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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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Youth Communication Savvy: Improving Their Ability to Become a Reliable Communicator in the Digital Era Tiara, Andys; Mustika, Sri; Hariyati, Farida; Rahmawati, Yulia
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

In the era of rapid digital transformation, teenagers face unique challenges in developing effective communication skills. Although they are digital natives, many adolescents lack the competence and awareness needed to communicate ethically and responsibly in both online and offline contexts. This community service activity aimed to strengthen the communication abilities of teenagers at Al-Ikhlas Jatipadang Mosque, South Jakarta. The program involved a series of steps, including situation analysis, planning, and implementation through counseling and practical exercises. Participants were introduced to the fundamentals of communication, the importance of polite behavior, and the principles of intelligent speech. They were also taught to recognize and correct common misconceptions—such as believing that communication is merely speaking or that it only occurs during intentional interaction. Practical sessions, including simulations of responding to online comments, helped reinforce the lessons. The results showed a significant improvement in participants’ understanding and communication skills, as indicated by pre- and post-test scores and participant feedback. The activity not only equipped teenagers with essential skills for navigating the digital world but also emphasized the importance of ethical communication, empathy, and social responsibility. The program highlights how community-based education can foster youth as positive communicators in society.
Branding Piety and the Mediatization of Da’wah through Digital Content Johan Faladhin; Destita Mutiara; Ulmi Marsya
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rapid development of digital media has significantly reshaped the landscape of Islamic da’wah, leading to a redefinition of piety and religious expressions within contemporary Muslim societies. This research explores how mediatization and branding strategies reframe Islamic da’wah through the production of digital content on platforms such as Instagram, TikTok, YouTube, and Spotify. The study aims to critically analyze how elements of media logic speed, aesthetics, emotionality, and interactivity influence the presentation and perception of piety in the digital public sphere. Employing a qualitative descriptive method with an exploratory content analysis approach. Results reveal that piety is not merely internalized but also constructed, commodified, and algorithmically mediated through strategic branding techniques, such as visual identity formation, emotional storytelling, positioning, and audience loyalty cultivation. While digital media expands the reach of da’wah, it also risks reducing spiritual values into performative symbols shaped by market attention and algorithmic virality. This study underscores the need for critical awareness of mediatization effects and offers new insights into how Islamic da’wah must adapt without losing its transformative spiritual essence in an era of digital hyperconnectivity.
The Adoption of Korean Slang on X by Indonesian Students: A Social Identity Approach Djohar, Jessica Adellene Djohar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Social media has become an essential platform for cultural exchange, allowing Indonesians to engage deeply on a global scale. This study examines how the exposure to Korean culture (K-Culture) on X influences the adoption of Korean slang among Swiss German University students. Using Henri Tajfel’s Social Identity Theory as a foundation, the research explores whether adopting common Korean terms reflects a sense of belonging and affects perceptions of national identity. This qualitative study collects data through direct interviews and observations with university students who interact with Korean culture content on X. Findings suggest that while some students experience a subtle shift or blending in cultural self-identification, others maintain a strong attachment to their Indonesian identity. Many view their use of Korean slang as a way to express admiration for Korean culture and connect with global communities, rather than a rejection of their Indonesian roots. This highlights the role of social media in shaping linguistic behaviour and cultural influence, contributing to wider discussions on digital identity and language adaptation in Indonesia.
Semiotic Analysis of Comments on X: The Role of @um_fess in Shaping Public Opinion on the Non-Cash Payment Policy at UM Rahmadina, Hanim; Shahrazade, Syalaisha Nabila; Todalani Kalumbang, Yuventia Prisca Diyanti
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The era of digitalization is an era where digital technologies such as computers and the internet play a major role in various aspects of human life. This era brings a lot of progress and convenience to human life, especially in the economic field. This can be seen from the payment system that began to shift from cash or cash to cashless or the use of e-wallets as payment transactions. This study aims to determine the role of social media X, especially on the @um_fess account, in forming public opinion on non-cash payment policies on the UM campus. In addition, this study wants to find out how social media can strengthen or change public opinion by connecting it with other signs in the social media environment. Researchers also want to know the interpretation of the formed public opinion. This research was conducted using the Content Analysis method with a qualitative approach and refers to the Diffusion of Innovation Theory and Semiotics Theory by Ferdinand De Saussure. The results of this study found that Twitter, especially the @um_fess account, has a role in shaping public opinion regarding non-cash policies on the UM campus. The public opinion formed mostly leads to negative comments and some there are also positive and neutral comments.
Narrative Network Analysis on Social Media Concerning the XYZ Ministry in Indonesia: Constructive Criticism vs. 'Pseudo-Haters' Said, Martriana Ponimin; Rospitasari, Marina
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This article analyses the network of narratives circulating on social media regarding the XYZ Ministry in Indonesia, focusing on distinguishing between constructive criticism and the activities of "pseudo-haters." Criticism of government institutions on social media often intertwines with destructive and constructive negative narratives. Through narrative network analysis, this research aims to identify interaction patterns and information dissemination that indicate the presence of groups spreading unfounded negative narratives classified as "pseudo-haters." Social media has emerged as the primary platform for the public to express aspirations and criticisms; however, it is also susceptible to spreading harmful narratives that tarnish the institution's image. This article employs a narrative network analysis approach to identify key actors, narrative themes, and information dissemination patterns related to the XYZ Ministry. The research results are anticipated to map the current narrative landscape and uncover the presence of "pseudo-haters" groups that may contribute to the spread of factually unfounded negative narratives. These results are expected to provide a deeper understanding of the dynamics of criticism and the dissemination of negative narratives on social media, along with their implications for Ministry XYZ's reputation and public communication.  
Increasing The Capacity of MSME Product Sales Through Sales Promotion Advertisements on Social Media Suryono, Joko
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Sales promotion advertisements play an important role in increasing the capacity of MSMEs in terms of product sales and are able to influence purchasing decisions by providing stimulation to potential consumers. Sales promotions have an interesting aspect in stimulating potential consumers by providing discounts, holding contests, flash sales and loyalty programs, which are designed to increase customer interest and involvement. The purpose of the study is to explain the role of sales promotion advertisementsUMKM Astro Distro Fashionon social media to stimulate potential consumers. Types and approaches of research: qualitative descriptive research type, using a case study approach. The object of research in UMKM Astro Distro Fashion, Sragen Regency, Indonesia. Types and sources of research data: (a) narratives from the main data source, namely informants of UMKM Astro Distro Fashion advertising activities; (b) results of observations of MSME sales promotion advertisements on social media. Informants consist of owners and managers of UMKM ADF, creative content for UMKM ADF advertisements, consumers of UMKM ADF. Data Validation: guaranteeing the validity of data with source triangulation, method triangulation. Data analysis techniques: using an interactive inductive logic modelMile and Huberman. Conclusion: Sales promotion advertising can increase the sales capacity of MSME products by increasing their frequency and depth. MSME Astro Distro Fashion carries out sales promotion advertising activities through flash sale strategies, discounts, lottery coupons by paying attention to time, new items, making items go viral quickly, the amount of sales value and risk.
Communication Patterns of The Persis Solo Boys 1923 Group Supporter Community (Qualitative Descriptive Study) Hasyin, Fadhli; Sanjaya, Andika
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Persis Solo is an Indonesian Liga 1 football club owned by Kaesang Pangarep, the son of Indonesia’s seventh former president, Joko Widodo. Persis Solo has various supporter groups, one of which is Boys 1923. Boys 1923 is a supporter community that occupies the east stand, gate 8, of Manahan Stadium in Solo. This group embraces a casual ideology and holds the vision and mission of "no leader, just together." This study raises the question: what communication pattern is used by the Boys 1923 supporter community and how is this communication pattern implemented within the community. The purpose of this research is to identify the communication pattern used by the Boys 1923 community and understand how it is implemented. The method used in this research is descriptive qualitative, with data collected through in-depth interviews, observation, and documentation. Boys 1923 adopts a star communication pattern, where all members have equal standing and can influence one another, enabling optimal participation from every member. Strong interpersonal communication also plays a vital role in maintaining member relationships and building mutual trust. The principle of "from members, for members" forms the foundation of solidarity within the group. The applied communication pattern successfully enhances cohesion and cooperation among Boys 1923 members. This is reflected in their commitment to fully support Persis Solo, both at home and away matches, as well as their active participation in social activities. This study shows that an effective communication pattern is a key factor in fostering solidarity, loyalty, and cohesion within the Boys 1923 Persis Solo supporter community.
The Role of Photographer-Client Interpersonal Communication in Improving Working Relationships and Satisfaction in Creative Agency Photography Services Kusnadi, Vigard Itnadia; Purworini, Dian
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
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Abstract

This study aims to analyze the role of interpersonal communication, between photographers and clients in efforts to improve working relationships and satisfaction in creative agency photography services. Good and effective communication between the two parties is considered very important in creating a harmonious working relationship and leading to increased quality and work results and client satisfaction. Using the Social Exchange Theory (SET), this study will examine how the photography process, such as trust, fulfilment of client expectations and desires, and commitment to creative photography projects. Data were obtained through in-depth interviews. with creative agency photographers and clients who have worked together in creative agencies. The results of the study show that open and transparent communication can improve better and stronger working relationships, enrich client experiences, and increase satisfaction with the results of the photos obtained. This study provides an understanding and insight into the importance of interpersonal communication in the context of the creative industry and how communication can stimulate overall work results and client satisfaction.  
The Paradox of Poverty: Exploring the Intersection of Online Loan Defaults and Corruption Among Low-Income Communities Kurniawan, Reza; Triyadi, Rudini
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rise of online lending platforms in Indonesia is accompanied by significant issues, one of which is the "galbay" (gagal bayar) movement that has emerged through Facebook groups advocating for individuals to default on their online loans. While the Technology Acceptance Model affirms the convenience of digital lending platforms, there exists a disjunction between culturally prescribed financial goals and the institutional means available to achieve them, leading to an anomie within the social structure. This paper employs netnography to explore the "Raja Galbay" group on Facebook, examining the motivations and behaviors of its members. this paper explore the motivation, causes, and how user decided to default their online lending. Concern like privacy, collective movement exploration also discussed in this paper.  indicate that online communities play a critical role in shaping the perception and behavior of individuals facing financial distress. This galbay movement is recognized as a legitimate reaction to financial difficulties rather than a violation of ethical or legal responsibilities. The community functions not only as a platform for sharing information but also as a support network that reinforces the normalization of loan defaults. These observations underscore the necessity for a more nuanced approach to financial regulation and consumer protection, taking into account the social dynamics that shape financial decision-making in digital environments.
The Influence of Social Media on Policy Issues Central Java Government El Adawiyah, Sa'diyah; Hermanto, Agus; Patrianti, Tria
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The use of social media as a new media era, which is also often referred to as the digital era, is digitalized. This study was conducted using a quantitative approach through surveys. The study runs from May to June 2024 at all stages, including the collection of primary data in the field. This study produced the main findings, among others: the community is not sufficiently exposed to various issues related to development programs or policies because only about 15.8% of the people of Central Java have been exposed to program/policy issues carried out by the Government in the last three years. The social assistance program (bansos) has received the highest public recognition compared to other programs, in line with the existence of the Social Assistance program which is run by the government very intensively to support the underprivileged.     Public exposure to various types of social media and information channels owned by the Central Java Provincial Government is also relatively low. However, the level of public visits to social media and existing information channels is relatively good. The community also gives a relatively good assessment of the services provided by the managers of existing social media accounts, because they provide adequate responses and services for the various forms of interaction they make. Likewise, complaints, although still on a small scale, but the response given by officers or policy managers to the problems they complained about is considered very satisfactory.

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