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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4 No. 4: Agustus 2024" : 12 Documents clear
ANALISIS KELAYAKAN BISNIS PENGEMBANGAN UMKM SPICYPEDIA DALAM PERSAINGAN BISNIS Era Deka, Rio; Dwi Evasoyaningrum, Irlina; Dwi Pratiwi, Novita; Vidia Fransisca, Dea; Artika Sari, Helmi; Maulinda, Imelda; Aprillia Salsabila, Nadya
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4505

Abstract

The purpose of this study is to determine the business feasibility of the Spicypedia UMKM. The method used in this study is qualitative and quantitative with an analysis of 7 aspects of business feasibility studies which include legal aspects, marketing aspects, technical aspects, sosial economic aspects, management/organizational aspects, environmental aspects and financial aspects. The technique of collecting data in this study is by observing objects at the company, documentation, and direct interviews with the parties concerned. The results of the analysis of the legal aspects stated that it was not yet feasible, while for the other 6 aspects it showed positive results that the business being carried out by the Spicypedia MSME was feasible to do.
Pengaruh Inovasi Produk dan Kualitas Produk terhadap Keputusan Pembelian Jersey Custom di Republic Jersey Bekasi Maulina, Anita; Irawan, Wendi; Arizona Bandi, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4105

Abstract

This study aimed to determine how much influence product innovation andproduct quality had on the purchasing decisions of customized jerseys in Republic Jersey Bekasi. This study employed a quantitative approach by using a survey method. The sample in this study were customers who had ordered customized jerseys at Republic Jersey at least once and obtained as many as 160 respondents. The data were analyzed using multiple linear regression. The results of this study indicated that Product Innovation (X1) partially positively and significantly affected Purchasing Decisions (Y) for customized jerseys in Republic Jersey Bekasi by 29.5%. Product Quality (X2) positively and significantly affected Purchasing Decisions (Y) for customized jerseys in Republic Jersey Bekasi by 46.3%. Taken together, Product Innovation (X1)and Product Quality (X2) had a positive and significant effect on PurchasingDecision (Y) customized jerseys in Republic Jersey Bekasi by 48.5%. Last, the remaining 51.5% was influenced by other variables that were notresearched such as promotion, prices and location
Keputusan Pembelian Produk Ayam Nelongso Melalui Ulasan di Media Sosial di Kalangan Mahasiswa UIN Sunan Ampel Surabaya Asfiana, Risfi; Dwi Enjelika, Mita; Aulia Putri Desna, Mega; Pangestu, Rizky; Trisna, M. Adi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4498

Abstract

This research aims to describe the influence of reviews on social media on purchasing decisions for Ayam Nelongso products among students at UIN Sunan Ampel Surabaya. In the era of globalization and technological advances, social media has become an important platform for disseminating information and influencing consumer behavior. The method used is quantitative by collecting data through questionnaires distributed to students who are active on social media. The research results show that the credibility of reviews, social interactions, and recommendations from friends greatly influence purchasing decisions. This research also reveals the importance of effective marketing strategies through social media to increase customer satisfaction and loyalty. It is hoped that these findings can provide insight for culinary business people in understanding consumer behavior and utilizing social media as an effective marketing tool.
PENGARUH KEPUASAN MITRA USAHA DAN KEPERCAYAAN MITRA USAHA TERHADAP LOYALITAS MITRA USAHA PT. ANGKASA PURA I DI BANDAR UDARA INTERNASIONAL I GUSTI NGURAH RAI BALI Sastra Mahaesa, I Gede
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4508

Abstract

This research aimed to determine and analyze the magnitude of influence of business partners satisfaction on the loyalty of business partners, to determine and analyze the magnitude of the influence of business partners trust on the loyalty of business partner, and to found out and analyze the effect of business partners satisfaction and business partners trust together on the loyalty of business partners. This research method used a qualitative approach. Data collection techniques used a questionnaire.   The population in this research were all permanent business partners of I Gusti Ngurah Rai International Airport Bali as many as 30 with 40 outlets, to avoid relatively small errors or called saturated sampling, namely 40 outlets as respondents with the position of Outlet Manager. The results of the research showed that: (1) there was a positive and significant effect of business partners satisfaction on the loyalty of business partners of PT. Angkasa Pura I at I Gusti Ngurah Rai International Airport Bali with a determination, (2) there was a positive and significant effect of business partners trust on the loyalty of business partners of PT. Angkasa Pura I at I Gusti Ngurah Rai International Airport Bali with a determination, (3) there was a positive and significant effect of business partners satisfaction and business partners trust together on the loyalty of business partners of PT. Angkasa Pura I at I Gusti Ngurah Rai International Airport Bali with a determination of 86.5% and the remaining 13.5% was influenced by other factors not examined
Pengaruh Reward dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Wisma Bangun Persada di Jakarta Tahun 2024 Sumidartiny, Ai Netty; Nurhadi Ningsih, Yuliana
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4106

Abstract

This research aims to determine the impact of rewards and work discipline towards employee performance at PT. Wisma Bangun Persada in Jakarta in 2024. This research used a descriptive quantitative approach with the Purposive Sampling technique. Data collection technique used a questionnaire in the form of questions with a sample of 60 respondents who are employees of PT. Wisma Bangun Persada. The results of this research indicate that there are a positive and significant partial influence between Reward (X1) on Employee Performance (Y) by contributing 47.5% and Work Discipline (X2) contributing 63.9% to Employee Performance (Y), and Reward and Work Discipline simultaneously affect Employee Performance by 65.5%. While the remaining 34.5% is influenced by other variables which were not examined in this research.
PENGARUH QARDH TERHADAP PENCAPAIAN TINGKAT SOLVABILITAS DANA TABARRU’ PADA PERUSAHAAN UNIT ASURANSI JIWA SYARIAH Nugraha Malik, Muhammad; Nirmalawati, Dyah; Ritha, Henny
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4109

Abstract

This study aims to analyze the impact of qardh on solvency levels and the role of profitability in solvency for Sharia life insurance companies in Indonesia from 2015 to 2020. The insufficiency of tabarru’ funds can result in the inability of Sharia life insurance companies to pay benefits or claims, leading to a solvency level falling below the regulatory requirement of 120%. Qardh serves as a method to maintain the adequacy of tabarru’ funds and solvency levels. The research employs a descriptive analysis method with purposive sampling, specifically targeting Sharia life insurance units with average assets below 7 trillion IDR. A total of 12 companies were selected as samples, and data collection was conducted through secondary documentation and literature review. The data analysis method utilized is panel data regression with a Fixed Effect (FE) approach, including classical assumption tests and hypothesis testing. The results indicate that larger tabarru’ funds reduce the need for qardh to achieve the required solvency level, while higher profitability enhances solvency. This research is expected to provide valuable insights and information for various stakeholders. It supports the development of policies and strategies to maintain solvency. For the insurance community, this study offers additional information to reinforce practices in accordance with Sharia principles, particularly concerning the financial health of Sharia life insurance, the insufficiency of tabarru’ funds, and the role of qardh in maintaining solvency.
Pengaruh Brand Awareness, Brand Loyalty, Dan Lini Produk Terhadap Keputusan Pembelian Merchandise Enhypen Di Toko Kpopconnection Jakarta Selatan Dewi, Lucyana; Soekarsono, Rame
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4504

Abstract

The greater the influence of K-wave in Indonesia, the greater the demand for products originating from South Korea. One such demand is on merchandise of K-pop idol groups. This study aims to determine and analyze the effect of brand awareness, brand loyalty, and product lines on purchase decisions both partially and simultaneously. The research method used was a quantitative method with data collection techniques in the form of questionnaire distribution. The population in this study were consumers who made purchases at the KpopConnection store in South Jakarta. The research sample consisted of 120 respondents who were selected using a non-probability sampling technique, i.e. incidental sampling, with the Slovin formula. The data obtained were then analyzed using linear regression technique with the help of SPSS version 25. The results of this study indicate that partially brand awareness affects purchase decisions by 59.8%, brand loyalty affects purchase decisions by 67.8%, and product lines affect purchase decisions by 59.5%; simultaneously brand awareness, brand loyalty, and product lines influence purchase decisions by 75.1%, with the remaining percentage being the influence of other factors outside this study.  
Analisis Pengawasan Sistem Retribusi Parkir Oleh Dinas Perhubungan Dan Transportasi DKI Jakarta ( Studi Kasus : Pungutan Liar Oleh Juru Parkir Di Pasar Johar Baru ) Prasetiyani, Erni; Kusuma Atmaja, Anita
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4110

Abstract

Governor's Regulation Number 31 of 2017 concerning Parking Service Tariffs states that for two-wheeled vehicles, the tariff is Rp 2,000 to Rp 3,000, for four-wheeled vehicles Rp 3,000 to Rp 5,000. But the reality is that there are still parking attendants who collect parking service levies that are not in accordance with the regulations. The purpose of this study is to find out the supervision process and obstacles from the Parking Management Unit of the Central Jakarta City Transportation Office, especially the Johar Baru Market, on the parking service levy on the side of the Johar Baru City Public Road. This study uses the supervision theory by Robbins and Coulter. This study uses a research method with a qualitative descriptive approach. The results of the study show that the main focus of supervision carried out by the Parking Management Unit of the Central Jakarta City Transportation Agency is to minimize illegal parking attendants and routine coaching to parking attendants on duty at Johar Baru Market. The lack of supervision of the collection of parking service levies by the Central Jakarta City Transportation Office causes there are still parking attendants who collect in accordance with regulations. There are several obstacles to the Parking Management Unit of the Central Jakarta City Transportation Agency in carrying out the supervision process of parking service levies, namely complaints from the public, fare withdrawals not in accordance with the provisions, service understanding, and ticket use.
Analisis Strategi Pemasaran Dalam Membangun Brand Awareness Pada Usaha Mikro Kecil Menengah (Studi Kasus Pada Umkm Teras Jahe Pekayon Jaya Kota Bekasi) Syafii, Syafii; Prihadini, Diana
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4107

Abstract

This research was conducted at Teras Jahe MSMEs. Teras Jahe MSMEs is a business entity that operates in the micro, small, and medium sectors, focusing on producing and marketing various ginger-based products. This research aims to find out and analyze problems, obstacles, and efforts to overcome obstacles in marketing strategies to build Brand Awareness in Teras Jahe MSMEs. The method used in this research is descriptive qualitative. The problem experienced by Teras Jahe is that first, Teras Jahe is dominated by customers over 40 years old and this makes it difficult to socialize on social media, for example, information about promos, new menus, and new places, they tend to be comfortable in one place and are out of date with cyberspace. Having six branches in strategic locations and utilizing online platforms such as Gofood, Grabfood, and Shopee Food, Teras Jahe adopts an omnichannel approach to reach consumers. Through effective digital marketing on Instagram, Teras Jahe builds brand awareness with interesting and relevant content, despite facing challenges in reaching a younger demographic and competing in the online market. With flexible pricing strategies, tailored product offerings, and attractive promotions, Teras Jahe has achieved top of mind among its consumers, differentiating itself from competitors with a focus on quality and service. Continuous efforts in education, innovation, and consumer interaction demonstrate Teras Jahe's commitment to sustainable brand growth and development
Keputusan Pembelian Konsumen Pada “Warung Sederhana Gang Lebar, Wonocolo, Surabaya Di Kalangan Mahasiswa Uin Sunan Ampel Surabaya Zahroh, Ma'rufatul; Nabila, Salma; Adawiyah, Robiatul; Anas, Fakhrizal; Faizah, Syarifah; Trisna Wahyudi, M. Adi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4499

Abstract

Warung Sederhana is an eatery located in Gang Lebar, Wonocolo, Surabaya. Although there are many competitors, “Warung Sederhana remains the top choice among students. This study aims to analyze the factors that influence consumer purchasing decisions at “Warung Sederhana. The method used is a   qualitative approach with a case study research type. Data was collected through interviews and observations. The results showed that the main factors that influence purchasing decisions are price, location, food quality, service, and recommendations from friends. Affordable prices and satisfying flavors are the main reasons students choose this shop. This research contributes to understanding consumer behavior in the micro business sector and can be a reference for stall owners in formulating more effective marketing strategies

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