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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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Cyber Public Relations Strategy in Increasing Participation of the Certified Internship and Independent Study (MSIB) Program Through Instagram @magangmerdeka Gunawan, Refa Zahra; Taufiqurrahman
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Universities in Indonesia must adapt to prepare graduates who meet the needs of the world of work in the era of the Industrial Revolution 4.0. The Merdeka Belajar Kampus Merdeka (MBKM) or Freedom to Learn-Independent Campus program initiated by the Directorate General of Higher Education in the Ministry of Education and Culture Indonesia has organized the Certified Internship and Independent Study (MSIB) Program which provides real learning experiences for students. The Marketing and Public Relations (MPR) of the program implements a Cyber Public Relations strategy through Instagram @magangmerdeka to disseminate information and interact with students. This study aims to describe the Cyber Public Relations strategy implemented by the MPR Department in increasing student participation in the MSIB batch 4, 5, and 6 program through Instagram. The method used is descriptive qualitative with a case study approach. Data were collected through in-depth interviews and document studies from the @magangmerdeka account. The results showed that the MPR Department implemented a Cyber Public Relations strategy based on Holtz's theory, namely strategic with the Feature, Advantage, Benefit approach; integrated using pillar content and Integrated Marketing Communication (IMC); targeted with a specific audience; and measurable through engagement rate, impression, conversion rate, and the AIDA model which emphasizes Awareness & Interest. Obstacles include the continuity of IMC messages and communication limitations due to the "No DM Service" policy. The PESO Model approach was also applied to increase audience reach and interaction. Although data on clicks or direct registrations from Instagram is not yet available, user interactions indicate the important role of Instagram in encouraging potential participants to register. Thus, the Cyber PR strategy through Instagram has proven effective in increasing student interest in the MSIB Kampus Merdeka Program.
Cyber Public Relations Strategy of PT Kilat Dotcom Indonesia in Enhancing Corporate Image Through Social Media Instagram in 2024 Rachel Pytaloka Damayanti; Aswad Ishak
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

In the rapidly evolving digital era, media companies are required to manage their positive image through effective communication strategies. PT. Kilat Dotcom Indonesia (Kilat.com), as a digital media company, faces challenges in increasing engagement and maintaining a positive image amidst intense industry competition. This study aims to analyze the Cyber Public Relations (Cyber PR) strategy implemented by PT Kilat Dotcom Indonesia (Kilat.com) to enhance corporate image through social media, particularly Instagram, in 2024. The research employs a qualitative descriptive method using in-depth interviews and documentation. The findings indicate that PT Kilat Dotcom Indonesia applies Cyber PR strategies based on Philips & Young’s (2009) framework, which includes four key elements: transparency, internet porosity, the internet as an agent, and richness in content and reach. These strategies enable the company to increase user engagement, build public trust, and strengthen its image as an informative and credible digital news provider. With these findings, PT Kilat Dotcom Indonesia can shape public perception of digital media companies and maintain its competitiveness in the digital media industry.
Analysis Reception Cancel Culture Kpop Idol Putri, Dea Amanda; Sari Kusuma, Rina
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Social norms are shared rules that dictate acceptable behavior within a specific group, leading to social sanctions such as ostracism or reprimands. Online, these norms can manifest as Cancel Culture, commonly associated with boycotting individuals, brands, or companies for perceived offensive behavior. In the case of celebrities, this often involves fans calling for boycotts due to problematic actions. This research explores how audiences interpret media messages, guided by Stuart Hall's reception analysis theory, which acknowledges diverse interpretations based on social and cultural backgrounds. Specifically, it examines audience responses to the Moon Taeil controversy. Findings show that many fans support the cancellation movement against Moon Taeil, viewing it as a way to stand in solidarity with victims of sexual violence. This attitude reflects their experiences and loyalty to the NCT group. Social media discussions highlight the substantial impact of fan opinions on the issue, and official statements from SM Entertainment shape public understanding. Ultimately, supporting Cancel Culture is seen by many fans as the right course of action in response to the scandal.
Digital Literacy in The Family (Case Study of Restricting Youtube Use in Children) Anisa, Anisa Rahmawati
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rapid advancement of digital technology has transformed media consumption patterns within families, particularly among children. YouTube, as one of the most widely accessed video platforms for children, offers a vast array of educational content. However, it also presents risks such as digital addiction, exposure to inappropriate content, and potential disruptions to children's social and emotional development. Therefore, this study aims to analyze how parents manage their children's YouTube usage through parental mediation strategies to optimize its role as a learning tool. This research employs a qualitative descriptive method with a case study approach, gathering data through in-depth interviews with three families whose children, aged 6–12 years, actively use YouTube. The findings reveal that parents implement three primary parental mediation strategies: active mediation (open discussions about the content children consume), restrictive mediation (strict regulations on screen time and content access), and co-use mediation (direct parental supervision to ensure content safety). The study further indicates that each family adopts different communication patterns influenced by parental availability, children's level of openness, and the effectiveness of imposed regulations. Parents who consistently engage in active mediation foster children's critical awareness, enabling them to independently select educational content. Meanwhile, restrictive mediation, when applied consistently, effectively limits screen time but often faces resistance from children, who tend to negotiate for extended viewing time. Co-use mediation proves to be the most effective approach for controlling content quality, yet it requires a high level of parental involvement, which is often constrained by time constraints. Moreover, the study identifies several challenges in implementing parental mediation, including limited parental availability for supervision, difficulties in maintaining rule consistency, and children's emotional resistance to YouTube restrictions. However, the findings suggest that with open communication, active parental engagement, and consistent enforcement of rules, parents can cultivate healthy media consumption habits among children. Consequently, this study underscores the crucial role of digital literacy within families in balancing the educational benefits of YouTube while mitigating its potential negative impacts in the digital era.
Content Management Strategy of Instagram Social Media Koneksi Studio in Attracting Consumer Interest in 2024 Rais, Hafid Zuldin; Aly Aulia; Dhimas Aryo Vipha Ananda
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Social media has become an important marketing tool for businesses to attract consumers. Instagram, as one of the popular visual platforms, has become an effective marketing tool for the photography industry, including Koneksi Studio. This research aims to analyse the Instagram social media management strategy applied by Koneksi Studio in attracting consumers in 2024. The theory used is The Circular Model of SOME by Regina Luttrell in her book social media How to Engage, Share, and Connect. This research method is descriptive with a qualitative approach. The data collection technique is an interview with the manager of Koneksi Studio and the social media specialist of Koneksi Studio. This research uses source triangulation for data validity techniques. From the results of the study, it is known that content management on Instagram social media, the share aspect starts with understanding the purpose of using social media for studio connections. The optimise aspect, namely by making a schedule of posting hours and utilising the features available on Instagram. The management aspect is done by managing and evaluating Instagram content regularly. In the engagement aspect, namely establishing good relationships with online communities such as involving influencers, and also communicating with followers via Direct Message to get instagram exposure for the content produced.  
Decoding Cancel Culture Representation: A Semiotic Content Analysis of Korean Movies and Series Ditha Amira Natania; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Cancel culture is a collective practice where individuals hold public figures accountable for actions or statements that violate social, cultural, ethical, or moral norms. In South Korea, this phenomenon has been long ingrained, amplified by active social media use and the spread of the Korean Wave (Hallyu) through K-pop, films, and dramas. The entertainment industry serves as a lens to explore how Korean society enforces ethical values, particularly through cancel culture. This study examines how cancel culture is portrayed in selected Korean films and dramas. Using a constructivist paradigm and a qualitative approach, the research applies Roland Barthes' semiotic analysis (denotation, connotation, and myth) to identify its representation. Findings reveal that the media significantly shapes public perception. Characters affected by cancel culture face severe personal and professional consequences, although rehabilitation depends on societal acceptance. Reflecting the reality of cancel culture in Korean society finds the involvement of influencers or public figures who are involved in scandals/rumors as the cause, resulting in negative comments and social condemnation that leads to career loss or social exclusion.
From Fandom to Social Movement: Indonesian NCTzen’s Reception of the NCT x Starbucks Boycott Nur, Aqila Naila; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research aims to analyze the reception of NCT fans (NCTzen) in Indonesia towards the boycott of the collaboration between K-pop idol NCT and Starbucks, which occurred in the context of the boycott movement of products affiliated with Israel. The collaboration is seen as ignoring the ongoing social context. Where K-pop fans, especially NCTzen, show a high level of sensitivity to social issues and have high expectations of their idols and the brands they collaborate with. This research used a qualitative approach with an in-depth interview with NCT fans in Indonesia. The snowball sampling technique was used to select respondents based on certain criteria, such as religious background, status as a student or worker, and fandom community involvement. The research used Stuart Hall's theory of reception analysis, which includes three leading positions: dominant hegemonic position, negotiated position, and oppositional position. The interviews showed the dominance of positive reactions from fans to the boycott movement and the dominance of negative reactions to the collaboration, as well as changes in supporting their idols after the collaboration contract ended. The results of this study indicate that fans' reception of individual backgrounds can influence their attitudes towards idols and collaborating brands. This confirms that K-pop fandom is not just an entertainment community, but also has a high social awareness. This study also highlights the importance of considering social contexts in marketing strategies, especially in collaborations between celebrities and global brands.
Enhancing Communication Skills for Akademi Digital Lansia Facilitators through Online Training in Makassar and Kendari Citra Rosalyn Anwar; Rita Gani; Wiguna, King Anugrah; Yohannes Adven Sarbani; Niken Puppy Setyawati
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Online classes are a training approach that utilizes technology to increase training effectiveness, flexibility and interactiveness, at formal and non-formal education levels. This article explored communication skills in optimizing the Tular Nalar Training of Trainers (ToT) digital class. In the context of ToT, the Tular Nalar online class allowed prospective facilitators to participate directly via virtual space, the material could be accessed at any time and was equipped with interaction via WhatsApp groups. The Tular Nalar ToT program aimed to produce Sekolah Kebangsaan Facilitators and Akademi Digital Lansia, which was held in 38 provinces in Indonesia. January 2025 noted that ToT involved 3,481 participants who took part in online training to become facilitators who would deliver material about the Tular Nalar Program. This article used a qualitative descriptive approach in two cities, Makassar and Kendari, especially in the implementation of Akademi Digital Lansia. The in-depth interviews and observations in this article provided an analysis and description of the communication challenges of trainers and potential facilitators during ToT in online classes. Technological barriers, materials provided, and interactions required to ensure that facilitators were competent in delivering Akademi Digital Lansia materials.  Prospective facilitators also face time differences during ToT, lack of interaction, limited discussion space, and material that was not fully understood. Interestingly, with these various limitations, these problems could be overcome with open interaction and good communication between trainers via WhatsApp, both individually and in groups. This showed that every facilitator and trainer needed to develop communication skills, local context, and technological support to become a good facilitator in implementing Akademi Digital Lansia Program.
Producer Strategy in Distribution of Yogyakarta Special Fund Documentary Film “YK48” Basri, Azzahra Silvia; Arifianto, Budi Dwi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Documentary films face challenges in distribution, especially in reaching a wider audience. This study analyzes the distribution strategy of the documentary film "YK48," funded by the Yogyakarta Special Fund (Danais) by Pehagengsi. Using a qualitative approach with a case study method, data was collected through in-depth interviews, observations, and document studies. The study results show that the distribution strategy of "YK48" focuses on community screenings as the main channel, supported by film festivals, social media, and collaboration with alternative screening spaces. This community-based approach allows the film to reach more audiences even though it does not prioritize distribution in cinemas or digital platforms. The film won an award at the 2023 Tanah Lado Film Fest and received a recommendation from the Indonesian Film Festival (FFI). This study confirms that a community-based distribution strategy can be an effective model for independent filmmakers to expand the reach of documentary films in Indonesia.
Reconstructing Prabowo Subianto's Image in TikTok Content @partaigerindra: A Framing Analysis of the 2024 Presidential Election Campaign Safitri, Sarere; Sugiantoro, Hari Akbar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of social media has transformed political communication strategies, especially in election campaigns. TikTok has become one of the main platforms used to build political image through short video-based content. This research aims to analyze how framing in TikTok content of @partaigerindra account is used to reconstruct Prabowo Subianto's image during the 2024 presidential election campaign. By using descriptive qualitative method and Entman's framing analysis (1993), this study identifies the political communication patterns applied in shaping Prabowo's image. The results showed that the @partaigerindra account actively used framing strategies to change public perception of Prabowo Subianto, from a figure synonymous with the military to a figure that is more humorous and closer to the public, especially generation Z voters. The narrative built through TikTok content emphasized aspects of humor, closeness, and engagement in digital trends favored by Generation Z. In addition, TikTok's for You Page (FYP) algorithm plays a role in massively disseminating this content, increasing audience engagement, and strengthening Prabowo's positive image among young voters. This research provides insights into how social media can be used to reconstruct Prabowo Subianto's image during the 2024 elections and can be a reference for academics and digital campaign practitioners in understanding political framing strategies in the digital era.

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