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Komunikatif : Jurnal Ilmiah Komunikasi
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : 23016558     EISSN : 25976699     DOI : https://doi.org/10.33508/jk
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Komunikatif is issued by Fakultas Ilmu Komunikasi Universitas Katolik Widya Mandala Surabaya since 2012. Komunikatif is a peer-reviewed journal. Komunikatif publishes an article from selected topics in communication studies; those are media studies, public relations, and human communication. Articles issued by Komunikatif are conceptual articles and research articles. Komunikatif aims at publishing research and scientific thinking regarding the development of communication studies and contemporary social phenomena. Komunikatif also wishes to become an eligible reference for students and/or academia, especially in the communication field. Komunikatif is issued twice a year (July and December). Komunikatif clarifies ethical behavior for all parties involved, including authors, editor-in-chief, Editorial Board, reviewers, and publisher. Komunikatif provides free access for the online version to support knowledge exchange globally.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
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Search results for , issue "Vol. 9 No. 2 (2020)" : 7 Documents clear
Opini Pemilih Pemula Surabaya terhadap Iklan Politik Para Kandidat di Pilkada Agusly Irawan Aritonang
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2318

Abstract

Election Campaign Period is a period in political events where candidates have the opportunity to introduce themselves to the public. Through various forms and channels of communication, candidates endeavor to convey their ideas and profile. One form of communication channel is political advertising. The target group that is always interesting to be targeted by advertisements is the beginner voter group. With a very significant number of them, the beginner voter is a potential "market" to work on so that a candidate's campaign message can be conveyed. This study wants to see how the opinions of the beginner voters, especially in the city of Surabaya about the ads of candidates for Cagub Cawagub in the East Java Regional Election 2018. Using a quantitative approach with survey methods, the results show that both candidate pairs' ads, namely Khofifah-Emil and Gus Ipul- Puti are positively opinion by beginner voters. However, when viewed from each opinion component, namely Trust, Values, and Expectations, the Gus Ipul-Puti advertisement has a higher component in Values and Expectations while the Khofifah advertisement pair is high in the Trust component.
Memahami Konsepsi “Kafir” pada Organisasi Keagamaan Nahdlatul Ulama (NU) dan Muhammadiyah di Media Sosial Abdul Wahid; Fariza Yuniar Rakhmawati; Nia Ashton Destrity
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2371

Abstract

Radikalisme muncul dan berkembang di latar sosial berbeda. Di Asia, radikalisme muncul dalam bentuk identitas kelompok agama seperti ekstrem Buddha di Myanmar, ekstrem Hindu di India, dan militan Muslim di Timur Tengah dan Asia, termasuk Indonesia. Pada perkembangannya, radikalisme mewujud dalam bentuk pelabelan seperti “kafir” yang membawa konsekuensi pada diskriminasi, terutama pada kelompok non-muslim. Nahdlatul Ulama dan Muhammadiyah juga mengambil peran dalam penggunaan istilah ini. Riset ini berupaya untuk mengungkap konstruksi “kafir” oleh media di organisasi keagamaan melalui pendekatan semiotika struktural Saussure. Hasil riset menunjukkan bahwa organisasi Islam NU dan Muhammadiyah memiliki konstruksi berbeda terhadap istilah “kafir”. NU menyepakati bahwa terdapat dua konteks yang berbeda dalam penggunaan istilah “kafir”, yaitu dalam konteks keimanan (agama) dan konteks bernegara. NU merekomendasikan untuk menghilangkan penggunaan istilah “kafir” bagi non-muslim dan menggantinya dengan istilah muwathinun (warga negara) dalam konteks kehidupan berbangsa dan bernegara. Berbeda dengan NU, Muhammadiyah menekankan bahwa penggunaan istilah “kafir” memiliki kecenderungan merujuk kepada non-muslim. Istilah “kafir” tidak boleh dihilangkan dalam ajaran Islam, namun penyebutan “kafir” perlu digunakan secara bijak. Komunikasi menjadi perantara sentral dalam diskursus tentang politik identitas di Indonesia.
Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision Monika Teguh; Aulialukita Niantiara; Andrea Hartansa
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2689

Abstract

In this era, the Indonesian government is committed to increase Indonesia competitiveness position towards other countries. To achieve this goal, the Ministry of Industry spur domestic industries to innovate in the face of Industry 4.0. One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things. It optimizes modernizes, and digitizes the Indonesian industry to help companies grow, maximize productivity, and promote efficiency in business processes. This new and unique type of business has difficulties that must be overcome, where it must be able to penetrate an unusual market. Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision. This study uses qualitative descriptive research methods with structured interview data collection techniques. The results of this study are, IMC strategy has been contributed positively to Machine Vision with the division of two groups, namely primary and secondary. The positive impact was assessed from the existence of repeat customers and client interest in content on Machine Vision’s social media. But aside from those positive effects, also found several threats in the future.
Analisis Framing Kontra Narasi Terorisme dan Radikalisme di Media Sosial (Studi Kasus pada Akun @dutadamaijabar) Ridwan Rustandi; Khoiruddin Muchtar
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2698

Abstract

The spread of terrorism and radicalism is carried out in new ways through digital technology media such as the internet. One of the most used virtual social relations spaces in the world is social media. Based on data, until 2020, active social media users in the world reach 3.5 billion people, while in Indonesia, it reaches 132 million people. This research is focused on exploring the counter-narrative of terrorism and radicalism carried out by the West Java Regional Peaceful World Maya Ambassador through the @dutadamaijabar Instagram account. The research was conducted with a qualitative approach through framing analysis. The Gamson and Modigliani models were selected to describe the media packaging kits produced by @dutadamaijabar. Data collection was carried out through observation, interviews, documentation techniques, and literature study. The results of the study concluded that the counter-narrative orientation of terrorism and radicalism @dutadamaijabar includes two forms, namely online and offline. The content production process involves three main areas, namely the blogger team, DKV, and IT. The core frame is built on three main issues, namely the nationalism-oriented narrative, a narrative of peace based on religious moderation, and a humanitarian narrative by reinforcing tolerance. Meanwhile, condensing symbols are formed by linking text, video, audio, images, and other forms by the counter-narrative core framing. Framing of media content is carried out by following the framework of framing devices and reasoning devices. Research has implications for the process of mapping and producing social media content in the context of counter-narrative terrorism and radicalism in cyberspace. Penyebaran paham terorisme dan radikalisme dilakukan dengan cara baru melalui medium teknologi digital seperti internet. Salah satu ruang relasi sosial virtual yang paling banyak digunakan oleh masyarakat di dunia adalah media sosial. Berdasarkan data, sampai tahun 2020 pengguna aktif media sosial di dunia mencapai angka 3,5 milyar orang, sementara di Indonesia mencapai 132 juta orang. Penelitian ini difokuskan untuk menggali kontra narasi terorisme dan radikalisme yang dilakukan oleh Duta Damai Dunia Maya Regional Jawa Barat melalui akun Instagram @dutadamaijabar. Penelitian dilakukan dengan pendekatan kualitatif melalui analisis framing. Model Gamson dan Modigliani dipilih untuk menguraikan perangkat-perangkat pengemasan media yang diproduksi oleh @dutadamaijabar. Pengumpulan data dilakukan melalui observasi, wawancara, teknik dokumentasi dan studi pustaka. Hasil penelitian menyimpulkan bahwa orientasi kontra narasi terorisme dan radikalisme @dutadamaijabar meliputi dua bentuk yakni secara online dan ofline. Proses produksi konten melibatkan tiga bidang utama yakni tim bloger, DKV dan IT. Core frame dibangun dalam tiga isu utama, yakni narasi kebangsaan yang berorientasi nasionalisme; narasi perdamaian yang berlandaskan moderasi beragama; dan narasi kemanusiaan dengan memperkuat sikap toleran. Sementara itu, condensing symbol dibentuk dengan mempertautkan teks, video, audio, image, dan bentuk lainnya yang sesuai dengan core framing kontra narasi. Pembingkaian konten media ini dilakukan dengan mengikuti kerangka framing devices dan reasoning devices. Penelitian berimplikasi dalam proses pemetaan dan produksi konten media sosial dalam rangka kontra narasi terorisme dan radikalisme di dunia maya.
Konstruksi Realitas Makam Dewi Sekardadu dalam Komunikasi Pariwisata Pro-Poor di Sidoarjo Didik Hariyanto; Djarot Meidi Budi Utomo; Hendra Sukmana; Ferry Adhi Dharma
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2704

Abstract

This study aims to determine the construction of reality carried out by the community against the tomb of Dewi Sekardadu as pro-poor tourism development. This research method is qualitative with the Peter L. Berger phenomenological approach. The results showed that there was a construction of reality carried out through three stages (externalization, objectivation, internalization). In the externalization, the stakeholders emphasized the Islamic side of Dewi Sekardadu. The objective reality of Dewi Sekardadu as an Islamic figure was accepted by the whole community because they got primary socialization from the family. Secondary socialization of Dewi Sekardau's tomb as a tourism commodity occurs when the community is mature. Due to a lack of knowledge, existing tourism support facilities cannot be maximized by most people. They still work as keepers of fish ponds and river fishermen due to the lack of socialization and training in tourism management from the government.
Public Relations or Humas: How do the public and practitioners perceive it? Rachmat Kriyantono; Choiria Anggraini
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2741

Abstract

This study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Theory, it is possible to have different meanings by the public and practitioners related to these two terms. This study uses a constructivist approach (qualitative) and interview methods to collect data. The number of informants was 200 people in Malang City. The focus of this research is to find perceptions about what public relations or humas is, its functions, its relation to gender, and educational background. This research produces four propositions, namely public and practitioner perceptions of public relations and humas tends to be positive, public relations and humas are considered the same profession, men and women are perceived to be practitioners in this profession, and practitioners should come from the discipline of communication science and public relations. This research contributes to challenge the previous view that public relations is seen as an attempt to manipulate communication messages.
Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata T. Titi Widaningsih; Yuli Nugraheni; E. Nugrahaeni Prananingrum; Arry Rahayunianto
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2742

Abstract

The world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations.

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