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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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PENGARUH VIRAL MARKETING DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MEDIA ONLINE INSTAGRAM (STUDI KASUS PADA KARYAWAN PT. SURYAGITA NUSARAYA DI JAKARTA) Aminah Nurul Jannah; Widiyono Widiyono
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i2.1477

Abstract

This study aims to determine the viral marketing effects and customer trust on purchasing decisions through sosial media Instagram at PT Suryagita Nusaraya. The independent variables are viral marketing and customer trust affect the purchase decision as the dependent variable.This research used is a quantitative method. The populations in this study are PT Suryagita Nusaraya Jakarta employees. Sampling technique using non-probability sampling technique that is accidental sampling and sample number 89 respondents. This research is a description with survey method. All data are processed by multiple linear regression analysis using SPSS version 21.0 application.The results of this research indicate that viral marketing and customer trust have an influence on purchasing decisions. This can be seen from the results of the F test obtained that the calculated F count is greater than F table (35,430> 3,09), and the probability value Sig. is 0,000 <0,05, the conclution are Ho is rejected and Ha is accepted. That means the viral marketing (X1) and customer trust (X2) together (simultaneous) have a positive and significant effect on purchasing decisions (Y).The determination coefficient result (R2) is viral marketing and customer trust affects purchasing decisions by 45.2%. The remaining 54.8% is influenced by other variables not examined in this model or equation.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian KFC Secara Online Pada Mahasiswa Insitut STIAMI Intan Iseria; Gofur Abdul
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 1: Februari 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i1.3022

Abstract

This study aims to determine how much the reduction in service quality and promotion of KFC purchase decisions online at the central STIAMI Institute of Business Students 2018. In this study using descriptive quantitative approach. Primary Data used is data obtained through questionnaires. The population used is business students of Institut STIAMI Pusat class of 2018. The sample used was as many as 129 respondents using purposive sampling method. Data analysis methods used in this study are validity and reliability test, linearity test, normality, multicolonearity, heteroskedasticity, multiple linear analysis, t test, f test and coefficient of determination. The results found that: (1) the quality of Service is partially affected by 3.244 with a significant value of 0.002. (2) promotion partially effect of 6.044 with a significant value of 0.000. (3) the quality of Service and promotion simultaneously effect of 89.077 with a value of 0.000. (4) the magnitude of the influence of service quality and promotion of the purchase decision of 58.6% while the remaining 41.4% is influenced by other variables that are not done by researchers.
Pengaruh Motivasi Terhadap Kinerja Karyawan PT. Fiber Networks Indonesia Tanjung Barat Firmansyah, Alan; Evitha, Yuli; Novita Sari, Sukarni
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4510

Abstract

The importance of employee performance is often a problem that needs to be addressed and he carries out the work to achieve these work results. The purpose of this study was to determine how much motivation affects employee performance at PT Fiber Networks Indonesia in Tanjung Barat and also what variables are contained in this study This type of research uses quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to research on certain populations or samples. by using 2 variables between variable X (Motivation) and also variable Y (Employee performance). Based on the results of the analysis and discussion of the data that has been described, there are conclusions that can be drawn from research on the effect of motivation on the performance of Fiber Network Indonesia Tanjung Barat employees, namely the variable influence of motivation (X) has a significant and positive effect on the employee performance variable (Y). This can be seen from the results of the T test where the value is 13.487 t in the table of 1.98667 and a significance value of 0.000 0.05, so it can be concluded that the variable influence of motivation (X) has a significant effect on the performance variable performance employeesolved by the company to achieve its goals. Employee performance not only refers to the work results that a person achieves when carrying out the work assigned to him, but also how.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mobil Honda (Studi Kasus Pada PT. Nusantara Mobil Internasional Cabang Bekasi) Geo Widantoro Putro; Diana Prihadini
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2142

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions for Honda cars (Case study at PT. Nusantara Mobil International Bekasi branch). The research method used is a quantitave method. Data collecting technique used is in the form of questionnaires and literature. The population of this research is users/buyers of Honda cars at PT. Nusantara Mobil International Bekasi branch. The sampling technique in this study is non-probablity sampling with accidental sampling method. Samples are 85 samples. The data analysis used is multiple linear regression analysis using the help of IBM Statistics Software version 24. The results showed the effect of product quality had an influence on purchasing decisions for Honda cars by 40,5%. Meanwhile price has and effect of 48,4% on purchasing decisions for Hnda cars. The variables of product quality and price affecr the purchasing decision variable simultaneously with a value of 52%. Product quality and price have a significant effect on purchasing decisions for Honda cars at PT. Nusantara Mobil International Bekasi Branch.
ANALISIS STRATEGII PEMASARANI DI PT. ACEI HARDWAREI CABANGI DEPOK Nur El Ikhsan; Mercy S Devina dei Fretes; Rizky Pandiansyah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3175

Abstract

This research aims at determining the role of SWOT analysis in facing market competition during the Covid-19 Pandemic. The problem in this research is “How does SWOT analysis play a role in facing market competition during the Covid-19 Pandemic at PT. ACE Hardware Depok Branch.” The research methods used are descriptive analysis research method, SWOT Matrix, External Factor Evaluation-EFE Matrix, and Internal Factor Evaluation-IFE Matrix. The results of the research show that the competitive strategy currently implemented by PT. ACE Hardware Depok Branch does not only provide quality products at affordable prices but also considers maximum delivery services, makes maximum use of product sales through social media, and maintains the company's image in public so as to increase customer loyalty. The weighted value of Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. ACE Hardware Depok Branch has a very strong internal position. Meanwhile, the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. ACE Hardware Depok Branch, in facing the dynamics of the external environment the company's position, is relatively strong.
PENGARUH CUSTOMER EXPERIENCE DAN KEPUASAN PELANGGAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SMARTFREN Mega Hernawan; Cundo Harimurti
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2462

Abstract

The purpose of this study was to determine the effect of customer experience and customer satisfaction on customer loyalty to Smartfren. The theory used in this study refers to the opinion of Sheth (Harumi, 2016: 118), which states that, "Customer loyalty is a customer's commitment to a brand, store or supplier, based on a very positive attitude and is reflected in consistent repeat purchases. Loyal customers are individuals who make repeat purchases from the same company, telling other potential customers through word of mouth.” This research was conducted using quantitative methods through the distribution of questionnaires. The population was 60,000 members of Smartfren Community with a sample of 140 respondents. The results of the F-test conducted using SPSS version 26.0 show that Customer Experience and Customer Satisfaction variables simultaneously have a positive and significant influence on Customer Satisfaction. This is evidenced by the fcount value of 78.202, which is greater than the ftable value of 3.06. The positive and significant effect is also evidenced by the value of the determinant of the coefficient of 53.3%.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAMPU LED PHILIPS (STUDI KASUS PADA WILAYAH KECAMATAN CIKARANG TIMUR) Andari Ratna Widyastuti, Trie; Radhiya Salsabila, Kus
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3564

Abstract

This  study aims  to  determine the effect of  product quality and  price on  purchasing decisions. This  study uses  a  quantitative approach. Data retrieval techniques with  research instruments used are  in the  form of   questionnaires and  literature. Sampling technique in this  study is Non- probability sampling the  sample of  this  study is   the  Philips lamp users in  the  district of  East Cikarang, Central Jakarta and  obtained 150 respondents. Data analysis using multiple linear regression. In   this study the authors used SPSS  26.The results of  this  study showed that  the product quality (X1) there is a partial and  significant influence on  the  purchase decision (Y)   on Philips LED  lamps by  72.7%. Price (X2) has  a partial and  significant influence on   the  purchase decision (Y)  on  Philips LED  lamps by  66.1%. Other results, that  together the  product quality (X1) and  price (X2) there is a significant influence on   the purchase decision (Y)  on   Philips LED lights by  80.2% and  the rest is influenced by  other factors outside the model of this  study that was  not studied by the researcher
ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGANJNT EXPRESS CABANG CILINCING DIMASA PANDEMI COVID-19 Ledi Diana; Muhammad Asad
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2517

Abstract

One of the service industries that is experiencing dynamics in its development is the Cilincing Outlet of PTJ&T Express, a freight and document delivery service that has been established since August 2015. This research was motivated by the Covid-19 pandemic which caused a decline in the number of J&T customers.The purpose of this study is to determine the quality of service to customers, the factors that hinder service, and the efforts made by the Cilincing Outlet of PT J&T Express in improving service quality during the Covid-19pandemic. This study used five independent variables, namely tangible, reliability, responsiveness, assurance and empathy, and one dependent variable, namely customersatisfaction. Informants in this study were employees and customers of the Cilincing Outlet of J&T Express. Key informants consisted of 8 respondents who were selected using non-statistical analysis, namely the analysis used for qualitative data. Based on interviews, observations and documentation studies, the results of research show that based on physical evidence (tangible), reliability, responsiveness, assurance and empathy, not all services at the Cilincing Outlet of J&T Express run well. The causes include, among others, employees with slow performance and inadequate facilities and infrastructure. As a result, the number of customers is decreasing.
ANALISIS PERAN SERIKAT PEKERJA DALAM MENJALIN HUBUNGAN INDUSTRIAL PADA PT. HERLINA INDAH JAKARTA TIMUR Fahmi Maulana Yusuf; Dodi R. Setiawan
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i2.1466

Abstract

The aims of this research is to determine the role of trade unions in establishing industrial relations, as well as to find out the obstacles that hamper the role of trade unions in establishing industrial relations and to find out the efforts made in overcoming obstacles that hamper the role of trade unions in establishing industrial relations. The type of this research is uses descriptive qualitative research methods, by means of observation and interviews.Data collection techniques are carried out by interview. The research was conducted at the company PT. Herlina Indah East Jakarta with union chairman, coorporate industrial relations supervisors, logistics supervisors, and employees of PT. Herlina Indah East Jakarta as an informant source.The results of this study indicate that the role of trade unions in establishing industrial relations has been going very well because of the collective labor agreements that have been agreed with the company, but there are still some department managers from companies that have not been able to accept the existence of unions as partners in the company's business processes. Based on this, it is better for company leaders to socialize to all managers the importance of establishing industrial relations between companies and trade unions so that calm in business and work can be felt by both parties.
PENGARUH HARGA DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KEMASAN IMPOR SAMYANG RAMEN PADA MAHASISWA INSTITUT STIAMI ( STUDI KASUS KAMPUS PUSAT ANGKATAN 2018 ) Epilia Yudana; Juardi Juardi
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 6: Desember 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i6.2798

Abstract

The purpose of this study was to determine (1) the effect of price on purchasing decisions, (2) the effect of halal labels on purchasing decisions, (3) the simultaneous effect of prices and halal labels on purchasing decisions. This research is a quantitative research that emphasizes on testing theories through measuring numerical variables and analyzing data using statistical procedures. The population in this study included 130 people. Based on the results of the study, it can be concluded that price affects purchasing decisions among students of the STIAMI Institute (Central Campus, Class 2018). Thus, if the price is increased, there will be an increase in purchasing decisions among students of the STIAMI Institute (Central Campus, Class 2018). The halal label is also a factor that influences purchasing decisions among STIAMI Institute students (Central Campus, Class 2018). Simultaneously, the variables of Price and Halal Label have an influence on Purchasing Decisions among students of STIAMI Institute (Central Campus, Class 2018).

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