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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 745 Documents
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Pengaruh Servicescape Terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Mediasi pada Chili Pade Coffee, Bakery & Eatery Meulaboh Aceh Barat Nur Rahmi; Ivon Jalil; Rusdi Rusdi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/saq3kp98

Abstract

This study aims to analyze the effect of Servicescape on Repurchase Intention with Customer Satisfaction as a mediating variable among consumers of Chili Pade Coffee, Bakery & Eatery. This research is motivated by the importance of the physical environment in creating Customer Satisfaction and encouraging Repurchase Intention in the culinary industry. The research method used is a quantitative method with an associative approach. Data collection was carried out through questionnaires distributed to 96 respondents who were consumers of Chili Pade Coffee, Bakery & Eatery Meulaboh Aceh Barat. The data analysis technique used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS 4 software. The results showed that Servicescape had a positive and significant effect on Customer Satisfaction with a t-statistics value of 5.738 and a p-values value of 0.000. Customer Satisfaction also had a positive and significant effect on Repurchase Intention with a t-statistics value of 5.487 and a p-values value of 0.000. In addition, Servicescape had a positive and significant effect on Repurchase Intention with a t-statistics value of 2.324 and a p-values value of 0.020. The mediation test results showed that Customer Satisfaction was able to mediate the effect of Servicescape on Repurchase Intention positively and significantly with a t-statistics value of 3.802 and a p-values value of 0.000. Therefore, the better the Servicescape provided, the higher the Customer Satisfaction and Repurchase Intention of consumers at Chili Pade Coffee, Bakery & Eatery.
Pembuatan Media Promosi Video Konten Menggunakan Aplikasi Capcut di Tiktok untuk Meningkatkan Brand Awareness Pelumas  PT Pertamina Lubricants Kota Malang Delvia Imayuri Rudianto; Umi Khabibah; Heru Utomo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sr2f3j62

Abstract

This research aims to evaluate the effectiveness of using video content on TikTok as a digital promotional media to increase brand awareness of Enduro and Fastron lubricant products from PT Pertamina Lubricants in Malang City. Previously, promotions in this region relied on conventional media like banners which were less optimal in reaching wide consumers. Through the Kemmis and Taggart action research cycle approach, two promotional videos were produced utilizing the CapCut application and uploaded to TikTok. Data collection involved observation, interviews, and questionnaires distributed to fifteen respondents per video using purposive sampling techniques. Quantitative data analysis was conducted to measure effectiveness using the EPIC Model alongside the Guttman scale for brand awareness dimensions. The research results indicate that both promotional videos are categorized as highly effective based on Empathy, Persuasion, Impact, and Communication dimensions. Furthermore, measurements utilizing the Guttman scale prove that all brand awareness aspects, including brand recall, brand recognition, brand choice, and top of mind, gained excellent results. In conclusion, utilizing video content on the TikTok platform is a highly crucial and effective digital marketing strategy to expand overall audience reach. This significantly elevates consumer brand awareness towards superior PT Pertamina Lubricants products, ultimately attracting broader market segments.
Pengaruh Environmental, Social and Governance (ESG) Disclosure, Managerial Ownership, dan Gender Diversity pada Nilai Perusahaan Sektor Industri di Bursa Efek Indonesia Tahun 2021 – 2024 Risma Putri Sugiarti; Yuyun Isbanah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zw4dcz40

Abstract

Firm value is essentially the price or worth of a business in the eyes of the market, which indicates how the public assesses its performance and condition. The focus of this study is to determine how the firm value of industrial companies listed on the Indonesia Stock Exchange during the 2021–2024 period is influenced by environmental, social, and governance (ESG) disclosure, managerial ownership, and gender diversity. The data used is quantitative data sourced from secondary sources. Industrial companies listed on the Indonesia Stock Exchange during the 2021–2024 period constitute the population in this study. The sample was selected using purposive sampling, with a total of 46 companies. Data were calculated using STATA 17, and panel regression was used for analysis. The results showed that governance disclosure had a negative and significant effect on firm value. Conversely, environmental disclosure, social disclosure, managerial ownership, and gender diversity did not significantly influence firm value.
Pengembangan Aplikasi Administrasi Digital Pengendalian Stok Barang pada PT X Marcellia Fauzia; Roni Faslah; Rayi Dwipanilih
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qh6w8964

Abstract

This study aims to develop a digital administrative application for inventory control at PT X to enhance the effectiveness and efficiency of stock management. The identified problems indicate that the processes of recording, monitoring, and reporting stock are still conducted manually, which may lead to delays in information, recording errors, and difficulties in real-time stock monitoring. The research method employed is Research and Development (R&D) with the ADDIE development model (Analysis, Design, Development, Implementation, and Evaluation). The data were obtained through observation, interviews, documentation, and literature review. The application was developed using the AppSheet platform with Google Sheets as the database. The main features developed include stock data management, recording of incoming and outgoing goods, automatic and real-time stock updates, stock reports, and minimum stock notifications. This study is expected to produce a digital administrative application that can support the processes of recording, monitoring, and reporting stock more effectively, accurately, and in an integrated manner. Furthermore, the developed application is anticipated to achieve a high level of feasibility based on assessments from material and media experts, as well as to receive positive responses from users, thereby supporting the stock control process at PT X optimally.
Determinan Financial Distress pada Perusahaan Tekstil dan Garmen yang Terdaftar di BEI Periode 2020–2024 Rayisa Naila; Dwi Handarini; Septi Nurmalita
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/671gve74

Abstract

Pasca pandemi COVID-19, industri tekstil dan garmen masih dihadapkan pada fenomena penurunan yang berpotensi memicu financial distress. Penelitian dilakukan dengan latar belakang rendahnya adopsi teknologi dan kesenjangan literatur. Pengaruh pengeluaran research & development (R&D), leverage, rasio aktivitas, arus kas operasi, dan profitabilitas terhadap financial distress pada perusahaan tekstil dan garmen yang terdaftar di Bursa Efek Indonesia periode 2020–2024 dianalisis dengan teknik analisis regresi data panel menggunakan EViews 13. Penelitian menggunakan sebanyak 97 data laporan keuangan dari 20 perusahaan terpilih dengan purposive sampling setelah pemangkasan outlier. Pengeluaran R&D ditemukan tidak berpengaruh terhadap financial distress. Sementara itu, leverage berpengaruh positif dengan signifikan. Rasio aktivitas, arus kas operasi, dan profitabilitas terbukti berpengaruh negatif dengan signifikan terhadap financial distress. Temuan ini diharapkan memberikan implikasi teoritis dan praktis mengenai faktor-faktor penyebab meningkatnya financial distress, sehingga perusahaan dapat melakukan pengelolaan leverage yang diimbangi dengan pengelolaan aset yang produktif, sehingga investor dan kreditor dapat mengambil keputusan yang lebih strategis.
Pengaruh Celebrity Endorsement dan Brand Trust serta Brand Awareness Terhadap Keputusan Pembelian Skincare Skintific di Kota Samarinda Adelia Nur Adzki; Heni Rahayu Rahmawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pgn7g734

Abstract

The purpose of this study was to determine the influence of celebrity endorsement, brand trust, and brand awareness on purchasing decisions for skincare products in Samarinda. This study employed a quantitative approach. The population was skincare product users. Purposive sampling was employed. Based on the existing criteria, 128 respondents met the sample criteria. The data source used in this study was primary data obtained through questionnaires. The data analysis technique used was multiple linear regression analysis using SPSS 26. The results of the study simultaneously showed that celebrity endorsement, brand trust, and brand awareness simultaneously influenced purchasing decisions. The partial results showed that celebrity endorsement and brand trust did not influence purchasing decisions, while brand awareness did influence purchasing decisions
Faktor-Faktor yang Memengaruhi Niat Menggunakan Teknologi AI untuk Evaluasi Usaha pada Pelaku UMKM di DKI Jakarta: Perspektif Task-Technology Fit Kikana Yusuf; Osly Usman; Stanny Dewanty Rehatta
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s17bbc62

Abstract

AI utilization within business environments has undergone increasingly conspicuous acceleration, encompassing MSME operators conducting business evaluation activities within its expanding reach. Notwithstanding, the adoption process has not transpired without impediment, with diverse considerations persisting, encompassing task-technology alignment, AI capability configurations, individual user readiness, and surrounding social environmental conditions. This investigational endeavor is directed toward scrutinizing AI usage tendencies within business evaluation activities through the TTF perspectival lens. All information was harvested through quantitative survey operationalization involving DKI Jakarta-domiciled MSME operators who have utilized or bear interest toward AI technology, subsequently processed through SEM-PLS approach. Final outputs reveal that task characteristics, technology characteristics, and individual characteristics deliver meaningful contributions toward task-technology fit formation, whilst social characteristics fail to demonstrate adequate contributory presence. Task-technology fit is likewise confirmed as a propelling element toward AI usage intention emergence. Said condition signals that task-need and technology-capability alignment, accompanied by individual user readiness, commands more dominant influence compared to social environmental propulsion. Consequently, AI adoption decisions within the MSME sector bear greater determination by functional aspects and personal readiness than by social pressure or support configurations.
Pengaruh Perceived Price dan Product Quality Terhadap Repurchase Intention Melalui Customer Satisfaction pada Game Mobile Legends: Bang Bang Naufal Dwiranzah; Munawaroh Munawaroh; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d6s3td46

Abstract

This research is motivated by the phenomenon of declining annual revenue for the game Mobile Legends: Bang Bang (MLBB) in 2025, which indicates an issue in players' repurchase intention due to complaints regarding price fairness (perceived price) and product quality. This study aims to analyze the effect of perceived price and product quality on repurchase intention with customer satisfaction as a mediating variable among MLBB players. The research method employed is quantitative, utilizing an online questionnaire distributed to 142 respondents consisting of Universitas Negeri Jakarta students in Jabodetabek who met the sampling criteria. The data analysis technique applies Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4.0. The results indicate that perceived price and product quality have a positive and significant effect on customer satisfaction and repurchase intention. Moreover, customer satisfaction is proven to serve as a significant mediator bridging the effects of perceived price and product quality on repurchase intention. These findings emphasize that sustaining players' repurchase intention in the long term heavily relies on the developer's capability to foster customer satisfaction through fair pricing strategies and innovative, high-quality product designs.                                                                                                                                              
Zakat Produktif sebagai Instumen Penguatan Ekonomi Daerah: Kajian Literatur dalam Perspektif Ekonomi Syariah Anesa Anesa; Maulana Maulana; Hija Dahyati; Hijrah Hijrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h8e8ve83

Abstract

Zakat produktif merupakan instrumen ekonomi syariah yang berperan dalam meningkatkan kesejahteraan masyarakat melalui pemberdayaan ekonomi mustahik sekaligus mendukung penguatan ekonomi daerah. Penelitian ini bertujuan menganalisis efektivitas zakat produktif dalam mengatasi kemiskinan serta kontribusinya terhadap penguatan ekonomi daerah berdasarkan perspektif ekonomi syariah. Penelitian menggunakan metode library research dengan pendekatan kualitatif. Data diperoleh dari jurnal ilmiah, buku akademik, laporan lembaga resmi, dan hasil penelitian terdahulu yang relevan, kemudian dianalisis secara deskriptif kualitatif melalui reduksi, penyajian, dan interpretasi data. Hasil kajian menunjukkan bahwa zakat produktif yang disalurkan dalam bentuk modal usaha, pelatihan keterampilan, dan pendampingan mampu meningkatkan pendapatan, kesejahteraan, serta kemandirian ekonomi mustahik. Implementasi zakat produktif juga berkontribusi terhadap pengembangan usaha mikro, penciptaan lapangan kerja, peningkatan daya beli masyarakat, dan pertumbuhan ekonomi daerah yang lebih inklusif. Efektivitas program dipengaruhi oleh kualitas pengelolaan lembaga zakat, transparansi, literasi keuangan syariah, pendampingan usaha, serta sinergi antara pemerintah, lembaga pengelola zakat, dan masyarakat. Zakat produktif memiliki potensi sebagai instrumen strategis dalam memperkuat pembangunan ekonomi daerah apabila dikelola secara profesional, akuntabel, dan berorientasi pada pemberdayaan ekonomi yang berkelanjutan.
Pengaruh Efikasi Diri dan Sosial Ekonomi Keluarga terhadap Minat Melanjutkan Studi ke Perguruan Tinggi melalui Orientasi Masa Depan pada Siswa SMA Negeri Jakarta Barat Nizmah Fajar Riyanti; Riswandi Riswandi; Aditya Pratama
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dbvbeh05

Abstract

This study aims to examine and analyze the influence of self-efficacy and family socioeconomic status on students' interest in pursuing higher education, both directly and through future orientation as a mediating variable, among students of public senior high schools in West Jakarta. This research employed an explanatory quantitative approach using a survey method. The population comprised all eleventh-grade social science students at SMA Negeri 16 Jakarta, SMA Negeri 57 Jakarta, and SMA Negeri 101 Jakarta, totaling 360 students, with a sample of 190 respondents determined through proportionate stratified random sampling. Data were collected using a Likert-scale questionnaire distributed online via Google Form and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1.1.8. The results show that self-efficacy, family socioeconomic status, and future orientation each have a positive and significant effect on students' interest in pursuing higher education. In addition, self-efficacy and family socioeconomic status are also found to have a positive and significant effect on future orientation. Furthermore, future orientation is proven to positively and significantly mediate the effect of both self-efficacy and family socioeconomic status on students' interest in pursuing higher education. These findings reinforce the Theory of Planned Behavior, Bandura's Social Cognitive Theory, and Future Time Orientation theory in explaining the process by which students' interest in continuing their education to the higher education level is formed.

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