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Jurnal Pengabdian Tangerang Selatan
Published by Lembaga Aspirasi, Pendidikan, Penelitian dan Pengabdian Putra Bangsa
ISSN : 29872146     EISSN : 29877040     DOI : https://search.crossref.org/search/works?q=JURNAL+
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal Pengabdian Tangerang Selatan [JURANTAS), merupakan jurnal tahunan yang membahas tentang kegiatan yang melibatkan masyarakat, pengembangan, layanan, dan pemberdayaan masyarakat. Jurnal ini menyediakan wadah pertukaran keilmuan bagi akademisi, praktisi, dan kegiatan yang berkaitan dengan kegiatan kemasyarakatan. Jurnal ini diterbitkan oleh Lembaga Aspirasi Penelitian Pendidikan dan Pengabdian Putra Bangsa [LAPPPPS]. Terbit sebanyak tiga kali dalam setahun (Maret, Juli, dan Nopember)
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 101 Documents
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PERAN GENERASI MUDA DALAM MENGELOLA MEDIA SOSIAL SECARA PRODUKTIF DI SMA PGRI 2 DEPOK Alhayu Rifhatul Fikriyah; Indah Nurfebriani; Rheva Deo Pratama
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/8g7whq13

Abstract

The development of information and communication technology in the digital era has brought about significant changes in people's lives, particularly in communication patterns, information dissemination, and social interaction. The presence of social media makes it easy for people to obtain information, build communication, expand social networks, and develop creativity without being limited by space and time. However, uncontrolled use of social media can lead to various negative impacts such as digital addiction, the spread of fake news (hoaxes), cyberbullying, and decreased productivity. This Community Service (PKM) activity was conducted by students of the Faculty of Economics and Business, Pamulang University, at SMA PGRI 2 Depok on May 21, 2026, with the theme "The Role of the Younger Generation in Managing Social Media Productively." This activity aimed to educate students about the positive, creative, productive, and responsible use of social media. The activity was implemented through material delivery, interactive discussions, digital literacy education, and a question-and-answer session regarding the use of social media in the digital age. The results of the activity demonstrated high student enthusiasm for the material presented. Participants gained an understanding of the importance of using social media as a learning tool, developing creativity, personal branding, and even digital business opportunities. Furthermore, students learned about social media ethics, personal data security, and the importance of filtering information before sharing it with others. Through this activity, it is hoped that the younger generation will be able to use social media more wisely, creatively, and productively, thus providing positive benefits for personal development and the surrounding environment.
STRATEGI KONTEN SOSIAL MEDIA DI SMA PGRI 2 DEPOK Ahmad Hartadi; Ayu Suryani; Muhammad Anda Afriansyah
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/zckpxn18

Abstract

This Community Service (PKM) activity was held at SMA PGRI 2 Depok with the aim of providing students with an understanding of the importance of social media content strategies for building a positive personal brand. The rapid growth of social media has made creating engaging and communicative content a crucial skill in the digital age. Through this activity, participants were educated on the concepts of personal branding, consumer loyalty, and effective content creation techniques for social media videos. The activity was implemented through material delivery, interactive discussions, case studies, and simple practices for creating content using effective social media strategies. The material covered an introduction to personal branding, the characteristics of engaging content, techniques for developing content flow that builds emotional connection with audiences, and utilizing social media platforms as a means of promotion and communication. The results of the activity demonstrated high enthusiasm among participants throughout the PKM. Students understood the concept of content strategy in social media and the importance of building emotional connections with audiences to enhance personal branding. With this PKM activity, it is hoped that SMA PGRI 2 Depok students can improve their digital literacy skills, creativity in creating content, and understand the importance of strategy in content creation as an effort to build positive personal branding in the digital era.
DAMPAK MEDIA SOSIAL TERHADAP PERILAKU DAN POLA INTERAKSI DI ERA DIGITAL M Yunus M Yunus; Adinda Nabila Putri; Sintia Anggraini
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/yv79aw93

Abstract

This Community Service (PKM) activity was held at SMA PGRI 2 Depok with the aim of providing education to students regarding the impact of social media use on social behavior and shifts in interpersonal interaction patterns in the digital era. The intense presence of social media in adolescents' lives often triggers a shift from face-to-face interaction to virtual interaction, which, if not managed wisely, can affect mental health, consumerist behavior, and the quality of real-world interpersonal communication. The activity used a qualitative Participatory Action Research approach delivered through polite, respectful language, comprising interactive lectures, focus group discussions (FGD), case studies on cyberbullying, FOMO, and phubbing, and screen-time tracking simulations. The results demonstrated a significant increase in students' understanding of the importance of limiting social media screen time, maintaining online communication ethics, and the formation of student digital ambassadors. Through this PKM activity, it is hoped that students of SMA PGRI 2 Depok can develop digital literacy skills and maintain balanced social interaction patterns to become an adaptive, smart, and positive-charactered younger generation in the digital era
LITERASI DIGITAL SEBAGAI KATALIS PENGEMBANGAN KOMPETENSI: STUDI POLA PELATIHAN SUMBER DAYA MANUSIA SECARA MANDIRI PADA SISWA DAN PENGUSAHA MUDA Dinar Nur Febrianti; Tri Marcyanite Waruwu; Wahid Hasim
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/4sgsdg40

Abstract

This study explores the role of digital literacy in developing human resource (HR) competencies independently through digital platforms in students and young entrepreneurs. Using a qualitative approach of a case study, the study involved 35 participants (25 vocational school students and 10 young entrepreneurs) at SMK Bintang Nusantara, South Tangerang for six months. Data was collected through in-depth interviews, focus group discussions, and direct observations, then analyzed using thematic analysis. The results showed that: (1) participants utilized various digital platforms (YouTube 96%, Telegram 71%, LinkedIn Learning 60%) with three learning patterns (reactive, proactive, and collaborative); (2) digital literacy plays a crucial role in content validation and curation through five strategies (credibility evaluation, cross-referencing, peer evaluation, practical testing, and continuous learning); (3) the main challenges include information overload (83%), validation difficulties (80%), transfer problems (72%), and lack of learning structure (68%); (4) digital-based HR learning results in a 64% increase in competence in students and a 70% increase in revenue in young entrepreneurs, with a proactive and collaborative learning model showing the greatest impact (75-80% improvement rate). This research makes a significant contribution by presenting a cost-effective and applicable digital-based independent learning model for MSMEs, startups, and educational institutions, while strengthening the understanding of how digital literacy functions as a powerful catalyst for the transformation of limited resources into a competitive advantage for human resources
PROYEKSI KARIER GEN-Z: MEMBANGUN ETIKA KERJA DAN PROBLEM SOLVING DALAM MENGHADAPI INDUSTRI 4.0 Serli Nur Safitri; Nur Rizky Arya Fasha; Dhini Nurfitri Yani
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/t8zy7132

Abstract

The development of digital technology, automation, and internet-based system integration has brought the world into the era of the Industrial Revolution 4.0. This transformation demands human resource competencies that are not only technical in nature but also require mature soft skills preparation. This Community Service activity aims to improve the literacy and readiness of students at SMK Negeri 59 Jakarta in facing the challenges of the professional world through career projection education, strengthening work ethics, and developing problem-solving skills. The activity was implemented using a descriptive qualitative approach through interactive material presentation, independent simulation, group discussion, and structured program evaluation. The results of the activity indicate a significant increase in students' understanding regarding career projections in the digital era, the importance of professional integrity through good work ethics, and tactical issue resolution through problem-solving methods. Through this mentoring program, students are expected to be able to optimize their vocational competencies and remain adaptive to the global competitive climate of Industry 4.0.  
MENUMBUHKAN JIWA WIRAUSAHA GENERASI Z SEBAGAI UPAYA MENDORONG KEMANDIRIAN EKONOMI SISWA Kealvin Nugraha; Ariyanto Ariyanto; Muhamad Aliyudin
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/hq768a43

Abstract

Generation Z is a generation that grows alongside the rapid development of digital technology, providing wide opportunities for self-development through various paths, including entrepreneurship. However, students' interest in and understanding of entrepreneurship remains relatively low, as their mindset tends to be oriented toward becoming job seekers rather than job creators, a tendency that mirrors the global pattern of rising youth NEET (Not in Employment, Education, or Training) rates. This Community Service Program aims to cultivate an entrepreneurial spirit among students of SMK Negeri 59 Jakarta as an effort to encourage economic independence from an early age, while also addressing the national urgency surrounding the persistently high unemployment rate among vocational school graduates in Indonesia. The activity was carried out using a qualitative descriptive approach through polite and participatory material presentation, interactive discussions, simple business plan simulations using the Business Model Canvas approach, and question-and-answer sessions. The materials covered basic entrepreneurship concepts, entrepreneurial characteristics and mindset, business opportunity identification, simple business model development, digital marketing strategies, and small business financial management. The results show an increase in participants' understanding of the importance of an entrepreneurial spirit, their ability to identify business opportunities in their surrounding environment, and their motivation to start small businesses as a foundation for economic independence. Participants also demonstrated strong enthusiasm in developing creative business ideas based on local potential and digital platforms, along with a growing awareness of basic financial literacy for business sustainability. It is expected that this program will help students build an entrepreneurial mindset, gain the courage to take calculated risks, and be prepared to face future economic challenges independently and sustainably.  
SMART SAVING: MENGUBAH KEBIASAAN KECIL MENJADI KEBEBASAN FINANSIAL Daffa Ahmad Athalla; Hilda Khoirunnisa; Nazwa Safitri
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/mgpbb220

Abstract

Financial literacy is a fundamental competency that should be introduced from an early age to develop responsible financial behavior, particularly given the persistently low levels of financial literacy among Indonesian children relative to developed countries and the OECD average. Limited understanding among children regarding the importance of saving and managing pocket money may hinder the formation of positive financial habits in the future, a concern that is also reflected in international assessments of students' financial literacy. Therefore, this Community Service Program (PKM) implemented the "Smart Saving: Transforming Small Habits into Financial Freedom" program for children at Griya Yatim and Dhuafa, Kelapa Dua, Tangerang Regency. The program aimed to improve participants' understanding of financial literacy, the importance of saving from an early age, and their ability to distinguish between needs and wants in daily life. The implementation employed a polite and educational approach consisting of presentations, storytelling, interactive discussions, educational games, question-and-answer sessions, and practical saving activities using piggy banks. Program evaluation was conducted through direct observation of participants' involvement, their ability to answer questions, and their overall responses throughout the activities. The results indicated that participants actively engaged in the program, demonstrated a better understanding of basic financial management concepts, and became more aware of the importance of setting aside part of their pocket money for savings. The distribution of piggy banks also increased participants' motivation to develop sustainable saving habits. Overall, the Smart Saving program proved to be an effective educational medium for fostering financial literacy among children through enjoyable learning methods tailored to their characteristics.
EDUKASI CERDAS KELOLA UANG DENGAN PROGRAM LITERASI KEUANGAN BERBASIS FENOMENA FLEXING MEDIA SOSIAL BAGI SISWA SMK MULIA BUANA PARUNG PANJANG BOGOR Endang Nurita; Supatmin Supatmin; Dina Novita
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/y9af8p11

Abstract

The massive growth of social media has given rise to the phenomenon of flexing-the open display of wealth and consumptive lifestyles in digital spaces. The 2024 National Survey on Financial Literacy and Inclusion (SNLIK) recorded that the 15-17 age group had the lowest national financial literacy index at only 51.70 percent. This gap between high flexing content exposure and low financial literacy among vocational high school (SMK) students underpins this Community Service Program. The program aims to improve the financial literacy of students at SMK Mulia Buana Parung Panjang Bogor through smart money-management education grounded in the social media flexing phenomenon. Methods included interactive lectures, group discussions, social media case studies, and simple financial management simulations conducted over three days (March 15-17, 2026). Results showed significant improvements in student understanding of financial literacy concepts, the ability to distinguish needs from wants, and simple financial planning skills. A total of 92% of participants rated the program as very beneficial and 87% felt more confident in managing their personal finances. This program proved effective in raising digital-social-phenomenon-based financial literacy awareness and contributed to shaping wise, independent, and responsible financial character among students.
EDUKASI MANAJEMEN PEMASARAN DIGITAL UNTUKMEMAKSIMALKAN KOMPETENSI SISWA PESANTRENUMMUL QURO PONDOK CABE Fahmi Susanti; Tazqia Nabila Lazuardi; Fathorrahman Fathorrahman
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/ngtsta02

Abstract

The digital economy era has fundamentally transformed the marketing landscape, requiring the younger generation to master digital marketing management skills as a core competency for the workforce and entrepreneurship. Pesantren Ummul Quro Pondok Cabe, an Islamic educational institution in South Tangerang, holds significant potential in equipping students with digital business skills, yet faces persistent gaps in effective digital marketing knowledge and practice. This Community Service Program (PKM) aims to enhance the competency of Grade XI and XII students in digital marketing management, covering the Marketing Mix (4P and 7P), digital marketing strategies, promotional content creation, and social media business management. The program employed an educative-participatory training approach comprising interactive lectures, group discussions, case studies, marketing strategy simulations, and digital content creation practice. Activities were conducted over two days in March 2026 at Pesantren Ummul Quro Pondok Cabe. Results showed significant improvement in marketing mix comprehension, digital marketing strategy formulation skills, and student confidence in utilizing digital platforms for promotion. A total of 87% of participants rated the program as highly beneficial and demonstrated strong enthusiasm for applying the acquired skills. This program demonstrates that contextual and applied digital marketing management education can effectively enhance pesantren students digital entrepreneurship competencies.
Inovasi Media Ajar Kreatif untuk Meningkatkan Kompetensi Teknis Pada Siswa/i SMK Mulia Buana Parung Panjang Bogor Dewi Sartika; Hadiwinata Hadiwinata; Sri Purni Hernawati
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 2 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/6b58j577

Abstract

This Community Service (PKM) activity aims to develop and implement creative teaching media innovations as a strategic effort to improve the technical competencies of students at SMK Mulia Buana Parung Panjang Bogor. The rapid development of information and communication technology, along with increasingly complex workplace demands, requires vocational education at the Senior Vocational School (SMK) level to become more interactive, innovative, and oriented toward practical skill mastery. The PKM was implemented through direct face-to-face sessions from March 13–18, 2026, involving all students of SMK Mulia Buana Parung Panjang Bogor as participants. Activities included material presentations, training on multimedia-based teaching media, and mentoring for both teachers and students in implementing creative media in the classroom. The results demonstrated that the use of creative teaching media—including instructional videos, interactive simulations, animations, and digital modules—had a significant positive impact on improving students' technical competencies. This was reflected in enhanced understanding of technical concepts, improved practical skills, and greater active participation in learning activities. Additionally, innovative teaching media helped teachers deliver subject matter more effectively and engagingly, fostering a collaborative and student-centered learning environment. Although challenges such as limited technological facilities and students' initial unfamiliarity with digital media were encountered, these obstacles were gradually overcome through sustained mentoring and guidance. Therefore, creative teaching media innovation is proven to be an effective alternative for improving the quality of vocational education and producing SMK graduates with strong technical competencies, creativity, and readiness to face the challenges of the modern workforce.

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