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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 533 Documents
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Pengaruh Transformasi Digital, Strategi Bisnis, dan Kesiapan Modal terhadap Keberlanjutan Usaha UMKM di Era Ekonomi Digital Mandasari, Jayanti; Irawati, Irawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gen9t711

Abstract

This research aims to analyse the influence of digital transformation, business strategies, and capital readiness on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Sumbawa Regency in the context of the digital economy era. The acceleration of information and communication technology has demanded that MSME actors adapt by utilising digital platforms, formulating responsive business strategies, and preparing adequate capital to survive and thrive amidst increasingly dynamic market competition. The research uses a quantitative approach with the Structural Equation Modelling – Partial Least Square (SEM-PLS) method, processed through SmartPLS 3.0 software. The research sample consists of 100 respondents who are MSME actors in Sumbawa Regency, selected using purposive sampling techniques with the criteria: a minimum business age of one year, having adopted at least one form of digital transformation, and being the owner or financial manager. The analysis results show that digital transformation has a positive and significant impact on the sustainability of MSME businesses with a t-statistic value of 5.124 and a p-value of 0.000. Business strategy also proves to have a positive and significant impact on the sustainability of MSME businesses with a t-statistic of 4.867 and a p-value of 0.000. Furthermore, capital readiness has a positive and significant impact on the sustainability of MSME businesses with a t-statistic of 4.213 and a p-value of 0.000. The R-Square value of 0.684 indicates that 68.4% of the variability in MSME business sustainability can be explained by these three independent variables. These findings provide a theoretical contribution to the development of MSME management literature as well as practical implications for business actors and local governments in formulating holistic and sustainable digital-based MSME support policies.
Pengaruh Konflik Kerja-Keluarga, Pengetahuan Kewirausahaan, dan Literasi Digital Terhadap Niat Melanjutkan Usaha pada Perempuan di DKI Jakarta Azzura, Nadhifah; Monoarfa, Terrylina Arvinta; Kharismawan, Bagus
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9addd715

Abstract

Women entrepreneurs in urban areas such as DKI Jakarta face various challenges in maintaining the sustainability of their businesses, particularly regarding role conflicts between work and family as well as the demands of adapting to developments in digital technology. This study aims to analyze the influence of work-family conflict, entrepreneurial knowledge, and digital literacy on the intention to continue business among women entrepreneurs in DKI Jakarta. This study employs a quantitative approach using a survey method. Data were collected via a questionnaire administered to 100 respondents selected using purposive sampling. The units of analysis in this study are female entrepreneurs residing in DKI Jakarta who have been running a business for at least 6 months and live with their families. The data were analyzed using simple linear regression. The results indicate that work-family conflict does not significantly influence the intention to continue the business. Meanwhile, entrepreneurial knowledge and digital literacy have a positive and significant effect on the intention to continue a business. These findings indicate that individual knowledge and skills play a more dominant role in promoting business sustainability than role conflict. This study is expected to serve as a reference for improving entrepreneurial competencies and digital literacy, as well as for educational institutions to provide support aimed at sustaining women’s businesses amid the dynamics of the business environment.
Pengaruh Social Media Marketing dan Kualitas Produk Terhadap Loyalitas Konsumen pada Thrift Shop Gartenhart di Malang Putra, M. Ilmi Santriawan; Sulasari, Ayu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0j8bs486

Abstract

The growth of thrift shop businesses among young generations has been increasing rapidly, particularly in the Malang Raya area. Thrift Shop Gartenhart is one of the businesses that takes advantage of this trend by utilizing Instagram as its main marketing platform. However, consumer loyalty remains fluctuating due to inconsistencies in product quality and digital interaction. This study aims to analyze the influence of social media marketing and product quality on consumer loyalty at Thrift Shop Gartenhart in Malang. The population of this study consisted of all Instagram followers of Gartenhart, totaling 4,012 accounts. The sample was determined using purposive sampling with the criteria of consumers who had made at least two purchases. Based on this criterion, 98 respondents were selected as the research sample. This study employed a quantitative descriptive approach with a questionnaire as the research instrument, and the data were analyzed using multiple linear regression with the assistance of SPSS. The results showed that social media marketing had a positive and significant effect on consumer loyalty, with a t-value of 3.240 > t-table 1.978. Product quality also had a positive and significant effect, with a t-value of 5.291 > t-table. Simultaneously, both variables significantly influenced consumer loyalty, with an F-value of 47.063 > F-table 3.07 and a significance level of 0.000. The coefficient of determination (R²) was 0.425, indicating that 42.5% of consumer loyalty was influenced by social media marketing and product quality, while the remaining percentage was influenced by other factors outside this study.In conclusion, social media marketing and product quality have a positive and significant effect on consumer loyalty. Therefore, Thrift Shop Gartenhart needs to maintain consistency in its social media content strategy and improve product selection and quality control standards to strengthen consumer loyalty amid the increasingly competitive preloved fashion business.

Page 54 of 54 | Total Record : 533

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