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Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30637147     EISSN : 30637155     DOI : 10.62383
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, Jurnal ini adalah platform interdisipliner yang memadukan pemahaman tentang ilmu komunikasi, administrasi publik, dan kebijakan negara untuk memahami dinamika kompleks dalam penyelenggaraan pemerintahan dan pembangunan masyarakat. Artikel-artikel yang dipublikasikan dalam jurnal ini mencakup berbagai topik, mulai dari peran komunikasi dalam pembuatan kebijakan publik, manajemen informasi di sektor publik, hingga analisis kebijakan yang mempertimbangkan aspek komunikasi dan administratif.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 135 Documents
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Efektivitas Program Kartu Indonesia Pintar (KIP-K) di Universitas Negeri Gorontalo Zelin A. Usman; Arifin Tahir; Sri Yulianty Mozin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.984

Abstract

This study is motivated by the importance of the effectiveness of the Indonesia Smart Card for Higher Education Program (KIP-K) in expanding access to higher education for students from low-income families at Universitas Negeri Gorontalo. This study aims to analyze the effectiveness of the implementation of the KIP-K Program based on the aspects of goal attainment, integration, and adaptation. The research employed a descriptive qualitative approach, with data collected through interviews, observation, and documentation. The data were analyzed through the stages of data reduction, data display, and conclusion drawing and verification. In terms of goal attainment, the program helps students continue their education, although several challenges remain, including limited quotas, inaccurate targeting, and suboptimal on-time graduation. In terms of integration, coordination among program administrators, faculties, departments, students, and banking partners has functioned quite well, although academic services for recipients have not been entirely equal. In terms of adaptation, the program has shown the ability to adjust to policy changes and students’ needs through periodic evaluation and adjustments to the disbursement mechanism. The implication is that stronger targeting accuracy, academic assistance, service quality, and evaluation systems are needed to ensure more optimal and sustainable program implementation.
Peran Public Relations dalam Memperkuat Citra Brand Saluran Televisi Berbayar Vision+ : Studi Deskriptif Kualitatif di Marketing Communications MNC Channels Silvana Septi Libriyanti; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.993

Abstract

Vision+ pay television. This study uses a descriptive qualitative approach to gain an in-depth understanding of Public Relations practices at MNC Channels. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Data analysis used the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the role of Public Relations is not yet fully optimized, especially in the strategic decision-making process. Public Relations functions more as a technical implementer of communication rather than as a management advisor. This condition has an impact on the less than optimal efforts to strengthen the Vision+ brand image. Therefore, it is necessary to strengthen the role of Public Relations as an expert prescriber, communication facilitator, problem-solving facilitator, and communication technician to support the company's communication strategy and improve brand image. In addition, this study also found that internal coordination, utilization of digital media, and consistency of communication messages are important factors in building positive public perception. The lack of integration between the Public Relations function and strategic management causes the messages delivered to be not fully aligned with brand positioning
Maladministrasi dalam Penyaluran Bantuan Sosial Akibat Ketidaktepatan Data Penerima di Dinas Sosial Kota Gorontalo: Kajian Hukum Administrasi Negara Raihan A. Hanasi; Nadia Putri Zakaria; Nadia Sawali; Susanti Abdullah; Nia Rahmadani Bangko
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1043

Abstract

This study examines the issue of maladministration in the distribution of social assistance that occurred in Padebuolo Village, Gorontalo City, involving two elderly citizens with visual impairment named Aisyah Katili and Hapisah Katili. These two citizens, who should have been registered as priority recipients in the social welfare data system, failed to receive their rightful assistance for a considerable period, allegedly due to data manipulation and misconduct by certain village-level officials. This study employs a normative-empirical approach by analyzing the case from the perspective of State Administrative Law, particularly regarding the principles of maladministration, general principles of good governance, and the mechanisms for protecting the rights of social assistance beneficiaries. The findings indicate that the actions or negligence causing the cessation of social assistance distribution to these vulnerable groups fulfill the elements of maladministration as regulated under Law Number 25 of 2009 on Public Services and Law Number 37 of 2008 on the Ombudsman of the Republic of Indonesia. This research recommends comprehensive reform of beneficiary data governance, strengthening internal supervisory mechanisms at every level of government, and enforcement of both administrative and criminal sanctions against officials proven to have committed irregularities in social assistance management.
Leveraging Social Media Marketing for Real Estate Sales: The Role of TikTok and Instagram in Building Customer Engagement and Trust Kevin Arry Kasman; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1050

Abstract

This study examines how social media marketing is leveraged to support real estate sales through TikTok and Instagram, focusing on the case of Dea Shanta Realtor. Real estate is a high-involvement product that requires trust, transparency, and repeated interaction before consumers move toward purchase decisions. Using a qualitative descriptive case study, data were collected through in-depth interviews, digital observation, and documentation of TikTok and Instagram content, audience responses, and sales-related interactions. The findings show that TikTok serves as a top-funnel channel for expanding reach, attracting new audiences, and driving traffic through short-form storytelling and algorithmic visibility. Instagram complements this role by serving as a visual catalog, a credibility-building space, and a platform for relationship maintenance through feeds, reels, stories, testimonials, and property updates. Customer engagement appears through comments, shares, saves, direct messages, WhatsApp inquiries, and requests for property details or site visits. Trust is built through transparent information, personal branding, fast responses, testimonials, and consistent communication. The study concludes that TikTok and Instagram contribute to real estate sales not directly as closing channels, but as strategic platforms for awareness, engagement, trust, and lead generation for property businesses seeking stronger, sustainable market competitiveness online.
Influencer Credibility and Consumer Usage Decisions in the Imported Skincare Market: Evidence from TikTok Users in Depok, Indonesia Dinda Lutfiyanti Achmad; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1051

Abstract

This study examines the influence of influencer credibility on consumer usage decisions in the imported skincare market, focusing on TikTok users in Depok, Indonesia. The rapid growth of short-video platforms has changed how young consumers search for beauty information, evaluate product quality, and decide to use skincare products. TikTok influencers are increasingly viewed as persuasive digital sources because they combine visual demonstrations, personal experience, and interactive communication. This research employed a quantitative explanatory survey involving 168 university students who had viewed imported skincare recommendations from the TikTok account @tasyafarasya. Data were collected through a structured Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares with SmartPLS 4. The findings show that influencer credibility has a positive and significant effect on consumer usage decisions, with a path coefficient of 0.717, a T-statistic of 8.790, a P-value of 0.000, and an R-square of 0.514. These results indicate that credibility explains 51.4% of the variance in students' decisions to use imported skincare products. The study contributes to digital marketing and consumer behavior literature by highlighting the role of credible beauty influencers in shaping skincare consumption decisions within contemporary social commerce and influencer marketing practices contexts.
Nutrition Assistance, Household Economic Relief, and Maternal Well-Being: A Qualitative Study of the Free Nutritious Meal Program in Bekasi, Indonesia Indri Widiawati; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1052

Abstract

This study examines how breastfeeding mothers perceive the Free Nutritious Meal Program (MBG) as nutrition assistance, household economic relief, and support for maternal well-being in Perwira Village, Bekasi, Indonesia. Using a descriptive qualitative case study design, data were collected through in-depth interviews, observation, and documentation involving three breastfeeding mothers and two posyandu cadres. The data were organized and interpreted through NVivo-assisted coding, data condensation, categorization, and thematic analysis. The findings show that beneficiaries perceived MBG positively because it provided ready-to-consume meals, reduced breakfast expenses, saved preparation time, and eased morning domestic burdens. Mothers also associated the program with better nutritional intake, maternal stamina, perceived breast milk quality, infant health, and stunting prevention. Posyandu cadres played a central role in beneficiary identification, information dissemination, food distribution, data updating, and complaint handling. However, several constraints limited program effectiveness, including monotonous menus, inconsistent food freshness, changing distribution schedules, limited nutrition education, and communication gaps. The study concludes that MBG can strengthen maternal and child welfare when food provision is integrated with nutrition literacy, predictable services, dignified communication, and systematic beneficiary feedback. These improvements are essential for sustainable community-based nutrition policy and household resilience.
Bias Moderenisasi Pembangunan Dominan pada Proyek Pantai Indah Kapuk Dua (PIK 2): Dampak terhadap Sosial dan Ekonomi Masyarakat Olivia Fitra Ilma Fadlila Humaida Habib; Andi M. Faisal Bakti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.987

Abstract

The development of Pantai Indah Kapuk 2 (PIK 2) presents serious issues, including eviction, the loss of traditional livelihoods, and the marginalization of local communities within a modernization agenda that disregards social justice and sustainability. This research questions the extent to which the dominant modernization bias influences the socio-economic conditions of the surrounding community, as well as how public participation practices are implemented in the planning and execution of the project. The PIK 2 project has led to social inequality, the deprivation of rights, and environmental degradation, illustrating a pattern of systemic exploitation of coastal communities through the economic and political power of development elites. The dominant development theory framework proposed by Melkote and Steeves is used to examine modernization bias, supplemented by Islamic concepts such as mustadh’afin and ghasab to strengthen the social justice perspective. In this study, the author employs a qualitative case study approach, utilizing in-depth interviews, field observations, and documentation involving affected residents, community leaders, and policymakers. The results of the analysis indicate very low levels of public participation, instances of intimidation during land acquisition, and a significant loss of access to employment and basic facilities for the community. The conclusion of this research emphasizes the need for policy reform to ensure that development is more transparent, participatory, and equitable, in order to protect the rights of local communities from dominant and exploitative development patterns.
Kualitas Pelayanan di Dinas Tenaga Kerja: Koperasi dan Usaha Kecil Menengah Kota Gorontalo Muh. Reynaldi F. Mozin; Ismet Sulila; Sri Yulianty Mozin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.990

Abstract

This study aims to analyze the service quality of the issuance of the Job Seeker Card (AK-1) at the Department of Manpower, Cooperatives, and Small and Medium Enterprises of Gorontalo City This study focuses on the five dimensions of service quality based on the SERVQUAL model Tangibles, Reliability, Responsiveness, Assurance, and Empathy The study is conducted based on the decline in the number of job seeker card service users year over year, indicating issues with service quality This study employs a qualitative, descriptive approach Data collection techniques include observation, interview, and documentation Data analysis uses the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The findings show that the service quality at the Department of Manpower. Cooperatives, and Small and Medium Enterprises of Gorontalo City is generally not yet optimal In terms of tangibles, service facilities still need improvement, particularly in the comfort of service rooms In terms of empathy officers have shown concern for the community, but it is not yet consistent across all service situations Responsiveness is considered fairly good, although delays in the service process still occur In terms of reliability, services are not yet fully consistent in providing accurate, precise results Meanwhile, in terms of assurance, officers provide polite and fairly convincing services, although their competence still needs Improvement The conclusion of this study indicates that the service quality of the issuance of the Job Seeker Card at the Department of Manpower Cooperatives, Small and Medium Enterprises of Gorontalo City Still requires improvement, particularly in enhancing facilities, human resource competence and service consistency to increase public satisfaction.
Analisis Komunikasi Verbal dan Nonverbal dalam Interaksi Sosial di Instagram Afiyah Tasya Bitha; Dila Syafira; Hilwa Nafiah Zahra; Indah Purnama; Darmawati Darmawati
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1028

Abstract

This research seeks to examine the types and trends of both verbal and nonverbal communication on the social media site Instagram. A qualitative descriptive approach was taken for this study, utilizing methods such as observing the Instagram profiles of public figures, gathering documentation, and conducting interviews with active participants, specifically teenagers and students. The analysis of the data was conducted using an interactive model that included data reduction, presentation, and drawing conclusions. The findings reveal that interactions on Instagram represent a seamless integration of both verbal and nonverbal components. Verbal exchanges are characterized by informal, brief, and vivid language, whereas nonverbal communication, conveyed through emojis and visual symbols, significantly enhances the emotional undertones of the messages. This study concludes that digital technology has enhanced individuals' ability to express themselves in a way that is both efficient and rich in social connotations. Future investigations are recommended to examine the psychological effects of the overuse of nonverbal symbols in digital communication
Dinamika Kolaborasi dalam Penanganan Pemberangkatan Pekerja Migran Nonprosedural di Kabupaten Ende, Provinsi Nusa Tenggara Timur Helenerius Ajo Leda; Dominikus Rangga Hayon
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1059

Abstract

This study analyses collaborative dynamics and identifies structural barriers in the governance of the management of illegal labour migration in Ende Regency, using a Collaborative Governance framework that encompasses principal engagement, shared motivation, and capacity for joint action. The research method employed is a descriptive qualitative approach. Data were collected through in-depth interviews with key actors (local government, BP3MI, the police, NGOs, and religious organisations), document analysis, policy archives, and a review of relevant publications. Data were analysed thematically through the stages of organisation, comprehensive reading, coding, theme identification, and interpretation, referencing the Collaborative Governance Regime framework. The research findings indicate that collaboration among actors remains at an ‘emerging’ stage, characterised by partial engagement, weak shared motivation, and limited institutional capacity. The government’s role tends to be administrative, whilst non-state actors play a more substantive role. Key obstacles include the absence of local regulations, weak coordination, and a lack of resources. Strengthening regulations, coordination systems, and collaborative learning is necessary to achieve more effective migration governance.

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