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M Zainul Hafizi
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Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30637147     EISSN : 30637155     DOI : 10.62383
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, Jurnal ini adalah platform interdisipliner yang memadukan pemahaman tentang ilmu komunikasi, administrasi publik, dan kebijakan negara untuk memahami dinamika kompleks dalam penyelenggaraan pemerintahan dan pembangunan masyarakat. Artikel-artikel yang dipublikasikan dalam jurnal ini mencakup berbagai topik, mulai dari peran komunikasi dalam pembuatan kebijakan publik, manajemen informasi di sektor publik, hingga analisis kebijakan yang mempertimbangkan aspek komunikasi dan administratif.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 135 Documents
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Online Reputation Management pada Bank Syariah Indonesia (BSI): Analisis Pengelolaan Media Sosial untuk Memperkuat Citra Syariah Agnia Mumtaza; Shafira Rixas; Hana Afni; Abdurrahman Zavier; Muhammad Agung Dharmajaya
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1142

Abstract

The rapid growth of social media has transformed the way organizations build and maintain their reputation in the digital era, particularly in the Islamic banking sector, where public trust is a fundamental asset. This study aims to analyze the Online Reputation Management (ORM) strategy implemented by Bank Syariah Indonesia (BSI) through social media management to strengthen its Islamic brand image. This research employed a descriptive qualitative approach using content analysis of BSI's official social media accounts as the primary data source, supported by secondary data from scholarly journals, books, company reports, and relevant literature. The findings reveal that BSI implements ORM through three main stages: prevention, reaction, and evaluation. The prevention stage is reflected in the consistent dissemination of educational, informative, and Sharia-based content. The reaction stage is demonstrated through responsive and interactive engagement with public comments and inquiries to maintain positive relationships with stakeholders. Meanwhile, the evaluation stage is evident in the consistency of visual identity, communication messages, and the representation of Islamic values across digital platforms. The study concludes that strategic, interactive, and sustainable social media management contributes significantly to building a positive online reputation while reinforcing BSI's Sharia image. These findings provide theoretical contributions to digital Public Relations and practical insights for Islamic banking institutions in managing online reputation in the digital environment.
Manajemen Reputasi Digital PT Pertamina pada Krisis Kepercayaan Publik Akibat Isu Dugaan BBM Oplosan Tahun 2025 Keisya Amanda Putri; Faiha Alya Nur Isnaini; Zahwa Safira; Azifah Faza Aghnia; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1143

Abstract

This study examines PT Pertamina’s digital reputation management in responding to the public trust crisis triggered by allegations of fuel adulteration in 2025. The issue rapidly spread through social media, online news portals, and public discussions, creating negative perceptions of the company’s product quality, transparency, and accountability. Using a descriptive qualitative approach with a case study method, the research analyzes the strategies implemented by PT Pertamina and evaluates their effectiveness in restoring public trust. Data were collected through digital observation, documentation, and a literature review of official company publications, media reports, and public responses across digital platforms. The findings show that PT Pertamina applied several strategies, including clarifying information, issuing a public apology, strengthening its official narrative, establishing a crisis center, testing fuel quality, and involving independent institutions in product verification. These actions reflect the rebuild, diminish, and bolstering dimensions of Situational Crisis Communication Theory. Although the strategies helped reduce issue escalation and develop a counter-narrative, their effectiveness remains limited because negative sentiment and demands for greater transparency persist. Therefore, more open, participatory, consistent, and sustainable digital communication is required to fully restore public trust.  
Strategi Komunikasi Kampung Wisata Purbayan dalam Meningkatkan Pelestarian Kebudayaan Kotagede Wanda Ayu Warohmah; Olla Agustia Leriani; Mega Ardina
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1146

Abstract

This study was conducted due to the importance of communication in helping to preserve culture amid the growth of community-based tourism and advances in digital technology that influence the way people communicate. Purbayan Tourism Village, as a cultural tourist destination in Kotagede, plays a vital role in conveying and preserving cultural heritage through various communication activities involving the community and relevant stakeholders. This study aims to understand how communication strategies influence efforts to preserve Kotagede’s culture. The study employs a quantitative approach using a survey method. Data were collected through a questionnaire administered to 102 respondents selected via purposive sampling. Data analysis was conducted using descriptive statistics, validity testing, reliability testing, and simple linear regression analysis using IBM SPSS Statistics software. The study found that all measurement instruments were valid and reliable, with a Cronbach’s Alpha value of 0.937 for the communication strategy variable and 0.923 for the cultural preservation variable. The results of the regression analysis showed a coefficient of 0.694 and a significance level of 0.000, indicating that communication strategies have a positive and highly significant impact on cultural preservation efforts. The communication strategies employed successfully increased public understanding and participation in preserving culture.
Strategi Pengelolaan Badan Usaha Milik Desa (BUMDes) dalam Pemberdayaan Masyarakat di Desa Kolam Kabupaten Deli Serdang Dewi Khairani; Dara Aisyah
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1176

Abstract

Village-Owned Enterprises (BUMDes) are strategic instruments used by both central and local government to advance community empowerment and village self-reliance. This study analyzes the management of BUMDes Karya Bersama in Kolam Village, Percut Sei Tuan District, Deli Serdang Regency, with reference to the six management principles set out in Regulation of the Minister of Villages, Development of Disadvantaged Regions, and Transmigration Number 3 of 2021, namely cooperative, participatory, emancipatory, transparent, accountable, and sustainable, and examines the internal and external factors shaping their application. A descriptive qualitative approach was used, with data gathered through in-depth interviews, participant observation, and documentation, then analyzed using the Miles and Huberman interactive model, while internal and external factors were mapped through a SWOT matrix. The findings show that implementation of the six principles remains uneven: cooperation and participation are confined to a small circle of livestock farmers who supply raw material, transparency and accountability are constrained by manual and centralized bookkeeping, and sustainability is hindered by unresolved business licensing and a rented production site. Drawing on the SWOT matrix, four strategy groups are proposed, covering optimization of village-fund allocation, digitalization of administration, intensified farmer education, and expanded community outreach and digital marketing. These findings provide practical direction for strengthening BUMDes governance as an instrument of village community empowerment.
Evaluasi Program Pemberdayaan Masyarakat (Prodamas) Plus : (Studi Kasus di Kelurahan Pakelan Kota Kediri) Ferlita Salsabila Dwiyanti; Tauran Tauran; Tjitjik Rahaju; Firre An Suprapto
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1181

Abstract

Community empowerment is an effort to empower vulnerable community groups so they can become more independent and capable. The Kediri City Government has implemented the Prodamas Plus program, which in 2024 will focus on neighborhood-level initiatives in accordance with Kediri Mayor’s Regulation No. 28 of 2023. The Pakelan Subdistrict is carrying out this program with a focus on strengthening the “Kampung Keren” initiative due to its unique cultural characteristics. This study employs a qualitative case study approach using William N. Dunn’s evaluation model, which encompasses effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. Data were collected through observation, interviews, and documentation, then analyzed through the stages of data reduction, presentation, and verification. The results indicate that the Prodamas Plus program in Pakelan Subdistrict has been implemented fairly well, with tangible impact on infrastructure, the distribution of social assistance and a shift in residents’ roles toward becoming active agents of development, and the transformation of residents into active agents of development. However, the program still faces weaknesses, including delays in fund disbursement, suboptimal sustainable economic empowerment, a weak response to urgent needs, and an inflexible planning system. It is recommended that the focus of assistance be shifted toward productive activities accompanied by ongoing guidance, that disbursement mechanism be improved, and that the subdistrict design post-development maintenance plans and strengthen a personalized approach toward passive residents.

Page 14 of 14 | Total Record : 135

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