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International Journal of Management and Business
Published by International Research & Development for Human Beings
ISSN : -     EISSN : 30325099     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
IRDH IJMB International Journal of Management and Business is a periodical scientific journal (four times a year) January, April, July, October. The main purpose of this journal is to disseminate scientific articles in the field of management, economics, accounting and business, which have a theoretical and implementation foundation. In this regard, articles published must be related to the science of business management and accounting as well as development economics. The editor accepts scientific articles that have not been published in any journals. Focus and Scope: Business Management Human Resources Management Financial Management Operational and Production Management Marketing Management Accounting Economics International economic issues Entreprenurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 130 Documents
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Marketing Strategy of Service Products in Efforts to Increase Revenue at PAUD Kartika Pradana, Malang City Meriana Norince Bora; Agus Dwi Sasono; Yuni Setyawati; Nur Ida Iriani
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This research discusses the marketing strategy of service products implemented by PAUD Kartika Pradana in Malang City as an effort to increase institutional income. In an era of increasingly tight competition in the early childhood education sector, institutions are required to understand market needs and develop targeted marketing strategies. The main focus of this research is how the implemented marketing strategies can attract public interest and lead to an increase in student enrollment. This study uses a descriptive qualitative method with data collection techniques through direct observation, in-depth interviews with the PAUD management, and documentation study. The results show that PAUD Kartika Pradana relies on the 7P marketing mix approach: product (educational services), competitive pricing, strategic location, active promotion through social media and local communities, competent human resources, structured service processes, and adequate physical facilities. This combination of strategies significantly contributes to building trust among parents and encouraging them to enroll their children. The findings indicate that PAUD Kartika Pradana implements a service marketing strategy based on the 7P approach (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Dominant promotional strategies include word-of-mouth marketing, use of social media, and collaboration with local communities. This research concludes that implementing an appropriate service marketing strategy can be an effective solution to enhance the competitiveness and income of educational institutions.
The Role of Digital Marketing in Increasing Sales (Case Study on Small and Medium Enterprises at Kerupuk Singkong Cap Tawon) Anggelina Liuk; Warter Agustim; R Y Susanto
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to investigate the role of digital marketing in increasing sales for the cassava cracker SME "Cap Tawon" in Malang, East Java, Indonesia. The study uses a quantitative approach, analyzing data from a survey involving 20 respondents (mostly women aged 24–39). It explores the impact of several dimensions of digital marketing: transaction costs, interactive communication, incentive programs, and website design. Findings show that the SME effectively utilizes various social media platforms (Facebook, Instagram, WhatsApp Business, and TikTok) for marketing purposes. Facebook and Instagram are used to present visually appealing content, while WhatsApp Business facilitates customer communication and transactions. TikTok targets a younger demographic. The results indicate a strong positive correlation between the use of these platforms and increased sales and customer reach.The study also reveals that digital marketing enables cost-effective promotional strategies while fostering customer relationships and loyalty. The SME's use of digital marketing has led to a sales increase of up to 30% and expansion into new markets.The study concludes that digital marketing is crucial for SMEs in today’s digital landscape. It highlights the importance of creating engaging content, offering incentives, facilitating customer interaction, and maintaining an appealing online presence.
The Impact of Privacy and Data Protection Policies on Digital Marketing Strategies in The Lazada Application (Case Study on Students of University of Tribhuwana Tunggadewi, Malang, Management Study Program Class of 2021 And 2022) Elisabeth Ariyati Bui; Moch. Nurhidayat; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

The purpose of this study was to determine the impact of privacy policies and data protection on digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022. The type of research used was quantitative. The determination of the sample for this study used saturated sampling so that the research sample was 50 respondents. The data collection steps used by the researcher were questionnaires. The data analysis technique was multiple linear regression analysis using the SPSS program. The results of the study prove that privacy policies have a significant effect on the performance of digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022, which means that students as digital users who are aware of the importance of data protection, give a positive response to the privacy policy implemented. Data protection does not have a significant effect on the performance of digital marketing strategies in the Lazada application for students of Tribhuwana Tunggadewi University Malang Management Study Program Class of 2021 and 2022, which means that although privacy policies are important for protecting user data, most students do not make it the main factor in assessing the effectiveness of digital marketing strategies.
The Influence of Sustainability Reporting and Green Accounting on The Financial Reporting Performance of Manufacturing Companies Listed on The Indonesian Stock Exchange (Case Study of Manufacturing Companies in The Cosmetics and Household Goods Subsector for The Period 2021-2023) Brigita Lona Eniyasari; As’adi; Sri Andika Putri
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to examine the influence of Sustainability Reports and Green Accounting on the financial reporting performance of manufacturing companies in the cosmetics and household goods subsector listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. This research employs a quantitative approach using secondary data obtained from the annual reports of each company. The results indicate that the sustainability report has a negative and significant impact on financial reporting performance. This suggests that in the short term, the disclosure of sustainability reports may require substantial operational costs, and its benefits are not immediately felt in the company's profits. Meanwhile, green accounting has a positive and significant influence on financial reporting performance. This indicates that the implementation of environmentally-based accounting practices, such as recording environmental costs and efficient waste management, contribute to improving the company's financial performance.
The Influence of Gender, Financial Literacy, and Financial Technology on Financial Management of Management Students of The 2021 Class, University of Tribhuwana Tunggadewi, Malang Rizki Aprilia Dwi Susanti; Moh. Askiyanto; Muhim Matur Rosidah
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to determine the influence of gender, financial literacy, and financial technology on financial management in college students. This research uses a quantitative approach, focusing on hypothesis testing with statistical analysis tools and producing generalizable conclusions. The sample in this study was Management students from the 2021 intake of Tribhuwana Tunggadewi University, Malang. The test tool used was multiple linear regression analysis with SPSS 26 software. Data were collected through a questionnaire that included questions about gender, financial literacy, financial technology, and financial management. The results of this study indicate that gender, financial literacy, and financial technology have a positive and significant influence on student financial management. Good gender, financial literacy, and financial technology can help students achieve their financial goals and prevent financial problems.
A Study of Leadership Style, Organizational Culture, Employee Skills, and Incentives In The Context of Employee Productivity at Padi Aqiqah Purwokerto Cakti Indra Gunawan; Suhendri, Hendrik
International Journal of Management and Business Vol. 2 No. 4 (2025): October
Publisher : International Research & Development for Human Beings (IRDH)

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In today's era of globalization and information, the role of human resources is crucial for companies facing high competition in the free market. Organizations should have a human resources policy. This is because human resource planning is closely linked to solving problems that frequently arise within groups and organizations. The purpose of this study is to examine leadership style, organizational culture, employee skills, and incentives in the context of on employee productivity at Padi Aqiqah Purwokerto. The research method uses descriptive analysis. The results of the study indicate that not all elements in employee productivity are supported by leadership style, organizational culture, employee skills, and incentives. An interesting finding shows that worker skills do not necessarily support employee work productivity.
The Influence of Accounting Information Systems and Human Resource Management on Revenue Improvement in SMEs in Landungsari Village, Dau District, Malang Regency Suhendri, Hendrik; Cakti Indra Gunawan
International Journal of Management and Business Vol. 2 No. 4 (2025): October
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to examine the effects of Accounting Information Systems (AIS) and Human Resource Management (HRM) on income improvement among small and medium-sized enterprises (SMEs) in Landungsari Village, Dau Subdistrict, Malang Regency. The study employs multiple linear regression analysis and applies a saturated sampling technique involving 115 SMEs. The findings indicate that Accounting Information Systems have a positive and significant effect on income improvement among SMEs in the study area. This research contributes to the existing literature by addressing the limited discussion on the implementation of Accounting Information Systems in SMEs and by comparing their role with that of Human Resource Management in enhancing SME performance.
Several Variables That Affect Financial Performance in Consumer Goods Companies Listed on The Indonesia Stock Exchange in 2021-2023 Umita Fauziyah; Elly Lestari; Moh. Askiyanto
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

Financial performance demonstrates effectiveness and efficiency in achieving objectives, where good resource management can increase profitability and positive market response. Variations in financial performance in the food and beverage industry on the Indonesia Stock Exchange (IDX) indicate differences in companies' ability to face similar conditions. This study aims to analyze the influence of GCG, which includes the board of directors, audit committee, and institutional ownership, independent board of commissioners, on financial performance in food and beverage sector companies listed on the IDX during the 2021–2023 period. The study population includes all food and beverage companies listed on the IDX, with a purposive sampling technique. From the selection results, 16 companies were obtained as samples, so that using the time series data method, 48 observational data were collected. This study uses secondary data collected through the documentation method. The data analysis technique applied is multiple linear regression. The results of this study reveal that the board of commissioners has a positive and significant influence on financial performance. Meanwhile, managerial ownership shows a negative and significant influence on financial performance. Institutional ownership shows a positive and significant influence on financial performance. Meanwhile, the audit committee has a negative and significant influence on financial performance.
The Influence of Financial Strategy, Operational Efficiency, and Financial Literacy on The Competitiveness of SMEs in Batu City Maria Anita Adung; Retno Ayu Dewi Novitawati; Cakti Indra Gunawan
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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MSMEs are a crucial sector in the regional economy, absorbing labor and driving economic growth. In Batu City, MSMEs are growing rapidly, particularly in the food and beverage, crafts, and agro-tourism sectors. However, facing increasingly fierce competition, MSMEs are required to possess the skills to manage their businesses effectively and efficiently. This study aims to examine the influence of financial strategy, operational efficiency, and financial literacy on the competitiveness of Small and Medium Enterprises (SMEs) in Batu City. SMEs play a crucial role in the regional economy. However, in the face of increasingly intense business competition, effective financial strategy management, operational efficiency, and a strong level of financial literacy are essential to enhance business competitiveness. This study applies a quantitative approach with a causal associative research design, aiming to examine the cause-and-effect relationships between variables. The population in this study consists of 365 registered and active SMEs in Batu City. From this population, a sample of 78 SMEs was determined using the Slovin formula with a 10% margin of error and a purposive sampling technique. The data used are primary data obtained through the distribution of questionnaires with a Likert scale of 1–5. The data analysis technique uses multiple linear regression with the help of the SPSS program, and t-tests, F tests, and coefficients of determination (R²) are carried out. The results of the study indicate that financial strategy, operational efficiency, and financial literacy have a positive and significant effect on the competitiveness of SMEs, both partially and simultaneously. The significance value of each variable is less than 0.05. The F-test results show a significance value of 0.000 (<0.05), which means that all independent variables jointly influence the competitiveness of SMEs. The coefficient of determination (R²) value of 0.167 indicates that 16.7% of the variation in SME competitiveness can be explained by the variables of financial strategy, operational efficiency, and financial literacy, while the remainder is influenced by other factors outside the research model.
The Effect of Free Shipping Promotion and Customer Trust on Shopee Customer Loyalty of Students of Management Study Program, Tribhuwana Tunggadewi University, Malang Darius Anugrah; Cakti Indra Gunawan; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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The development of digital technology is driving the growth of e-commerce in Indonesia, including Shopee, which has become a popular online shopping platform among students. Increasingly fierce competition between e-commerce platforms requires companies to implement effective marketing strategies to attract and retain customers. This study aims to analyze the effect of free shipping promotions and customer trust on Shopee customer loyalty among students. The research method used is a quantitative approach with data collection techniques through distributing questionnaires to student respondents. Data analysis was conducted using multiple linear regression tests to determine the effect of each independent variable on the dependent variable. The results show that free shipping promotions and customer trust have a positive and significant effect on customer loyalty, both partially and simultaneously. Customer trust is the variable that has the most dominant influence in increasing loyalty. These findings indicate that appropriate promotional strategies and increasing customer trust are crucial in maintaining customer loyalty on e-commerce platforms.

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