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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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Representation of Sexual Violence Survivors in Cinta Pertama Ayah Movie Nadaa, Nadaa Santi Wulandari; Nurul Aisyah, Vinisa
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Lived experiences, trauma, stigma, and recovery are complex emotional and psychological issues which survivors of sexual violence deal with, which are often portrayed in the media including movies. This study aims to analyze how survivors of sexual violence are represented in the film Cinta Pertama Ayah. This study will identify and interpret the signs and symbols used in the film to depict survivors of sexual violence, exploring the emotional and psychological impacts experienced by the victims. The theory used is Roland Barthes' semiotic theory, which helps to explore signs and symbols in the narrative and key scenes that represent the traumatic experiences of survivors. This study is qualitative descriptive. The sampling technique applied is purposive sampling, with scene criteria (scenes, dialogues, settings) that depict survivors of sexual violence, sexual violence survivor characters. Data collection techniques in the form of observation are carried out by watching in depth scenes that present survivors of sexual violence, and data validity is tested using the triangulation method. Data analysis uses Barthes' semiotic model by identifying layers of denotative, connotative, and mythical meaning. The results of the study show that the meanings constructed by survivors of sexual violence in the film Cinta Pertama Ayah vary greatly, depending on the context and scenes shown. The film successfully depicts the traumatic experiences of survivors through visual and narrative signs and emphasizes the importance of emotional support from the surrounding environment in the recovery process.  
Framing Analysis: A Comparison of IDN Times and Detik’s Coverage on the Issue of Sexism on Political Campaign Billboard for the Sleman 2024 Regional Elections Mubaroq, Abdul Khalim
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The campaign billboard of Sleman 2024 Regent and Deputy Regent candidate number 2 Harda-Danang has drawn controversy because it is considered to contain elements of sexism and contradict the principles of democracy. The billboard reads “Choosing a female imam (leader). Imam (leader) must be male” received attention from the media. This study chose Detik and IDN Times as objects because Detik is ranked first in the news media category, while IDN Times focuses on Generation Z and Millennials who dominate the 2024 election voters. The purpose of the research is to find out the news framing of the two media using the Robert M. Entman model. This study analyzed 6 news stories, 3 from IDN Times and 3 from Detik. The results show that IDN Times emphasizes the issue of gender equality, while Detik sees this event as an objective sequence of events.
Personal Branding Strategy @babeheji in The New Media Era: Phenomenological Analysis in the Framework of Participatory Culture Ulfa yuniati; Ainy Zahira Ramadhani
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The new media era has changed the paradigm of personal branding for content creators, where the audience is no longer a passive consumer, but an active participant in the production and distribution of content. This study uses a qualitative method by analyzing @babeheji's personal branding strategy within the framework of participatory culture. The research focuses on authenticity, content consistency, active interaction, multiplatform use, and storytelling. As a parenting content creator, @babeheji builds a digital identity that emphasizes the importance of a fatherless family. She shares daily vlogs with Eji and Momma and presents parenting education. The study found that active audience participation in various forms of digital interaction, such as comments, duet videos, and cross-platform discussions, enabled @babeheji's personal branding strategy. Increasingly decentralized and democratic content production allows audiences to be not only recipients of messages, but also partners in building digital narratives. The complexity of the narratives that emerge in the intertextual space between platforms strengthens the position of social networks over hierarchy in shaping audience engagement.Moreover, the success of personal branding in the new media era depends not only on the image built by the creator, but also on the extent to which the audience feels ownership and participates in the digital community. By understanding the dynamics of participatory culture, content creators can develop personal branding strategies that are more inclusive, interactive, and sustainable in the digital ecosystem.
Online Promotion Strategy of Coffee Shop Carakita through Social Media Instagram to increase Sales in 2024 Vernada Alvia Saputri; Sitta Sari, Sovia
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to analyze the online promotion strategy carried out by CaraKita coffee shop through Instagram social media in an effort to increase sales in 2024. The background of this research comes from the rapid growth of the coffee shop industry in Indonesia, especially in Yogyakarta, which encourages business actors to utilize digital platforms as a promotional medium. By using the theory of online promotion strategy and promotion mix theory. The method used in this research is qualitative, with a descriptive analysis approach. The data in this study were collected through interviews and documentation. The findings of this study show that the main objectives of CaraKita coffee shop in implementing online promotion strategies are to reach new target markets and increase sales. This goal is achieved by utilizing three elements of the promotional mix namely advertising, sales promotion, and public relations. Of the three, the most relied upon is sales promotion because it is most effective in attracting attention and encouraging purchases.
The Construction Identity of “Jogja Noise Bombing” Music Community in Yogyakarta Muhammad Adnan Firdaus; Fajar Junaedi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Music that is often listened to by many people generally has tonal harmony and is comfortable to listen to. However, there are some types of music that do not prioritize tonal harmony, one of which is noise music. Jogja Noise Bombing (JNB) is one of the noise music communities that developed in Yogyakarta. This community is a forum for noise music players in this city and is known for its experimental musical approach, using loud noises, ambient sounds, drones, circuit bending, and homemade synthesizers. Apart from being a space for self-actualization, JNB also plays a role in shaping and projecting a unique collective identity for its members. This research aims to understand how the identity construction of Jogja Noise Bombing community is formed through noise music and social dynamics within the community. Using a qualitative method with a constructivist paradigm and a phenomenological approach, this research involves observation, in-depth interviews with community members, as well as social media analysis and performance documentation. The results show that JNB's identity is formed through the merging of local elements of Yogyakarta with the global spirit of the noise movement. This research is expected to enrich the study of experimental music in Indonesia and open wider discussions about the relationship between music, identity and alternative culture.  
Social Media’s Impact on Sustainability Engagement: Brands, NGOs, and Influencers Harliyono, Maria; Priskila
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

  As social media becomes a dominant channel for advocacy and marketing, its role in promoting sustainability is increasingly vital. This study examines how brands, non-governmental organizations (NGOs), and influencers utilize social media platforms—Instagram, TikTok, and X (formerly Twitter)—to engage audiences in sustainability campaigns. By conducting a comparative content analysis of 30 accounts (10 per category), this research identifies key persuasive strategies, engagement levels, and audience sentiment toward sustainability messaging. Preliminary findings suggest that influencers generate higher engagement and trust among audiences, while NGOs are perceived as the most credible sources of sustainability advocacy. Brands, despite their extensive reach, often face skepticism due to concerns over greenwashing. Posts that incorporate emotional storytelling and direct calls to action tend to receive higher engagement compared to purely informational content. Additionally, visual content such as short-form videos on TikTok and Instagram Reels attracts significantly more audience interaction than text-based posts on X.By analyzing these dynamics, this study provides insights into the effectiveness of digital sustainability campaigns and offers recommendations for optimizing social media strategies to enhance public participation in sustainability efforts. The findings will support organizations, policymakers, and content creators in developing more impactful sustainability messaging in the digital era.  
Voicing Out Women Issue Through #MencatatPengalamanPerempuan on Instagram Rengganis Ranggita Ranggawuni; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rapid development of technology has changed the way humans access information and entertainment, offering the easier and quicker access to vast array of content, including discussions on gender equality or feminism. This research focuses on examining cyberfeminism within the context of Instagram, with a specific emphasis on the account of Kalis Mardiasih (@kalis.mardiasih). Cyberfeminism, is a theoretical framework, delves into the empowerment of women in the digital space, particularly on social media platform. Using a qualitative approach and employing the documentative content analysis method, this research analyzes the posts in the last 7 months on Kalis’s account that uses the hashtag #MencatatPengalamanPerempuan. By focusing on the content that associated with the mentioned hashtag, this research aims to explore how social media works as a platform for raising awareness about women’s issues. Through this method, the research seeks to shed light on the ways in which individuals like Kalis Mardiasih are leveraging Instagram as a tool for advocating for gender equality and amplifying women’s voices in the digital sphere. Contents that have been uploaded by Kalis Mardiasih in the decided period can be divided into three categories: (1) women in relationship with men (2) women in relationship and religious practice (3) women and their expression.
Virtual Communication War in Protests Against the 2024 Election Law in Indonesia: A Netnographic Study on X Hashtags Dwi Anggoro, Ayub; Ayu Puspitasari, Fingky
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study analyzes virtual communication related to opinion wars on social media concerning the rejection of the revision of the Local Government Election (Pilkada) Law in 2024 in Indonesia. A qualitative approach using a netnography method is employed to examine the contestation of two hashtags on X social media: #KawalPutusanMK and #Indonesiabaikbaiksaja. The hashtag #KawalPutusanMK is used by the public as a form of protest against the revision of the 2024 Local Government Election (Pilkada) Law, which is perceived as lacking transparency and threatening democracy. In contrast, the hashtag #Indonesiabaikbaiksaja emerged as a counter-hashtag supporting political stability and government policies. The results show that interactions on the #KawalPutusanMK hashtag are significantly higher than those on #Indonesiabaikbaiksaja, which tends to be viewed as a propaganda tool by social media users. Furthermore, the #KawalPutusanMK hashtag successfully mobilized public opinion through a strong narrative that was considered authentic, while the #Indonesiabaikbaiksaja hashtag faced many negative accusations. This research reveals how social media serves as an important arena for shaping public opinion and how perceptions of authenticity influence the effectiveness of a movement.
Interpersonal Communication of Single Mother in Supporting The Continuity of Their Children’s Education During Adolescence in Yogyakarta Andin, Alifta Putri Andhini; Aulia, Aly
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Single mothers' interpersonal communication plays a crucial role in supporting their children's education during adolescence in Yogyakarta. This research aims to analyze and understand the interpersonal communication strategies used by single mothers to ensure the continuity of their children's education. This study uses a descriptive method with a qualitative approach, involving in-depth interviews with single mothers and adolescents as respondents. The results show that supportive interpersonal communication, such as providing emotional support, active listening, and positive feedback, can increase adolescents' self-confidence and engagement in the educational process. In interpersonal communication, verbal aspects (words, advice) and emotional aspects (empathy, affection) are essential for building strong emotional bonds. However, time constraints and economic pressures often pose challenges to maintaining consistent communication. This study concludes that despite various barriers, effective interpersonal communication remains a key factor in supporting adolescents' educational success.
Narrative Fractures in Policy Communication: Framing and Public Sentiment on Indonesia’s Free Nutritious Meals Program Fajar, Harry Fajar Maulana; Arroyan, Fadel
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The "Makan Bergizi Gratis" program, initiated by the Indonesian government and amplified by the media outlet Tempodotco, has triggered widespread public discourse. This study aims to examine how the program is framed in official media narratives and how it is received by the public. Using a multi-method textual analysis approach, the research combines keyword frequency analysis, non-negative matrix factorization (NMF) topic modeling, sentiment classification, and manual framing analysis. Two datasets were analyzed: structured video descriptions representing the official narrative, and 1,048 user comments capturing public sentiment. The results reveal a significant divergence between the two discourses. Official descriptions emphasize positive, policy-driven messages—highlighting nutritional benefits, administrative strategy, and global benchmarking. In contrast, public responses are dominated by negative sentiment, marked by skepticism, financial concerns, and political criticism. Common themes in the comments include distrust toward government implementation, humor and sarcasm (e.g., “omon-omon”), and comparisons to more established foreign programs. The sentiment analysis confirmed that over half of public comments carried negative emotional weight. These findings underscore the complexity of digital policy communication, especially in politically charged environments. The study contributes to communication research by illustrating how media framing and audience interpretation interact in digital spaces. It also highlights the necessity for more responsive and transparent public communication strategies in large-scale policy initiatives.  

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