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INDONESIA
Jurnal Bisnis dan Kewirausahaan
Published by Icon Publisher
ISSN : 30893062     EISSN : 30893062     DOI : https://doi.org/10.71154/p2rsfq05
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Kewirausahaan (JBK) merupakan jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian dan kajian teoritis di bidang manajemen dan kewirausahaan. Jurnal ini berfokus pada topik-topik yang relevan dengan pengembangan usaha, inovasi bisnis, manajemen strategis, serta kewirausahaan dalam berbagai konteks, baik nasional maupun global. Melalui pendekatan yang multidisiplin, jurnal ini bertujuan untuk menyajikan karya ilmiah yang dapat memberikan kontribusi pada peningkatan pengetahuan serta solusi terhadap permasalahan bisnis di berbagai sektor ekonomi. Jurnal ini mengakomodasi berbagai isu penting dalam manajemen, termasuk pengelolaan sumber daya manusia, pengambilan keputusan, manajemen operasional, serta pengembangan strategi bisnis yang efektif. Di sisi kewirausahaan, jurnal ini menyoroti peran inovasi, risiko, dan peluang dalam menciptakan dan mengembangkan bisnis baru, terutama dalam konteks UKM dan start-up. Selain itu, topik-topik seperti kewirausahaan sosial, e-commerce, dan kewirausahaan digital juga menjadi bagian dari fokus kajian jurnal ini. Dengan menerbitkan artikel-artikel yang berbasis penelitian empiris, studi kasus, maupun kajian literatur yang mendalam, Jurnal Bisnis dan Kewirausahaan berupaya untuk menjadi sumber referensi yang kredibel bagi akademisi, praktisi bisnis, dan pengambil kebijakan. Jurnal ini tidak hanya memberikan wawasan teoretis, tetapi juga menawarkan solusi praktis yang dapat diimplementasikan dalam dunia bisnis untuk meningkatkan kinerja perusahaan dan menciptakan pertumbuhan yang berkelanjutan. Scope Jurnal Bisnis dan Kewirausahaan: Manajemen Strategis Manajemen Keuangan Pengembangan Usaha Kecil dan Menengah (UKM) Inovasi dan Kewirausahaan Manajemen Sumber Daya Manusia Kepemimpinan dan Pengambilan Keputusan Manajemen Operasional Pemasaran dan Perilaku Konsumen Kewirausahaan Digital E-commerce dan Bisnis Online Kewirausahaan Sosial Keuangan dan Investasi Bisnis Tata Kelola Perusahaan Kewirausahaan Berkelanjutan Teknologi dalam Manajemen dan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 37 Documents
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Strategi Pemasaran Digital Berkelanjutan Berbasis Kearifan Lokal dan Inovasi Hijau untuk UMKM di Indonesia Rini, Intan Puspita Rini; Fasyni, Tholal Fasyni; Sekarini, Ratih Ayu Sekarini
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/58phs383

Abstract

This study explores the development of a sustainable digital marketing strategy that integrates local wisdom and green innovation to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) in Indonesia. In the era of digital transformation and environmental awareness, MSMEs are required to adopt adaptive marketing approaches that align with both cultural values and sustainability principles. This research employs a qualitative descriptive method through literature review and case analysis of selected MSMEs implementing eco-friendly digital marketing initiatives. The findings reveal that integrating local cultural values—such as community cooperation (gotong royong) and environmental ethics—into digital marketing practices significantly enhances customer trust and brand loyalty. Moreover, the adoption of green innovation strengthens market differentiation while promoting sustainable consumption behavior among consumers. The study emphasizes that digital marketing sustainability requires a balance between technological utilization, environmental responsibility, and cultural authenticity. This framework contributes to the broader discourse on sustainable entrepreneurship and provides practical insights for policymakers and MSME practitioners in designing culturally embedded and environmentally responsible digital marketing strategies.
Perbandingan Tingkat Keputusan Pembelian Konsumen pada Akun Shopee yang Menggunakan dan Tidak Menggunakan Live Streaming Wardoyo, Eko Wardoyo; Fatimah, Kaila Fatimah
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/y1jtk725

Abstract

The development of e-commerce in Indonesia, particularly through the Shopee platform, has driven significant changes in consumer shopping behavior. This study aims to analyze the comparison of consumer purchase decision levels between Shopee accounts that use the live streaming feature and those that do not. The research method employed is a comparative quantitative design, with a sample of active Shopee consumers obtained through stratified random sampling. Data were collected via an online questionnaire and analyzed using t-test and multiple regression. The results indicate that accounts using live streaming have a significantly higher purchase decision level, with an average score difference of 26.76 points. This conclusion underscores that the live streaming feature provides a competitive advantage in enhancing consumer purchase decisions, making it an effective marketing strategy within the e-commerce ecosystem. This study offers important insights for sellers and managers in designing more interactive and engaging marketing strategies.
Pengaruh Kompetensi Kerja, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan (Studi Empiris di Trio Plaza Magelang) Giovanni, Axel Giovanni; Sihombing, Sammy Rifah; Marlina Verawati, Dian; Giovanni, Axel
Jurnal Bisnis dan Kewirausahaan Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/6fkh0270

Abstract

In an era of increasingly fierce business competition, employee performance has become one of the main factors in determining a company's success. Every company expects optimal results through good employee performance. This study was conducted to analyze the influence of work competence, work motivation, and work discipline on the performance of Trio Plaza Magelang employees. The sample in this study consisted of 127 respondents. To collect the sample, the researcher used simple random sampling by determining randomly. This study was quantitative. Data analysis was performed using descriptive statistical tests, validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using SPSS version 26. The results of the study show that (1) work competence has a positive but not significant partial effect on employee performance, namely the t-count value is t-count 1.911 < t-table 1.984 and the significance value is 0.058. (2) Work motivation has a positive and significant partial effect on employee performance with a t-value of 5.704 > t-table 1.984 and a significance value of 0.000. (3) Work discipline has a positive and partially significant effect on employee performance with 5.726 > t-table 1.984 and a significance value of 0.000.
Navigating AI-Driven Workplaces: Human Resource Practices Shaping Generation Z Employees’ Work Experiences Mella Mardayanti; Dian Priatiningsih
Jurnal Bisnis dan Kewirausahaan Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/0299f463

Abstract

The increasing adoption of artificial intelligence in human resource management has transformed how work is organized and experienced, particularly among Generation Z employees. This study examines how human resource practices shape employee work experiences in AI-driven workplaces. Drawing on a sensemaking perspective, the study adopts an interpretive qualitative approach to explore how Generation Z employees perceive and interpret HR practices mediated by algorithmic systems. Data were collected through in-depth interviews with employees working in digitally intensive organizations that utilize AI-supported HR processes. The findings reveal that AI-driven workplaces do not generate uniform employee experiences. Instead, work experiences are shaped by HR practices that influence perceptions of transparency, fairness, and organizational support. HR practices that emphasize communication, feedback, and ethical considerations facilitate constructive sensemaking and positive emotional responses. Conversely, limited HR engagement amplifies uncertainty, anxiety, and concerns regarding algorithmic control. The study contributes to digital HRM literature by highlighting the central role of HR practices as interpretive mechanisms in AI-driven contexts. Practically, the findings suggest that organizations must adopt human-centered HR approaches to ensure sustainable and responsible use of artificial intelligence at work.
Employee Engagement and Digital Leadership with Brand Advocacy Mediation on Marketing Performance Rahayu, Nurdhania Rahayu; Amalia, Dinda Amalia
Jurnal Bisnis dan Kewirausahaan Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/htz56990

Abstract

This study examines the influence of employee engagement and digital leadership on marketing performance, with brand advocacy as a mediating mechanism, in the context of micro, small, and medium-sized enterprises (MSMEs). A quantitative approach using partial least squares structural equation modeling was applied to survey data collected from 230 MSME employees. Measurement model evaluation confirmed adequate reliability and validity before assessing the structural relationships through bootstrapping procedures. The results indicate that employee engagement and digital leadership both have significant positive effects on brand advocacy and marketing performance. Brand advocacy shows a strong direct impact on marketing performance and partially mediates the relationships between employee engagement, digital leadership, and marketing performance. These findings suggest that internal psychological conditions and leadership practices influence market outcomes through employees’ voluntary brand-supportive behavior. The study extends the employee-based brand equity perspective by clarifying the behavioral pathway that links internal organizational factors to external performance. From a managerial standpoint, the results emphasize the importance of fostering employee engagement and digitally oriented leadership to strengthen employees’ role as brand advocates. This research integrates engagement, digital leadership, and brand advocacy within a unified framework to explain marketing performance in MSMEs, offering a human-centered perspective on competitiveness in digitally mediated markets.
FINANCIAL AND MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW Rachmawati, Indra; Rahmadani, Gita
Jurnal Bisnis dan Kewirausahaan Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/g4w3ah40

Abstract

This study systematically reviews the relationship between financial performance and marketing performance in Small and Medium Enterprises (SMEs) in Indonesia with the aim of identifying empirical evidence patterns, metrics used, mechanisms of influence, and research gaps that need to be addressed. Using a systematic literature review approach structured according to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, this study examines empirical studies that discuss financial and marketing indicators. The synthesis results show that financial and marketing performance are multidimensionally interrelated. Marketing capabilities including marketing implementation, marketing communication, channel management, and product innovation consistently contribute to improved marketing performance and customer performance, while the direct effect on financial performance is often mediated by managerial capabilities and external support such as financial assistance programs. The findings also confirm the role of digital transformation as an enabler that strengthens both areas of performance through operational efficiency, broader market access, and real-time analytical capabilities. Based on these findings, further research is recommended to apply a longitudinal design and test the mediating and moderating roles of managerial capabilities using techniques such as Structural Equation Modeling (SEM). The practical implications emphasize the need for integrated performance measurement, improved financial literacy and managerial capabilities, and a priority on measurable digitization to support the sustainability and competitiveness of SMEs in Indonesia
Empowering Bioentrepreneurship through the Utilization of Rambutan Peel Active Compounds as Hand Sanitizer Rifty, Kelsha Berliana; Verdhatama, Bryan
Jurnal Bisnis dan Kewirausahaan Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/yyksgb92

Abstract

The underutilization of rambutan (Nephelium lappaceum L.) peel waste presents a significant opportunity for bioentrepreneurship. This project bridges biotechnology and business by transforming agricultural waste into a high-value, natural hand sanitizer. Utilizing the potent antibacterial properties of active compounds specifically tannins, flavonoids, and geraniin the extraction process employs a maceration method with food-grade solvents to ensure safety and efficacy.Preliminary results demonstrate that these phytochemicals effectively inhibit bacterial growth, offering a non-toxic and eco-friendly alternative to synthetic, high-alcohol sanitizers. From an entrepreneurial perspective, this innovation leverages low-cost raw materials to reduce production costs while meeting the rising market demand for sustainable hygiene products. Ultimately, this initiative serves as a catalyst for local bioentrepreneurship, promoting a circular economy by converting organic waste into a marketable bioproduct that provides both scientific and sustainable health solutions.

Page 4 of 4 | Total Record : 37

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