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Managing: Jurnal Bisnis dan Manajemen
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 3063165     DOI : https://doi.org/10.61166/managing
Core Subject : Economy,
Economics, Econometrics & Finance
Managing: Jurnal Bisnis dan Manajemen is a peer reviewed journal published by Penerbit Hellow Pustaka. The journal is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of business and management. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, And Entrepreneurship. FOCUS: Managing: Jurnal Bisnis dan Manajemen provides scientific articles developed in attending through the article publications, original research report, reviews, and scientific commentaries in business and management. SCOPE: Managing: Jurnal Bisnis dan Manajemen encompasses research papers from researcher, academics, and practitioners. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, Banking Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
 1   2 
Financial Aspect Analysis of UMKM Bebek Songkem Pak Salim in Sampang Regency in Business Feasibility Study Fawaid
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.11

Abstract

This research aims to analyze the financial aspects of Bebek Songkem Pak Salim MSMEs in Sampang Regency in the context of a business feasibility study. The research uses a qualitative method with a case study approach, where primary data is obtained through in-depth interviews with owners and employees as well as direct observation of operational activities and financial management of MSMEs. Secondary data is collected from financial documents such as profit and loss reports, balance sheets, and daily transaction records. The research results show that MSME Bebek Songkem Pak Salim has a stable daily income, especially during the holiday season and weekends. However, there are significant challenges in managing operational costs due to unpredictable fluctuations in raw material prices. Financial ratio analysis shows that the liquidity, solvency and profitability ratios of these MSMEs are at a fairly good level, but cash flow management still needs improvement. A quick ratio below one indicates the need for improvement in cash management. Financial projections based on historical data show that MSME Bebek Songkem Pak Salim has the potential to increase profits by up to 15% in the next two years with better financial management and effective marketing strategies. Other challenges faced by MSMEs include limited knowledge about financial management, lack of access to affordable sources of financing, and uncertainty in raw material prices. Based on the findings of this research, it is recommended that MSME owners and employees attend training on basic financial management to improve their ability to manage business finances. In addition, implementing an orderly and detailed financial recording system is very necessary to monitor cash inflows and outflows more accurately. Product diversification and increased marketing via social media and other digital platforms are expected to increase brand awareness and sales. By implementing these suggestions, it is hoped that MSME Bebek Songkem Pak Salim can improve its financial performance and make a greater contribution to the local economy in Sampang Regency.
BPRS SPM Pamekasan's Strategy in Increasing Multipurpose Savings Customers Supriyadi; M Rizal Kurniawan
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.40

Abstract

This study aims to determine and analyze the marketing strategy carried out by BPRS Sarana Prima Mandiri Pamekasan in increasing Multipurpose Savings Customers and what factors are obstacles in carrying out marketing strategies in increasing Multipurpose Savings Customers at BPRS Sarana Prima Mandiri Pamekasan. This study uses a descriptive qualitative research method with data sourced from primary data and secondary data, and data collection techniques used in the form of observation, interviews and documentation. While the data analysis techniques used are data reduction, data presentation and drawing conclusions. The marketing strategies carried out by BPRS Sarana Prima Mandiri Pamekasan in increasing multipurpose savings customers include: door-to-door visits (from door to door), collective visits (groups), brochure distribution, banner installation, through social media and the outreach system. While the obstacles of BPRS Sarana Prima Mandiri Pamekasan in carrying out marketing strategies in increasing Multipurpose Savings customers are in the form of internal factors, namely, lack of facilities and lack of product understanding. While external factors are, lack of public understanding and many competitors.
The Influence of Social Media on Generation Z Consumption Patterns in Indonesia Jihan Alyani Dirayati; Lishe Indriani Putri; Raihan Enandrisyah Zidhan; Dhiyaul Ikhsan Arthaditama
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.34

Abstract

Generation Z, as digital natives, are heavily influenced by social media platforms in various aspects of their lives, including their consumption patterns. This study will analyze how exposure to social media content, such as advertising, influencer marketing, and online trends, affects Generation Z's product, brand, and shopping behavior choices. This study is expected to provide a more comprehensive understanding of Generation Z's consumption dynamics in the digital era and its implications for marketing and business strategies in Indonesia.
The Role of the Regency Government in Optimizing the Performance of MSMEs and Islamic Financial Institutions in Bangkalan Mariyatul Kiptiyah; Moh. Ibnu Rusy Ramadhan; M. Syarif Hidayatullah
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.35

Abstract

This study aims to analyze the role of the Bangkalan Regency Government in optimizing the performance of Micro, Small, and Medium Enterprises (MSMEs) and Islamic financial institutions in the region. Given that MSMEs contribute significantly to the local economy, this study explores government policies and programs that support MSME development and how Islamic financial institutions can play a strategic role. The method used in this study is a qualitative approach through data collection through literature studies and documentation studies. The results obtained from the study indicate that government policy support, such as the provision of capital assistance and training, as well as collaboration with Islamic financial institutions, has increased financing accessibility and strengthened the capacity of MSMEs. However, challenges such as lack of financial literacy and limited infrastructure still need to be addressed. This study recommends increasing synergy between the government, MSMEs, and Islamic financial institutions to achieve optimal and sustainable performance in Bangkalan Regency.
The Efficacy of Employee Wellness Programs in Achieving Job Satisfaction Shinta Ath Thariq Apriari
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.49

Abstract

Until now, increasingly complex and diverse work demands have positioned employee welfare as a critical issue in the industrial world. In line with the regulation of Permenaker Number 5 of 2018 and BUMN Circular Letter Number 1 of 2024, mental health is one of the important aspects that must be considered by companies. Ideally, the Employee Wellness Program (EWP) is one way to overcome problems that interfere with employee productivity, but many companies do not implement EWP as a preventive and curative measure. This is motivated by the perception that EWP is not an urgent matter for a number of companies. Therefore, this study wants to explore the various efficacy factors in achieving job satisfaction through EWP and the relationship between EWP and employee job satisfaction. This research is a type of literature study that analyzes relevant literature with the help of a search using Publish of Perish. The results of this study are that the success factor of EWP requires company awareness regarding the role of EWP as humanizing employees through ensuring physical and mental health and work-life balance so as to improve the quality of performance, loyalty and job satisfaction of employees.
Building Customer Loyalty and Competitor Analysis Saripudin
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.36

Abstract

With increasingly fierce business competition, building customer loyalty and conducting competitor analysis are crucial factors for company success. Customer loyalty is influenced by product or service quality, competitive pricing, customer experience, trust, satisfaction, and attractive loyalty programs. This study aims to identify factors influencing customer loyalty, explore ways to create customer experiences that support long-term loyalty, and analyze effective strategies for understanding competitors. This study used qualitative descriptive methods to understand the factors influencing customer loyalty and competitor analysis strategies. The results of the analysis indicate that personalized customer experiences, consistent service, product innovation, and providing added value play a significant role in strengthening customer relationships with a company. Furthermore, competitor analysis, such as evaluating competitors' products, marketing strategies, and financial strength, enables companies to effectively capitalize on market opportunities. This research provides theoretical contributions to the development of the concepts of customer loyalty and competitor analysis, as well as practical benefits in the form of implementation strategies that can enhance a company's competitiveness in a dynamic market.
Analysis of E-Commerce Usage for Micro, Small, and Medium Enterprises (MSMEs) Jennatul Ma’wa; Hafidz Ubaidillah; Abu Lukman; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.38

Abstract

The development of information technology has brought significant changes across various sectors, including Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. One of the key innovations driving this transformation is e-commerce, which enables MSMEs to expand their market reach and improve operational efficiency. This article aims to explore the impact of e-commerce adoption on MSMEs in Indonesia through a qualitative approach based on the latest literature review. The analysis results indicate that the use of e-commerce provides various benefits, such as increased market access, reduced operational costs, and higher revenue for MSMEs. However, there are several challenges that still persist, including low digital literacy, limited infrastructure, and data security issues. Therefore, synergy between the government, industry players, and educational institutions is required to enhance the digital capabilities of MSMEs, ensuring that the potential of e-commerce can be optimally utilized.
The Influence of Leadership Style and Work Ethic on Employee Performance (Case Study of a Manufacturing Company) Sylvia sisca harlena; Istianah Setyaningsih
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.51

Abstract

This study aims to determine the influence of Leadership Style and Work Ethic on Employee Performance at PT. Samjin Indonesia. The method used in this study is quantitative. Data collection was conducted using primary data from questionnaires distributed to employees. The population in this study was 955 people, and the sampling technique used the Slovin formula with a 5% error rate, resulting in a sample of 282 respondents. The analytical method used was multiple linear regression analysis with normality, multicollinearity, and heteroscedasticity tests. Hypothesis testing was conducted using t-tests, F-tests, and coefficient of determination analysis. Based on the results of the partial test, it was shown that Leadership Style (X1) and Work Ethic (X2) partially exhibit a positive and significant influence on Employee Performance (Y) at PT. Samjin Indonesia, with calculated t-values ​​of 2.400 and 12.382, respectively, > from the t-table of 1.969. Meanwhile, the results of the simultaneous test showed a calculated F-value of 125.442 > from the F-table of 3.03, so that Leadership Style (X1) and Work Ethic (X2) simultaneously have a significant effect on Employee Performance (Y). The coefficient of determination (R²) value of 0.473 indicates an influence of 47.3%, while 52.7% is influenced by other variables not examined in this study.
The Influence of Service Quality and Work Discipline on Patient Satisfaction at the Tambah Subur Community Health Center UPTD, Way Bungur District, East Lampung Friska Silvia Vitarina
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.55

Abstract

This study aims to analyze the influence of service quality and work discipline on patient satisfaction at UPTD Tambah Subur Health Center. The background of this research is based on the importance of highquality health services and the discipline of healthcare workers in providing optimal services to the community. Patient satisfaction is an important indicator in assessing the success of a health service institution, as it directly reflects the quality of service provided. This research uses a quantitative approach with statistical analysis methods. Data was collected through the distribution of questionnaires to patients who had received services at the Tambah Subur Health Center. The sample was selected using purposive sampling techniques based on predetermined criteria. The independent variables in this study are service quality (X1) and work discipline (X2), while the dependent variable is patient satisfaction (Y). Data were analyzed using multiple linear regression methods to determine the extent of the influence of each independent variable on the dependent variable. The results of the study show that both service quality and work discipline have a positive and significant effect on patient satisfaction, both partially and simultaneously. These findings indicate that improving service quality and employee discipline can be an important strategy in efforts to increase patient satisfaction and public trust in the services provided by Tambah Subur Health Center.
Optimizing Branding and Digital Marketing as a Strategy to Increase the Competitiveness of MSMEs in Banban Village Nailatur Rohmah; Mutfaidah, Mutfaidah; Fatimatus Syafira; Uzlifatul Masruroh; Fera Mei Khotuzzahroh; Kholifatun Nisa; Fadllan, Fadllan
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.58

Abstract

Optimization of branding and digital marketing is a crucial strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in today’s digital era. This study aims to examine the implementation of rebranding programs and the digitalization of MSME marketing in Banban Village, Pakong District, Pamekasan Regency, conducted by students from the Community Service Program (KKN) of the State Islamic University of Madura as part of efforts to develop local products. The research employed a qualitative descriptive approach, with data collected through direct observation, in-depth interviews, and documentation of program activities. Findings indicate that the implementation of representative product logo creation, installation of location points on Google Maps, and the use of visual promotional media such as banners significantly contributed to improving brand image and increasing MSME sales revenue. Based on these findings, it is recommended that MSME actors continuously optimize the use of digital platforms and strengthen branding as a sustainable strategic effort to improve market competitiveness.

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