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International Journal of Business, Marketing, Economics & Leadership
Published by Sekolah Tinggi Ekonomi Kasih Bangsa
ISSN : 30482879     EISSN : 30482887     DOI : 10.70142
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and scope: Marketing Innovative Marketing Strategies Economic Policy Human Resource Management Leadership
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 49 Documents
 1   2   3   4   5 
From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics Eri Kusnanto; Muhammad Rizal
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i1.445

Abstract

This qualitative literature review explores the transformative role of generative artificial intelligence (GenAI) in reshaping organizational problem-solving. Moving beyond prediction, GenAI supports ideation, design, and decision-making by enhancing exploration, reducing cognitive constraints, and enabling hybrid human-machine intelligence. Drawing on recent studies in strategic management, organizational learning, and AI innovation, this review synthesizes evidence of GenAI’s capacity to augment creativity, frame redefinition, and solution diversity. The findings highlight both opportunities—such as improved search efficiency and strategic adaptability—and challenges, including algorithmic opacity, trust issues, and socio-technical complexity. Ultimately, GenAI represents a generative shift in how organizations define problems and pursue innovation, requiring thoughtful integration to maximize its cognitive and strategic value
Bridging Business Models and Supply Chain Strategy: A Qualitative Synthesis of Value Creation Through Orchestration Grace Yulianti; Seger Santoso
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i1.446

Abstract

This qualitative literature review explores the intersection of business models and supply chain strategy through the lens of orchestration. Drawing from recent theoretical and empirical studies, the review identifies how orchestration enables firms to create value by dynamically aligning resources, coordinating stakeholders, and leveraging digital platforms in complex, uncertain environments. The findings emphasize three core mechanisms of orchestration—platform coordination, strategic integration, and resource reconfiguration—as essential for achieving agility and ecosystem-wide innovation. By synthesizing insights from both strategic management and supply chain literature, this study contributes to a more integrated understanding of how business model design shapes and is shaped by orchestration practices across industries
Unpacking Micro-Level Leadership Behaviours in Digital Transformation: A Qualitative Systematic Review of Behavioural Antecedents to Organisational Performance Novrizal; Cahyatih Kumandang
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 3 No. 2 (2026): May: International Journal of Business, Marketing, Economics & Leadership (IJBM
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v3i2.460

Abstract

Digital transformation has intensified scholarly interest in leadership; however, existing research predominantly emphasises leadership styles and strategic orientations, leaving the role of micro-level leadership behaviours underexplored. This qualitative systematic literature review synthesises prior studies to examine how everyday leadership behaviours function as behavioural antecedents of organisational performance in digital transformation contexts. Drawing on a structured review of interdisciplinary literature, the study identifies cognitive, relational, and adaptive leadership behaviours as central mechanisms through which digital initiatives are translated into performance outcomes. The findings reveal that micro-level behaviours—such as sensemaking, empowering communication, psychological safety cultivation, and behavioural flexibility—indirectly shape organisational performance by fostering digital capabilities, innovative work behaviour, and employee resilience. By shifting the analytical focus from abstract leadership constructs to observable behavioural micro-foundations, this review contributes to digital leadership and organisational performance literature and offers integrative insights for future empirical research and managerial practice
From Trust to Transparency: A Systematic Qualitative Review of Regulatory, Ethical, and Organizational Challenges in AI-Driven Letter of Credit Automation Moh Zalmi Kahardani; Erwin Santosa
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 3 No. 2 (2026): May: International Journal of Business, Marketing, Economics & Leadership (IJBM
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v3i2.461

Abstract

This study presents a systematic qualitative literature review examining regulatory, ethical, and organizational challenges in the adoption of artificial intelligence (AI) for letter of credit (LC) automation in trade finance. Synthesizing prior interdisciplinary research, the review finds that AI technologies—such as machine learning and natural language processing—offer substantial efficiency, accuracy, and transparency gains in documentary credit examination. However, these benefits are constrained by regulatory uncertainty stemming from legacy legal frameworks, ethical concerns related to algorithmic opacity, bias, and accountability, and organizational challenges involving trust, governance, and workforce readiness. The findings highlight that AI-driven LC automation constitutes a socio-technical transformation rather than a purely technological upgrade, requiring alignment between evolving regulation, responsible AI governance, and organizational change management. This study contributes to the trade finance and digital transformation literature by providing an integrated perspective on how transparency can be institutionalized without undermining trust in automated financial decision-making
Evaluation of the Value Added Cream Cheese Production in Samarinda Cori Qamara; Amalina Nur Wahyuningtyas; I Putu Gede Didik Widiarta; Novemia Fatmarischa
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 3 No. 1 (2026): February: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v3i1.338

Abstract

There are chances for small and medium-sized businesses (SMEs) to boost local agricultural economies and increase profitability due to the rising demand for value-added dairy products.  This study uses the Hayami approach to evaluate the value distribution along the production chain in order to investigate the economic potential of cream cheese production in Samarinda, Indonesia.  In-depth producer interviews, cost documentation, questionnaires, and production process observations were used to gather primary data.  Identifying the main cost components and evaluating value generation at the processing step were the main objectives of the investigation.  The results show that processing adds a substantial amount to the total product value, with the acquisition of raw materials and packaging being the main sources of expense. Maximizing by-products like whey, implementing cost-effective packaging, and optimizing input sourcing are all ways to boost profitability. According to the report, local cream cheese makers can become more resilient and competitive by focusing on specialized markets, improving branding, and fortifying supply chain integration. These observations serve as the foundation for business plans and regulatory suggestions meant to promote long-term expansion in the artisanal dairy industry.
Follow Dual Profession : Practitioner Business and College Lecturer Eka Wahyu Kasih; Ruslaini Ruslaiini; Selvi Agustina
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 4 (2025): November: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i4.413

Abstract

Phenomenon profession double as practitioners business at a time lecturer college tall the more come to the fore along increasing demands relevance education tall to dynamics of the business and industrial world . Universities tall need lecturers who do not only control theory , but also has experience practical for learning more contextual and applicable . On the other hand , practitioners business looking at the academic world as room devotion intellectual at a time means actualization professional . This article aim For study profession double from perspective career , ethics , honor , devotion , and welfare term long . Writing article This use method study conceptual – reflective based on experience professional authors and reviewers literature scientific , regulatory education high , and policy related profession lecturer . Approach This used For integrate dimensions normative , practical , and strategic in understand profession double in a way intact . Study results show that profession double can become road meaningful career if executed in a way ethical and professional . Profession This allows integration experience business to in learning , strengthening legitimacy academic , as well as build honor social as figure public . In addition , the profession double also gives structure greater well- being stable through diversification source income and financial strategy term long , at the same time become vehicle devotion through the transfer of knowledge , values and experience to students and society
Entrepreneurs as Pragmatic Experimenters: A Literature Review on Causal Inference, Feedback Interpretation, and Heuristic Adaptation in Uncertain Environments Mia Christy Patricia; Cahyatih Kumandang
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i1.439

Abstract

This literature review explores how entrepreneurs act as pragmatic experimenters when navigating uncertainty, focusing on three interrelated cognitive processes: causal inference, feedback interpretation, and heuristic adaptation. Drawing on recent empirical and theoretical studies, the review synthesizes how entrepreneurs learn through iterative experimentation, adjust mental models based on ambiguous feedback, and develop heuristics to guide decision-making in unpredictable environments. The findings suggest that entrepreneurial success is often linked to adaptive learning strategies rather than predictive accuracy. This research contributes to a deeper understanding of bounded rationality and cognitive flexibility in entrepreneurial contexts, offering insights for future inquiry into how entrepreneurs balance action and learning under uncertainty.
Reframing Power in New Ventures: A Literature Synthesis on Capital Diversity and Strategic Influence Among Founders and Investors Muhammad Rizal; Farah Qalbia
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i1.441

Abstract

This qualitative literature review explores how various forms of capital—beyond financial investment—shape power dynamics between founders and investors in new ventures. Drawing on organization theory, entrepreneurship, and governance literature, the review synthesizes findings on human, social, reputational, and symbolic capital as sources of strategic influence. It challenges the traditional dominance of financial capital in venture control and highlights how non-financial assets enable founders to assert influence, co-create governance, and navigate investor relations. The analysis reveals that power in new ventures is dynamic, relational, and context-dependent, offering a reframed understanding that informs both academic theory and entrepreneurial practice
Rethinking Corporate Restructuring through Strategic Openness: A Qualitative Synthesis of Emerging Approaches and Policy Implications Seger Santoso; Grace Yulianti
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i1.447

Abstract

This qualitative literature review explores how strategic openness reshapes corporate restructuring practices, particularly in contexts of financial distress and institutional change. Drawing on recent empirical and conceptual studies, the review synthesizes findings from over 60 peer-reviewed sources to examine the impact of transparency, stakeholder engagement, and participatory strategy-making on organizational turnaround. The study reveals that openness fosters reflexive capabilities, enhances legitimacy, and enables adaptive strategic responses to crisis. However, it also uncovers tensions such as coordination complexity and the paradox of urgency versus inclusivity. The findings contribute to a broader understanding of open strategy as a viable governance mechanism in restructuring regimes and offer policy insights for integrating participatory principles into corporate recovery frameworks. This review emphasizes the importance of openness as a strategic capability that can facilitate resilient and sustainable organizational renewal in turbulent environments

Page 5 of 5 | Total Record : 49

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