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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 745 Documents
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Pengaruh Service Quality dan Brand Trust Terhadap Customer Satisfaction Listrik Prabayar pada Pelanggan PT PLN (Persero) ULP Mojoagung Eka Lintang Putri; Yosi Afandi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y25jrw58

Abstract

Customer Satisfaction is a key factor in maintaining customer loyalty, particularly in prepaid electricity services provided by PT PLN (Persero) ULP Mojoagung, where satisfaction is shaped by Service Quality and Brand Trust. This study analyzed the partial and simultaneous effects of Service Quality and Brand Trust on Customer Satisfaction among prepaid electricity customers. A quantitative explanatory approach was applied to 100 respondents selected through purposive sampling from a population of 53,506 customers, determined using Slovin's formula. Data were collected via questionnaires and analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination in SPSS 25. Results showed that Service Quality (t = 6.672 > 1.985) and Brand Trust (t = 7.321 > 1.985) each had a positive and significant partial effect on Customer Satisfaction, while both variables simultaneously influenced Customer Satisfaction by 89.9% (Adjusted R² = 0.899). These findings indicate that improving Service Quality and strengthening Brand Trust are essential for sustaining Customer Satisfaction
Pengaruh Brand Ambassador dan Brand Awareness Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Kota Samarinda Nurpianti Nurpianti; Heni Rahayu Rahmawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ddx1g198

Abstract

This study aims to analyze the influence of brand ambassadors and brand awareness on the purchase decisions of Wardah cosmetic products in Samarinda City. The increasingly competitive cosmetics industry requires companies to implement effective marketing strategies to enhance consumer interest and purchasing decisions. Brand ambassadors serve as brand representatives who can build trust, create a positive brand image, and establish emotional connections with consumers, while brand awareness plays an essential role in improving consumers' ability to recognize and recall a brand. This research employed a quantitative approach using a survey method involving consumers of Wardah cosmetic products in Samarinda City. Data were collected through questionnaires and analyzed using multiple linear regression to examine the influence of the independent variables on purchase decisions. The findings indicate that both brand ambassadors and brand awareness have a positive and significant effect on purchase decisions, both partially and simultaneously. Furthermore, brand awareness demonstrates a more dominant influence than brand ambassadors in shaping consumers' purchase decisions. These findings suggest that companies should select credible brand ambassadors with positive public images while continuously strengthening brand awareness through consistent marketing communication strategies to enhance consumer trust and increase purchase decisions for Wardah cosmetic products in Samarinda City.
Pengaruh Affiliate Marketing, Content Quality, dan Electronic Word of Mouth terhadap Purchase Decision Skincare Skintific oleh Gen Z pada TikTok Shop di Jabodetabek Amanda Chrisanty Wibowo; Annisa Lutfia; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fw5hb703

Abstract

This study aims to analyze the influence of Affiliate Marketing, content quality, and electronic word of mouth on purchase decision of Skintific skincare products by Generation Z on TikTok Shop in Jabodetabek. A quantitative approach with a survey method was employed in this study. The population was Generation Z residing in Jabodetabek who had purchased Skintific products through TikTok Shop. A sample of 200 respondents was selected using purposive sampling technique. Data were collected through a questionnaire with a six-point Likert scale. Data analysis techniques included validity test, reliability test, normality test, heteroscedasticity test, simple linear regression analysis, t-test, and coefficient of determination test using IBM SPSS Statistics version 25. The results showed that Affiliate Marketing had a positive and significant effect on purchase decision (sig. 0.000; R² 22.1%), content quality had a positive and significant effect (sig. 0.000; R² 13.1%), and electronic word of mouth had a positive and significant effect (sig. 0.000; R² 26.2%). It can be concluded that all three variables have a positive and significant effect on purchase decision of Skintific products by Generation Z on TikTok Shop in Jabodetabek, with electronic word of mouth providing the greatest contribution.
Pengaruh Stres Kerja, Motivasi Kerja, dan Work-Life Balance terhadap Kepuasan Kerja (Studi pada Mahasiswa Manajemen yang Bekerja sambil Kuliah di Universitas Bhayangkara Jakarta Raya) Mayang Puspita Ayu; Yayan Hendayana; Sri Wulandari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/40jywn79

Abstract

This study aims to determine the effect of job stress, work motivation, and work-life balance on job satisfaction among Management students who work while studying at Universitas Bhayangkara Jakarta Raya. This research is motivated by the phenomenon of students who take on dual roles as workers and students, making them susceptible to work pressure and difficulties balancing personal life and work, which potentially affects their level of job satisfaction. This study employs a quantitative method with a causal-associative research design. Primary data were obtained through an online questionnaire distributed to 100 respondents selected using purposive sampling, namely Management students at Universitas Bhayangkara Jakarta Raya who work while studying. Data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the assistance of SmartPLS 4. The results show that job stress has a positive and significant effect on job satisfaction. Work motivation also has a positive and significant effect on job satisfaction, as does work-life balance. Thus, the three independent variables job stress, work motivation, and work-life balance are proven to have a positive and significant effect on the job satisfaction of Management students who work while studying at Universitas Bhayangkara Jakarta Raya.
Pengaruh Kepemimpinan, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Guru SDN di Kelurahan Sepanjang Jaya Kota Bekasi Sevtiani Isty Lazumi; Yayan Hendayana; Sri Wulandari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/34ce8663

Abstract

This study aims to analyze the influence of leadership, work motivation, and work discipline on the performance of public elementary school teachers in Sepanjang Jaya Village, Bekasi City. This research employed a quantitative method with an associative approach. The sample consisted of 91 teachers selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using IBM SPSS Statistics version 27, including validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results indicate that leadership, work motivation, and work discipline each have a positive and significant effect on teacher performance. Simultaneously, the three variables also have a positive and significant influence on teacher performance. The coefficient of determination (R²) of 0.415 indicates that 41.5% of the variation in teacher performance is explained by leadership, work motivation, and work discipline, while the remaining 58.5% is influenced by other factors outside the research model.  
Pengaruh Motivasi Kerja, Perencanaan Karier, dan Efikasi Diri terhadap Kesiapan Kerja Mahasiswa FEB Universitas Bhayangkara Jakarta Raya Laili Dian Safitri; Yayan Hendayana; Sri Wulandari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ptgabh33

Abstract

This study aims to analyze the effect of work motivation, career planning, and self-efficacy on work readiness among students at the Faculty of Economics and Business, Bhayangkara Jakarta Raya University. The research is motivated by the rising unemployment rate among university graduates and low student work readiness identified through a preliminary survey. This study uses a quantitative causal approach with a population of active 2022 students from the Management and Accounting study programs. The sample consisted of 200 respondents selected using proportional cluster sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 26. The results show that work motivation has a positive and significant effect on work readiness (t-value 4.193; sig. 0.000). Career planning has a positive and significant effect (t-value 3.529; sig. 0.001). Self-efficacy has a positive and significant effect with the most dominant influence (t-value 6.778; sig. 0.000). Simultaneously, the three variables significantly affect work readiness (F-value 87.558; sig. 0.000) with a contribution of 57.3% (R²=0.573), while the remaining 42.7% is influenced by other factors outside the model.
Optimalisasi Social Media Marketing menggunakan Meta Ads untuk Meningkatkan Brand Awareness pada  PT Archicon Eka Rekadaya Malang Septi Wulandari; Umi Khabibah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/33x6z687

Abstract

This study aims to measure the improvement of brand awareness and evaluate the effectiveness of marketing campaigns through the use of Meta Ads on the Instagram account of PT Archicon Eka Rekadaya (@archiproperti). Motivated by the initial passive and stagnant condition of the account, this study employs an action research method involving three cycles of content improvement. The quality of the reel video content was evaluated using the EPIC model (Empathy, Persuasion, Impact, Communication), involving a business owner, marketing experts, digital marketing experts, and Instagram audiences. The results indicate that the advertising video content is categorized as highly effective, achieving an average EPIC score of 4.6. The implementation of a Meta Ads campaign with a brand awareness objective over two days in the Greater Malang area successfully reached 33,153 accounts and generated 33,276 impressions, exceeding the initial target by over 330% while significantly boosting audience engagement compared to pre-campaign levels. These findings conclude that the synergy between EPIC-model-based content quality and Meta Ads distribution strategy effectively transforms corporate social media into a high-impact digital marketing channel for strengthening brand awareness.
Pengaruh Website Quality dan E-Service Quality terhadap Purchase Intention melalui Trust Platform Top Up Game Fini Pandewidinata; Diena Noviarini; Fildzah Shabrina
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3s7sgs09

Abstract

This study aims to analyze the influence of website quality and e-service quality on purchase intention through trust among users of a game top-up platform. The study was motivated by increasing competition among game top-up platforms, requiring service providers to deliver high-quality websites and digital services capable of building user trust and encouraging purchase intention. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 183 users of the UPOINT.ID platform and analyzed using SEM-PLS with SmartPLS 4.0. The results indicate that website quality has a positive and significant effect on purchase intention (β = 0.317; p < 0.001), e-service quality has a positive and significant effect on purchase intention (β = 0.318; p < 0.001), and trust has a positive and significant effect on purchase intention (β = 0.314; p < 0.001). Furthermore, website quality (β = 0.586; p < 0.001) and e-service quality (β = 0.311; p < 0.001) also had positive and significant effects on trust. Mediation analysis revealed that trust significantly mediates the effects of both website quality and e-service quality on purchase intention. These findings suggest that improving website quality and e-service quality, along with strengthening user trust, is essential for enhancing purchase intention on game top-up platforms.
Faktor-Faktor yang Memengaruhi Continuance Use Intention Aplikasi Shopee Partner pada Mitra UMKM di Jabodetabek Arsanti Raissa Kinanti; Ryna Parlyna; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2ghs4a59

Abstract

This study aims to analyze Continuance Use Intention among Shopee Partner users in the Jabodetabek area. This application is used by Shopee Food partners to manage their business operations digitally. This study examines the influence of System Quality, Information Quality, Service Quality, Perceived Usefulness, and User Satisfaction. Data were collected from 260 SME operators via a questionnaire and analyzed using SEM-PLS with SmartPLS 4.0 software. The results of the analysis indicate that System Quality, Information Quality, and Service Quality have a positive and significant effect on Perceived Usefulness. Service Quality and Perceived Usefulness have a positive effect on User Satisfaction, while System Quality and Information Quality do not affect User Satisfaction. Furthermore, Perceived Usefulness and User Satisfaction have a positive effect on Continuance Use Intention. Future research is recommended to expand the sample size, add variables, and use a longitudinal approach to obtain more comprehensive results.
Pengaruh Service Quality dan Price Perception Terhadap  Customer Loyalty pada Kedai Kopi di Bekasi Timur Idlal Radhya Andiyana; Dita Puruwita; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8x1pah50

Abstract

The rapid growth of the coffee shop industry in East Bekasi has intensified competition, requiring businesses to strengthen customer retention through high service quality and favorable price perceptions. This study aims to examine the effects of service quality and price perception on customer loyalty, both individually and simultaneously. A quantitative approach with a causal associative research design and survey method was employed. Data were collected using a six-point Likert-scale questionnaire from 160 respondents selected through purposive sampling. Respondents were at least 17 years old, resided in or were active in East Bekasi, and had purchased products from local coffee shops. Data were analyzed using IBM SPSS through instrument validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that service quality has a positive and significant effect on customer loyalty (β = 0.294, t = 7.954, p < 0.001), while price perception also has a positive and significant effect (β = 0.356, t = 6.636, p < 0.001). Simultaneously, both variables significantly influence customer loyalty (F = 81.657) and explain 51.0% of its variance. These findings suggest that consistently improving service quality and fostering fair price perceptions are essential strategies for enhancing customer loyalty in coffee shops. The study also contributes empirical evidence to the literature on customer loyalty within the context of local coffee shop businesses.

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