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Jl. Dusun Pandam Jorong Aro Kandikir Nagari Gadut Kecamatan Tilatang Kamang Kabupaten Agam Sumatera Barat
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Journal of Visionary Sharia Economy (JOVISHE)
Published by Yayasan Lembaga Studi Makwa
ISSN : -     EISSN : 29647908     DOI : https://doi.org/10.57255/jovishe
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
The Journal of Visionary Sharia Economy (JOVISHE) is a platform dedicated to advancing scientific understanding of Islamic economics and finance, with a focus on global issues and long-term problem-solving in the field. This journal is an appropriate venue for scholarly discussions on various aspects of Islamic economics and finance. JOVISHE publishes research articles covering regulations, implementation, and the long-term economic impact of Islamic finance on societal welfare. The journal is published by Yayasan Lembaga Studi Makwa (Makwa Foundation).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 95 Documents
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Pengembangan Sistem E-Commerce untuk Meningkatkan Penjualan Oleh-Oleh Makanan Ringan di Kabupaten Padang Pariaman Cahyani, Yola Indra; Annas, Firdaus; Atikah, Nur
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.375

Abstract

In this digital era, the use of technology as a promotional media to reach a wider market for micro, small and medium enterprises (MSMEs) to remain competitive in the national and global arenas. Padang Pariaman Regency is one of the tourist destinations rich in culture and culinary specialties. One of its culinary specialties is snack souvenirs, such as sanjai, ladu, sala lauak, and others. However, this opportunity has not been fully utilized due to the lack of knowledge about online promotional media and access to digital marketing technology. And the local community still relies on conventional marketing methods, by selling to markets, neighbors and other conventional methods. This article aims to develop a web system that can later help as a promotional media for a home industry center for snack souvenirs using a Content Management System (CMS) through an e-shop, namely openchart, which is very practical and can be used by the general public. This study uses the Research and Development (R&D) method using the ADDIE (Analyze, Design, Develop, Implement, Evaluate) development model. The results of this study will later create a web-based promotional media, where researchers will use the OpenChart CMS. This application can be used validly, practically, efficiently, and effectively. The findings obtained from this study showed that the application of webbased promotional media, namely openchart, can help as a supporting media in informing and promoting to the wider community and can increase sales and competitiveness in Home Industry products in Padang Pariaman Regency.
Pengembangan E-Promosi Songket Minangkabau untuk Optimalisasi Pemasaran UMKM di Kecamatan IV Koto Putri, Putri; Annas, Firdaus; Koto, Nurul Aini
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.377

Abstract

The development of Minangkabau songket e-promotion based on OpenCart aims to improve the effectiveness of marketing of Micro, Small, and Medium Enterprises (MSMEs) in IV Koto District. Minangkabau songket is one of the cultural products that has high artistic value and is full of local traditions, but until now it is still not well known in the wider market, both nationally and internationally. This problem is caused by limited market access and minimal use of digital technology in marketing songket products by MSME actors. Therefore, the application of information technology, especially in the form of OpenCart-based e-promotion, is an important strategy to introduce and market local products. This study uses a system development method with an Agile approach. This approach includes several main stages, namely needs analysis to understand the constraints and needs of MSMEs, user-friendly interface design, development of a system based on the OpenCart platform, and testing of e-promotion applications to ensure functionality and convenience. The results of the study show that the OpenCart-based e-promotion system is able to expand the marketing reach of Minangkabau songket products, increase product visibility in the digital world, and make it easier for consumers to access and purchase these products. In addition, this platform also allows MSMEs to manage sales independently, from product offerings to transaction management. This provides significant convenience and efficiency, while increasing the competitiveness of MSMEs in an increasingly competitive market.
Optimalisasi Strategi Promosi Digital melalui Opencart untuk Mendongkrak Daya Saing Produk Makanan dan Hasil Bumi di Solok Dina Hanifah, Arini; Annas, Firdaus; Difa Andini, Mawar; Rubiyanti Dewi, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.378

Abstract

This study aims to develop a digital promotion strategy based on Opencart to enhance the competitiveness of local food products and agricultural produce in Solok. Solok, as an agrarian region with abundant potential in agricultural produce and unique food products, faces challenges in reaching wider markets due to the limitations of traditional promotion and distribution systems. A modern, technology-based promotional system is needed to support local businesses in increasing their competitiveness in the digital era. Ideally, local entrepreneurs can utilize a digital platform specifically Designed to support promotional activities efficiently, data-driven, and globally oriented. Through technological integration, it is expected that Solok's food products and agricultural produce will not only gain recognition locally but also compete in national and international markets. This research employs the Research and Development (R&D) method with the ADDIE model approach (Analysis, Design, Development, Implementation, Evaluation). The study resulted in a web-based promotional media using the Opencart application, Designed to meet the promotional needs of local businesses. This media has been proven valid, practical, and effective in enhancing the efficiency of digital promotion. Equipped with features such as product personalization, automated discount systems, and social media integration, the platform significantly improves sales while expanding market reach beyond the region. User evaluations revealed high satisfaction levels with the platform's ease of use, particularly in its real-time sales reporting feature. In conclusion, the Opencart-based promotional media not only enhances the competitiveness of local food products and agricultural produce in Solok but also holds great potential for implementation in other agrarian regions with similar characteristics.
Perancangan Sistem Promosi Olahan Hasil laut Menggunakan OpenCart pada UMKM di Kabupaten Tanjungbalai Sitorus, Nazwa Yupada Putri; Annas, Firdaus; Naufal, M. Hafizh
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.379

Abstract

This article discusses the design of an e-commerce-based promotion system using the OpenCart platform to support seafood processing MSMEs in Tanjungbalai Regency. This study aims to increase product visibility, expand market reach, and strengthen the competitiveness of processed products such as salted fish and anchovies, which have so far been promoted through traditional methods. The use of conventional promotion methods has been proven to limit MSME market access, so new, more effective strategies are needed to support their business growth. This study uses the Research and Development (R&D) methodology with the RAD (Rapid Application Development) development model consisting of three stages, namely the Requirements Planning, Design Workshop, Implementations stages. The results of the study show that the OpenCart platform is able to increase promotional efficiency by presenting product catalogs digitally, facilitating consumer access, and opening up opportunities for online transactions. The impact of implementing this platform includes increasing product visibility, expanding the market outside the region, and increasing competitiveness at the national and international levels. In addition, this study also provides implications for the development of human resources in MSMEs, especially in mastering information technology and digital marketing strategies. Thus, this article provides guidance for MSMEs to optimally utilize e-commerce in supporting local economic growth and improving business sustainability in the digital era.
Pengembangan Model Promosi UMKM Kerajinan Jahit Pakaian Berbasis Teknologi E-Commerce Menggunakan Opencart untuk Memperluas Pasar di Kab. Agam Putri, Rahma Yulia; Annas, Firdaus; Zahra, Anisa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.382

Abstract

This research aims to develop a technology-based promotion model for Micro, Small and Medium Enterprises (MSMEs) of clothing sewing crafts based on e-commers technology using openchart to expand the existing market in Agam Regency. This research is motivated by the fact that MSMEs often face challenges in marketing their products, especially in the limitations of wider market access, the low use of digital technology in promotion, and the lack of knowledge of MSME actors about effective online store management. MSMEs in this area should use and utilize modern e-commers technology to develop more modern and efficient promotional strategies so that their products can be recognized by a wider market. Where by using openchart they can offer affordable solutions with various features that can be customized to meet the specific needs of local MSMEs, save costs, are effective and also user-friendly to develop product viability and support business growth. However, many MSME players do not have the understanding and resources to implement digital platforms optimally. This research uses the Research and Development (R&D) method with the Define, Design, Develop, Decemination development model. The results of this study are in the form of a web-based promotional media using openchart applications that are valid, practical and effective, where the use of openchart as a promotional platform has a positive impact, especially in increasing efficiency in marketing products, increasing sales, expanding market reach and business management. The findings of this study are that openchart can be used as a craft promotion media to increase the competitiveness of MSME products in Agam Regency.
Perancangan Sistem E-Commerce Berbasis OpenCart Sebagai Solusi Pemasaran Untuk Meningkatkan Penjualan UMKM di Kecamatan Siak Khairunnisa, Khairunnisa; Annas, Firdaus; Uliyanti, Rinci
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.385

Abstract

MSMEs in Siak District, especially those engaged in souvenir handicrafts and snacks, face major challenges in marketing their products. Many MSME players still rely on conventional marketing methods such as leaving goods in stores or pre-ordering, with delivery coverage limited to the surrounding area. Lack of employees and time constraints further exacerbate this condition. In addition, marketing only relies on social media such as Facebook, which cannot keep up with current technological developments. This research aims to design an e-commerce-based promotion system using OpenCart CMS, to facilitate the buying and selling process and introduce MSME products widely. The method used is Research And Development (R&D) with the PPE development model, namely Planning, Production, and Evaluation. The results showed that the development of an OpenCart-based e-commerce system can be a practical solution to improve the competitiveness of MSME products in the Siak District area. With this system, the buying and selling transaction process becomes easier and products can be recognized by a wide audience, as well as utilizing technology to accelerate product marketing and distribution.
Perancangan E-Commerce untuk Bakery & Cake dengan Opencart: Optimalisasi Fitur Promosi di Kecamatan Hiliran Gumanti Rahmi, Miftahur; Annas, Firdaus; Wulandari, Mely; Nur Khaliq, Muhammad; Samsinar, Siti
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.388

Abstract

The purpose of this study is to create an e-commerce bakery and cake in Hiliran Gumanti District that uses the OpenCart platform and optimizes promotional features. Qualitative research and research and development (R&D) use the 4 D approach (Define, Design, Develop, and Disseminate). In the Define stage, a needs analysis is conducted by asking customers and business owners to find obstacles in conventional marketing. In the design stage, an OpenCart-based e-commerce is designed to include promotional features such as discounts, coupons, loyalty programs, and special offers. In the development stage, the e-commerce is installed and tested to ensure that the promotional features work well and are easy to use. Furthermore, the disseminate stage includes deploying the platform and teaching customers and bakery business owners to use it. Research shows that optimized promotional features in e-commerce can increase business appeal, expand market reach, and increase sales. Businesses can more easily manage transactions, inventory, and marketing campaigns with OpenCart. By utilizing e-commerce technology as an innovative way to increase competitiveness, this study provides a practical contribution to the development of MSMEs in the culinary sector, especially in the Hiliran Gumanti area. By using the 4D approach, e-commerce development becomes more structured, in line with business needs, and easy to adopt.
Perancangan Aplikasi Opencart untuk Mendukung Pemasaran Digital Kerajinan Perabot UMKM Bukittinggi Raihan Alfandi, M; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.391

Abstract

The furniture craft business in Bukittinggi plays an important role in improving the economy and preserving culture. However, problems in utilizing digital technology to market products cause limitations in reaching a wider market. To answer these challenges, this research aims to design an OpenCart-based application as a digital marketing solution in accordance with business needs in Bukittinggi. Research and development (R&D) methods are used in this research, which includes needs analysis, application design, and evaluation. MSME actors were interviewed to find out market characteristics and product types. The results of the research show that MSMEs in Bukittinggi can use OpenCart-based applications to market products, increase power competitiveness, and optimizing the marketing process. The OpenCart application is a good solution to help MSMEs in Bukittinggi market handicraft furniture products digitally. This application not only meets the needs of business actors in the digital era, but also helps increase the sustainability and competitiveness of MSMEs in local and national markets.  
Perancangan Model Bisnis E-Commerce untuk Meningkatkan Pemasaran Souvenir di Mandailing Natal Mu'tada, Muhammad; Annas, Firdaus; Riski, Roni
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.394

Abstract

E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores. This research aims to design an e-commerce business model to improve marketing of MSME souvenir products in Mandailing Natal Regency. Most business actors still use traditional methods, so product marketing and promotion is less than optimal. By utilizing the Opencart platform, this research develops a system that can expand market reach and transaction efficiency. This research uses the Research and Development (R&D) method With models ADDIE (Analysis, Design, Development, Implementation, Evaluation) model was chosen because it is suitable for developing e-commerce based promotional media. This research is expected to be a strategic solution to increase economic growth and marketing of typical Mandailing Natal products.
Implementasi Media Promosi Produk Home Industry di Kabupaten Agam dan Lima Puluh Kota Almukarrom Ramadhan, Sayyid Barqi; Annas, Firdaus; Henra, Raseb
JOVISHE : Journal of Visionary Sharia Economy Vol. 4 No. 1 (2025): Edition June 2025
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v4i1.401

Abstract

This research aims to analyze and implement OperCart as a promotional media for home industry products in Agam and Lima Puluh Kota Regencies. This research is expected to increase market access and competitiveness of local products through the use of digital technology. Currently, home industries in the Agam and Lima Puluh Kota Regencies face various obstacles, such as limited access to a wider market, lack of effective promotional media, and the low level of adoption of digital technology by business actors. By utilizing digital technology such as OperCart, businesses can promote products more efficiently, reach a wider market, and increase competitiveness in the midst of global competition. This research uses a descriptive approach with a system development method. The research stages include needs analysis, OperCart design and implementation, and platform performance evaluation through interviews, surveys, and direct observation of users. The implementation of OperCart showed a significant increase in the effectiveness of home industry product promotion. Within three months of use, the platform managed to increase sales transactions by 40% and expand market reach by 55%. Businesses responded positively to OperCart because of its ease of use and features that support promotional needs, such as product catalogs, transaction recording, and social media integration. This research proves that digital platforms such as OperCart can be an effective solution to improve the competitiveness of home industries. Further development recommendations include the addition of marketing analytics features and technical training for businesses to optimize the use of the platform.

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