the United States of America and China: Films for Theatrical Release, the relatively cooperative relationship between the United States and China, and the rapid growth of the Chinese film market created favorable conditions for Hollywood's expansion. From the perspective of neoliberalism, Hollywood's success demonstrates the importance of international cooperation, institutional arrangements, and expanding markets in facilitating international economic activities.
ANALISIS DISTORSI KOGNITIF PENGGUNA MEDIA SOSIAL PADA GENERASI Z DI JAKARTA Wisnu Wirawan; Elsie Oktivera
Lectura: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2026): August
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v3i1.11640

Abstract

Social media has brought about significant changes in the patterns of human interaction in the digital age. Its presence has not only transformed the way individuals communicate but has also influenced how society acquires, processes, and disseminates information. Various surveys indicate that the main reasons people use social media are to interact with others, seek information, find inspiration, stay updated on current issues, and participate in popular trends. However, behind these conveniences, social media also has the potential to negatively impact how individuals understand and interpret information. The rapid flow of information, coupled with a large amount of unverified content, can influence users’ thought processes, leading to errors in processing the information they receive. Messages continuously received through social media also have the potential to influence a person’s perceptions, attitudes, and even behavior. This qualitative study was conducted among Generation Z in Jakarta using in-depth interviews to understand how exposure to information on social media affects their cognitive processes. The results of the study show that information received through social media tends to lead to cognitive distortions. The three most prevalent forms of cognitive distortion identified in this study are overgeneralization, jumping to conclusions, and emotional reasoning. These three forms of distortion indicate that information consumed through social media is not always processed critically but is often influenced by assumptions, emotions, and excessive generalizations, thereby potentially affecting the quality of decision-making and the way individuals perceive reality.
PERAN ATRIBUT PRODUK DALAM PEMBENTUKAN PERSEPSI KONSUMEN WANITA TERHADAP MEREK AQUVIVA DI DENPASAR Michael Kenny; Azalia Gerungan; Lenny Theresia Marie Turangan
Lectura: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2026): August
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v3i1.11708

Abstract

Industri air minum dalam kemasan (AMDK) di Indonesia sudah mencapai titik jenuh dan membentuk pasar red ocean yang didominasi merek-merek lama. Dalam konteks ini, Wingsfood meluncurkan Aquviva sebagai merek air mineral baru dengan klaim teknologi tujuh tahap nano purifikasi, harga ekonomis, dan volume kemasan 700 ml yang lebih besar. Penelitian ini menganalisis bagaimana atribut produk, yaitu harga, fitur, gaya dan desain, kualitas dan merek, membentuk persepsi konsumen wanita terhadap Aquviva di pasar AMDK Denpasar yang sangat kompetitif. Penelitian ini menggunakan kerangka Stimulus-Organism-Response (SOR), yang memandang atribut produk sebagai stimulus eksternal yang diproses secara internal oleh konsumen hingga akhirnya menghasilkan respons, berupa memilih Aquviva sebagai merek baru atau tetap bertahan pada merek lama. Paradigma konstruktivisme diadopsi dengan pendekatan kualitatif fenomenologi. Data dikumpulkan melalui wawancara intercept semi terstruktur terhadap 15 konsumen wanita berusia di atas 17 tahun yang dipilih secara purposive di tiga jenis gerai ritel di Denpasar (ritel modern skala besar, ritel modern skala kecil, dan ritel tradisional), lalu dianalisis secara induktif dengan triangulasi sumber. Hasil penelitian menunjukkan bahwa harga dan fitur volume 700ml berfungsi sebagai stimulus utama yang dapat menembus atensi selektif dan membentuk persepsi positif terhadap nilai ekonomis Aquviva. Sebaliknya, atribut gaya dan desain, kualitas rasa serta merek lebih banyak memicu distorsi selektif berupa keraguan terhadap berat, lebar, ergonomi, keamanan segel, dan aksesibilitas merek, terutama pada konsumen yang telah lama loyal pada merek pesaing. Penelitian menyimpulkan bahwa penetrasi Aquviva di pasar red ocean Denpasar didorong diferensiasi ekonomis, tetapi dibatasi kelekatan kognitif pada merek lama dan skeptisisme terhadap atribut fisik maupun simboliknya.
NEGOSIASI REPRESENTASI PROFESIONAL: CONTEXTUAL AUTHENTICITY DALAM PERSONAL BRANDING GENERASI Z DI LINKEDIN Yunita Amalia; Audrey Adeline; Azalia Gerungan
Lectura: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2026): August
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v3i1.11717

Abstract

Pemanfaatan LinkedIn sebagai platform jejaring profesional dan rekrutmen semakin mendorong mahasiswa Generasi Z untuk membangun representasi diri profesional di ruang digital. Dalam proses tersebut, tuntutan untuk tampil profesional sering kali berhadapan dengan keinginan untuk tetap mempertahankan otentisitas, sehingga memunculkan negosiasi dalam praktik personal branding. Penelitian ini bertujuan menganalisis bagaimana mahasiswa Generasi Z menegosiasikan profesionalisme dan otentisitas dalam praktik personal branding di LinkedIn. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara semi-terstruktur terhadap tujuh mahasiswa tingkat akhir Generasi Z yang aktif menggunakan LinkedIn. Data dianalisis menggunakan model analisis interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa negosiasi antara profesionalisme dan otentisitas tidak terjadi pada tingkat identitas personal, melainkan pada cara individu merepresentasikan dirinya dalam konteks profesional. Personal branding dimaknai bukan sebagai upaya membangun identitas baru, tetapi sebagai proses kurasi representasi diri melalui pemilihan pengalaman, kompetensi, dan nilai personal yang dianggap relevan dalam konteks profesional. Negosiasi tersebut diwujudkan melalui empat praktik representasi yang saling berkaitan, yaitu mempertahankan identitas melalui penyesuaian representasi, menyeleksi representasi sesuai konteks komunikasi, memaknai profesionalisme sebagai bentuk adaptasi, serta menampilkan pengalaman dan proses pembelajaran, bukan sekadar pencapaian. Keempat praktik tersebut disintesiskan ke dalam konsep contextual authenticity, yang menjelaskan bagaimana profesionalisme dan otentisitas dinegosiasikan melalui representasi diri profesional tanpa mengubah identitas personal. Temuan penelitian ini memperkaya kajian personal branding dengan menunjukkan bahwa profesionalisme dan otentisitas tidak perlu diposisikan sebagai dua orientasi yang saling bertentangan, melainkan sebagai dua dimensi yang dinegosiasikan secara kontekstual melalui representasi diri profesional di LinkedIn.   Abstract The growing importance of LinkedIn in professional networking and recruitment has encouraged Generation Z university students to engage in professional self-representation in digital environments. However, expectations to appear professional often intersect with the desire to remain authentic, creating an ongoing tension between professionalism and authenticity in personal branding practices. This study examines how Generation Z university students negotiate these expectations in their personal branding practices on LinkedIn. A qualitative descriptive approach was employed using semi-structured interviews with seven final-year Generation Z university students who actively use LinkedIn for professional networking and career-related purposes. Data were analyzed using the interactive analysis model of Miles, Huberman, and Saldaña. The findings reveal that the tension between professionalism and authenticity is negotiated not at the level of personal identity, but through professional self-representation. Participants perceive personal branding not as an effort to construct a new identity, but as a process of curating self-representation by selectively communicating experiences, competencies, and personal values considered relevant within a professional context. This negotiation is reflected through four interconnected representational practices: maintaining identity while adjusting representation, selecting representations according to communication context, understanding professionalism as adaptation rather than performance, and emphasizing experiences and learning processes rather than achievements alone. These findings are synthesized into the concept of contextual authenticity, which explains how professionalism and authenticity are negotiated through professional self-representation without compromising personal identity. These findings contribute to the personal branding literature by demonstrating that professionalism and authenticity should not be understood as competing orientations, but as complementary dimensions negotiated contextually through professional self-representation on LinkedIn.

Page 3 of 3 | Total Record : 29

 1   2   3 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 1 (2026): August Vol. 2 No. 2 (2026): February Vol. 2 No. 1 (2025): August Vol. 1 No. 2 (2025): February Vol. 1 No. 1 (2024): August