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Tourism Economics, Hospitality, and Business Management Journal
Published by Politeknik Pariwisata Medan
ISSN : 27978893     EISSN : 28303288     DOI : https://doi.org/10.36983/tehbmj
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Penerbitan Tourism Economics, Hospitality, and Business Management Journal bertujuan memajukan kegiatan penelitian di bidang kepariwisataan. Tourism Economics, Hospitality, and Business Management Journal ini terbit setiap 6 bulan sekali dalam satu tahun yakni bulan Januari - Juni dan Juli - Desember. Redaksi menerima sumbangan tulisan jurnal dan artikel dalam Bahasa Indonesia dan Bahasa Inggris minimal 8 halaman maksimal 15 halaman kwarto.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 81 Documents
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Pemasaran Destinasi Pariwisata Melalui Digitalisasi Marketing Berbasis Community Based Tourism (CBT) Di Desa Wisata Tipang Kecamatan Bakti Raja Kabupaten Humbang Hasundutan Lydia De Vega
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.371

Abstract

Tourism potential needs to take advantage of digital marketing so that all attractions and tourist attractions are increasingly known to all levels of society. The participation of local communities is very necessary, therefore, digitalization of community-based tourism (CBT)-based marketing is needed. Descriptive qualitative research methods, to obtain data used questionnaires and interviews. From this research, it was found that digital marketing has been implemented well. Information and other things about tourism potential can be accessed by anyone. Tourist visits can book tour packages digitally. Likewise with the participation of the community in the local village.
PENGARUH DIGITAL MARKETING MENGGUNAKAN SOSIAL MEDIA TERHADAP PENGEMBANGAN SEKTOR EKONOMI DESA SEMPA JAYA KABUPATEN KARO Muhammad Rizki Lubis
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.377

Abstract

Digitizing the tourism industry is one of the right steps in responding to digital-oriented society civilization in meeting their needs for traveling. One of the efforts in realizing the digitization of tourism is the use of ICT (Information and Communication Technology). The purpose of this study was to determine the effect of digital marketing using social media on the development of the economic sector in Sempa Jaya Village, Karo Regency. The research was conducted in Sempa Jaya Village, Karo Regency in May 2022. The research method used in this study was descriptive quantitative research. Sampling was done by purposive sampling. The data analysis technique used is simple regression analysis. Based on the results of data analysis and discussion, it can be concluded that digital marketing has a positive and significant effect on the economic sector of Sempa Jaya village, Karo Regency. The higher the level of digital marketing, the economic sector of the tourist village will also be improved.
Pemanfaatan Hasil Pertanian Masyarakat Menjadi Produk Sebagai Oleh Untuk Meningkatkan Perekonomian Masyarakat Desa Di Kecamatan Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang Trisnawaty Trisnawaty; Jerry Wilson; Sofi Firani
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.389

Abstract

Denai Lama tourist village is the first tourist village in Deli Serdang Regency. This tourist village was formed by involving the local village government and stakeholders to build a new tourism image in Deli Serdang Regency. The Denai Lama tourist village started on January 20, 2019 but before it was inaugurated there were already tourists visiting there. From the results of the research carried out there were 3 important information, including community responses, namely From the number of families in the village of Denai Lama as many as 921 families who have agricultural land as many as 601 families or 65.25 percent and those who do not have agricultural land 320 families or 34.74 percent who own agricultural land. The community believes that good agricultural products sold before and after being processed really help their economy, especially after the Denai Lama village was officially appointed as a tourist village in April 2022 by the Regent of Deli Serdang. The response of the local government is that currently there are more than 97 families managing small and medium enterprises (MSMEs) and 68% of the community as farmers. From the results they have they are greatly helped because the community is able to process the results of ready-to-eat food products and souvenirs for tourists visiting the tourist village of Denai Lama. The response of tourists is that tourists who visit are very interested in visiting the Denai Lama tourist village because they can enjoy the village atmosphere directly and can enjoy the arts and cultural performances provided and can also enjoy processed products from the available community. The tourist attractions provided are quite entertaining with clean huts in the middle of beautiful rice fields and it is fun to spoil the eyes seeing the vast rice fields accompanied by artistic and cultural performances from the village community of Denai Lama.
Penerapan Perilaku Sehat penjamah Makanan Pada Masa Pandemi Di Objek Wisata Aji Bata Kabupaten Toba Enny Hasriani; Muhammad Zulfan
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.390

Abstract

Application is an act of putting into practice a theory, method, and other things to achieve a certain goal and for an interest desired by a group or class of healthy behavior, is a person's response to stimuli related to illness and disease, the health care system, food, As well as the Environment. Human Responses Or Reactions, Both Passive (Knowledge, Perception, And Attitudes) Or Active (Concrete Actions Or Practice). Food Handlers Are People Who Are Directly In Contact With Food And Equipment, From The Stages Of Preparation, Cleaning, Processing, Transportation To Serving. A restaurant is a place or building that is commercially organized, which provides good service to all consumers, both in the form of food and drinks. This type of research is descriptive analysis, namely the research method by observing the problems that exist at the moment and then analyzing the data. The subjects of this research are food handlers who work in restaurants and restaurants around the Ajibata tourist attraction, totaling 50 Responde. Data is collected by providing questionnaires in the form of questionnaires, then the questionnaires are collected as data, then the data is analyzed. The results of the analysis show that overall the food handlers who work in restaurants/eateries around the Ajibata Tourism Area during this pandemic have implemented healthy behavior when working in the work environment.
Potensi Geo-Homestay Kabupaten Jeneponto Sebagai Preferensi Destinasi Tujuan Wisatawan Jepang Anda Prasetyo Ery; Masri Ridwan; Handoko Handoko
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.396

Abstract

This study aims to determine the Tourism Potential through Mapping the Geohomestay Potential of Japanese tourist preferences as an innovation in the new normal period in Jeneponto Regency, South Sulawesi as an Innovation in the Covid-19 Pandemic Period. The approach taken is descriptive qualitative with data collection methods through interviews and tourist attraction surveys. Data analysis by triangulation on key informants. Informants include the head of the destination, tourist village managers, village heads and the community in Jeneponto Regency. Meanwhile, to determine the location of geo-homestays, it is done by overlaying data consisting of the distribution of tourist villages, natural, cultural and historical potential using the Arcgis 10.5 mapping application. The conclusions of this study include the tourist attractions of Jeneponto Regency including beaches, caves, seas, islands, panoramas, agro, traditional-cultural history and industrial tourism. The Tourism component of Jeneponto Regency includes Attractions, Amenities, Accommodations and Accessibility. The development of geo-homestays in Jenoponto Regency follows the natural potential of the surroundings spread over 11 (eleven) villages/kelurahan, including: Je'ne Tallasa Village, Rumbia Village, Tompo Bulu Village, Ujung Bulu Village, Paitana Village, Je'ne Tallasa Village, Tonro Kassi Barat, Arungkeke Village, Ex. Pabiringa, Tarowang Village and Kampala Village. This study recommends the community, actors, and the government to package promotional products and homestay branding based on the existing geographic potential in accordance with the preferences of Japanese tourists.
Berbagai Macam Sajian Di Beberapa Penginapan Di Kota Medan Abad 18 - 20 Masehi Rita M Setianingsih
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 1 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i1.399

Abstract

In the 18th century to the 20th century in the city of Medan, quite a number of hotels or inns were built to accommodate the arrival of traders or plantation employees. It is known that the development of plantations in Sumatra caused almost all plantation employees. need accommodation. Lodging or accommodation is the meaning of a person while traveling or on vacation and is a type of place to stay on a trip where people have to stay away from home for more than one day... This is intended for the purposes of a place to sleep, rest, safety, shelter from high temperatures cold or rain, storage of goods, and access to general household functions. Lodging can be in the form of hotels, resorts, hostels, hostals, commercial private home inns, namely a place for guests to sleep who get breakfast or a vacation rental house, non-commercial with friendly service. In the 8th to 10th centuries in the city of Medan several inns were built, in the form of hotels; villas and inns. For hotels, there are several hotels, namely Hotel de Boer, Hotel Astoria, Hotel Grand Medan, but it's a shame that Hotel Astoria and Hotel Grand Medan have been replaced with Grand Angkasa hotel buildings. Lodging in the form of villas in Medan City such as twin villas on Jalan Diponegoro, villas - villas on Jalan Sena and Jalan Angsana, villas on Jalan Lampu/Bundar, Losmen Wai Yat (now called Wai Yat Hotel & Restaurant) on Jalan Asia, Pension Wihelmina. Wai Yat inn used to function as a stopover for rubber traders from Sibolga and other areas. At that time the inn was also a place for fun and a place to prepare breakfast or breakfast (dejeneurs), lunch (diners) and dinner ( soupers).. Also serves Opera and St. cakes. Nicolaas, Indische Rijsttafel dishes, ordering taarten food, koude en warme pudding, kuode en warme schotels.. Culinary offerings and attractions in this hotel will be studied in this paper and this research uses surveys or direct observations to the location. literature study on the history of the 18th to 20th centuries about the inns in the city of Medan.. Especially from the news in print media such as the newspaper de Sumatra Post which was published in the 8th-10th century AD.
Strategi Pemasaran Wisata Budaya Berbasis E-Marketing Terhadap Minat Kunjungan Wisatawan Desa Wisata Siantar Sitiotio Kecamatan Narumonda Kabupaten Toba M. Daud Siregar
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 1 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i1.432

Abstract

There are numerous cultural tourism attractions in Siantar's tourist village of Sitiotio. This settlement is located in North Sumatra's Narumonda District of the Toba Regency. The Toba Batak culture is distinct and extensive in this area. This village is a fantastic location to visit if you want to learn about the local way of life. The unusual cultures found in this village include the TorTor dance, Batak cuisine, traditional Batak homes, handicrafts, and Batak rituals. There are still not many visitors to Siantar Sitiotio Tourism Village. Lack of easy and quick access to information and inadequate promotion of this tourist resort to potential visitors may be the root of the problem. Therefore, an internet-based cultural tourism marketing strategy must be put into place in order to increase the number of tourists to Siantar Sitiotio Tourism Village. . In this work, the analysis was conducted using a quantitative approach. where numerical data is processed and examined to obtain the underlying scientific information. This study also discovered that e-marketing can spur visitors' interest in tourist destinations. Using a straightforward linear regression analysis, the impact of the two variables—the independent variable and the dependent variable—is quantified. The E-Marketing Based Cultural Tourism Marketing Strategy (X) variable has a consistency value of 200 units, which implies that after adding 1%, the value rises by 597 units. The direction of the E-Marketing Based Cultural Tourism Marketing Strategy (variable X) is positive, as shown by the regression coefficient. It can be deduced that the variable E-Marketing Based Cultural Tourism Marketing Strategy (X) impacts the variable Interest in Tourist Visits at Siantar Sitiotio Tourism Village, Narumonda District, Toba Regency since the sig value of the table above is 0.000 more than 0.05. There are numerous cultural tourism attractions in Siantar's tourist village of Sitiotio. This settlement is located in North Sumatra's Narumonda District of the Toba Regency. The Toba Batak culture is distinct and extensive in this area. This village is a fantastic location to visit if you want to learn about the local way of life. The unusual cultures found in this village include the TorTor dance, Batak cuisine, traditional Batak homes, handicrafts, and Batak rituals. There are still not many visitors to Siantar Sitiotio Tourism Village. Lack of easy and quick access to information and inadequate promotion of this tourist resort to potential visitors may be the root of the problem. Therefore, an internet-based cultural tourism marketing strategy must be put into place in order to increase the number of tourists to Siantar Sitiotio Tourism Village. . In this work, the analysis was conducted using a quantitative approach. where numerical data is processed and examined to obtain the underlying scientific information. This study also discovered that e-marketing can spur visitors' interest in tourist destinations. Using a straightforward linear regression analysis, the impact of the two variables—the independent variable and the dependent variable—is quantified. The E-Marketing Based Cultural Tourism Marketing Strategy (X) variable has a consistency value of 200 units, which implies that after adding 1%, the value rises by 597 units. The direction of the E-Marketing Based Cultural Tourism Marketing Strategy (variable X) is positive, as shown by the regression coefficient. It can be deduced that the variable E-Marketing Based Cultural Tourism Marketing Strategy (X) impacts the variable Interest in Tourist Visits at Siantar Sitiotio Tourism Village, Narumonda District, Toba Regency since the sig value of the table above is 0.000 more than 0.05.
Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Pada Coffee Shop Desa Wisata Tuk Tuk Siadong Kabupaten Samosir Masditou Adit
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 1 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i1.435

Abstract

This study aims to investigate the impact of Experiential Marketing on customer loyalty at a coffee shop located in Tuk Tuk Siadong Tourism Village, Samosir Regency. Experiential Marketing is a marketing approach that aims to create a unique and satisfying experience for customers. In the context of a coffee shop, positive experiences include factors such as a comfortable atmosphere, friendly service, special activities, and a pleasant environment. The research method used was a survey using a questionnaire distributed to coffee shop customers as respondents. The collected data were analyzed using regression analysis techniques to identify the relationship between the positive experience provided by the coffee shop and the level of customer loyalty. The results of the study show that there is a significant relationship between the positive experiences provided by coffee shops and customer loyalty. Customers who experience unique and satisfying positive experiences tend to have higher levels of loyalty to the coffee shop. Factors such as a comfortable atmosphere, friendly service, and special activities contribute to a positive experience and influence customer loyalty. The implication of this study is that coffee shops in Tuk Tuk Siadong Tourism Village need to pay special attention to the positive experiences they provide to customers. They need to create a comfortable atmosphere, improve service quality, and present interesting special activities. By engaging customers in a unique experience, coffee shops can strengthen customer loyalty and create a competitive advantage in the marketplace. This research contributes to the understanding of the importance of Experiential Marketing in creating positive experiences that have an impact on customer loyalty in coffee shops. The results of this study can be the basis for coffee shop business owners to plan marketing strategies that focus on a unique and satisfying customer experience.
Pola Perjalanan Wisata Kuliner Kota Medan Dina Yunita
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 1 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i1.440

Abstract

Culinary tourism has a big part for developed a region, that is to develop the authentic food from the region. Therefore, it is necessary to create a travel pattern that could introduce the authentic of the culinary tourism in the region, especially culinary tourism in Medan city. This research aims to determine the culinary tour routes in Medan city and the estimated of distance and time to head to the culinary tourism in Medan city. This research used qualitative descriptive method by using interviews, literature study and documentation study. The results of this research indicate that, the culinary travel routes in Medan city is base site pattern and the estimated of distance and travel time are 6 kilometers and 10 minutes.  
Analisis Keunggulan Kompetitif Dalam Memaksimalkan Media Promosi Pada Warung Rondo Mangir Banyuwangi Ayu Wanda Febrian
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 1 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i1.443

Abstract

Rondo Mangir Food Stalls is a culinary tourism market located on Jl. Pringgondani, Mangir Village, Kec. Rogojampi, Banyuwangi. This culinary tourism market has a strategic place and resources with competitive advantages so that it creates considerable opportunities if developed and promoted. This study aims to introduce Rondo Mangir Food Stalls more widely through Instagram social media effectively with a resource-based approach. This study used a qualitative descriptive method with Resources Based View Theory analysis (RBV) to describe the conditions and resources owned and the VRIO analysis framework for resource assessment. The decision-making stage uses SCA analysis toward the resources that meet all the approximations used as an alternative recommendation for the promotion strategy of Rondo Mangir Food Stalls. There are three recomendations in which the elements of the promotion mix has included in each reference. The strategy resulted from the SCA analysis are making selected resources in tho form of art as content, develop management capabilities and empower communities through training or socialization to keep the operational maintenance of Rondo Mangir Food Stalls.

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