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JIMEK
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28099427     EISSN : 28099893     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), SSN: 2809-9893 online dan ISSN:2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 288 Documents
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Pengaruh Digital Marketing dan Brand Image terhadap Keputusan Pembelian dengan Trust sebagai Variabel Moderasi pada Produk Brownies Cinta di Karanganyar: Survey pada Konsumen Produk Brownies Cinta Karanganyar Aditya Indah Wulandari; Rahmasita Pramudya Yudhiarti; Aditya Firdaus Al-Husain; Pria Andhika; Marjam Desma Rahadhini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6358

Abstract

The study's foundation is the swift growth of the snack food sector with an emphasis on brownies, particularly the Brownies Cinta MSME in Karanganyar, which struggles to manage digital tactics and cultivate a brand identity to expand consumer choice. With trust acting as a moderating variable, the goal of this study is to investigate how brand image and digital marketing affect consumer decisions. Using a quantitative approach, 33 respondents participated in multiple linear regression analysis and moderated regression analysis (MRA). SPSS Statistic Version 25 software was used for statistical testing. The results of the study demonstrated that, although digital marketing had no discernible effect on purchasing decisions, brand image did. Furthermore, the association between digital marketing and brand image on purchase decisions was not effectively moderated by customer trust. The study's conclusions highlight how crucial MSMEs are to developing a strong brand image through consistent product quality and visual communication, as well as enhancing digital marketing tactics to better draw in customers and increase their interest in making a purchase. Additionally, this study demonstrates that consumer trust is still important even though it hasn't been statistically demonstrated to be a moderator. As a result, businesses must uphold their reputation and transparency in their digital interactions.
Pengaruh Brand Global dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening: Studi pada Merek Indomie di Kalangan Mahasiswa Universitas Palangkaraya Bunga Noor Aziza; Krisna Krisna; Milliana Milliana; Okta Kurnia; Oktavia Riani; Rahmadi Rahmadi; Srimelda Oktavia
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6375

Abstract

Global brand competition and the importance of product quality are key factors in shaping consumer loyalty, especially among students as young consumers. This study aims to analyze the influence of global brands and product quality on consumer loyalty with consumer satisfaction as an intervening variable. The object of the research is a student of the University of Palangka Raya as a consumer of the Indomie brand. The approach used is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, based on data from 75 respondents selected through purposive sampling techniques. The results of the study show that product quality has a positive and significant effect on consumer satisfaction and loyalty. Consumer satisfaction has also been shown to have a significant effect on loyalty and mediates the relationship between product quality and consumer loyalty. In contrast, global brands do not have a significant influence on consumer satisfaction or loyalty. These findings emphasize that product quality has a more dominant role than global brand image in shaping consumer loyalty to Indomie.
Strategi Analisis Jabatan pada Perusahaan Penyiaran Media Cyber: Studi Kasus Desa Galis Kabupaten Pamekasan Syamsul Arifin; Sugianto Sugianto; Nafilatun Khoirun Nisa; Rudy Haryanto
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6376

Abstract

This study aims to examine the application of job analysis strategies in broadcasting companies and how their implementation can improve organizational effectiveness and the quality of information broadcast. Job analysis is important in human resource management because it provides clarity regarding the tasks, responsibilities, and competencies required for each job position. This study employs a qualitative case study method on broadcasting companies using interviews and observations; therefore, the focus of the research is on how job analysis strategies are applied in broadcasting companies. The results indicate that job analysis strategies help establish an efficient organizational structure, clarify the job descriptions of each position, and serve as a foundation for recruitment and training processes. Additionally, job analysis can minimize the spread of fake news by placing human resources in positions that match their competencies. Another important finding is that job analysis directly impacts the professionalism of the editorial team and the quality of information broadcast to the public. Thus, job analysis strategies not only contribute to human resource management but also to the credibility of broadcasting media in the digital information era.
Efektivitas Bantuan Langsung Tunai Dana Desa pada Masyarakat Desa Tonuwotan Kecamatan Adonara Barat Kabupaten Flores Timur Agustinus Beda Werang; Nikson Tameno; Novi Theresia Kiak
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6397

Abstract

This research aims to determine the effectiveness of the direct village fund cash assistance program for the community in Tonuwotan Village, West Adonara District, East Flores Regency. The type of research used in this research is field research. The research approach used in this research is a qualitative approach. The type of data used in this research is qualitative and quantitative data, while the data sources are primary and secondary data, as well as data collection techniques through observation, interviews and documentation. The informants in this research were 30 people, including 5 people from Tonuwotan government and 25 community recipients of the program. The results of the research show that the effectiveness of the Village Fund Direct Cash Assistance Program for the Community in Tonuwotan Village, West Adonara District, East Flores Regency has been effective, characterized by understanding the program, right on target, on time, achieving goals, real change, where the benefits have been felt by the community, namely that there is a positive impact from the benefits of Village Fund BLT which can help the community meet their daily needs or basic needs.
Efektivitas Pengelolaan Aset Tetap pada Dinas Tenaga Kerja dan Transmigrasi Kabupaten Belu Ricardo De Jesus Martins; Petrus E. de Rozari; Aldarine Molidya
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6398

Abstract

This research aims to determine the effectiveness of fixed asset management at the Manpower and Transmigration Service, Belu Regency, East Nusa Tenaggara Province. The type of research used in this research is field research. The research approach used in this research is a qualitative approach. The type of data used in this research is qualitative and quantitative data, while the data sources are primary and secondary data, as well as data collection techniques through observation, interviews and documentation. There were 8 informants in this research, including the Head of Department, Treasurer of Goods and Head of Division as well as 5 personnel staff at the Manpower and Transmigration Service of Belu Regency. The results of the research show that the effectiveness of fixed asset management at the Belu Regency Manpower and Transmigration Service has indicators that are effective and those that are not yet effective. The implementation that has been effective is based on the indicators of program objectives and accuracy of program targets. Implementation that has not been effective is in the indicators of program socialization and program monitoring. Program socialization is seen as ineffective because the sub-focus of the intensity of socialization cannot be understood and management is not running well.
Integrasi Kewirausahaan dalam Manajemen Pendidikan Islam: Tinjauan Literatur Yuli Supriani; Rachmat Panca Putera; Ali Mustofa; Reni Adha Ningrum; Linda Desi Yana; Fajar Nuriman
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6400

Abstract

This article discusses the integration of entrepreneurship in Islamic education management through a literature review approach. The purpose of this study is to identify the concepts, challenges, and implementation strategies of entrepreneurship grounded in Islamic values within the management of Islamic educational institutions. The review reveals that entrepreneurship in Islamic education is not solely oriented towards economic aspects but also emphasizes ethical values such as honesty, trustworthiness, and social responsibility. Such integration has the potential to enhance the independence, innovation, and sustainability of Islamic educational institutions. However, structural and cultural barriers remain significant challenges that must be addressed through strengthening entrepreneurship curricula based on Islamic principles, capacity building of human resources, and supportive institutional policies. This study concludes that the integration of entrepreneurship in Islamic education management is a strategic necessity to respond to the dynamics of modern education and to develop adaptive and visionary institutions.
Strategi Manajemen Kewirausahaan Jasa Pendidikan Berbasis Teknologi Digital: Kajian Literatur dalam Perspektif Revolusi Industri 4.0 Rachmat Panca Putera; Yuli Supriani; Nova Triana; Asri Fatmala; Muhammad Khoerudin; Naya Fakhita Rizki
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6401

Abstract

The advancement of the Fourth Industrial Revolution demands strategic transformation in education, particularly in managing educational service entrepreneurship. This article aims to explore how digital-based managerial strategies can be implemented in educational entrepreneurship through a comprehensive literature review approach. The method employed is a systematic literature study based on recent scholarly sources relevant to digital entrepreneurship within educational contexts. The findings reveal that the implementation of digital entrepreneurship management requires organizational readiness, technological adaptation, and innovation in the design of entrepreneurial learning programs. Additionally, collaborative organizational development and theory- and data-driven program evaluation are critical components for ensuring sustainability. The design of new entrepreneurial programs that are adaptive and experiential is also essential to building a competitive educational entrepreneurship ecosystem. These findings imply the urgent need for a strategic repositioning of educational entrepreneurship management to respond to global dynamics and prepare human resources who are innovative and responsive to digital transformation.
Analisis Pengaruh E-Wallet Terhadap Perilaku Menabung dan Pengeluaran Konsumen di Indonesia Siti Afiyah Hardinar Nazhifah; Zakia Zamielna Putri; Shandy Zahra Permadi; Shakila Dian Nova; Alsheira Nasywa; Ahmad Setiawan Nuraya
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6402

Abstract

This study aims to analyze the effect of e-wallet usage on consumer savings behavior and spending patterns in Indonesia. In the digital era, e-wallets have become a commonly used transaction tool due to their convenience, speed, and various promotional features offered. However, behind their convenience, e-wallets also pose new challenges in personal financial management, such as increased consumer behavior and decreased savings intentions. This study uses a quantitative explanatory approach with a cross-sectional survey design to understand the relationship between the intensity of e-wallet usage and consumer savings and spending habits. The results of the study show that ease of transactions and digital incentives can encourage spontaneous consumption behavior and weaken awareness of the importance of saving. However, with adequate digital financial literacy, e-wallets also have the potential to be a tool in managing finances wisely. This study emphasizes the importance of digital financial education so that people can utilize financial technology in a healthy and sustainable manner.
Strategi Manajerial dalam Menghadapi Ketidakpastian Ekonomi: (Studi pada Industri Perbankan) Ahmad Musseng; Daryanti Daryanti; Asriyana Asriyana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6034

Abstract

This research analyzes the managerial strategies of banks in Makassar in facing economic uncertainty with qualitative approach and case study design on five representative banks. The research was conducted in five stages: preparation, data collection through interviews, observation, and documentation study, data analysis using thematic techniques and local economic contextual analysis, and validation of findings through triangulation of sources and methods. The results show that banks in Makassar adopt adaptive strategies, focusing on strengthening internal management (organizational restructuring, human resource development, and technology-based control systems) and external collaboration (partnerships with fintech, research institutions, and educational institutions). Strategic differences between nationalbanks that are more flexible to local markets and multinational banks that excel in integrated systems and structured risk management were also found. The findings result in a contextualized managerial strategy model and practical recommendations for risk management and service innovation in the banking sector.
Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Usaha Amplang MVM Kota Makassar Marco Po; Tongam Sirait
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6388

Abstract

This study examines the effect of product quality and brand image on customer satisfaction at Amplang MVM, a traditional snack business in Makassar, Indonesia. Driven by increasing competition in the local snack industry, this research aims to provide insights into consumer behavior toward locally produced food products. Using a quantitative approach, data were collected from 100 respondents selected via Slovin’s formula, and analyzed using multiple linear regression. The findings reveal that both product quality and brand image have a significant and positive impact on customer satisfaction, with product quality contributing more dominantly. The coefficient of determination (R²) shows that these two variables explain 35.2% of the variation in satisfaction. The study emphasizes the importance of maintaining high product standards and strengthening brand perception to enhance consumer loyalty. These results offer practical implications for small businesses in the traditional food sector to develop sustainable strategies in a competitive market.

Page 19 of 29 | Total Record : 288

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