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Journal of Visionary Sharia Economy (JOVISHE)
Published by Yayasan Lembaga Studi Makwa
ISSN : -     EISSN : 29647908     DOI : https://doi.org/10.57255/jovishe
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
The Journal of Visionary Sharia Economy (JOVISHE) is a platform dedicated to advancing scientific understanding of Islamic economics and finance, with a focus on global issues and long-term problem-solving in the field. This journal is an appropriate venue for scholarly discussions on various aspects of Islamic economics and finance. JOVISHE publishes research articles covering regulations, implementation, and the long-term economic impact of Islamic finance on societal welfare. The journal is published by Yayasan Lembaga Studi Makwa (Makwa Foundation).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 95 Documents
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Pengembangan Sistem E-commerce untuk Promosi Digital pada Produk UMKM Menggunakan OpenCart di Kecamatan Panai Tengah Alia, Rahma; Annas, Firdaus; Ariska, Vina; Wandira, Raju
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.406

Abstract

The promotion of MSME products in Panai Tengah District is still limited to the use of social media platforms such as Facebook and WhatsApp. Moreover, disorganized product management makes it difficult for customers to access information. This situation causes MSME flagship products to be less recognized in wider markets. Therefore, innovative solutions are needed to help MSMEs utilize digital technology more effectively. This study aims to develop a web-based e-commerce system using OpenCart to enhance the competitiveness of MSME products while addressing challenges in digital product management. The research method employed is research and development (R&D) with the 4D model (Define, Design, Develop, Disseminate). The resulting system is capable of organizing products digitally with a more structured, professional, and customer-friendly display. The findings indicate that the implementation of OpenCart improves product visibility, expands customer access, and significantly contributes to the competitiveness of MSMEs in the digital marketplace. Furthermore, this system helps MSMEs reach consumers in broader regions through integrated search and online marketing features. By utilizing web-based technology, MSMEs in Panai Tengah District can expand their market reach, enhance product appeal, and support local economic growth. This study concludes that digital technology like OpenCart plays a crucial role in the digital transformation of MSMEs, improving promotional strategies, and fostering the sustainability of MSMEs in the digital era.
Pengembangan Website E-Commerce dengan Opencart untuk Promosi Home Industry di Kota Payakumbuh dan Kabupaten Agam Priyanto, Dimas Putra; Annas, Firdaus; Henra, Raseb
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.417

Abstract

The development of digital technology opens up great opportunities for home industry players to expand product marketing. However, many businesses face obstacles in utilizing it optimally. This research aims to develop an OpenCart-based e-commerce website to improve home industry promotion in Payakumbuh City and Agam Regency. The research method uses a Research and Development (R&D) approach with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Stages include analyzing the needs of business actors, conceptual design, development using OpenCart, implementation, and evaluation of effectiveness through trials and user feedback. The results showed that the developed website features a product catalog, digital payment, order tracking, and social media integration. This platform increases product visibility, simplifies transactions, and expands the market by 50%. In addition, user testing and feedback showed high satisfaction with the ease of use and effectiveness of this website. This research contributes to encouraging digital transformation for home industry players. By utilizing OpenCart-based e-commerce technology, this research successfully supports local economic growth through increased market access and transaction efficiency. This platform becomes a model for the implementation of digital solutions in the MSME sector, especially in areas with great local economic potential.
Transformasi Digital UMKM: Opencart Sebagai Srategi Promosi Kreatif Produk Home Industry di Kabupaten Sijunjung Izzati Masyerli, Ghazia Atiqah; Annas, Firdaus; Mahendra, Andini
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.424

Abstract

This article aims to examine the use of OpenCart as a creative promotional strategy for home industry products in Sijunjung Regency. Home industry products in this area have good quality, but the promotional methods used are still traditional, such as direct marketing. This method is considered less effective for reaching a wider market, especially in the current digital era. It is hoped that the use of digital platforms such as OpenCart can be a more efficient and effective solution in marketing products online, making it easier to manage sales, expanding market reach, and opening up bigger business opportunities. This research uses a Research and Development (R&D) approach with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model. This research involved online interviews with six MSME owners in Sijunjung Regency who focused on two product categories, namely processed food and handicrafts. These interviews provide a clearer picture of marketing issues and their expectations regarding the use of digital platforms. The result of this research is the development of a website-based digital platform with features such as product catalogs, digital payments, order tracking, and social media integration. In this way, it is hoped that it can help local economic growth through marketing that is more creative and responsive to consumer needs. Apart from that, it is hoped that this platform can be an example for other MSMEs to utilize digital technology to increase competitiveness in a market that is increasingly competitive and developing rapidly in this digital era. This can also make a positive contribution to the regional economy by expanding markets and improving the overall welfare of society. With the hope, this digital technology will create bigger and more innovative business opportunities.
Pengembangan Platform E-Commerce Menggunakan OpenCart untuk Transformasi Pemasaran UMKM di Kecamatan Palupuh Ariska, Vina; Annas, Firdaus; Alia, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.425

Abstract

This research aims to develop a web-based digital platform using the OpenCart application to optimize the marketing of MSME products in Palupuh District. So far, MSMEs still rely on traditional promotional methods which limit marketing reach and product introduction, both at the local and global levels. In the digital era with rapid technological developments, MSMEs have a great opportunity to expand market reach, increase competitiveness, and support local economic growth through digital platforms. This research uses qualitative methods with a Research and Development (R&D) approach which refers to the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The research stages include identifying user needs, system design, platform development, to implementation and evaluation with MSME actors. The research results produced a web-based digital platform with intuitive and easy-to-use features, specifically designed to support the marketing of UMKM products. Effectiveness tests show that this platform significantly increases product competitiveness, expands market access, and increases the introduction of UMKM products to the public. With this platform, it is hoped that UMKM in Palupuh District can compete in the modern market and utilize digital technology in a sustainable manner for business development. This research makes a real contribution in supporting the digitalization of UMKM in rural areas.
Pengembangan Media Promosi untuk Meningkatkan Strategi Pemasaran Online UMKM di Kota Payakumbuh Rasyid, Hanifa Corrina; Annas, Firdaus; Wandira, Raju
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.447

Abstract

Several MSMEs in Payakumbuh should be further disseminated so that they can be known in various countries, not only in the city of Payakumbuh. Promotions from several MSMEs have used social media, but still around the city of Payakumbuh, not yet known by the community from various provinces and even other countries. In fact, with this promotional method, it should have been known quite widely in Indonesia. The study aims to develop OpenCartbased promotional media to improve the online marketing strategy of MSMEs in the city of Payakumbuh. Various MSMEs in the city of Payakumbuh have great potential to grow and attract customers from a wider market, both nationally and internationally. However, their promotions are still limited to the use of social media with limited reach. The type of research conducted using the Research and Development (R&D) method, which is used to produce and test a product. This research model follows the 4D approach (Define, Design, Develop, Disseminate). The results of this study are in the form of a websitebased promotional media using the OpenCart application. The contribution of this research can improve the online marketing strategy of MSMEs in the city of Payakumbuh so that they can be known more widely. The initial stage involved interviews with MSME actors to understand their challenges. At the design stage, it was made with typical Minangkabau visual elements to reflect local cultural identity. Furthermore, development was carried out using OpenCart with complete online transaction features and search engine optimization. The results showed that the OpenCart-based platform significantly increased marketing reach and customer interaction. The importance of integrating digital technology and local culture in modern marketing.
Perancangan Pemasaran Digital Untuk Produk UMKM untuk Meningkatkan Promosi Produk di Kabupaten Agam Al Muzacy, Zio Farid; Annas, Firdaus; Jamil, Hafizin; Ramadhani, Yessi
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.457

Abstract

The development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach and enhance product competitiveness. However, many MSMEs still face challenges in effectively utilizing technology for marketing purposes. This study aims to design a marketing system based on the OpenCart platform tailored to the needs of three MSMEs in Agam Regency: Ay-la Goat Milk, 3 Saudara Nursery, and Nirwana Flower Studio. The research method applied in this study is Research and Development (R&D) with the ADDIE model approach, encompassing five stages: needs analysis, design, development, implementation, and evaluation. The findings indicate that the developed system effectively supports MSMEs in managing product marketing more efficiently, featuring product management, transaction processing, and promotional tools. The implementation of this system not only enhances MSME operational efficiency but also broadens their market access in the digital realm. Therefore, this research contributes positively to accelerating the digital transformation of MSMEs in Agam Regency.
E-Shop Berbasis OpenCart untuk Meningkatkan Penjualan Tanaman Pada UMKM Rumah Bunga Arfandi, Adnan; Annas, Firdaus; Imam Dwi Maulana, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.460

Abstract

The Flower House Micro, Small and Medium Enterprises in Mandau District face challenges in increasing sales of ornamental plants because they still use limited conventional marketing methods to reach customers. This condition hampers business growth and competitiveness of Micro, Small and Medium Enterprises amidst the increasing need for digitalization. This article aims to design and develop an OpenCart-based e-shop which can be an effective solution for expanding market reach and increasing sales. This research uses research and development (R&D) methodology with the ADDIE development model The results of this research are in the form of web-based promotional media using the Opencart application which is designed to meet the needs of Micro, Small and Medium Enterprises in managing and marketing products digitally. The findings of this research indicate that OpenCart acts as an effective supporting media in increasing the competitiveness of ornamental plant products in Mandau District. This application not only functions as an e-commerce platform for buying and selling transactions, but is also a strategic tool that helps Micro, Small and Medium Enterprises promote their products more widely and efficiently. With superior features such as an informative product catalogue, integrated stock management, secure payment system, and shipping support, OpenCart provides a complete digital solution for Micro, Small and Medium Enterprises. The implications of this research show that an OpenCart-based e-commerce platform can be an effective digital solution to help Micro, Small and Medium Enterprises face marketing challenges in the modern era. It is hoped that this e-shop can become a digitalization model that can be used by other Micro, Small and Medium Enterprises to increase the competitiveness and sustainability of their business.
Optimalisasi Pemasaran Digital dengan Integrasi Media Sosial untuk Meningkatkan Penjualan Online UMKM YANI Store Hasibuan, Ulfa Suryani; Annas, Firdaus; Rizky, Alya
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.461

Abstract

The development of digital technology has opened up great opportunities for micro, small and medium enterprises (MSMEs) to expand their market reach through online marketing strategies. This article aims to examine the optimization of OpenCart-based digital marketing which is integrated with social media, such as Instagram, TikTok, and WhatsApp, to support sales of YANIStore Shop MSME products. This research aims to provide an understanding of how the integration of e-commerce technology with social media can increase the effectiveness of marketing and product sales. The research method used is a qualitative descriptive study, with data collection in the form of documentation of marketing activities, customer interactions and sales transactions via the OpenCart platform and social media. Analysis was carried out to evaluate the effectiveness of the integration of OpenCart as a sales management platform with social media as a promotional tool. The research results show that the synergy between OpenCart and social media can increase product visibility, expand the customer base, and increase sales conversions. This article concludes that this technology integration is an effective strategy to support the growth of MSMEs in the digital era. Recommendations are also given to optimize the use of OpenCart and social media in increasing the competitiveness of MSMEs.
Pengembangan Sistem E-Commerce Berbasis OpenCart Sebagai Media Promosi Digital untuk Meningkatkan Daya Saing UMKM Makanan dan Kue Kering di Kec.Lubuk Basung Salshavira, Najwabilla; Annas, Firdaus; Wati, Fatma
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.463

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in Lubuk Basung Subdistrict. One potential sector is the food and pastry business. Despite the huge opportunities, their marketing is often constrained by market access and means of promotion. Digital technology should be able to overcome these obstacles, but many MSME players still need assistance in digital marketing strategies, especially horeca marketing. The lack of access to online platforms makes it difficult for local products to compete. In fact, food and pastries from this region have uniqueness and high quality to be marketed more widely. This research aims to develop a website-based promotion system with e-commerce using OpenCart to increase MSME sales. The research method used is Research and Development (R&D) with the define-design-develop-disseminate model. This system has the main features of a product catalogue and web signaling, which facilitate promotion and marketing. The results showed that the implementation of OpenCart was able to improve the competitiveness of MSMEs by expanding market access and reducing marketing costs. With this system, MSMEs in Lubuk Basung can utilise digital technology more effectively. The implications of this study show that the use of OpenCart-based e-commerce not only increases sales, but also strengthens the position of MSMEs in digital competition. This system is expected to be a strategic solution for MSMEs in Lubuk Basung to face marketing challenges in the modern era
Optimalisasi E-Commerce dalam Meningkatkan Promosi UMKM Produk Lokal di Sumatera Barat Effendi, Chantika; Annas, Firdaus; Maulida, Mia
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.466

Abstract

This study aims to design or develop an OpenCart-based e-commerce platform to support the promotion and marketing of local products in South Solok. So far, promotions have been carried out manually through direct visits to the location or limited to social media such as WhatsApp or Instagram and so on, so that the marketing reach carried out in this way can be said to be less than optimal or effective. Conditions in South Solok should have sites to record MSME products in South Solok in order to increase competitiveness, income, and welfare of business actors. This study also uses the Research and Development (R&D) method with the PPE model with stages including Planning, Production and evaluation. The results of this study indicate that the OpenChart-based e-commerce platform provides various features such as a digital product catalog, an online payment system and integration with social media that can facilitate the promotion and sales process. These findings prove that the use of e-commerce technology can increase market reach, competitiveness, and operational efficiency of local business actors. By using a complete implementation, this platform is expected to be an innovative solution to encourage the digitalization of small and medium enterprises (SMEs) in South Solok.

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