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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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KOMUNIKASI ORGANISASI BERPENGARUH TERHADAP MOTIVASI KERJA KARYAWAN PT SUMITOMO WIRING SYSTEMS BATAM INDONESIA Syahrani; Purwanti, Angel
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Work motivation is a condition or energy that directs employees to achieve company goals. currently, the development of organizational communication sees communication as one of the most dominant and important activities in the organization and can motivate employees. the purpose of this research is to reveal how the role of communication that occurs in the company Sumitomo wiring systems Batam. this study uses quantitative methods. with the determination of the sample using random sampling, the number of samples in this study were 180 respondents with 23 questions on the questionnaire. the results of the study obtained a t value of 10,758> 1,653 and a sig value which was smaller than 0.005 which concluded that organizational communication had a significant influence on employee motivation at PT Sumitomo wiring systems, the results of the coefficient of determination test obtained a measure of organizational communication explaining employee motivation by 39%
ANALISIS STRATEGI KOMUNIKASI PEMASARAN PRODUK LAPTOP DALAM MENARIK MINAT PEMBELI STUDI PADA SOSIAL MEDIA FACEBOOK DICKYCOM Abdillah, Wiwit Hamzah; Purwanti, Angel
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Digital marketing communication is a combination of understanding of digital marketing in marketing communications with digital marketing, which is a place or stage where businesspeople provide information, persuade, and influence customers about services and products marketed by utilizing social media and the internet. The purpose of this research is to find out and analyze the marketing communication strategy of laptop products in attracting buyers through social media facebook DICKYcom. The type of research used in this research is descriptive qualitative research. The results showed that the use of marketing communication strategies, namely the marketing mix; product, price, place and promotion are able to attract buyers. The conclusion shows that the strategy used is sales promotion by creating advertisements and displaying various gaming laptop products with special specifications by utilizing the online media Facebook and it is found that visual communication factors and recommendations also play a very important role in increasing the Dicky.com facebook account brand.
PENGARUH KUALITAS PELAYANAN, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AISYAH BROWNIES BATAM Rizaldo, Nofan; Winda Evyanto
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Batam is one of the leading industrial cities in Indonesia and also one of the main entrances for the entry of foreign and domestic tourists. Batam is the main gateway to the inflow of foreign tourists in Kepulauan Riau. With a good quality of service then a strategic location and also attractive promotions carried out so that potential consumers know the existence of the products offered, this will be the beginning for consumers to make a purchase decision. This study aims to find out whether there is a partial or simultaneous influence between the quality of service, location and promotion on purchasing decisions at Aisyah Brownies Batam. The population in this study was 516 consumers of Aisyah Brownies Batam. The number of samples used was 225 people. Data collection techniques using questionnaires. The research method used is the quantitative method. The data is processed using the SPSS version 26 program. The results showed a significant influence of service quality on purchasing decisions with t test 2,247 > t table 1,651, a significant impact of location was found on purchasing decisions with t test 3,965 > t table 1,651, and also promotions had a significant impact on purchasing decisions with t value 2,376 > t table 1,651. This research also proves that simultaneously the quality of service, location and promotion affects the purchasing decision at Aisyah Brownies Batam with the result of a calculated f value of 24.901 > f table 2.645
PENGARUH KINERJA KEUANGAN TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Sinaga, Hermika Juita Sinaga; Wangdra, Ronald
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine the effect of profitability ratios, liquidity ratios, and solvency ratios on profit growth in manufacturing companies listed on the Indonesia Stock Exchange (IDX). The variables in this study are net profit margin (NPM), return on assets (ROA), current ratio (CR), debt to asset ratio (DAR). The population used in this study is the food and beverage sub-sector of manufacturing companies on the Indonesia Stock Exchange for the period of 2021. The source of the data is obtained from the financial statements of companies listed on the IDX. The sampling technique in this study used purposive sampling technique, so that 55 company data were obtained. The data analysis technique was carried out by multiple linear regression analysis with the help of SPSS version 28. The results of the T test analysis showed that partially return on assets had a significant effect on profit growth, while net profit margin, current ratio, and debt to asset ratio had no effect on profit growth. Simultaneously return on assets, net profit margin, current ratio, and debt to asset ratio have a significant effect on profit growth in manufacturing companies on the IDX in 2021.
PENGARUH KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PT BATAM AUTO TEKNIKARYA Gandhi, Alvriza Daria; Sitorus, David Humala
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Industry in the city of Batam has developed very well and continues to progress so that strategic plans must be supported. The strategic plan carried out by the Batam city government is to adjust the industry to the potential of national and international market shares. One type of industry that is becoming superior is the metal fabrication industry. One of the industrial companies engaged in metal fabrication in the city of Batam is PT Batam Auto Teknikarya, where the company produces metals such as metal cutting, designing and shaping metal, carrying out connect metal and reassemble it, etc. This study aims to determine how the influence of product quality and pricing on purchasing decisions partially and simultaneously. This study used 127 consumers as respondents at PT Batam Auto Teknikarya and were given questions in the form of a questionnaire. The study used a saturated sample technique, and used the 25th SPSS to process the collected data. The research uses questionnaire data that is filled out by consumers with information from consumer identities in the form of consumer profiles. The current research is using a method by distributing questionnaires in the form of several questions that have been made according to the variables in question and distributed to PT Batam Auto Teknikarya consumers. Therefore, this questionnaire was used as the primary research data. In this study, the Likert scale was used as a data measurement tool. The result is that product quality has a positive and partially significant effect on purchasing decisions, pricing has a positive and partially significant effect on purchasing decisions, product quality and pricing has a positive and significant effect on purchasing decisions simultaneously. Its R2 is 0.741, which means that the Purchase Decision described in Product Quality and Pricing is 74.1%.
ANALISIS SANKSI PAJAK DAN TAX AMNESTY TERHADAP KEPATUHAN WPOP KPP PRATAMA BATAM SELATAN Panjaitan, Maria Octavia; Poniman, Poniman
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Tax is one of the biggest income of every country which obviously plays a huge role in the growth of said country. Indonesia’s largest income also came from taxes and all been built to maintain such situations or public facilities. Everything could be achieved if tax if properly paid and so the government must do something to increase taxpayer such pushing taxpayer using tax penalty or any others policy which raise the taxpayer inteserest on becoming a compliance tax payer,. This study is to find out about the impact of tax penalty and tax amnesty against individual taxpayer compliance at KPP Pratama Batam Selatan. as in form of quantitative study, the sample is collected using a survey which spread by google forms to 100 and more people,. The data analysis method in this study uses reliability as well as validity, also multiple linear analysis which is processed using the SPSS version 25 application. Based on the results of the test, it shows that Tax Sanctions and Tax Amnesty, affect taxpayers at KPP Pratama South Batam.
PENGARUH KOMUNIKASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA DINAS KESEHATAN KOTA BATAM Siti Nadiah Albantani; Asron Saputra
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this study was to determine whether communication and work discipline affect employee performance at the Batam City Health Office. This research was conducted using quantitative techniques. The population used consisted of 164 employees of the Batam City Health Office. The research sample used as many as 164 employees of the Batam City Health Office with the saturated sampling method. Questionnaires were used as a data collection technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests and hypothesis testing. Based on the results of multiple linear regression, communication has an effect of 0.392 or 39.2% on employee performance (Y) at the Batam City Health Office and work discipline (X2) has an effect of 0.490 or 49.0% on employee performance (Y) at the City Health Office. Batam. Communication factors and work discipline affect employee performance (Y) at the Batam City Health Office by 71.4%, according to the data of the coefficient of determination (R2). Based on the results of the t test, communication has a partially significant effect on employee performance and work discipline has a partially significant effect on employee performance, and the f test results show that communication and work discipline simultaneously have a significant effect on employee performance (Y) at the Batam City Health Office.
PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS KONSUMEN PRODUK SOSRO DI KOTA BATAM Sallyna; Saputra, Asron
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The development of a company is related to how a company wins business competition. Marketing strategies must be considered so that the products produced can be well received by consumers who use these products. The company is expected to be able to compete with competitors and adapt to technological advances that are now growing. The purpose of this study was to determine the effect of brand image, brand trust and brand awareness on consumer loyalty for Sosro products in Batam City. This research design uses research design and quantitative research methods. Data collection techniques by distributing questionnaires to customers of Sosro products in Batam City. The sampling technique in this research is purposive sampling with a population of 550 customers, the number of samples taken using the slovin formula calculation is 232 customers. The researcher uses SPSS version 25 data management tool. The results of this study indicate that brand image, brand trust and brand awareness simultaneously have a significant effect on consumer loyalty. The coefficient of determination test results show that brand image, brand trust and brand awareness affect consumer loyalty by 72.1% and the remaining 27.9% is influenced by other variables not examined in this study.
Kualitas Pelayanan Publik Dalam Pembuatan Paspor Di Kantor Imigrasi Kelas I Khusus TPI Batam Seling Rahmawati; Timbul Dompak
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The Government as a provider of public service needed by the community must be responsible and continue to strive to provide the best service for the sake of improving public service. On the other hand, community satisfaction is measure of the success of public services provided by public service provided. This research is a descriptive study using a qualitative approach to determine the quality of public service in making passport at the Immigration Office Class I Special TPI Batam. The increasing number of passport application must of course be in line with improving the quality of service. The indicator used are tangible, reliability, responsiveness, assurance, emphaty, as well as factor that affect service quality namely organization, public service apparatus, service system. The result show that there are still indicators that have not been met, namely the tangible there is still a lack of parking space, the responsiveness of officer is still not responsive enough to provide direction, the emphaty is that there are officers who are not friendly in providing service, the assurance dimension is that there are still applicants who receive services exceeding the promised time, and the factor thataffects the service is the lack of human resources.
FAKTOR-FAKTOR YANG MEMPENGARUHI TURUNNYA HARGA SAHAM YANG TERDAFTAR DI BURSA EFEK INDONESIA Faisal; Wage, Sunarto
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The stock prices of automotive companies and their components experienced fluctuatingchanges but on average decreased, this decline was caused by an analysis of liquidity,activity and profitability. The purpose of this research is to see the effect of partial orsimultaneous liquidity, activity and profitability on the decline in stock prices of automotivecompanies and their components listed on the Indonesia Stock Exchange (IDX) in 2017-2021. The type of data in this study is quantitative, the source of data in this study issecondary data with SPSS 22 analysis, the tests carried out are classical assumptiontests, multiple linear regression and also hypothesis testing with t-test and f-test. Thesample in this study is included in the type of purposive sampling. Partial results show thatliquidity has no effect on the decline in stock prices with a value (-1.449 < 2.007), activityaffects the decline in stock prices with a value (7.012 > 2.007), profitability does not affectthe decline in stock prices with a value (0.250 > 0.05) , Simultaneously liquidity, activityand profitability affect the decline in stock prices with (16,608 > 3.18). In conclusion,Liquidity has no effect on the decline in stock prices or H1 is rejected, Activity affects thedecline in stock prices or H2 is accepted, Profitability does not affect the decline in stockprices or H3 is rejected, Liquidity, Activity and Profitability affect the decline in stock pricesor H4 is accepted.

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