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International Journal of Management and Business
Published by International Research & Development for Human Beings
ISSN : -     EISSN : 30325099     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
IRDH IJMB International Journal of Management and Business is a periodical scientific journal (four times a year) January, April, July, October. The main purpose of this journal is to disseminate scientific articles in the field of management, economics, accounting and business, which have a theoretical and implementation foundation. In this regard, articles published must be related to the science of business management and accounting as well as development economics. The editor accepts scientific articles that have not been published in any journals. Focus and Scope: Business Management Human Resources Management Financial Management Operational and Production Management Marketing Management Accounting Economics International economic issues Entreprenurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 115 Documents
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Marketing Strategy of Service Products in Efforts to Increase Revenue at PAUD Kartika Pradana, Malang City Meriana Norince Bora; Agus Dwi Sasono; Yuni Setyawati; Nur Ida Iriani
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This research discusses the marketing strategy of service products implemented by PAUD Kartika Pradana in Malang City as an effort to increase institutional income. In an era of increasingly tight competition in the early childhood education sector, institutions are required to understand market needs and develop targeted marketing strategies. The main focus of this research is how the implemented marketing strategies can attract public interest and lead to an increase in student enrollment. This study uses a descriptive qualitative method with data collection techniques through direct observation, in-depth interviews with the PAUD management, and documentation study. The results show that PAUD Kartika Pradana relies on the 7P marketing mix approach: product (educational services), competitive pricing, strategic location, active promotion through social media and local communities, competent human resources, structured service processes, and adequate physical facilities. This combination of strategies significantly contributes to building trust among parents and encouraging them to enroll their children. The findings indicate that PAUD Kartika Pradana implements a service marketing strategy based on the 7P approach (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Dominant promotional strategies include word-of-mouth marketing, use of social media, and collaboration with local communities. This research concludes that implementing an appropriate service marketing strategy can be an effective solution to enhance the competitiveness and income of educational institutions.
The Role of Digital Marketing in Increasing Sales (Case Study on Small and Medium Enterprises at Kerupuk Singkong Cap Tawon) Anggelina Liuk; Warter Agustim; R Y Susanto
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to investigate the role of digital marketing in increasing sales for the cassava cracker SME "Cap Tawon" in Malang, East Java, Indonesia. The study uses a quantitative approach, analyzing data from a survey involving 20 respondents (mostly women aged 24–39). It explores the impact of several dimensions of digital marketing: transaction costs, interactive communication, incentive programs, and website design. Findings show that the SME effectively utilizes various social media platforms (Facebook, Instagram, WhatsApp Business, and TikTok) for marketing purposes. Facebook and Instagram are used to present visually appealing content, while WhatsApp Business facilitates customer communication and transactions. TikTok targets a younger demographic. The results indicate a strong positive correlation between the use of these platforms and increased sales and customer reach.The study also reveals that digital marketing enables cost-effective promotional strategies while fostering customer relationships and loyalty. The SME's use of digital marketing has led to a sales increase of up to 30% and expansion into new markets.The study concludes that digital marketing is crucial for SMEs in today’s digital landscape. It highlights the importance of creating engaging content, offering incentives, facilitating customer interaction, and maintaining an appealing online presence.
The Impact of Privacy and Data Protection Policies on Digital Marketing Strategies in The Lazada Application (Case Study on Students of University of Tribhuwana Tunggadewi, Malang, Management Study Program Class of 2021 And 2022) Elisabeth Ariyati Bui; Moch. Nurhidayat; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

The purpose of this study was to determine the impact of privacy policies and data protection on digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022. The type of research used was quantitative. The determination of the sample for this study used saturated sampling so that the research sample was 50 respondents. The data collection steps used by the researcher were questionnaires. The data analysis technique was multiple linear regression analysis using the SPSS program. The results of the study prove that privacy policies have a significant effect on the performance of digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022, which means that students as digital users who are aware of the importance of data protection, give a positive response to the privacy policy implemented. Data protection does not have a significant effect on the performance of digital marketing strategies in the Lazada application for students of Tribhuwana Tunggadewi University Malang Management Study Program Class of 2021 and 2022, which means that although privacy policies are important for protecting user data, most students do not make it the main factor in assessing the effectiveness of digital marketing strategies.
The Influence of Sustainability Reporting and Green Accounting on The Financial Reporting Performance of Manufacturing Companies Listed on The Indonesian Stock Exchange (Case Study of Manufacturing Companies in The Cosmetics and Household Goods Subsector for The Period 2021-2023) Brigita Lona Eniyasari; As’adi; Sri Andika Putri
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to examine the influence of Sustainability Reports and Green Accounting on the financial reporting performance of manufacturing companies in the cosmetics and household goods subsector listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. This research employs a quantitative approach using secondary data obtained from the annual reports of each company. The results indicate that the sustainability report has a negative and significant impact on financial reporting performance. This suggests that in the short term, the disclosure of sustainability reports may require substantial operational costs, and its benefits are not immediately felt in the company's profits. Meanwhile, green accounting has a positive and significant influence on financial reporting performance. This indicates that the implementation of environmentally-based accounting practices, such as recording environmental costs and efficient waste management, contribute to improving the company's financial performance.
The Influence of Gender, Financial Literacy, and Financial Technology on Financial Management of Management Students of The 2021 Class, University of Tribhuwana Tunggadewi, Malang Rizki Aprilia Dwi Susanti; Moh. Askiyanto; Muhim Matur Rosidah
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to determine the influence of gender, financial literacy, and financial technology on financial management in college students. This research uses a quantitative approach, focusing on hypothesis testing with statistical analysis tools and producing generalizable conclusions. The sample in this study was Management students from the 2021 intake of Tribhuwana Tunggadewi University, Malang. The test tool used was multiple linear regression analysis with SPSS 26 software. Data were collected through a questionnaire that included questions about gender, financial literacy, financial technology, and financial management. The results of this study indicate that gender, financial literacy, and financial technology have a positive and significant influence on student financial management. Good gender, financial literacy, and financial technology can help students achieve their financial goals and prevent financial problems.

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