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INJECT Interdisciplinary Journal of Communication
Published by Universitas Islam Negeri Salatiga
ISSN : 25485857     EISSN : 25487124     DOI : https://doi.org/10.18326/inject
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope INJECT journal focuses on the discussion of interdisciplinary communication, social-religious research that includes culture, Media Communication using quantitative or qualitative research methods. This journal is a media to accommodate the result of field research of students, lecturers, or practitioners. This journal encompasses original research articles, and short communications, including: Media Communication Political Communication Culture Communication New media and Communication Technologies Public Relations Cross-cultural Communication Organizational Communication Research Communication Social Communication Public Communication Dawah and Communication Religion Inject Journal, published twice a year (June and December) with deference topic. We receive communication articles from various countries that fit the focus and scope. The articles we received are the result of research and ideas and have not been published in other journals.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 229 Documents
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Seeing Culture Through Space: How Visual and Spatial Arrangements Communicate Sasak Cultural Identity in Dusun Sade's Tourism Setting Furqonita Pramadanti Wahyudi; Anang Sujoko; Desi Dwi Prianti
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6693

Abstract

This study examines how cultural identity is communicated without words through the visual and spatial arrangements of Dusun Sade, a living Sasak heritage village in Lombok, Indonesia. Drawing on Foucault's conceptualization of spatial power and Rose's framework of the visual apparatus, the study argues that cultural identity communication in tourism operates through the systematic organization of space, movement, and visibility rather than through explicit narration or display. Systematic photo-documentation yielded a corpus of 127 images collected during fieldwork in December 2025, analyzed for recurring spatial and visual patterns at both empirical and discursive levels. Three patterns were identified: concentrated visitor movement along a primary corridor, consistent architectural emphasis on natural materials within that corridor, and the exclusive positioning of cultural and commercial activities along the established visitor route. Together, these arrangements produce a selective but coherent visual representation of the Sasak tradition that visitors encounter as natural and authentic. This study extends existing applications of Foucauldian and Rose's frameworks to the context of inhabited traditional villages, demonstrating that spatial governance operates as a mechanism of cultural identity production in living heritage tourism settings.
Analyzing Communication Strategies KPU Sergai Podcast as Digital Public Communication for Electoral Education Yohana Yulianti Simbolon
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6713

Abstract

This study examines the KPU Sergai Podcast as a digital public communication initiative for voter education. While podcasts offer potential to enhance political literacy through flexible and narrative-driven formats, their effectiveness in institutional contexts remains limited. This research employs a qualitative case study approach, integrating podcast analytics, content observation, and in-depth interviews to analyze how communication strategies are designed and implemented. The findings reveal that podcast performance remains suboptimal, as indicated by consistently low audience reach (fewer than 100 views per episode) and minimal engagement, including limited likes and the absence of comments and shares. These patterns suggest that the podcast has not succeeded in expanding its visibility or fostering interactive communication. Beyond descriptive results, the study identifies a structural communication problem. Internal constraints such as limited resources, lack of technical capacity, and restricted production quality shape content characteristics and distribution strategies, resulting in predominantly one-way communication and misalignment with audience preferences, particularly among younger users. The findings demonstrate a causal pathway in which these constraints lead to audience misalignment, low engagement, and passive audience behavior. This condition reflects a broader communication gap between the interactive potential of digital media and its practical implementation in governmental communication. This study contributes by offering an integrated analytical framework linking institutional capacity, content strategy, and audience engagement. Practically, it highlights the need for more interactive content, multi-platform distribution, and improved production quality to enhance digital public communication effectiveness.
Normalizing Online Gambling Through Multimodal Food and Beverage Advertising Imagery Vivit Novita Axviarani; Reza Safitri; Fitri Hariana Oktaviani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6783

Abstract

Online gambling advertisements have become increasingly prevalent across Indonesian social media platforms, although gambling is legally prohibited in Indonesia. These advertisements employ covert advertising strategies by masquerading as online gambling through familiar food and beverage imagery. Multimodal elements are utilized as a persuasive strategy to shape and normalize gambling practices. This study critically examines how multimodal elements are constructed in covert advertisements format and how these constructions contribute to the normalization of online gambling practices within Indonesian digital culture. The study demonstrates how multimodal elements operate as persuasive strategies in covert online gambling advertisements. Drawing upon Multimodal Critical Discourse Analysis (MCDA), the study analyzes three advertisements collected from the Meta Ads Library in 2025 that masquerade as Mie Sedaap (instant noodles), Potabee (snacks), and Sprite (soft drinks). The findings reveal two dominant normalization discourses. First, gambling is normalized as a familiar and risk-free consumption practice through symbolic associations with familiar food and beverage imagery. This process reflects a form of symbolic domestication, in which gambling is gradually relocated from a stigmatized and illegal activity into an ordinary and culturally familiar consumption practice. Second, gambling is normalized as an enjoyable and rewarding activity through promotional language emphasizing guaranteed winning and high financial profits, ultimately fostering an instant success fantasy. These findings contribute to critical discussions on covert advertising and online gambling normalization in Indonesia.
Supervisor-Subordinate Communication and Employee Performance: A Qualitative Case Study Suryadi Wardiana; Serius Zebua; Adrianus Risda Lega
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6801

Abstract

Supervisor-subordinate communication is widely recognized as an important factor in employee motivation and performance. However, many previous studies have examined communication mainly as a general organizational variable, with limited attention to the relational processes through which supervisory communication is interpreted and transformed into motivational and performance-related outcomes. This study examines supervisor-subordinate communication as a relational mechanism in a hierarchical workplace context. In this study, relational mechanism refers to recurring communicative processes through which supervisory messages are interpreted by subordinates as sources of clarity, inclusion, guidance, support, and coordination. Using a qualitative case study design at PT Modella, Indonesia, this study draws on semi-structured interviews, observation, and organizational documentation involving one leadership-level key informant and five employee informants from production, packing, administration, and sales divisions. Thematic analysis identified five relational communication processes: task clarification, dialogic participation, constructive feedback, emotional support, and cross-functional coordination. These processes shaped work motivation by strengthening role certainty, perceived appreciation, psychological safety, learning orientation, and self-confidence. They also contributed to perceived performance through clearer task execution, fewer work errors, faster problem solving, and smoother inter-divisional coordination. The study contributes to organizational communication scholarship by showing that supervisor-subordinate communication influences motivation and perceived performance not only through information transmission but also through employees’ relational interpretation of supervisory interaction. The findings should be understood within the limits of a single qualitative case study and perceived rather than objectively measured performance.
Public Communication in Smart Cities: A Bibliometric Analysis Syahril; Achmad Nurmandi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6830

Abstract

This study scrutinizes the development of research on public communication in smart cities during the 2016–2024 period through a bibliometric approach. Drawing on bibliometric analysis, it identifies the mapping of publication trends, knowledge structures, thematic developments, and the transformation of research paradigms related to public communication within smart city studies. It shows that research on public communication in smart cities has grown significantly since 2016. Early studies were primarily dominated by themes related to information and communication technologies (ICT), the Internet of Things (IoT), big data, digital platforms, and smart governance systems. Over time, research trends shifted toward issues of citizen participation, transparency, digital inclusion, sustainability, privacy, cybersecurity, and ethical governance. The bibliometric analysis also reveals that the United States, China, and the United Kingdom are the countries with the highest publication contributions. Furthermore, the thematic synthesis identified five major research clusters: Digital Communication Infrastructure, Smart Governance and Citizen Participation, Sustainability and Urban Communication, Security and Privacy, and Human-Centered Smart Cities. This study confirms that public communication in smart cities is no longer limited to the dissemination of digital information but has evolved into a multidimensional governance approach that integrates citizen engagement, transparency, sustainability, digital ethics, and participatory communication within the broader framework of smart urban transformation.
Social Work Practice and Communication for Girl Survivors of Sexual Violence: A Social Rehabilitation Perspective in Indonesia Bambang Rustanto; Ayi Haryani; Tuti Kartika; Pribowo; Susilawati; Dwi Yuliani; Aryohaji Istyawan
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6837

Abstract

Sexual violence against girls constitutes a serious violation of human rights, with profound physical, psychological, and social consequences that require comprehensive and sustained responses. Within this context, such violence is closely linked to gendered power relations and vulnerabilities shaping girl’s experiences and recovery processes. This study aims to examine social work practice and communication in social rehabilitation for girl survivors of sexual violence at a Handayani Jakarta Service Center in Indonesia. A qualitative phenomenological approach was employed, with data collected through in-depth interviews, observations, and document analysis involving five purposively selected informants, consisting of three social workers, one acting head of the center, and one administrative head; data were analyzed through reduction, display, and conclusion drawing. The findings indicate that social rehabilitation is implemented through stages including assessment, service planning, interventions across family, community, and residential settings, as well as monitoring and post-service support, with social workers performing on practice and communication within a survivor-centered approach. The study concludes that strengthening professional capacity, cross-sector coordination, and inclusive strategies is essential to support the sustainable recovery of girl survivors.
Integrating Public Relations And Digital Advertising In Telecommunications: Evidence From An Emerging Market Case Kurnia Dwi Ebthasarie; Rachmat Kriyantono; Bambang Dwi Prasetyo
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.5798

Abstract

Digital transformation has transformed the way marketing communications work, now requiring strategic collaboration between Public Relations (PR) and digital advertising within an Integrated Marketing Communications (IMC) framework. This study examines the synergistic digital public relations and advertising strategies implemented by Indosat Ooredoo Hutchison (IOH) and their impact on marketing communication effectiveness in the context of digital disruption. A qualitative case study design was used to collect data through comprehensive interviews, cross-channel campaign content analysis, and examination of company documentation. Findings indicate that IOH institutionalized cross-functional collaboration through its Integrated Communications Unit (UKT), which aligns the formulation of PR's strategic narrative with the adaptation of visuals and audiovisuals by digital marketing, ensuring message consistency, cultural relevance, and content harmonization across audience touchpoints. This integration increased brand awareness (with a 42% surge in organic reach), strengthened audience engagement (5.8% above the industry average of 3.2%), and built a more authentic brand perception (+16% positive sentiment). The use of the IMC Alignment Framework after 2022 also increased video completion rates by 21% and the consistency of key visual messages. Conceptually, this research expands the understanding of value-based IMC, positions PR as a brand narrative organizer in an integrated digital communications ecosystem, and offers a practical model of synergy between PR and digital advertising that can be applied in other industries with contextual adjustments.
Digital Hybridity and Ecological Advocacy in Wayang Motekar as a Cultural Communication Strategy Atalia Praratya; Diah Sri Rejeki; Ibrahim Adi Surya; Della Dwinanti Sumpena
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6282

Abstract

Traditional Indonesian performing arts have faced the challenge of low youth participation in the digital era, raising questions about cultural continuity. This research investigates the application of strategic communication to contemporary Wayang Motekar, a modernist version of Sundanese puppet theatre through which traditional cultural messages are conveyed to digital-native participants. The data were collected through 14 semi-structured interviews (with creators, production teams, cultural observers, and audiences), 8 live performances, and a systematic analysis of digital material from YouTube and Instagram. Three interlinked strategic dimensions were identified. 1) Message planning or the strategic recontextualization of environmental philosophy, which was framed in Sundanese as part of contemporary sustainability discourse, 2) media selection that included video-mapping, projection systems, and platform-differentiated digital distribution; and 3) participatory delivery methods focusing on aesthetic-emotional co-creation rather than didactic instruction. This successful process of cultural communication is facilitated by symbolic-aesthetic involvement, multimodal translation between media platforms, and the positioning of the audience as super-active sense-makers, strategically moving strategic communication theorizing from organization to the sphere of cultural performance. While Wayang Motekar has succeeded in presenting traditional arts as contemporary and can be accepted by the younger generation, it is a matter of fact that success depends on the capability of digital technology literacy among youths, the availability of digital infrastructures, and socio-economic conditions. The study develops an overarching theoretical framework that conceptualizes aesthetic hybridity as instrumental communication, which allows for the empirical identification of the persistence of traditional modes of knowledge, considering digital change.
Cultural Identity as Communicative Accomplishment: Social Identity Processes among Flores Migrants in Surabaya Fransisca Fitria Kusainintyas; Jefri Setyawan
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6482

Abstract

This study aims to examine how Flores migrants in Surabaya negotiate and maintain their cultural identity through interpersonal, communal, and digital communication within an urban Javanese setting. The research focuses on the communicative practices of Flores migrant communities and the digital discourse surrounding NTT (Nusa Tenggara Timur) and Flores identity on social media platforms. Employing a qualitative case study design, data were collected through Focus Group Discussions (FGDs) with five Flores migrants in Surabaya and netnographic analysis of YouTube videos and public comments related to NTT identity representation. Drawing on Social Identity Theory, the findings reveal three core themes: (1) boundary communication through embodied markers such as skin color, accent, and ethnic names; (2) constructing belonging through relational language, communal rituals, and traditional dress; and (3) performing pride through digital narratives that counter stigma and affirm cultural heritage. The results demonstrate that digital discourse provides spaces for public articulation of NTT identity, while face-to-face community interactions reinforce solidarity and mutual support among migrants. This study concludes that cultural identity is not merely a psychological resource but a dynamic communicative process through which Flores migrants negotiate difference, recognition, and belonging in multicultural urban life.
Performing Minority Identity: Storytelling Practices Of Indonesian Migrant Caregivers On Tiktok Jihan Farida Putri; Maylanny Christin
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6696

Abstract

This study aims to analyze how Indonesian migrant caregivers in Japan construct and perform their minority identities through storytelling practices on TikTok. It also explores the extent to which these representations open up opportunities for the emergence of micro-celebrities in the digital space. Previous studies have tended to position migrant workers as objects of structural analysis, thus remaining limited in explaining how they actively encode, negotiate, and represent their lived experiences through self-produced narratives on social media. To address this gap, this study employs a qualitative approach using Qualitative Content Analysis (QCA) on ten TikTok videos produced by Indonesian migrant caregivers, with thematic analysis assisted by NVivo software. The findings identify seven main themes: emotional burden, occupational risks, workplace realities, self-regulation, workplace relationship dynamics, communication barriers, and personal growth. Through the lens of Stuart Hall’s theory of representation, these narratives reflect dominant, negotiated, and oppositional readings. Digital storytelling functions not only as a medium for self-expression but also as a strategic performative practice that generates authenticity capital, reinforces niche identity, and builds parasocial bonds with the audience. This study contributes to expanding communication research on performative minority identity at the intersection of digital storytelling, platform visibility, and migrant workers’ self-representation.

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