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Journal of Management Research and Studies
Published by CV. Maenaka Cipta Kreasi Sejahtera
ISSN : -     EISSN : 30248396     DOI : https://doi.org/10.61665/jmrs
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Management Research and Studies publishes scientific articles covering the following topics management Science in General, Marketing Management, Financial Management, Human Resource Management, Operational Management, Strategic Management, Risk Management, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 70 Documents
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The Effect of Price and Brand Image on Purchase Decision Moderated Digital Marketing Angel Luky Permatasari; Survival; Wahju Wulandari
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study to test a model develop to explain the effect of price and brand image on purchase decision with moderated digital marketing at mobile legends user in Malang City. This study aims to provide a deeper understanding of the factors that influence purchasing decisions in the online gaming industry, especially mobile legends games for mobile legends game users in Malang. By analyzing the influence of price and brand image on purchasing decisions moderated by digital marketing. This study use a survey method with a quantitative research method. This study uses primary data. Primary data is data collected directly by researchers from their sources The analytical techniques in this study used descriptive and inferential statistical analysis techniques. The research results show that (1) Good prices cannot increase purchasing decisions. (2) An excellent brand image can improve purchasing decisions. (3) Good digital marketing can improve purchasing decisions. (4) Good prices cannot increase purchasing decisions with Digital Marketing mediator. (5) A good brand image cannot improve purchasing decisions with Digital Marketing mediator.
The Influence of Service Quality and Trust on Mediated Loyalty Customer Satisfaction Rizkha Hayunda Putri Ferenika; Survival; Dharmayanti Pri Handini
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to determine the influence of service quality and trust on customer loyalty, mediated by customer satisfaction. The study was conducted on customers of Pedis Care in Malang City. The population in this study consists of all customers who have used Pedis Care's services during the year 2023. The sampling technique used was total sampling, with a total of 76 respondents. Data collection was carried out through the distribution of questionnaires, and the data obtained were processed using Smart Partial Least Square (PLS) software. The results of the study indicate that service quality and trust have a positive and significant effect on customer satisfaction. Additionally, customer satisfaction positively and significantly influences customer loyalty. Furthermore, customer satisfaction is proven to mediate the effect of service quality and trust on customer loyalty. Therefore, it can be concluded that improving service quality and customer trust at Pedis Care can indirectly increase customer loyalty through enhanced customer satisfaction.
The Effect Of E-Service Quality, E-Promotion On Purchase Intentions Mediated By Perceived Customer Value Surya Ardana; Wahju Wulandari; Alfiana
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This research aims to determine the influence of digital e-service quality and e-promotion on purchase intentions which are mediated by perceived customer value. The population in this study were feb students at Widyagama University, Malang. A sample of 97 respondents was taken using a non-probability sampling method with purposive sampling technique. Data collection was carried out through distributing questionnaires. Data analysis used SmartPLS Version 3 software. The results of this research show that: 1) E-Service Quality has a positive and significant effect on Purchase Intentions; 2) E-Promotion has a positive and significant effect on Purchase Intention; 3) E-Service Quality has a positive and significant effect on Perceived Customer Value; 4) E- Promotion has a positive and significant effect on Perceived Customer Value; 5) Perceived Customer Value has a positive and significant effect on Purchase Intentions; 6) Perceived Customer Value is able to mediate the relationship between E-Service Quality and Purchase Intentions; and 7) Perceived Customer Value is able to mediate the relationship between E-Promotion and Purchase Intention.
The Effect of Employee Engagement and Quality of Work Life on Employee Performance with Organizational Citizenship Behavior as an Intervening Variable Devi Kurniawati; Muryati; Survival
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to obtain empirical evidence of the effect of employee engagement and quality of work life on employee performance with organizational citizenship behavior as an intervening variable. The population in this study were all employees at the Probolinggo Regional Inspectorate, totaling 122 employees. The determination of the number of samples using the slovin formula, which is 94 people. The data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software version 4.0. The results of the study show that although employee engagement is getting stronger, it is not able to encourage increased employee performance. Better employee engagement is able to encourage increased organizational citizenship behavior. Better quality of work life is able to encourage increased employee performance. Better quality of work life is able to encourage increased organizational citizenship behavior. Higher organizational citizenship behavior is able to encourage increased employee performance. Organizational citizenship behavior plays a role in fully mediating the influence of employee engagement on employee performance. Organizational citizenship behavior plays a role in partially mediating the influence of quality of work life on employee performance.
Analysis of the Effect of Competency and Transformational Leadership on Employee Performance with Quality of Work Life as a Mediating Variable Diana Oktafarina; Muchlis Mas'ud
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

The research aims to determine the effect of competency and transformational leadership on employee performance with quality work life as a mediating variable. This research was conducted on employees who handle the procurement of goods/services within the Probolinggo City Government. The population in this research as a whole is employees from departments, agencies, divisions, sub-districts, sub-districts, schools, hospitals and health centers within the Probolinggo City Government, totaling 190 people. The sample population was 100 people. Data analysis in order to test the hypothesis in this study used Smart PLS 3.2.9. Based on the results of the data analysis that has been carried out, it can be concluded as follows: good competence is able to encourage an increase in the quality of work life, good transformational leadership is able to encourage an increase in the quality of work life, good competence is able to encourage an increase in employee performance, good transformational leadership is able to encouraging increased employee performance, good quality of work life is able to encourage increased employee performance, good quality of work life is able to mediate the influence of competence on employee performance.
Analysis of the Effect of Workload and Organizational Culture on Competency-Mediated Auditor Performance Desinta Ardiana Wulandari; Muryati
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This research aims to determine the analysis of the influence of workload and organizational culture on auditor performance mediated by competency. Research was conducted on auditors of the Probolinggo Regional Inspectorate. The population in this research as a whole is all auditors in the Probolinggo regional Inspectorate, totaling 55 people. The entire population in this study was sampled. Data analysis in order to test the hypothesis in this research uses a multivariate Structural Equation Models (SEM) model with a Partial Least Square (PLS) approach. The application used to process this data is SmartPLS version 3.2.9. Based on the results of the data analysis that has been carried out, it can be concluded as follows: Workload has a negative effect on auditor performance, meaning that a low workload can encourage increased auditor performance. Organizational culture has a positive effect on auditor performance, meaning that organizational culture is able to encourage increased auditor performance. Competency can encourage improvements in auditor performance. Workload is able to indirectly encourage an increase in auditor performance mediated by competency. Likewise, organizational culture is able to indirectly encourage improvements in auditor performance. The results of this analysis are strengthened by the results of the accepted hypothesis for the four variables.
The Influence of Individual Characteristics and Ethical Behavior on Employee Performance Mediated by Organizational Commitment Nyimas Fitri Yulianingrum; Muchlis Mas'ud; Survival
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to obtain empirical evidence of the influence of individual characteristics and ethical behavior on employee performance mediated by organizational commitment. The population in this study were all employees of the Regional Secretariat of Probolinggo City, totaling 147 people. The determination of the number of samples using the Slovin formula, which is 96 people. The data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software version 4.0. The results of the study indicate that better individual characteristics can encourage increased employee performance. Better individual characteristics can encourage increased organizational commitment. Better ethical behavior can encourage increased employee performance. Better ethical behavior can encourage increased organizational commitment. Higher organizational commitment can encourage increased employee performance. Organizational commitment plays a role in mediating part of the influence of individual characteristics on employee performance. Organizational commitment plays a role in mediating part of the influence of ethical behavior on employee performance.
The Effect of Job Characteristics and Ethical Climate on Job Satisfaction with Organizational Commitment as a Mediating Variable Erlina Ari Jayanti; Muryati; Survival
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to obtain empirical evidence of the influence of job characteristics and ethical climate on job satisfaction with organizational commitment as a mediating variable. The population in this study were all employees at the Probolinggo Regional Inspectorate, totaling 122 employees. The determination of the number of samples using the Slovin formula, which is 94 people. The data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software version 4.0. The results of the study indicate that better job characteristics can encourage increased job satisfaction. Better job characteristics can encourage increased organizational commitment. Better ethical climate can encourage increased job satisfaction. Better ethical climate can encourage increased organizational commitment. Higher organizational commitment can encourage increased job satisfaction. Organizational commitment plays a role in mediating part of the influence of job characteristics on job satisfaction. Organizational commitment plays a role in mediating part of the influence of ethical climate on job satisfaction.
Management of Virtual Reality Application Usage: A Comparison of Usability and Immersiveness through Controller-Based and Hand Gesture Interaction Methods Bianca Pingkan Nevista; Herman Tolle; Fitra A. Bachtiar
Journal of Management Research and Studies Vol. 3 No. 1: January - June (2025)
Publisher : Optima Science

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Abstract

Natural User Interface (NUI) is a latest development in the world of human-computer interaction can applied to immersive digital technology and realized in virtual reality. This virtual reality (VR) is usually accessed using a VR headset, so there are several companies that develop and improve VR headsets to facilitate interaction between humans and computers. One of the VR headsets available for beginners and professionals is the Meta Quest 2 which can be used with two interaction methods, namely, controllers and hand gesture. This study was conducted to compare the usability and immersivity of the two interaction methods on the Meta Quest 2 VR headset. This test was conducted at a Vocational High School in Malang, one of the city in Jawa Timur, in the Visual Communication Design Departement who had never used a VR headset before. There are two methods used, namely, Usability Testing to measure usability and the Igroup Presence Questionnaire (IPQ) method is used to measure immersivity. The applications used in this study are the Waltz of The Wizard Game, The Walking Dead Game: Saints & Sinners and Virtual Reality-Based Applications as Educational Media for Cultural Heritage Buildings in Malang City. The results of the usability and immersiveness tests show that in the Waltz of The Wizard game, it gets a high coefficient value on hand gestures, which is 0.136 and 0.096 on the controller. While in the game The Walking Dead: Saints & Sinners, it gets a high coefficient value on the controller, which is 0.398 and 0.171 on hand gestures. And in the Cultural Heritage Application, it gets a high coefficient value on hand gestures, which is 0.065 and 0.055 on the controller. From the coefficient values, usability and immersivity in the use of controllers are higher in action genre applications, for example the game The Walking Dead: Saints & Sinners. While in hand gestures, usability and immersivity are high when using adventure genre applications, for example the Waltz of The Wizard game and exploration, for example the Cultural Heritage Application game. This means that the interaction method and type of application used determine the level of usability and immersivity.
Analysis of Competitive Advantage Strategies to Expand Market Share Ricki Adi Sanja; Survival; Mulyono
Journal of Management Research and Studies Vol. 3 No. 1: January - June (2025)
Publisher : Optima Science

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Abstract

The increasingly tight business competition has made business people start competing to outperform their competitors in various ways, starting from offering the best quality products, the fastest service, a wide variety of products to conducting various promotions and providing attractive offers, some of these strategies will not be maximized if business people do not know in detail what consumers really want. The purpose of this study is to analyze the internal and external environment and formulate a competitive strategy formulation. Data collection using interviews and questionnaires. While for the analysis method using SWOT analysis and Porter's competitive strategy analysis consisting of the industrial competitive environment and generic strategies. From the results of the study, PT. Greenfields Indonesia has determined the Focus Strategy, where PT. Greenfields Indonesia concentrates on the regional market or special buyer groups. The focus of PT. Greenfields Indonesia's products focuses on pasteurized milk.

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