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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 745 Documents
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Pengaruh Persepsi Kemudahan Penggunaan Aplikasi dan Kualitas Layanan Digital terhadap Keputusan Pembelian Shopee pada Generasi Z di Kota Depok Inda Siti Nurjanah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rdrmrt47

Abstract

The development of digital technology has changed people's shopping habits, shifting transactions from conventional systems toward e-commerce platforms, one of which is Shopee, widely used by Generation Z. This study aims to analyze the influence of perceived ease of use and digital service quality on Shopee purchase decisions among Generation Z in Depok City. A quantitative causal-associative approach was used, with data collected through questionnaires distributed to 100 respondents selected through purposive sampling and analyzed using multiple linear regression with SPSS 22. The results show that perceived ease of use has a positive and significant effect on purchase decisions (t = 6.650; sig. = 0.000), and digital service quality also has a positive and significant effect (t = 6.839; sig. = 0.000). Simultaneously, both variables significantly influence purchase decisions (F = 74.718; sig. = 0.000), explaining 60.6% of the variance (R² = 0.606). These findings indicate that ease of use and digital service quality are key factors driving Shopee purchase decisions among Generation Z in Depok City, so Shopee needs to keep improving both aspects to strengthen consumer purchase decisions.
Pengaruh Pemanfaatan Dana KIP Kuliah terhadap Pemenuhan Kebutuhan Penunjang Akademik Mahasiswa Universitas Teknologi Sumbawa Niken Widatiningsih; Sriyatun Sriyatun
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0s11a326

Abstract

This study examines the effect of KIP Kuliah fund utilization on the fulfillment of academic support needs among students at Sumbawa University of Technology. A quantitative, causal-associative survey design was employed. The population consisted of 459 active KIP Kuliah recipients, from which 214 respondents were selected using the Slovin formula and purposive sampling. Primary data were collected through a five-point Likert-scale questionnaire and analyzed using IBM SPSS Statistics version 32. The analytical procedures included instrument validity and reliability testing, normality, heteroscedasticity and linearity tests, simple linear regression, a partial t-test, and the coefficient of determination. The findings show that the research instruments were valid and reliable, the residuals were normally distributed, and the model met the heteroscedasticity and linearity assumptions. The regression equation was Y = 25.518 + 0.063X. KIP Kuliah fund utilization did not have a statistically significant effect on the fulfillment of students' academic support needs (t = 1.302; p = 0.194). The coefficient of determination was 0.008, indicating that fund utilization explained only 0.8% of the variation in academic support needs. These results imply that KIP Kuliah funds are used for both academic and daily living expenses, while the fulfillment of academic support needs is more strongly associated with other factors outside the model.
Analisis Rasio Likuiditas, Solvabilitas dan Profitabilitas untuk Mengukur Kinerja Keuangan pada PT. Charoen Pokphand Indonesia Tbk Periode 2021-2025 Aghnia Yasyfa; Anisa Roshy Rosdian; Hesti Hisani Latifah Hamdah; Megha Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tq3k6519

Abstract

This study aims to analyze the liquidity, solvency, and profitability ratios of PT Charoen Pokphand Indonesia Tbk (CPIN) during the 2021-2025 period to measure the company’s financial performance amid the fluctuating growth of Indonesia’s frozen food industry. The research employs a quantitative descriptive approach using secondary data obtained from the company’s annual financial statements published on the Indonesia Stock Exchange (IDX). Financial performance was assessed through eight ratios: Current Ratio, Cash Ratio, Quick Ratio, Debt to Assets Ratio (DAR), Debt to Equity Ratio (DER), Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM), each compared against industry standards. The results show that CPIN’s liquidity ratios—Current Ratio (average 1.60 times), Cash Ratio (24%), and Quick Ratio (1.2 times)—remain below industry standards and are categorized as unhealthy, although all three improved in 2024 and 2025. In contrast, the solvency ratios, DAR (30%) and DER (44%), are below industry thresholds, indicating a healthy and well-controlled debt structure. The profitability ratios also show healthy performance, with ROA averaging 34%, ROE 49%, and NPM 23%, all exceeding industry standards. Overall, CPIN’s financial condition during 2021-2025 is fairly sound, particularly in terms of solvency and profitability, while liquidity management still requires improvement to strengthen the company’s ability to meet its short-term obligations without compromising operational effectiveness.  
Memahami Niat Beli di Kalangan Konsumen 3Second: Peran Citra Merek, Pemasaran Media Sosial, dan Pengalaman Pelanggan Berbasis AI (Studi pada Konsumen Brand Fashion Lokal 3Second di Bandung, Indonesia) Fatimah Rahman; Ayesa Aulia Sofwa; Sanita Putri Yaperta; Megha Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4cnd2p34

Abstract

Digital transformation has reshaped the way consumers interact with brands, making purchase intention no longer influenced solely by brand image, but also by social media marketing and AI-based customer experience. This study aims to examine the effects of Brand Image, Social Media Marketing, and AI-Based Customer Experience on the Purchase Intention of 3Second consumers. A quantitative approach with a causal-associative research design was employed, involving 35 3Second consumers selected through purposive sampling. The data were analyzed using multiple linear regression with IBM SPSS Statistics. The findings indicate that, partially, only Social Media Marketing has a positive and significant effect on Purchase Intention, whereas Brand Image and AI-Based Customer Experience do not have significant effects. However, the three variables jointly have a positive and significant influence on Purchase Intention, explaining 77.4% of its variance. These findings suggest that the effectiveness of social media marketing is the primary driver of consumers' purchase intention toward 3Second, while strengthening brand image and optimizing AI-based customer experience remain essential to supporting an integrated digital marketing strategy. This study contributes to a broader understanding of the factors influencing purchase intention in the local fashion industry in the digital era.
Pengaruh Kualitas Layanan dan Harga Terhadap Keputusan Pembelian Merchandise Jkt48 Pada Komunitas Sumber Rezeki Afi Sintia Lara
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1ph2vr63

Abstract

The increasing interest in JKT48 merchandise has led to a high level of purchasing activity among fans. In this context, service quality and price are important factors that consumers consider before making a purchase. However, differences in consumer perceptions regarding the quality of service provided and the appropriateness of the prices offered may influence purchasing decisions. Therefore, this study aims to analyze the effect of service quality and price on purchasing decisions of JKT48 merchandise among members of the Sumber Rezeki Community. This research employed a quantitative approach using a survey method through questionnaires distributed to respondents who had purchased or were familiar with JKT48 merchandise. The population consisted of 900 community members, while the sample comprised 277 respondents selected using the Slovin formula and purposive sampling technique. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination with the assistance of IBM SPSS Statistics version 29. The results indicate that service quality and price have a positive and significant effect on purchasing decisions, both partially and simultaneously. Therefore, improving service quality and setting appropriate prices can enhance consumers’ purchasing decisions regarding JKT48 merchandise
Pengaruh Budaya Organisasi dan Disiplin Kerja Terhadap Kepuasan Kerja Pegawai di Dinas Pertanian Kabupaten Bima Muh. Rizki; Muhammad Yusuf; Julaiha Julaiha
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n0hw3877

Abstract

This study aims to examine the effect of organizational culture and work discipline on employee job satisfaction at the Department of Agriculture of Bima Regency, both partially and simultaneously. This research employed a quantitative approach with an associative research design. The population consisted of 100 employees, while the sample comprised 45 civil servants selected using a purposive sampling technique. Data were collected through observation, questionnaires, and literature review. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient, coefficient of determination, t-test, and F-test with the assistance of SPSS. The results showed that organizational culture had a positive and significant effect on employee job satisfaction (t = 2.246; Sig. = 0.030), work discipline had a positive and significant effect on employee job satisfaction (t = 6.864; Sig. = 0.000), and organizational culture and work discipline simultaneously had a significant effect on employee job satisfaction (F = 52.975; Sig. = 0.000). The coefficient of determination (R²) was 0.716, indicating that 71.6% of the variation in employee job satisfaction could be explained by organizational culture and work discipline, while the remaining 28.4% was influenced by other factors outside the scope of this study.
Pengaruh Brand Experience dan Electronic Word of Mouth terhadap Brand Trust Blu by BCA Digital  (Studi pada Mahasiswa di Kota Malang) Sefira Aulia Evanda; Rizky Kurniawan Murtiyanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tqax7n88

Abstract

Customer trust is a crucial factor in digital banking services, particularly amidst high cybersecurity risks. This study aims to examine the effect of brand experience and electronic word of mouth (e-WOM) on brand trust among university student users of the Blu by BCA Digital application in Malang City. This study employs an explanatory quantitative method with a sample of 100 respondents selected through purposive sampling from a student population across five universities. Data was collected via an online questionnaire and analyzed using multiple linear regression with SPSS software. The results reveal that, partially, brand experience has a positive and significant effect on brand trust. Conversely, e-WOM exerts a positive but insignificant effect. Simultaneously, both variables significantly affect brand trust, with brand experience acting as the dominant factor. These findings confirm that in the digital banking context, direct user experience (app features, navigation, and service stability) is far more effective in building trust compared to reviews or recommendations from other users. The practical implication for the company is the necessity to enhance feature functionality, application stability, and customer service quality. Future research is recommended to include variables like perceived risk or e-service quality and test e-WOM as a mediating or moderating variable.
Faktor Faktor yang Mempengaruhi Purchase Intention Codashop pada Generasi Z di Kota Depok Fathannaufal Amiludin; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/feat8r80

Abstract

This study aims to analyze the effects of perceived ease of use, perceived usefulness, perceived playfulness, and attitude on purchase intention toward Codashop top-up services among Generation Z in Depok. This research employed a quantitative approach using a survey method. The population consisted of Generation Z in Depok who had used Codashop at least once. The sample was selected using purposive sampling, resulting in 198 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that perceived ease of use and perceived playfulness have a positive and significant effect on purchase intention. Meanwhile, perceived usefulness and attitude do not have a significant effect on purchase intention. The R-square value of 0.308 indicates that the four independent variables explain 30.8% of the variance in purchase intention, while the remaining variance is explained by other variables outside the model. This study contributes theoretically to digital consumer behavior research and practically to Codashop in improving user experience and marketing strategies for Generation Z.
Pengaruh Kemasan dan Inovasi Produk terhadap Keputusan Pembelian Water Base Ink Pada Industri Percetakan Fleksibel Packaging di PT Samudera Warna Internasional Abigail Lituhayu; Sanita Dhakirah; Lina Budiarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8cm35238

Abstract

This study aims to analyze the effect of product packaging and product innovation on purchasing decisions for water-based ink in the flexible packaging industry at PT Samudera Warna Internasional. The research is motivated by the gap between the high market potential for eco-friendly inks and the company's fluctuating sales realization. This quantitative study utilizes an explanatory research method. The sample consisted of 60 active consumer companies drawn from a population of 150 companies (January–March 2026 period) using a simple random sampling technique (10% margin of error). Data were collected through Likert-scale questionnaires, observation, and documentation. The data analysis included instrument feasibility tests, classical assumption tests, multiple linear regression, and hypothesis testing (t-test and F-test). The results prove that, both partially and simultaneously, product packaging and product innovation have a positive and significant effect on purchasing decisions. Specific findings indicate that product packaging has a more dominant influence than product innovation. In conclusion, consumer purchasing decisions heavily depend on the quality of visual communication through packaging and the adaptability of product innovation. Therefore, the company is advised to continuously improve packaging design to be more informative and consistently conduct Research and Development (R&D). This research provides a theoretical contribution to marketing management literature regarding consumer behavior toward eco-friendly industrial products.
Pengaruh Adopsi Artificial Intelligence, Kualitas Analisis SWOT, dan Strategi Diferensiasi Terhadap Market Positioning pada Koffie Kawan Bandung: Studi Kasus Koffie Kawan Bandung Muhammad Alfin Alfarizi; Mario Maulana Wardhana; Siska Ameli; Mega Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fwt8kp36

Abstract

This study examines the direct effects of Artificial Intelligence (AI) Adoption, SWOT Analysis Quality, and Differentiation Strategy on the Market Positioning of Koffie Kawan Bandung. The three constructs were specified as parallel independent variables with direct paths to Y. An explanatory quantitative design was employed using survey data from 43 customers selected through purposive sampling. The instrument consisted of 32 Likert-scale items. All constructs were reliable, with Cronbach's Alpha values ranging from 0.847 to 0.860. The main multiple-regression model produced R = 0.910, R² = 0.827, and adjusted R² = 0.814, and was statistically significant (F = 62.330; p < 0.001). Partially, AI Adoption had a positive and significant effect (B = 0.319; β = 0.310; p = 0.003), SWOT Analysis Quality had a positive but non-significant effect (B = 0.111; β = 0.109; p = 0.428), and Differentiation Strategy had the strongest positive and significant effect (B = 0.559; β = 0.576; p < 0.001). The three paired simultaneous models were also significant: X1 + X2 (F = 54.871; R² = 0.733), X1 + X3 (F = 94.014; R² = 0.825), and X2 + X3 (F = 71.693; R² = 0.782), all with p < 0.001. The findings indicate that differentiation is the most immediate driver of market position, while AI strengthens positioning when translated into relevant marketing decisions and customer value.

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