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INJECT Interdisciplinary Journal of Communication
Published by Universitas Islam Negeri Salatiga
ISSN : 25485857     EISSN : 25487124     DOI : https://doi.org/10.18326/inject
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope INJECT journal focuses on the discussion of interdisciplinary communication, social-religious research that includes culture, Media Communication using quantitative or qualitative research methods. This journal is a media to accommodate the result of field research of students, lecturers, or practitioners. This journal encompasses original research articles, and short communications, including: Media Communication Political Communication Culture Communication New media and Communication Technologies Public Relations Cross-cultural Communication Organizational Communication Research Communication Social Communication Public Communication Dawah and Communication Religion Inject Journal, published twice a year (June and December) with deference topic. We receive communication articles from various countries that fit the focus and scope. The articles we received are the result of research and ideas and have not been published in other journals.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 157 Documents
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Understanding Multidimensional Patient Feedback as Healthcare Communication: An Interdisciplinary Computational Analysis Bahari, Aris Ridky Setiya; Berlilana; Utomo, Fandy Setyo
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.6046

Abstract

Patient feedback represents an important form of healthcare communication through which patients articulate experiences, evaluations, and expectations toward healthcare services. In practice, this communication is often conveyed through unstructured, subjective, and multidimensional narratives, in which a single message may simultaneously address multiple service aspects. Such characteristics complicate the systematic interpretation of patient communication, particularly when sentimental expressions are unevenly distributed and dominated by positive evaluations. This study aims to examine patient feedback as a communicative practice in healthcare by analyzing multidimensional sentiment expressions from an interdisciplinary communication perspective. Computational methods are not positioned as the primary contribution of this study, but are employed as analytical tools to support the interpretation of large-scale patient communication data. An aspect-based sentiment analysis framework with a multilabel classification scheme is used to capture how sentiments are communicated toward predefined service aspects. The dataset consists of 1,131 anonymized patient feedback texts collected from JIH Purwokerto Hospital. To reduce interpretive bias caused by imbalanced sentiment distributions that may obscure less explicit communication expressions, label-based data balancing strategies are applied. Indonesian language modeling is used to accommodate the informal and context-dependent characteristics of patient narratives. The findings indicate that this approach enables a more structured reading of patient communication across service aspects, particularly in identifying explicit positive and negative sentiments. In contrast, neutral sentiment remains more difficult to identify due to its implicit and contextual nature, reflecting the complexity of patient communication strategies. Overall, this study demonstrates that computational analysis can function as a supportive instrument in healthcare communication research for systematically mapping multidimensional patient feedback, provided that the results are interpreted contextually rather than mechanically.
Narrative Branding Strategies on TikTok for Digital Culinary Heritage Sustainability: A Case Study of a Yogyakarta-Based MSME Anisawati, Haniffah Nurul Eka; Dias Adiprabowo, Vani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.5694

Abstract

Few studies have examined how strategic communication on TikTok can promote Indonesia's culinary heritage amid the dominance of global food trends. The entry of various foreign foods into Indonesia, driven by globalization, has shifted local gastronomy. This study examines the role of TikTok in promoting sustainable local gastronomy, using the @bakpiajuwarasatoe.id account as a case study. This account actively markets bakpia products as part of Yogyakarta's culinary heritage. The research method used is a descriptive qualitative case study approach. Data collection techniques include observing TikTok content, conducting semi-structured interviews with the account manager, and analyzing user interactions to understand the communication strategies in place. Data were analyzed thematically to identify patterns in visual storytelling, audience interaction, and brand collaboration. The study results show that the @bakpiajuwarasatoe.id account demonstrates how TikTok features can be strategically used through visuals, live broadcasts, and platform trends. The main conclusion offers strategic insight into how local culinary brands can leverage social media to strengthen cultural identity and market presence amid global competition. This study provides a theoretical contribution by offering new insights into the use of social media as a tool for sustainability diplomacy in promoting local cuisine. Practically, the findings can guide culinary MSMEs and academics in developing digital communication strategies to preserve sustainable gastronomy and raise awareness of local culinary potential and cultural heritage in shaping Indonesia's food future.
Design of an Adaptive Family Communication Model for Parenting in the Digital Era: Integrating FCP and Baumrind's Theory in Indonesian Families Putri, Shafira Angelita Setiya; Ramadhana, Maulana Rezi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6133

Abstract

The development of digital technology has changed communication patterns within families, particularly interactions between parents and adolescents. High internet access has encouraged a shift from face-to-face communication to digital-based communication, which is shorter and more informal, thus potentially affecting the depth of emotional relationships within families. This situation requires families to adjust so that communication and parenting patterns continue to function effectively in supporting adolescent development. Family communication patterns and parenting styles are two interrelated aspects that shape the quality of emotional relationships, psychosocial development, and the adaptability of adolescents in the digital age. This study aims to formulate a model of parenting communication patterns in families that are adaptive to the development of digital technology. The research uses a qualitative approach with a phenomenological method. Data collection was conducted through in-depth interviews with 15 parents and adolescents at SMAIT Bina Bangsa Sejahtera. he results of the study indicate that family communication patterns play an important role in determining parenting styles in facing the challenges of digital technology. Open and dialogical communication patterns encourage the application of authoritative parenting styles, while closed and permissive communication patterns tend to weaken the quality of relationships and supervision of technology use. This study formulates six main patterns in the adaptive family communication model in the digital era, namely dialogical, digital, affective, regulatory, accommodative, and value-based.
AI-Mediated Visual Narratives and the Construction of South Korea's Cultural Identity in K-pop Music Videos Khusnawati, Meilia Afina; Nirwana, Maya Diah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.5818

Abstract

This study examines how artificial intelligence (AI) mediated visual narratives in aespa’s music videos construct and circulate South Korean cultural identity within the global digital sphere. Grounded in Stuart Hall’s theory of representation, the research adopts an interpretive qualitative approach using an intrinsic case study design. Two official music videos, Next Level (2021) and Savage (2021), are analyzed as cultural texts rather than entertainment products. Through systematic visual analysis, the study investigates how AI-driven aesthetics such as digital avatars, metaverse environments, glitch effects, and posthuman imagery interact with traditional Korean cultural symbols, including hanbok-inspired costumes, mythological references, architectural motifs, choreography, and linguistic hybridity (Konglish). The findings reveal that AI functions not as a neutral production tool but as a representational system that actively articulates meaning. By strategically combining tradition and futurism, aespa’s visual narratives produce a hybrid form of “Koreanness” that is simultaneously locally rooted and globally legible. This hybrid identity is encoded by the entertainment industry through AI-mediated visuals and decoded by global audiences within digital platforms, enabling the effective circulation of South Korean cultural identity without erasing cultural specificity. The study contributes to digital cultural studies by demonstrating that AI operates as a cultural agent within popular media, shaping how national identity is negotiated, commodified, and reimagined in contemporary global culture.
The Influence of Social Capital on Sustainable MICE: The Role of Communication in Collaboration as a Mediator Fitri, Nursiah; Pasaribu, Ika Mary; Surbakti , Enda Yunita; Jumjuma; Nasution , Azrina Sufi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.5888

Abstract

This study aims to develop and validate a communication model in stakeholder collaboration for the sustainable implementation of MICE (Meetings, Incentives, Conventions, and Exhibitions) events in Medan City. The MICE industry plays a crucial role in driving regional economic growth; however, its sustainable implementation still faces challenges related to weak synergy and coordination among stakeholders. The lack of communication strategies in collaboration has resulted in suboptimal implementation of sustainability principles across various economic, social, and environmental dimensions. This study uses a quantitative approach, with data analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The variables studied include social capital (consisting of cognitive, relational, and structural dimensions), stakeholder collaboration through communication strategies, and the sustainability of MICE events. Data were collected through a survey of MICE industry players in Medan City. The results show that cognitive capital and relational capital have a positive and significant influence on the effectiveness of stakeholder communication and collaboration, while structural capital has a positive but insignificant influence. Furthermore, communication in stakeholder collaboration significantly influences the sustainability of MICE events and is shown to mediate the relationship between social capital and event sustainability. The total effects analysis shows that stakeholder collaboration serves as a key link strengthening the contribution of social capital to event sustainability. The R² value for communication in stakeholder collaboration is 0.663 and for event sustainability is 0.655, indicating strong explanatory power of the model. Furthermore, the Goodness of Fit (GoF) value of 0.57 indicates good model fit.
Influencer Communication, Online Customer Reviews, and Consumer Attitude Formation toward Purchase Intention of MS GLOW Skincare Kurniawati, Fajar Ari; Handayani, Siti Dyah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6062

Abstract

The intensification of digital communication in the beauty and skincare industry has positioned influencer communication and online customer reviews as key mechanisms in shaping consumer attitudes and purchase intentions. In the context of MS GLOW skincare, this study examines how influencer communication and online customer reviews function as persuasive digital messages that contribute to consumer attitude formation and subsequent behavioral outcomes. Specifically, this study analyzes the roles of influencer credibility, influencer attractiveness, and online customer reviews in shaping customer attitudes, as well as the mediating role of consumer attitude in the formation of brand awareness, brand loyalty, and electronic word-of-mouth (e-WOM) leading to purchase intention. Using a quantitative approach, data were collected from 260 MS GLOW consumers in Central Java and the Special Region of Yogyakarta and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that online customer reviews play the most influential role in consumer attitude formation, while influencer credibility does not show a significant effect, and influencer attractiveness exhibits a negative effect. Consumer attitude emerges as a central communicative outcome that strengthens brand awareness, brand loyalty, and e-WOM, with brand loyalty and e-WOM directly driving purchase intention. These findings emphasize that purchase intention is shaped through a communication process in which meaning is negotiated via influencer communication and peer-based reviews rather than through influencer attributes alone.
The Role Of Augmented Reality In Enhancing Students' Ability To Translate Scientific Thinking Into Effective Communication Rachmawati, Ellan Fatnoer; Hariyanto; Fauzan Adhim
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6086

Abstract

Success depends not only on having brilliant ideas but also on how those ideas are conveyed. Effective communication is a fundamental prerequisite for success in human interaction. This research is motivated by the understanding that without good communication, all positive desires risk failing to be fully actualized. In the context of science learning, there are two keys to success: critical thinking skills to generate substantial ideas and social communication skills to disseminate them effectively. This research aims to develop Augmented Reality (AR)-based student worksheets (LKPD) to improve elementary school students' critical thinking and social communication skills in science learning. Using the ADDIE model of Research and Development (R&D) with a quasi-experimental design, the research instrument has been tested for validity and reliability. Independent t-test analysis shows a significant difference in achievement between the experimental and control groups, with an effect size (Cohen's d) in the large category. The results of the study are expected to demonstrate that integrating Augmented Reality into education not only sharpens students' logical thinking but also trains them to articulate complex ideas into easily understood messages, thereby balancing intellectual intelligence and social communication skills.
Public Trust Recovery: the Role of Digital Government Public Relations and AI-Assisted Crisis Communication Rosmala; Ali Salman
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6096

Abstract

The recent sting operation involving the Governor of Riau has triggered a significant public trust crisis toward the local government. This situation underscored the urgent need for a more adaptive, transparent, and technology-driven governance system. This study aimed to examine the influence of Digital Government Public Relations and AI-Assisted Crisis Communication on Public Trust Recovery in Riau Province. A quantitative study design was employed, utilizing an online survey distributed via Google Forms to 150 residents of Pekanbaru. The collected data were analyzed by using multiple linear regression. The findings indicated that Digital Government Public Relations exerted a positive and significant effect on public trust recovery by enhancing the transparency and accessibility of government information. Furthermore, AI-Assisted Crisis Communication also demonstrated a significant impact through faster crisis response, message consistency, and analytics-based detection of misinformation. Collectively, both variables contributed to rebuilding public trust in the aftermath of political crises. The study highlighted the importance of digital communication governance and the integration of artificial intelligence in modern governmental communication strategies to strengthen legitimacy, credibility, and public confidence.
The Effects of Trust and Cognitive Load on Human-Generative AI Communication in Higher Education: Evidence from Indonesian Undergraduate Students Aristawidya, Atikah Putri; Ramadhana, Maulana Rezi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6235

Abstract

This study examines the influence of trust and cognitive load as fundamental factors associated with Human-Generative AI Communication in a higher education context. As student interactions with generative artificial intelligence systems through natural language increase, understanding the conditions that support effective and meaningful communication between humans and AI becomes crucial. Using a quantitative research design, survey data were collected from 400 Indonesian undergraduate students who had actively used a generative AI platform for academic purposes in the past three months. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the theoretically hypothesized influence of trust and cognitive load on Human-Generative AI Communication within a theory-driven modeling framework. Results indicate that trust has a strong and significant influence. Students who perceive AI systems as reliable and credible are more likely to engage in open, dialogic communication. Cognitive load also showed a significant influence, indicating that lower cognitive load facilitates clearer, more efficient, and more dialogic communication with AI systems. Furthermore, the combined effects of trust and cognitive load accounted for a significant portion of the variance in Human-AI Generative Communication, underscoring the role of both factors in shaping interaction quality in academic settings. The findings indicate that students' communication with generative AI is closely related to relational evaluations and perceived cognitive demands, supporting the view of generative AI as a communicative participant and not simply an instrumental tool. This study contributes to communication research by providing empirical evidence on the socio-cognitive underpinnings of Human-Generative AI communication in higher education.
Contestation Of Public Discourse On The New Criminal Procedure Code (KUHAP) In The Digital Public Sphere Maududi, Mukhlish Muhammad
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6238

Abstract

The enactment of Indonesia’s new Criminal Procedure Code (KUHAP) has generated widespread controversy in the digital public sphere, as reflected in polarized public sentiment and discursive contestation between the state and civil society. This study aims to examine how public sentiment is formed, circulated, and contested within the digital discourse surrounding the new KUHAP and its implications for the construction of legal legitimacy. Employing a qualitative descriptive approach, this study integrates social media–based sentiment analysis with critical discourse analysis. The data were derived from visualized public sentiment analytics produced by the DroneEmprit social media analytics platform. The findings reveal a predominance of negative and critical sentiments in the digital public sphere, centered on concerns regarding the potential erosion of human rights protections, expansion of law enforcement authority, and limited public participation in the legislative process. In contrast, state narratives emphasize legal certainty, law enforcement efficiency, and stability of the criminal justice system. The interaction between these competing narratives constitutes an arena of discursive contestation that exposes the polarization of legal legitimacy between state-centered procedural legitimacy and participatory legitimacy advocated by civil society. This study concludes that the digital public sphere functions as a strategic arena for negotiating legal legitimacy, in which the controversy over the new KUHAP reflects structural tensions between state authority and democratic demand.

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