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International Journal of Business, Marketing, Economics & Leadership
Published by Sekolah Tinggi Ekonomi Kasih Bangsa
ISSN : 30482879     EISSN : 30482887     DOI : 10.70142
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and scope: Marketing Innovative Marketing Strategies Economic Policy Human Resource Management Leadership
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics Eri Kusnanto; Rizal, Muhammad
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i1.445

Abstract

This qualitative literature review explores the transformative role of generative artificial intelligence (GenAI) in reshaping organizational problem-solving. Moving beyond prediction, GenAI supports ideation, design, and decision-making by enhancing exploration, reducing cognitive constraints, and enabling hybrid human-machine intelligence. Drawing on recent studies in strategic management, organizational learning, and AI innovation, this review synthesizes evidence of GenAI’s capacity to augment creativity, frame redefinition, and solution diversity. The findings highlight both opportunities—such as improved search efficiency and strategic adaptability—and challenges, including algorithmic opacity, trust issues, and socio-technical complexity. Ultimately, GenAI represents a generative shift in how organizations define problems and pursue innovation, requiring thoughtful integration to maximize its cognitive and strategic value
Bridging Business Models and Supply Chain Strategy: A Qualitative Synthesis of Value Creation Through Orchestration Yulianti, Grace; Santoso, Seger
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i1.446

Abstract

This qualitative literature review explores the intersection of business models and supply chain strategy through the lens of orchestration. Drawing from recent theoretical and empirical studies, the review identifies how orchestration enables firms to create value by dynamically aligning resources, coordinating stakeholders, and leveraging digital platforms in complex, uncertain environments. The findings emphasize three core mechanisms of orchestration—platform coordination, strategic integration, and resource reconfiguration—as essential for achieving agility and ecosystem-wide innovation. By synthesizing insights from both strategic management and supply chain literature, this study contributes to a more integrated understanding of how business model design shapes and is shaped by orchestration practices across industries

Page 5 of 5 | Total Record : 42

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