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Jurnal Pengabdian Pelita Insani (JPPI)
Published by STEBIS YPII
ISSN : 3064223X     EISSN : 3064223X     DOI : 10.71195
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
JPPI : Jurnal Pengabdian Pelita Insani adalah jurnal pengabdian kepada masyarakat (PkM) sebagai publisher yaitu LP2M STEBIS YPII. Dengan E-ISSN :3064-223X dengan Nomor SK : 3064223X/II.7.4/SK.ISSN/11/2024. Terdapat 2 kali periode terbit dalam satu tahun yaitu pada bulan februari dan agustus.
Arjuna Subject : Umum - Umum
Articles 25 Documents
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Strategi Pemasaran dan Pengelolaan UMKM Disabilitas Produktif dan Mandiri di Kabupaten Bekasi Nugraha, Arief Teguh; Bintarti, Surya; Setyaningrum, Retno Purwani; Rifai, Anggi Muhammad
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/366brd87

Abstract

UMKM Disproman (Disabilitas Produktif dan Mandiri) merupakan bentuk usaha sosial yang berfokus pada pemberdayaan penyandang disabilitas melalui tiga bidang utama, yaitu laundry, batik tulis, dan keripik singkong. Penelitian ini bertujuan untuk menganalisis aspek sumber daya manusia, operasional, keuangan, pemasaran, serta strategi pengembangan usaha yang sesuai dengan karakteristik Disproman. Analisis dilakukan melalui pendekatan deskriptif kualitatif berdasarkan hasil observasi dan kajian kelompok. Hasil analisis menunjukkan bahwa pengelolaan SDM berbasis pelatihan adaptif menjadi faktor utama dalam menjaga keberlangsungan usaha. Pada aspek keuangan, sistem pencatatan masih manual dan belum rutin, sedangkan pada aspek pemasaran diperlukan optimalisasi media sosial agar promosi lebih efektif. Analisis STP menunjukkan posisi usaha sebagai “Bisnis dengan Hati”, yakni perpaduan antara nilai sosial dan ekonomi. Strategi pengembangan diarahkan pada peningkatan kapasitas SDM, penguatan promosi digital, serta optimalisasi bidang laundry sebagai lini utama. Melalui pendekatan ini, Disproman berpotensi menjadi model UMKM inklusif yang mandiri dan berdaya saing.
PELUANG, TANTANGAN, DAN MASA DEPAN UKM COFFEE SHOPP  KOPI. US Ergo Nurpatria Kurniawan; Ali Hamdan Syafari; Mauzia Awalia; Hotria Siregar
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wkwkfc83

Abstract

COFFE SHOP KOPI.US  is a micro-scale coffee business founded by a married couple, Fahru Rozy and Tiya, in Dayeuh Village, Cileungsi, Bogor Regency, West Java. The business began in early May 2025 and focuses on selling robusta-based milk coffee using natural palm sugar. The initiative emerged from the owners’ passion for coffee and the desire to develop a sustainable home-based business after the COVID-19 pandemic. This paper describes the development of KOPI.US, including its production methods, marketing strategy, financial structure, and challenges. The study aims to illustrate how small-scale businesses can thrive through creativity, skill improvement, and social media-based marketing. The findings show that even with minimal capital, entrepreneurial spirit and innovation can create a profitable and sustainable local enterprise.
Penguatan Identitas Merek dan Transformasi Digital Marketing pada UMKM Combro dan Misro Pak Idrus Joni Heruwanto; Arifin Cahyono; Sabrina Rossa; Maesa Rizky Abdillah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5c0fvt50

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in economic development but often face challenges in marketing and brand strengthening. This study examines the MSME “Combro and Misro Pak Idrus,” which has limited digital marketing use, suboptimal packaging, and lacks structured customer management. Using a qualitative approach through observation and interviews, this research evaluates business conditions and designs strategies to enhance competitiveness. The findings show that rebranding, improved packaging, and optimized use of social media and digital platforms significantly increase visibility, brand image, and market reach. Therefore, digital marketing transformation is a strategic step to strengthen the sustainability of traditional culinary MSMEs.
Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
Analisis Produk UMKM Karedok Ibu Darti Kabupaten Bekasi Nasrun Baldah; Cindy Amalia
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/sv7ztb58

Abstract

The culinary industry in Indonesia, particularly Micro, Small, and Medium Enterprises (MSMEs), plays a vital role in the national economy, contributing 60% to 61% of Gross Domestic Product (GDP) by 2025, with the culinary sector being the largest contributor. Adapting MSMEs to global trends, particularly increasing consumer demand for personalized and innovative culinary experiences, is driving added value to culinary products. One prominent MSME example is karedok, a traditional Sundanese dish rich in nutrients and popular with a modern society that prioritizes healthy eating. This paper analyzes the products and operations of Ibu Darti's Karedok MSME, located in Bekasi Regency. The business, which has been operating for five years, faces challenges in production management, unstructured financial records, and rudimentary human resource management. The study aims to describe the overall business conditions, identify problems, and provide strategic recommendations to support sustainable business

Page 3 of 3 | Total Record : 25

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