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INDONESIA
TUMATA: Journal of Arts and Cultural Management
Published by Institut Seni Indonesia Yogyakarta
ISSN : -     EISSN : 30907349     DOI : https://doi.org/10.24821/tumata.v3i2
Core Subject : Economy, Science, Art,
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The journal aims to advance scholarly discourse and professional practice in the field of art management and related disciplines. It serves as a platform for the dissemination of original research and conceptual contributions that enhance theoretical understanding and practical applications in art and cultural management. The scope of the journal encompasses, but is not limited to, art management in general, curatorial studies, art archives, art conservation, performing arts, visual arts, new media arts, tourism, and cultural management. The journal welcomes manuscripts reporting the results of rigorous quantitative and qualitative research that contribute new insights to these fields. In addition, the journal publishes conceptual and theoretical articles that are relevant to the development of art management practices. Such contributions may present new models, frameworks, or critical perspectives derived from management theory, professional practice, or interdisciplinary approaches. Articles may draw upon experiences, case studies, and materials from diverse countries and professional contexts, including educational activities and art-related resources that support the internationalization of art management curricula.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 30 Documents
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The Promotion Strategy for Artworks by Artist A.C. Andre Tanama Galuh Wardani; Latifa Nilamsari; Siti Malihatussa'diyyah; Yudis Ritmana Vibra
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12576

Abstract

A.C. Andre Tanama is an artist and lecturer at the Indonesian Institute of the Arts in Yogyakarta. He has had several solo exhibitions and his work has captivated many people. One of them was the artwork of A.C. Andre Tanama, which at that time was exhibited at the R.J. Katamsi Gallery and managed to captivate Dr. Oei Hong Djien was collected by the collector from Magelang, Central Java. Since the beginning of his career as an artist, he has published and promoted works using publication media such as website, Instagram, and Facebook, and also through his relationships with other artists and art collectors. In addition to using online media, he has a unique way of publishing and promoting his work through books and catalogs of his works. Throughout his career as an artist, Andre has three distinctive characters who fill his works: Wayang Monyong, Gwen Silent, and Agathos. Through these three distinctive characters, the artist tries to represent what the artist feels and experiences. Where several messages/signs in those artworks can be felt or captured by the audience. The focus of this research is to find out what are important things related to the promotion of the works of the artist A.C. Andre Tanama. Data collection techniques in this study were carried out by observation, interviews, and documentation methods. The results of this study are expected to be able to contribute as a reference to find out what are important things related to the promotion of works of art in the style of A.C. Andre Tanama
Production Management Of “Panji Semirang” At Asean Panji Festival 2023 In Yogyakarta Riqullah, Muhammad Raka; Agustina, Arinta; Pangestu, Jangkung Putra
TUMATA: Journal of Cultural and Arts Management Vol 2, No 2 (2024): Desember 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i2.13381

Abstract

ASEAN Panji Festival 2023 is an international festival involving countries in Southeast Asia. The story of Panji Semirang was the play chosen in the festival. The aim of this festival is to practice good things and provide a bridge to the community about the Panji story through several programs that are run. This research aims to determine the production management process carried out during the implementation of "Panji Semirang" at the 2023 ASEAN Panji Festival in Yogyakarta. The research method used is a descriptive qualitative research method using George R. Terry's management function theory approach, namely planning, organizing, implementing and supervising. Data collection techniques were carried out using observation, interviews and documentation. The results of the research are production management through four planning stages: the selected story, determining the city of the show, the team that will be involved, characterization in the show. At the organizing stage: job description and communication flow. at the direction stage: training for dancers and musicians. At the supervision stage: there is a role for the core team to supervise the preparation of costs and the stage manager supervises when the show starts. Based on research, the production management process for the "Panji Semirang" performance at the 2023 ASEAN PANJI Festival in Yogyakarta is in accordance with George R. Terry's management function theory, in the implementation of its production.
Display Of Cultural Objects Collection At Kotagede Museum Intro Living Museum Kanisa Triyundari Arselant; Mikke Susanto; Dian Ajeng Kirana
TUMATA: Journal of Arts and Cultural Management Vol 1, No 02 (2023): Desember 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i02.13110

Abstract

Kotagede Intro Living Museum is a museum with local nuances inaugurated in 2021. The museum has three categories of collection assets and is divisible into four space clusters. Each space is notable by theme based on type and collection information. Thus, many people can now access and enjoy buildings used only to store cultural objects. This study aims to discover things related to the display pattern of the cultural objects collection at Kotagede Museum. The research method used is qualitative with a museum display theory approach. Non-participatory direct observation methods, semistructured interviews and literature studies collected data. The results of the study revealed matters related to the display of museum collections, including supporting elements and aspects arranged in the form of type of space, spacefloor design, work material, storyline, exhibition text and labeling of works, visitor circulation, air circulation, lighting and supporting facilities and visual elements.Based on the study's results, it can conclude that the collection display at Kotagede Museum uses rules for the use of cultural heritage buildings. This consideration of building intervention and space adaptation is applied to present the collection.
E-Catalogue of Wayang Kulit Purwa Collection at Museum Wayang Kekayon Yogyakarta Dewi Nofitasari; Trisna Pradita Putra; Dian Ajeng Kirana
TUMATA: Journal of Arts and Cultural Management Vol 2, No 1 (2024): June 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i1.13372

Abstract

Museum Wayang Kekayon Yogyakarta is one of the museums in Indonesia that boasts a wide variety of wayang (shadow puppetry) collections. Founded by Prof. Dr. dr. KPH. Soejono Prawirohadikusumo, Sp. S, Sp.Kj. (K), better known as the late Pak Soejono, this museum serves as a cultural heritage site from the past, emphasizing the importance of preserving and maintaining its collections due to their significant cultural value. Various methods are employed to ensure these collections are preserved while also serving as educational tools for future generations. One such method is the creation of the museum's E-Catalog. The primary goal of the E-Catalog collection is to identify the museum's collections. The creation of the E-Catalog Collection of Museum Wayang Kekayon specifically focuses on the type of leather puppet (wayang kulit purwa) collections. All data is gathered through observation, interviews, and documentation. The process of creating the collection catalog involves several steps, including preparation (related to permissions and artwork reviews), Action Work (taking photos, recording, measuring, and checking each collection), Intellectual Work (writing museum biographies and wayang descriptions), Compilation of materials and information, creation of collection catalog layout designs, and presenting the catalog collection results on the website in flipbook format. The collection catalog contains general information and descriptions of 75 wayang kulit purwa collections. These collections are classified based on wayang characters such as gunungan (mountain-shaped screen), gods, Ramayana characters, and Mahabharata characters. With the creation of this collection catalog, it serves as education for the public regarding archives and wayang, enriching cultural knowledge and appreciation.
Utilizing Instagram Media For Digital Marketing In The 2021 Yogyakarta Cultural Festival Noorfitri Rizky Dwiyani; Lintang Hitasukha; Muhammad Abdurrahman Haikal; Salwa Yunaika Adani
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12577

Abstract

Festival Kesenian Yogyakarta (FKY) is an annual cultural art event in Yogyakarta. FKY was first held in 1989 with the concept of the people's market. Starting in 2019, it further expanded its focus on the realm of cultural life in Yogyakarta with the courage to change the name of the Festival Kesenian Yogyakarta to the Festival Kebudayaan Yogyakarta (Yogyakarta Cultural Festival). The purpose of this research is to describe Utilizing Instagram Media For Digital Marketing In The 2021 Yogyakarta Cultural Festival. This research uses a qualitative method through a case study with a marketing approach and uses the 4P+3P marketing mix elements, namely product, price, promotion, channel, distribution/place, people, process, and physical evidence. Data obtained by interview, observation, documentation and the results of this study indicate that the marketing carried out by the 2021 FKY committee through the marketing mix has a positive impact on sales and wider reach to the creative industry for 2021 FKY. The most influential elements are product, price, promotion, and process. The elements that have not been maximized are places and people. Human resource management is the main obstacle in the process from beginning to end in the 2021 FKY. The conclusions obtained from the research show that the Sambatan program applies the 7p marketing mix elements in the implementation of the marketing process, although the elements have not been maximized and need improvement.
The Iron Gamelan Grants Mechanism By The Cultural Department On Mutio Raras Karawitan Art Society 2022 Haikal, Muhammad Abdurrahman; Agustina, Arinta; Putra, Trisna Pradita
TUMATA: Journal of Cultural and Arts Management Vol 2, No 2 (2024): Desember 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i2.13391

Abstract

The socio-cultural diversity of Yogyakarta society has the opportunity to foster traditional arts. However, the obstacle felt by the community is the lack of support for cultural facilities and infrastructure. So, the Regional Government needs to intervene to support its development, one of which is in the form of art equipment assistance. In 2022, the Yogyakarta Special Region Cultural Office provided gamelan grants to art groups. The Mutio Raras Karawitan Art Society became one of the recipients of Gamelan grants. Behind the gamelan grant activities carried out, there is a selection mechanism so that the implementation of this grant achieves its goal of preserving traditional artistic values and providing facilities and infrastructure assistance. This research aims to find out, explain, and analyze the mechanism for distributing gamelan grants to the Mutio Raras Karawitan Art Society. This research applies descriptive qualitative methods through data collection techniques from observation, interviews, documentation, and literature studies. The theoretical approach used is distribution management, grants, and gamelan. The results showed that the iron gamelan grant mechanism given to the Mutio Raras Karawitan Art Society in fiscal year 2022 was well implemented. The conclusion of this study is that the mechanism carried out is in accordance with the management theory used, namely, organizing, implementing, and controlling and evaluating. There are obstacles in the implementation stage carried out, namely the lack of human resources, which hinders the efficiency of the work carried out.
Preventive Conservation Of The Weapons At The Central Museum Of The Indonesian National Army Force (TNI AD) “Dharma Wiratama” Yogyakarta Maulana Ibrohim; Yohana Ari Ratnaningtyas; Dian Ajeng Kirana
TUMATA: Journal of Arts and Cultural Management Vol 1, No 02 (2023): Desember 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i02.13111

Abstract

The Central Museum of the Indonesian National Army Dharma Wiratama Army is one of the museums whose management is under the auspices of the Army and whose direction is managed by the Central Museum and Monuments of the Army History Service. The primary collection is the longbarreled weapons used by the Army during the era of independence until now. Preventive conservation is a conservation action categorized as the most essential action or category. Museum staff can carry out preventive conservation without having to study this knowledge in depth. This research was carried out to determine how preventive conservation actions or activities were carried out on the weapons collection at the Dharma Wiratama TNI AD Museum. They are using qualitative methods with a case study type. Interviews, observation, and document study are the data collection methods used in this research. The research results show that several agents of damage occur in museums, namely physical forces and theft, pollutants, humidity, ultraviolet light, and temperature. Preventive conservation actions or activities by the Dharma Wiratama TNI AD Museum. Includes security, controlling temperature, humidity, lighting, and moving or transporting collections.
The Promotional Strategy of Srisasanti Gallery for the Addy Debil Exhibition "Feeling Fluorescent" Conducted in Collaboration with the Museum of Toys in Yogyakarta Anisa Rahmadhani HRP; Muhammad Kholid Arif Rozaq; Raden Rara Vegasari Adya Ratna
TUMATA: Journal of Arts and Cultural Management Vol 2, No 1 (2024): June 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i1.13369

Abstract

The influence of digitalization has expanded the dissemination of art information through social media platforms such as TikTok and Instagram. This enables more effective and widespread promotion of art exhibitions. Therefore, Srisasanti Gallery has adopted various promotional strategies, including collaborations with other institutions such as the Museum of Toys, to increase visitor enthusiasm for art exhibitions, as exemplified by the "Feeling Fluorescent" exhibition by Addy Debil. This research utilized a descriptive qualitative method with a case study approach. Data were collected through participatory observation, semi-structured interviews, and documentation. The research findings reveal that Srisasanti Gallery implemented a promotional strategy (Mahmud Machfoedz, 2010: 3-16) by segmenting the target audience, sending invitations, compiling a list of content creators, media placement, distributing exhibition posters, designing content, and planning a promotional timeline. Additionally, other promotional mix elements (Hamdani, 2006 in Sunyoto, 2015: 160-161) such as advertising, personal selling, public relations, word of mouth, and direct marketing were also effectively utilized by Srisasanti Gallery. The involvement of content creators in disseminating information about the exhibition on social media platforms like TikTok and Instagram also had a significant impact in attracting a large number of visitors. The promotional strategy developed by Srisasanti Gallery not only succeeded in making the exhibition go viral on social media but also yielded positive results in terms of visitor numbers, reaching 6000 visitors during its month-long run. This success serves as evidence of the effectiveness of the promotional strategies implemented by this gallery, which may potentially serve as a model for promoting future cultural art events.
Archive Management of Tienuk Riefki: Strategies And Solutions Rulli Meilia
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12578

Abstract

The curation of “Tienuk Riefki Archives and Memorabilia Exhibition: Maestro of Javanese Tradisional Bridal Makeup Art” made this choice derived from the culture and values contained in tradisional bridal makeup. Tienuk Riefki is one of the bridal makeup artists who still adheres to the standard. The method used is a qualitative method in which the variable is a means or a tool to analyze and the author will examine a problem with an individual or certain in depth with a historical approach. This method is used to find out about personal, and tradisional Javanese bridal makeup, especially Yogyakarta. The process of implementing the practice of curation in the "Tienuk Riefki Archives and Memorabilia Exhibition: Maestro of Javanese Tradisional Bridal Makeup Art" is carried out in stages from the idea of an exhibition, beginning, forming an implementing team, site selection, selection, scenography, circulation, work display layout, publications and promotions, events, and evaluations. Through the curation of “Tienuk Riefki Archives and Memorabilia Exhibition: Maestro of Javanese Tradisional Bridal Makeup Art”, it is hoped that it can provide benefits and information about make-up and also invites artists to be more concerned with archives, especially maestro archives.
The Display Of Museum Sandi Yogyakarta Akeyla, Bertha Arista; Dartanto, A. Sudjud; Kirana, Dian Ajeng
TUMATA: Journal of Cultural and Arts Management Vol 2, No 2 (2024): Desember 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i2.13426

Abstract

Museum Sandi is a special government museum managed by the Badan Siber dan Sandi Negara (BSSN), which was inaugurated in 2014. The museum has eight types of collections which are divided into nine exhibition rooms. Each room has a theme based on the collection it is arranged in. The aim of this research is to find out related matters in the display system at the Museum Sandi. The research method used is a qualitative research method with a theoretical approach to museum exhibition layout. Data was collected using direct observation methods, semi-structured interviews, and literature studies. The results of the research reveal that matters related to museum exhibition layout include supporting elements and aspects which are arranged in the form of: space, floor-space design and visitor circulation, exhibition text and labeling, work material and storyline, lighting, as well as facilities and supporting visual elements. Based on the research results, it can be concluded that the Museum Sandi's display system uses the rules for using cultural heritage buildings. This consideration of building intervention and space adaptation is applied to present the collection.

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