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Eko Susanto
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eko.susanto@polban.ac.id
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Jl. Pojok No 1 RT 02 RW 05 Bandung Barat, Indonesia
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Journal of Tourism, Hospitality and Travel Management (JTHTM)
Published by Integrasi Sains Media
ISSN : 29870143     EISSN : 29870143     DOI : https://doi.org/10.58229/jthtm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic articles in fields of human endeavor related to the core areas of hospitality, travel, tourism, and leisure. We offer the opportunity to publish research that is able to facilitate academic exchange and analysis in the international scientific community using open access publication as the vehicle. In a resource scares, coupled with the changing dynamics of tourism in a rapidly complex global society, the JTHTM seeks to answer questions around tourism, travel, and hospitality that informs, public and private sector management, community development, policy and strategy development, and implementation, sustainability and responsible behavior amongst others. Given the dynamic nature of the fields of hospitality, travel, tourism, and leisure, JTHTM also accepts articles in the related fields of tourism geographies, marketing, management, economics, business ethics, corporate governance, stakeholder management, operations management, entrepreneurship, food and nutrition, service quality, sustainability, and globalization. However, such articles should show a strong link between hospitality, travel, tourism, and leisure.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 28 Documents
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Enhancing Public Asset Management for Inclusive Tourism: A Strategic SWOT Approach Susanto, Eko; Rahman, Bimo Falah Abdul; Husniah, Diana; Lestari, Gita Meilia; Az Zahra, Hana Shofiyyah
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.299

Abstract

This study conducts a strategic analysis to optimize public assets for inclusive tourism development in Indonesia. Amid rising global demand for accessible tourism, public assets—such as urban parks, historical landmarks, and coastal areas—offer significant economic, social, and cultural potential. However, poor infrastructure maintenance, weak regulatory enforcement, and fragmented governance hinder their effective utilization. The research applies a weighted SWOT analysis to map strategic priorities by employing a mixed-method approach that integrates expert panel discussions using the Delphi method, field surveys, structured observations, and secondary data analysis. The findings reveal that internal weaknesses and external threats outweigh strengths and opportunities, positioning Indonesia's public asset management in a defensive quadrant (WT strategy). Consequently, strategic recommendations include strengthening governance through enhanced regulatory frameworks and Good Corporate Governance (GCG) principles, leveraging smart tourism technologies, and fostering sustainable public-private partnerships (PPPs). The study concludes that by addressing these challenges through multi-stakeholder collaboration and innovative financing models, Indonesia can transform its public assets into globally competitive, inclusive tourism destinations, contributing to long-term sustainable development.
Financial Management Behavior of Micro-Businesses in Tourism Destinations: A Qualitative Study Boediman, Alfred; Susanto, Eko; Afgani, Kurnia Fajar; Rahadi, Raden Aswin
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.300

Abstract

This study explores the financial management behavior of micro-businesses in tourism destinations across West Java, Indonesia. Using a qualitative descriptive approach, data were collected through in-depth interviews and observations of eight micro-entrepreneurs operating in Pangandaran, Lembang, Ciwidey, Ciletuh Geopark, and Puncak. The findings reveal that financial management practices are predominantly informal, with minimal record-keeping, mixing personal and business finances, and reliance on daily cash flow. Low financial literacy, seasonal income fluctuations, and psychological biases such as loss aversion and overconfidence shape these behaviors. Micro-businesses tend to avoid formal financial institutions due to perceived complexity, fear of debt, and limited understanding of financial products, leading to a preference for informal financing sources. The study highlights that these factors weaken financial resilience and hinder business sustainability. Furthermore, limited financial literacy interventions have had minimal impact on changing financial behavior. The research recommends tailored financial literacy programs and access to simplified formal financial services to strengthen micro-business resilience. Addressing knowledge gaps and behavioral tendencies is essential to enhancing financial management practices and supporting micro-enterprises sustainable growth within West Java’s tourism sector.
Mapping Power and Interests: Stakeholder Dynamics in Sustainable Outdoor Recreation Governance in Pangandaran, Indonesia Prawira, Mega Fitriani Adiwarna; Prawira, Aura Bulan Andhara
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.301

Abstract

Outdoor recreation drives coastal tourism growth but often creates governance and environmental challenges, especially in ecologically sensitive areas like Pangandaran, West Java, Indonesia. This study examines the power and interest dynamics among stakeholders involved in Pangandaran’s outdoor recreation sector. Using a qualitative case study approach, data were collected through semi-structured interviews, document analysis, and stakeholder mapping. Eight stakeholder groups were identified, including government agencies, private tourism operators, industry associations, local communities, environmental organizations, tourists, media, and academic institutions. Findings reveal significant power imbalances, with government bodies, tourism businesses, and associations dominating decision-making, while local communities and environmental groups remain marginalized despite their high interest in sustainability. Key conflicts emerge around resource access, exclusion from governance, and trade-offs between economic expansion and ecological conservation. However, the study also identifies potential synergies, particularly through community-based tourism, eco-certification programs, and academic collaborations. The study emphasizes the need for inclusive governance models that strengthen community participation, integrate environmental safeguards, and balance stakeholder interests. Promoting collaborative platforms can enhance sustainability, equity, and resilience in Pangandaran’s tourism sector. This research contributes to stakeholder theory by applying power-interest mapping in tourism governance and provides actionable insights for developing sustainable coastal recreation strategies.
Adoption of Artificial Intelligence (AI) Technology in Enhancing Tourist Experience: A Conceptual Model Andrianto, Tomy; Tangit, Tania Maria; Minh, Nguyen Cong
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i1.302

Abstract

The rapid advancement of Artificial Intelligence (AI) technologies is fundamentally transforming the global tourism industry, reshaping how travellers plan, experience, and reflect on their journeys. AI applications such as chatbots, virtual assistants, intelligent recommendation systems, and real-time translation tools have enhanced personalization, operational efficiency, and real-time decision-making throughout the tourist experience. However, despite AI’s potential to drive innovation and competitiveness, its adoption faces critical barriers, including data privacy concerns, algorithmic bias, digital literacy gaps, and unequal technological infrastructure. This study explores AI adoption's drivers, barriers, and strategic implications in tourism through a qualitative expert panel discussion involving academics, industry practitioners, and government representatives. Data were collected via a structured email-based discussion guide covering AI applications, operational benefits, motivational factors, adoption challenges, ethical considerations, and future directions. Findings reveal that AI enhances tourist experiences and business operations by enabling hyper-personalization, improving resource optimization, and supporting sustainable tourism governance. Ethical and regulatory challenges remain significant, particularly around trust, transparency, and data protection. The study proposes a conceptual model that positions AI as a transformative enabler, moderated by governance frameworks and ethical considerations. This research offers strategic insights for policymakers, industry stakeholders, and scholars, emphasizing the need for inclusive digital infrastructure, ethical AI design, and sector-specific regulations to ensure responsible, equitable, and sustainable AI adoption in the tourism sector.
Greening the Workforce: The Strategic Role of Green HRM in Building Engagement and Environmental Responsibility in Tourism Sinaga, Endang Komesty; Sihombing, Irene Hanna H.
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.303

Abstract

This study investigates the role of Green Human Resource Management (GHRM) practices in enhancing employee engagement and environmental performance within the Indonesian tourism industry. Drawing upon the Resource-Based View (RBV), this research conceptualizes green recruitment, training, performance appraisal, and compensation as strategic organizational resources that cultivate pro-environmental behavior among employees. Using a quantitative approach and Structural Equation Modeling–Partial Least Squares (SEM-PLS), data were collected from 287 employees in various tourism sectors, including hotels, travel agencies, and eco-tourism operators. The results reveal that all GHRM dimensions significantly influence employee engagement and environmental performance, with green training and green compensation showing the strongest effects on engagement. Additionally, the findings highlight the mediating role of employee engagement, indicating that employees' psychological attachment to sustainability values is a critical pathway for translating GHRM practices into improved environmental outcomes. Theoretically, This study contributes by reaffirming the RBV perspective that human capital becomes a source of competitive advantage when aligned with environmental values. Philosophically, the research illustrates a shift toward value-based HRM, positioning employees as ecological stewards. The findings offer actionable insights for practitioners, emphasizing the need for tourism organizations to integrate environmental values into H.R. systems to foster a proactive green workforce. Future research is recommended to explore the long-term impacts of GHRM and the role of leadership in deepening the green psychological contract within organizations.
From Taste to Travel: Exploring the Behavioral Drivers of Local Food Engagement and Revisit Intention in Food Tourism Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.304

Abstract

Food tourism has become a powerful medium for cultural engagement, destination branding, and sustainable development. This study investigates the behavioral mechanisms underlying tourists' intention to try local food and their revisit intention, with a specific focus on locavore practices in Indonesia. Drawing on the Theory of Planned Behavior and enriched by constructs from experience economy, narrative engagement, and sustainability ethics, a novel conceptual model was developed and tested using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 327 domestic tourists who had engaged in traditional culinary experiences during their travels. The results reveal that perceptions of food authenticity, cultural food attachment, narrative engagement, social media influence, and sustainability awareness significantly influence tourists' intention to try local food. This intention, in turn, strongly predicts revisit intention. Notably, food neophobia was found to negatively moderate the relationship between intention and revisit behavior, underscoring the role of psychological barriers in culinary tourism. The study offers theoretical contributions by integrating underexplored variables into a cohesive behavioral framework and practical implications for tourism stakeholders in designing authentic, inclusive, and sustainability-oriented culinary experiences. These findings highlight the importance of food as both an emotional and ethical medium for enhancing tourist engagement and loyalty in emerging destinations.
Bridging Cultures Through Brands: Exploring the Role of Cultural Authenticity and Identity Alignment in Shaping Revisit Intention Prawira, Nanang Ganda; Jeon, Jeong Ok; Prawira, Mega Fitriani Adiwarna; Prawira, Aura Bulan Andhara; Prawira, Mentari Putrirahayu
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.305

Abstract

In the era of globalized tourism, destinations function not only as geographic spaces but as communicative platforms for cultural exchange. This study examines how place branding elements—brand image, cultural authenticity, and community engagement—influence revisit intention through the mediating roles of perceived cultural exchange and destination identity alignment. Drawing on theories of intercultural communication and symbolic interactionism, a structural equation modelling approach using PLS-SEM was applied to data collected from 235 tourists visiting culturally significant destinations in Indonesia. The results reveal that perceived cultural exchange is the strongest predictor of revisit intention, while cultural authenticity and brand image significantly shape identity alignment and intercultural engagement. Community involvement was also found to impact perceived cultural exchange positively. The findings offer theoretical contributions by reconceptualizing place branding as a dialogic and identity-forming process and practical implications for designing culturally responsive branding strategies rooted in local narratives and community participation.
Navigating Digital Trust: How Service Quality and Brand Image Shape Loyalty in Online Travel Platforms Suryana, Marceilla
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.306

Abstract

In the rapidly expanding digital travel ecosystem, understanding the drivers of customer loyalty has become essential for online travel platforms (OTPs) operating in competitive markets. This study investigates the effects of service quality, brand image, and perceived value on customer trust, satisfaction, and loyalty among Indonesian users of OTPs. Drawing on relationship marketing theory and the technology acceptance framework, a conceptual model was tested using data collected from 243 respondents via an online survey. Structural Equation Modeling with Partial Least Squares (PLS-SEM) was employed to assess measurement and structural models. The findings reveal that service quality, brand image, and perceived value significantly influence trust, positively affecting satisfaction and loyalty. Satisfaction also serves as a strong direct predictor of loyalty. Furthermore, perceived value impacted trust and satisfaction, highlighting its dual role in enhancing user engagement. The study contributes theoretically by integrating trust-based and value-driven constructs in a single model while offering practical insights for platform managers to enhance user retention through consistent service delivery, strong brand positioning, and value-oriented experiences.
The Influence of Human Resource Practices, Inclusive Leadership, and Digital Competence on Employee Engagement and Retention in the Hospitality Industry: A SEM-PLS Approach Yadnya, I Dewa Gede Sayang Adi; Khamiliyah, Lili
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.307

Abstract

This study investigates the direct effects of human resource practices, inclusive leadership, and digital competence on employee engagement, job satisfaction, and retention intention in the hospitality industry. Grounded in Social Exchange Theory (SET) and the Job Demands–Resources (JD-R) Model, the research aims to provide a multidimensional understanding of how organizational support and digital adaptability shape key employee outcomes in service-intensive contexts. A quantitative, cross-sectional survey was conducted with 312 hospitality employees across Indonesia. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4. The measurement model was assessed for validity and reliability, followed by an evaluation of the structural model to test the proposed hypotheses. The results confirm that human resource practices, inclusive leadership, and digital competence each have significant positive effects on employee engagement, job satisfaction, and retention intention. Moreover, both engagement and satisfaction were found to be strong predictors of employees’ intent to stay. These findings highlight the importance of integrating psychosocial and digital resources within human capital strategies. This study extends the existing literature by incorporating digital competence and inclusive leadership as key antecedents of employee outcomes—areas that remain underexplored in hospitality research. It also addresses a geographical gap by focusing on an emerging market context. The study offers theoretical integration of SET and JD-R models and provides actionable insights for organizations seeking to enhance workforce sustainability in a post-pandemic, digitally evolving service landscape.
Destination Attractiveness and Visit Intention: Integrating Image, Cultural Experience, and Sustainable Practices in Tourist Decision-Making Goeltom, Andar Danova L.; Hurriyati, Ratih
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.308

Abstract

In the increasingly competitive landscape of global tourism—particularly in the post-COVID-19 era—destination attractiveness has emerged as a critical factor shaping tourist perceptions and behavioral intentions. This study investigates the combined effects of digital engagement, perceived safety, destination image, sustainable practices, and cultural experience on destination attractiveness and visit intention. Grounded in cognitive-affective image theory, value-belief-norm theory, and the technology acceptance framework, a conceptual model was empirically tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data collected from 368 valid respondents. The results reveal that digital engagement significantly enhances both perceived safety and destination image, while sustainable practices positively influence cultural experience and attractiveness. Destination image and cultural experience also emerge as key mediators in the formation of destination attractiveness. Most notably, destination attractiveness strongly predicts visit intention, underscoring its central role in tourism decision-making. This study contributes to tourism literature by integrating digital, sustainability, and experiential factors into a unified framework, offering a more nuanced understanding of how contemporary tourists evaluate and commit to destinations. Practical implications highlight the importance of leveraging digital platforms, promoting transparent safety measures, and embedding sustainability into tourism development strategies. The findings provide actionable insights for destination management organizations aiming to foster long-term competitiveness in a values-driven and experience-focused tourism market.

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