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Eko Susanto
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Journal of Tourism, Hospitality and Travel Management (JTHTM)
Published by Integrasi Sains Media
ISSN : 29870143     EISSN : 29870143     DOI : https://doi.org/10.58229/jthtm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic articles in fields of human endeavor related to the core areas of hospitality, travel, tourism, and leisure. We offer the opportunity to publish research that is able to facilitate academic exchange and analysis in the international scientific community using open access publication as the vehicle. In a resource scares, coupled with the changing dynamics of tourism in a rapidly complex global society, the JTHTM seeks to answer questions around tourism, travel, and hospitality that informs, public and private sector management, community development, policy and strategy development, and implementation, sustainability and responsible behavior amongst others. Given the dynamic nature of the fields of hospitality, travel, tourism, and leisure, JTHTM also accepts articles in the related fields of tourism geographies, marketing, management, economics, business ethics, corporate governance, stakeholder management, operations management, entrepreneurship, food and nutrition, service quality, sustainability, and globalization. However, such articles should show a strong link between hospitality, travel, tourism, and leisure.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 28 Documents
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From Utility to Intention: Unpacking the Drivers of Smart Hotel Adoption in the Digital Native Segment Octaviany, Vany; Hasyim, Muhamad Ardi Nupi; Gusnadi, Dendi; Mardiyana, Eva
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.309

Abstract

As the hospitality industry evolves in tandem with technological advancement, the role of smart technologies in shaping guest experiences and influencing decision-making has become increasingly central. This study investigates how digital natives—consumers born into a digitally connected world—navigate smart hospitality environments by integrating the Technology Acceptance Model (TAM) elements with constructs such as trust in technology, smart hospitality experience, and social media influence. A total of 240 valid responses were collected through a structured online questionnaire targeting individuals aged 18–40 who had experience staying in hotels with smart features and actively engaged with social media during travel planning. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study confirms that perceived ease of use, usefulness, and trust significantly influence purchase intention, with smart hospitality experience as a key mediator. Moreover, social media is powerful in shaping perceptions of technology, trust, and intention. The findings enrich our understanding of how functional, emotional, and social dimensions converge in technology-driven hospitality decisions. This study offers theoretical advancement and managerial insight, highlighting the importance of designing technology for efficiency, experience, trust, and narrative resonance.
Aligning Rural Tourism With Local Realities: Strategic Formulation Through AHP And TOWS In West Java Abdurokhim; Guterres, Antonio
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.311

Abstract

Rural tourism has emerged as a promising strategy for fostering inclusive and sustainable development in regions with rich natural and cultural assets. In Indonesia, particularly in West Java, the sector holds significant potential but remains constrained by infrastructure gaps, limited local capacity, and fragmented governance. This study aims to formulate strategic directions for rural tourism development by integrating the Analytical Hierarchy Process (AHP) and the TOWS Matrix. Through expert-based pairwise comparisons, four key criteria were prioritized: infrastructure, community participation, environmental sustainability, and governance support. Sub-criteria analysis revealed road connectivity and local leadership as top development levers. These priorities were then operationalized through a TOWS Matrix, generating strategy quadrants that matched internal strengths and weaknesses with external opportunities and threats. The resulting framework offers actionable strategies for rural tourism planning, emphasizing infrastructure investment, community empowerment, environmental regulation, and governance integration. The study contributes to the field by providing a replicable, evidence-based, and locally grounded decision-support model for sustainable tourism development in decentralized contexts.
Shaping Entrepreneurial Futures: Educational and Contextual Predictors among Vocational Tourism Students Sutono, Anang; Masatip, Anwari; Sugiama, Aceng Gima; Sudono, Agus
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.314

Abstract

Entrepreneurial intention among vocational tourism students has emerged as a critical focus in promoting job creation and self-employment in the creative economy sector. This study aims to examine the direct effects of entrepreneurial education, learning experience, industry openness, and digital efficacy on students' entrepreneurial intention while also evaluating the psychological roles of self-efficacy and attitude toward entrepreneurship. Employing a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), data were collected from 278 vocational tourism students in Indonesia through an online survey. The results indicate that entrepreneurial education significantly influences both self-efficacy and entrepreneurial attitude. Learning experience positively impacts self-efficacy, while industry openness demonstrates a strong direct effect on entrepreneurial intention. Digital efficacy does not directly affect self-efficacy or intention but contributes positively to entrepreneurial attitude. Conversely, self-efficacy does not have a significant direct effect on intention, whereas attitude toward entrepreneurship does. These findings extend the application of the Theory of Planned Behavior (TPB) by integrating contextual factors related to vocational education and provide strategic insights for curriculum designers and policymakers aiming to enhance the entrepreneurial capacity of vocational tourism institutions.
Strategic Formulation for Tour Guide Competency Development: An Integrated AHP–TOWS Approach Susanto, Eko; Utomo, Sherly Rakasiwi Putri; Chendraningrum, Dinarsiah; Septyandi, Chandra Budi
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.317

Abstract

As tourism becomes increasingly experience-driven and sustainability-focused, the role of tour guides has evolved into a strategic touchpoint that shapes visitor perceptions and destination image. This study aims to formulate and prioritize effective strategies for tour guide competency development using an integrated Analytical Hierarchy Process (AHP) and quantitative TOWS matrix approach. A panel of twelve experts representing government, training institutions, and tourism practitioners participated in structured pairwise comparisons and SWOT-based strategy scoring. The AHP results revealed that experiential learning-based training and national certification systems are the most critical and high-impact strategies supported by public-private partnerships and emerging digital tools. Through the TOWS mapping, each strategy was evaluated for its strategic fit within Strengths, Weaknesses, Opportunities, and Threats (SWOT), resulting in a prioritized roadmap for implementation. The study concludes that a tiered, context-sensitive strategy—grounded in institutional collaboration and adaptive learning models—offers a sustainable path to professionalizing the guiding sector. This research provides actionable insights for policymakers, tourism educators, and destination managers seeking to build resilient and skilled human capital in tourism.
Disentangling Digital Influences on Tourist Behavior: The Role of Trust and Destination Image in the Social Media Era Sutrisno, Rivan; Rafdinal, Wahyu; Septyandi, Chandra Budi; Gaffar, Mohammad Rizal; Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.318

Abstract

The rise of social media has reshaped how tourists perceive, evaluate, and decide upon travel destinations. This study investigates the direct effects of influencer credibility, content quality, visual aesthetics, and social engagement on tourist trust, destination image, and visit intention. Drawing upon a cross-sectional survey of 232 Indonesian social media users, the proposed structural model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that influencer credibility and visual aesthetics are key drivers of tourist trust, while content quality and visual aesthetics significantly shape destination image. Tourist trust also plays a central role by directly influencing both destination image and visit intention. These findings offer theoretical insight into the psychological mechanisms underlying digital persuasion in tourism and provide actionable strategies for destination marketers and content creators to enhance engagement and conversion through credible and aesthetically compelling influencer content.
AI Adoption For Accelerating Tourism Destination Development In Indonesia Susanto, Eko; Putri, Bintari Pangesti; Prawira, Mega Fitriani Adiwarna; Chandrawulan
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.411

Abstract

Artificial Intelligence (AI) is increasingly transforming tourism by enabling personalised experiences, optimising operations, and supporting sustainable destination development. While extensive research has explored AI applications in advanced economies, studies remain limited in emerging contexts such as Indonesia. Addressing this gap, this study investigates how AI adoption can accelerate tourism destination development in Indonesia, a country with rich natural and cultural assets but significant digital, infrastructural, and governance challenges. Employing a qualitative strategic management approach, this study integrates SWOT–TOWS analysis and expert panel validation to identify internal and external factors influencing AI readiness. The findings position Indonesia in the Strength–Opportunity (SO) quadrant, suggesting that AI technologies—such as recommendation systems, virtual storytelling, and predictive analytics—hold significant potential for destination differentiation and sustainability. However, persistent barriers include low AI literacy, fragmented data systems, and regulatory limitations. The study contributes theoretically by contextualizing Innovation Diffusion Theory and Smart Tourism frameworks within a developing economy. Practically, it offers a strategic roadmap for inclusive and ethical AI adoption in tourism. Future research should explore quantitative modeling, cross-country comparisons, and the development of tourism-specific AI governance frameworks.
GROWTH Framework: A Model for Human Capital Development in Tourism Through Vocational Higher Education Goeltom, Andar Danova Lastaripar; Susanto, Eko; Masatip, Anwari; Widjaja, Herry Rachmat; Muhtasom, Ali
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.412

Abstract

In the face of evolving demands in the tourism sector, vocational higher education plays a strategic role in developing industry-ready human capital and empowerment to contribute to community-based sustainable tourism. This study proposes and validates the GROWTH Framework, a multi-theoretical model integrating Human Capital Theory, Stakeholder Theory, the Triple Helix Model, and Experiential Learning. The framework explores how curriculum quality, institutional support, contextual learning, and stakeholder participation affect graduate readiness, empowerment outcomes, and tourism ecosystem sustainability. Data were collected from 210 respondents, including vocational students, alumni, educators, and tourism village practitioners across several Indonesian provinces. All nine hypotheses were supported using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that experiential and context-specific learning significantly enhances graduate readiness and empowerment, while institutional and cross-sectoral collaboration fosters stakeholder participation and sustainable outcomes. This research contributes to the theoretical enrichment of vocational education discourse and offers practical recommendations for policymakers, educational institutions, and local tourism stakeholders. When strategically implemented, vocational tourism education catalyzes empowerment, innovation, and long-term sustainability in rural tourism ecosystems.
Safety Performance In The Aviation Industry In Kenya: The Role Of Maintenance Training Onchonga, Paul Ombati; Lukose, Tonny; Muthoni, Gloria
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.413

Abstract

The aim of this study was to examine the effect of maintenance training strategies on safety performance of aviation industry in Kenya. This comes amid the growing concern over the surge of aircraft related incidences and accidents, most of which have been blamed on mechanical issues, usually associated with the maintenance operations. Specifically, the study addressed the effect of training simulators, training capacity, top-leadership support, and training frequency on safety performance of the aviation industry in Kenya. The study was anchored on dynamic capabilities theory and the human factors theory of accident causation. Using an explanatory research design, the study collected data from a sample of 175 respondents drawn from the approved aircraft maintenance organizations and domestic airlines in Kenya. The study focused on 26 aircraft maintenance organizations and 9 domestic airline companies based in Wilson Airport in Nairobi City County. The study utilized a structured questionnaire to collect primary data, where it (questionnaire) was first pilot-tested for validity and reliability. The obtained data was analysed using descriptive and inferential statistics through the statistical package for social sciences. The study findings revealed that maintenance training through training simulators, training capacity, top leadership support and training frequency significantly influenced safety performance in the aviation industry in Kenya. The study concluded that maintenance training strategies though not effectively embraced, were critical in enhancing safety performance in the aviation sector. It is therefore recommended that there is need for the stakeholders in the aviation sector to invest in maintenance training strategies such as acquisition of training simulators, improvement of training capacity, and frequently undertaking training of the maintenance personnel as a way of enhancing effectiveness of aircraft maintenance for safety performance.

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