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Duding Sunandar
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CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Published by Universitas Islam 45 Bekasi
ISSN : 20861508     EISSN : 3032680X     DOI : https://doi.org/10.33558/cefars.v7i2
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
CEFARS : Jurnal Agribisnis dan Pengembangan Wilayah adalah jurnal yang diterbitkan oleh Program Studi Agribisnis Fakultas Pertanian Universitas Islam “45” Bekasi setiap enam bulan sekali. Jurnal Cefars mulai diterbitkan sejak tahun 2009 secara luring dan mengalami kevakuman mulai tahun 2014 hingga tahun 2022. Saat ini Jurnal Cefars telah direaktivasi dengan sistem online. Pembaharuan tim editor dan mitra bestari telah ditetapkan berdasarkan Surat Keputusan Dekan Fakultas Pertanian Universitas Islam 45 nomor 113/A.FP-UNISMA/SK/XII/2022. Jurnal ini merupakan media publikasi hasil penelitian dan review artikel bidang sosial ekonomi pertanian, agribisnis, ilmu pertanian dan pengembangan wilayah. Semua artikel yang diterbitkan secara online oleh Jurnal Cefars telah melalui proses peer review dan akses terbuka untuk umum. Kami menerima artikel dalam Bahasa Indonesia maupun Bahasa Inggris. Semua artikel yang dikirim ke Jurnal Cefars tidak pernah dipublikasikan di jurnal lain, asli, dan tidak sedang dipertimbangkan untuk dipublikasikan di jurnal lain.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 80 Documents
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ANALISIS PENGEMBANGAN USAHA JS HIDROPONIK DI KELURAHAN JAKASAMPURNA-BEKASI Mylanggie, Fazarudin Noor; Ismarani, Ismarani; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10865

Abstract

JS Hidroponik is a Farmer Group which operates in the field of hydroponic vegetable production located in Jakasampurna Urban Village, West Bekasi Sub-District, Bekasi City. This research aims to determine: (1) internal and external environmental factors that influence the development strategy at JS Hydroponics and (2) look for alternatives and determine priorities for development strategies that are in accordance with JS Hydroponics. Data analysis consists of descriptive methods, while quantitative analysis uses tools, namely the IFE, EFE, IE, SWOT and QSPM matrices. The main strength is quality products and production standards. The main weakness is having limited land and limited capital. The main opportunity is increasing public awareness of healthy living and having business partners. The main threats are pests and diseases, weather changes and nearby competitors. An alternative strategy based on the IE matrix is that JS Hydroponics is in cell I, which means the business is still at the growth and build stage, in line with the QSPM results, namely a strategy to expand marketing.
STRATEGI PEMASARAN BENIH PADI SAWAH (ORYZA SATIVA L.) PADA PB TANI REJO SEED DI YOGYAKARTA Rahayu, Hanny Fitriana; Listyowati, Esi Asyani; Lutfiadi, Ridwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10866

Abstract

The study aims to identify internal and external environment, to know of the firm, determine alternative and priority marketing strategy. The research method used in this research is a case study method. The analysis used is the analysis of IFE and EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of research based on the IFE matrix have the greatest strength, namely producing quality rice seeds and weaknesses, namely the financial recording system that is not optimal, there are no marketers, promotion that is not optimal, and products cannot be stored for too long. In the EFE matrix, the biggest opportunities are dealers as a source of market information and threats, namely the increasing number of competitors, and the variety rotation system carried out by farmers. Then the IFE and EFE matrices are combined in the IE matrix which shows that PB.Tani Rejo Seed is in cell I. In this position the right strategy is a strategy to grow and develop. Based on the QSPM analysis, there is a strategy with the highest score namely increasing the effective promotion program.
STRATEGI PEMASARAN PADA USAHA BAKSO MAS PUR DI SATRIAJAYA-KABUPATEN BEKASI Kurniawan, M. Taufik; Rahmanto, Muhammad Ikhwan; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10867

Abstract

The study bakso mas pur warung business is a well-known culinary business in bekasi regency, which is located at jl. Pisangan, kebon cassava, rt.01/rw.001 satriajaya village, tambun utara district, bekasi regency, this study aims to identify internal factors (strengths and weaknesses), and external factors (opportunities and threats) as well as to determine the marketing strategy. The method used in this study is a case study with a descriptive approach and data analysis consisting of an ife matrix, an efe matrix, an ie matrix and a swot matrix. The results of this research on the warung bakso mas pur business are in cell i position. The position of using the strategy that should be applied by the warung bakso mas pur business is grow and build or a strategy of growing and building. This strategy is in line with the so strategy of creating product variations at competitive prices, the wo strategy of optimizing the internet as a promotional medium and online marketing to expand marketing reach, and the wt strategy of maintaining a good name and maintaining prices to face competition well.
PERSEPSI PETANI TERHADAP DAMPAK PENGGUNAAN MESIN PANEN PADI (COMBINE HARVESTER) DI KECAMATAN UJUNGJAYA KABUPATEN SUMEDANG ZAKIYAH, Siti Shofiyatun
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10868

Abstract

The This study aims to analyze the perception of farmers in the use of combine harvester machines in Sukamulya Village and Kudangwangi Village, Ujungjaya District, Sumedang Regency with the determination of respondents determined deliberately (purposive) as many as 30 farmers. The method used in this study is descriptive. The results showed that: Male farmers tended to be skeptical about the benefits of combine harvesters, with 13 disagreeing with its positive impact, while 11 female farmers strongly agreed. In contrast, 9 female farmers strongly agreed with the negative impact, while 11 male harvest workers only agreed, indicating that female farmers were more confident in the negative impact of the machine. Male farmers are more involved in the technical and operational aspects of agriculture, including the use of tools and machinery, causing concerns about costs, maintenance, or their impact on the work efficiency of male farmers. In addition, the use of combine harvesters reduces the need for manual labor, especially harvest workers, most of whom are women. This can lead to a loss of job opportunities for them so that women feel the negative impact more than men.
IDENTIFIKASI RISIKO PRODUKSI ROTI PADA INDUSTRI RUMAHAN ORCHARD BAKERY DI KABUPATEN PURWAKARTA Budiyono, Haris; Ardisela, Dawud; Prakoso, Nasha Bagas
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10881

Abstract

The production process in baking industry should be carefully managed, by identifying and handling the major of risks that could lead to failures of final products. This study was conducted to identify the major of risks on production process in The Orchard Bakery, located in Purwakarta Regency, West Java. Failure Mode and Effect Analysis (FMEA) and pareto diagram were used to examine the major sources of risk that would impact on the quality of bread produced. Failure Mode and Effects Analysis (FMEA) is a method that systematically done to identify potential problems, or failures and their resulting effects on production process. In this method, Risk Priority Numbers (RPN) were measured and calculated based on past experiences and judgements to rate each potential problems, by rating 3 (three) aspects on the risks: severity, occurrence, and detection. The results of this study find 6 (six) sources of risk with high RPN values, as a pareto chart indicates that their cumulative impacts totalled 80%, namely: packaging (19%), dough making (16%), baking (16%), proofing (13%), handling quality of final products (9%), and selection of main and supporting ingredients (7%).
ANALISIS BAURAN PEMASARAN PADA PRODUK DAGING AYAM: (Studi Kasus: Konsumen Ayam Ras Mulyo Pitik Di Kabupaten Bekasi) Lutfiadi, Ridwan; Ismarani; Tokan, Antika Rizky
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10883

Abstract

Mulyo Pitik is one of the businesses engaged in the sale of broiler. Mulyo Pitik’s marketing areas are Cibitung Subdistrict, South Tambun Subdistrict and its surroundings. This study aims to determine: (1) general characteristics of consumers at Mulyo Pitik; (2) Do marketing mix factors affect simultaneously and partially the buying decision of broiler Mulyo Pitik in Bekasi District. This study uses a survey method and the analytical tools used are Descriptive Analysis and Multiple Linear Regression Analysis using the SPSS 24 application. The results of the data analysis show that there are two factors that influence purchasing decisions significantly, namely the product factor because chicken is a food ingredient that is often consumed by consumers in their daily life and the factor that influences subsequent decisions is the price factor because consumers are more dominant in women and as it is known that women are more sensitive consider price in purchasing decisions
STRATEGI PENGEMBANGAN USAHA SAPI POTONG DI PT BINTANG ADYA FARM Listyowati, Esi Asyani; Budiyono, Haris; Bustomi, Muhammad Yazid; Gunawan, Rido
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10884

Abstract

Fattening beef cattle is one of the agribusiness ventures with quite promising long-term opportunities and attracts the interest of many actors to try it, thus triggering quite tight competition. One of the beef cattle fattening business actors is PT Bintang Adya Farm. This study aims to (1) Identify internal and external factors found in the beef cattle fattening business, (2) Compile alternative strategies for developing the beef cattle fattening business of PT Bintang Adya Farm, (3) Determine the priority of beef cattle fattening strategies at PT Bintang Adya Farm. The research method used is a descriptive method with SWOT analysis and QSPM analysis. The results of the study found five weaknesses and five strengths as well as four opportunities and threats at PT Bintang Adya Farm. The results of the interaction of internal and external factors in the SWOT matrix produced six business development strategies with strategic priorities, namely independent business development planning by cultivating young cattle
ANALISIS KEPUTUSAN PEMBELIAN TANAMAN HIAS DAUN PADA LINSY NURSERY KOTA BEKASI Ardisela, Dawud; Lutfiadi, Ridwan; Afrilian Sarmudin, Suryadimatha Dwi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10885

Abstract

Floriculture is a type of commodity from horticulture such as cut flower ornamental plants, potted plants and garden decoration plants. Linsy Nursery is one of the ornamental plant businesses in Bekasi City which focuses on the ornamental plant business. This study aims to (1) determine and analyze the effect of the marketing mix partially on purchasing decisions for leaf ornamental plants at Linsy Nursery, and (2) determine and analyze the effect of the marketing mix simultaneously on purchasing decisions for leaf ornamental plants at Linsy Nursery. The method used in this research is a survey method and then will be analyzed using descriptive quantitative analysis with multiple regression analysis tools. The sampling technique used in this study is using non probability sampling technique with convenience sampling method as many as 60 respondents. The results of this study indicate that the product has a significant effect on purchasing decisions for leaf ornamental plants, the price has a significant effect on purchasing decisions for leaf ornamental plants, the place has no significant effect on purchasing decisions for leaf ornamental plants.
FAKTOR-FAKTOR YANG MEMENGARUHI NILAI PERUSAHAAN SEKTOR PERTAMBANGAN DI BURSA EFEK INDONESIA PERIODE 2018-2022 Kirana, Diva Radya; Utami, Dea Ananda; Anugrah, Muhammad Nurfajri; Arianti, Erika Dyah; Pujihastuti, Isti
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10886

Abstract

This study was conducted to examine the impact of Capital structure with DAR and DER proxies, Company Size with Revenue and Total Assets proxies, and Dividend policy with Dividend Yield and Dividend per share proxies, on Firm value as the dependent variable with EPS and PBV proxies. This research is quantitative research. Mining sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period is the population that used in this study , which uses purposive sampling as a method in determining the sample. The data used in this study are secondary data downloaded via website of each company. The statistical method of hypothesis testing is Partial Least Square. The results of multiple linear analysis prove that there is a negative and significant influence between the capital structure variable and firm value, there is a positive but insignificant influence between the firm size variable and firm value, there is a positive but insignificant influence between the dividend policy variable and firm value
PENGENDALIAN PERSEDIAAN BAHAN BAKU TEPUNG TERIGU DAN GULA PADA CV “dR anNur” BEKASI Maulidya Ergy, Belinda Rizky; Danapriatna, Nana; Rahmanto, M. Ikhwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10887

Abstract

CV “dR. anNur” Bekasi is a manufacturing company that primarily utilizes wheat flour and granulated sugar as raw materials. The company faces significant challenges in inventory management due to a simplistic approach that results in discrepancies between actual and required inventory levels. This inefficiency leads to increased inventory holding costs and reduced operational profitability. The aim of this study is to develop a more effective and efficient inventory control system to minimize inventory-related costs and enhance overall company performance. This research employs a quantitative descriptive method, utilizing data collection techniques such as observation, interviews, and documentation. The analysis is conducted using the Economic Order Quantity (EOQ) model as the proposed inventory control method. The findings indicate that implementing the EOQ model provides significant efficiency improvements compared to the company’s current practices. Specifically, the adoption of EOQ enables the company to reduce inventory costs by up to 12% annually. Additionally, inventory turnover rates increase to 14.59 times for wheat flour and 12.29 times for granulated sugar. These results demonstrate that the EOQ method is a more effective tool for supporting efficient inventory management within the company’s operational context

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