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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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The Role of Interpersonal Communication in Maximize the Use of QRIS in The Street Vendor Environment of UIN Raden Intan Lampung Meiranti, Mike; Choiriyati, Sri; Jaya Wijaya
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

QRIS is a digital payment method that makes it easy for users to carry out buying and selling transactions. Currently, using QRIS has become a transaction style that is popular, especially among young people. However, there are still many business actors who have not utilized RIS in the transaction process. With this background, this research aims to analyze and provide solutions for maximizing QRIS using an interpersonal communication approach and it is hoped that QRIS as a digital payment system will be able to provide easy transactions for traders and consumers, thereby potentially increasing sales volume. By using descriptive qualitative methods, researchers will examine the extent to which interpersonal communication is effective in encouraging the use of QRIS by street vendors and the research results are expected to show that good interpersonal communication such as direct education, demonstration of use, and persuasive approaches play an important role in increasing traders' trust and interest in using QRIS optimally. so that in the end optimal use of QRIS has a positive impact on increasing sales turnover.  
Marketing Communication Strategy of Pesona Maidah Bakery Based on Personal Selling in 2024 Juliana, Silvia Ayu; Sudiwijaya, Erwan
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to describe the marketing communication strategy based on personal selling implemented by Pesona Maidah Bakery in 2024. Employing a descriptive qualitative approach, data were collected through structured interviews and field observations and analyzed using Miles and Huberman's model. The findings reveal that personal selling was carried out intensively and relationally by sales personnel through strong interpersonal approaches, including empathetic communication, suggestive persuasion techniques, product sampling, and attractive promotional offers. Sales agents actively targeted strategic locations such as traditional markets and public areas to find prospective customers, fostered emotional connections through informal conversations, and maintained customer loyalty via follow-up communication on WhatsApp. The product advantages communicated include the use of premium ingredients, absence of preservatives, and daily fresh production. The analysis indicates that this strategy effectively fosters emotional closeness, builds trust, and enhances customer loyalty. The personal selling strategy of Pesona Maidah Bakery reflects the principles of Relationship Marketing, emphasizing not merely transactional outcomes, but the development of long-term relationships with consumers through human-centered, adaptive, and consistent communication.
Golden Dimsum’s Word of Mouth Strategy in Increasing Sales During 2023 - 2024 Farransahad, Bazlin Fania; Sudiwijaya, Erwan
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research explores the implementation of word-of-mouth (WoM) marketing strategy by Golden Dimsum to enhance sales performance during the period of 2023–2024. The strategy was selected for its effectiveness, low cost, and ability to establish strong customer relationships. Utilizing a descriptive qualitative approach, data were obtained through interviews and documentation and analyzed using the Miles and Huberman interactive model. The results indicate that the WoM strategy was executed through five key dimensions: talkers, topics, tools, talking part, and tracking. Promotional messages were naturally disseminated by loyal customers, as well as the business owner's family and acquaintances. The most frequently discussed aspects included product taste, pricing, and service quality. Instagram and TikTok functioned as the primary communication platforms, supported by direct engagement from the owner. Continuous monitoring of customer comments and reviews was conducted to maintain satisfaction. The study concludes that WoM marketing effectively sustained sales and expanded market reach, suggesting its relevance as a strategic model for micro, small, and medium enterprises (MSMEs) in the digital era.
Kampung Edukasi: Development of an Educultural Tourism-Based Village in Boyolali Triyono, Agus; Shahrani Widaryanto, Assyifa
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Community empowerment is defined as efforts to make communities more empowered and self-reliant. The form of community empowerment itself must be adapted to the various potentials, problems, and needs of the community. Kampung Edukasi in Kembangkuning Village, Boyolali Regency, is an educultural tourism-based village managed independently by the community. The objective of this research is to examine how community empowerment is carried out by the residents of Kembangkuning Village in developing Kampung Edukasi. The research method used in this study is qualitative descriptive, with data collection conducted through interviews, observation, and documentation. The informant selection technique employed snowball sampling, with the key informant being Uun Sismiyardi, the Bayan (village official) of Dukuh Duren Sari.  The results of this study indicate that three out of the five elements of Empowerment proposed by Edi Soeharto are functioning well, including the indicators of enabling, strengthening, and sustaining. Meanwhile, the indicators of protection and support are less optimal due to the still high involvement of external parties.
The Influence of @musuem.benteng.vredeburg’s TikTok Content Attractiveness Toward Followers’ Visiting Interest Mandiri, Ilming; Nuur Rasyid , Haryadi Arief
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study explores how the attractiveness of TikTok content on the @museum.benteng.vredeburg account influences followers' interest in visiting the museum. The research used a quantitative explanatory method by distributing questionnaires to 366 respondents selected through convenience sampling. The analysis was carried out using simple linear regression. The test results show an influence between the dependent and independent variables at 49.1%. This study proves that the attractiveness of TikTok content @museum.benteng.vredeburg affects followers' interest in visiting.
The The Influence of Intensity of Accessing the TikTok Account @canro.simarmata on Interest in Mountain Climbing among Followers Prasetyo, Muhammad Iqbal; Nuur Rasyid, Haryadi Arief
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study examines how frequent access to the TikTok account @canro.simarmata affects the interest in mountain hiking among its followers. This study aims to determine whether consistent exposure to hiking-related content on TikTok affects followers' desire to engage in hiking activities. Using quantitative methods and a survey approach, data were collected from 400 respondents through a questionnaire. The analysis shows a significant influence effect between the intensity of access and the interest in hiking. The results of the determination coefficient test show that the variable of the intensity of accessing the TikTok account @canro.simarmata has an influence of 55.8% on the interest in mountain hiking among followers. This finding suggests that digital media content can shape outdoor activity preferences through frequent and interesting exposure.
Marketing Communication Strategy through Social Media on TikTok Account @balemangrove_jrw to Increase Brand Awareness (November - December 2024 Periode) Hadi Tsani, Habib Rakhman; Mulawarman, Krisna
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study discusses the marketing communication strategy through TikTok social media on the @balemangrove_jrw account to increase brand awareness of the Bale Mangrove Jerowaru ecotourism destination. The background of this study is the high potential of social media, especially TikTok, as an effective promotional tool in the environmental tourism sector. This study uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation. The results of the study show that the use of TikTok as the main promotional medium with attractive visual content, utilization of trends, and interactive communication strategies has succeeded in attracting audience attention, encouraging tourist visits, and increasing Bale Mangrove brand awareness. This strategy is balanced with an educational approach and collaboration with influencers to expand the promotion reach. In conclusion, TikTok is an effective medium for building the image of a tourist destination, especially among the younger generation who are active in the digital world.
Health Communication Study in the Digital Era: Analysis of Handling Diabetes Mellitus Discourse in Indonesia in 10 Years (2015-2025) Rosita Kumala Dewi; Mutia Rahmi Pratiwi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Diabetes Mellitus (DM) sufferers globally continue to increase every year, based on data from the International Diabetes Federation (IDF), sufferers are projected to reach 783 million in 2045. Not only parents, diabetes cases also attack Indonesian children. This is certainly a severe issue that needs to be handled by various parties. This research was conducted to analyze various digitalization efforts carried out by the government, academics, business actors, media, and society within a period of 10 years (2015-2025) to reduce the number of diabetes sufferers in Indonesia. This research method uses qualitative with a Text Analysis approach. The theory used is the Pentahelix Model which involves five main actors, namely: academics, industry, government, community, and media. The research results show that the government is implementing the PTM, GERMAS, PIS-PK, GGL, and the National Campaign to Prevent and Treat Diabetes. Various digital communities were formed by the community, such as Sobat Diabet, Persadia, Blue Circle the Indonesian Diabetes Community, and SobatDIA. From an academic perspective, research on Diabetes was carried out from 2016 -2024 but the perspective was taken from the perspective of medical personnel communication and there were two studies on designing visual media to inform about diabetes in 2019 and 2023. It is hoped that the results of this study can become strategic recommendations for stakeholders in improving health communication to reduce the number of diabetes sufferers in Indonesia through various education on digital pages.
AIA Vitality Women’s 10K Event Management by AIA Indonesia in an Effort to Increase Indonesian Women’s Health Awareness Sari, Fany Puspita; Apriliani, Riski
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

AIA Vitality Women's 10K is a running event organized specifically for women as a commemoration of International Women's Day. This event was held by the insurance company AIA Indonesia in Solo City which was attended by approximately 1000 participants with the majority of women. This research is intended to find out how the AIA vitality women's 10k event management strategy as an effort to increase women's health awareness in the field of sports. This research uses a descriptive qualitative approach method. The data sources used are primary data by conducting interviews with participants and organizers, and secondary data by conducting content analysis through social media instagram. The data analysis technique used in this research is data reduction, data presentation, and conclusion drawing. To ensure accurate data, this research uses data triangulation as part of obtaining data that can be accounted for.
Digital Communication Strategy of Instagram Account @hakimbicara as Public Speaking Education Media Trianuri, Lintang; Apriliani, Riski
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The @hakimbicara account is an Instagram social media account that focuses on delivering public speaking education messages. This research discusses the digital communication strategy carried out by @hakimbicara to deliver public speaking education messages on Instagram social media. The purpose of this research is to find out how the digital communication strategy carried out by @hakimbicara account in delivering educational information and to find out the application of The Circular Model of SOME theory in the communication process. This research uses descriptive qualitative methods and applies an interpretative paradigm. This research uses the theory of The Circular Model of SOME popularized by Regina Luttrell which consists of share, optimize, manage, engage. This research uses online and offline interview methods with sources from the account owner of @hakimbicara and three of his followers. Based on the results and discussion of research, Instagram social media @hakimbicara is very impactful for the followers to improve public speaking skills and get positive feedback from the audience. Besides that, success, there are obstacles and challenges faced by @hakimbicara account in delivering this public speaking education content.

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