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Radiant : Journal of Applied, Social, and Education Studies
Published by Politeknik Assalaam Surakarta
ISSN : -     EISSN : 27234614     DOI : https://doi.org/10.52187/rdt.v6i2
Core Subject : Science, Education, Social,
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other
RADIANT: Journal of Applied, Social, and Education Studies is an accredited journal headquartered in Indonesia. Radiant is the abbreviation from Journal of Applied, Social, and Education Studies managed by Politeknik Assalaam Surakarta. Teachers, lecturers, researchers, students and practitioners concerning on applied, social, and education studies are welcomed to participate publishing their masterpieces in this journal. The journal articles are written in Bahasa Indonesia or English. RADIANT is a scientific journal that contains and disseminates the results of research, in-depth study, and ideas or innovative work in applied, social, and education studies. The innovative works by teachers, lecturers, researchers, students, and practitioners in the development of these sectors can make positive contribution to the schools and educational institutions. Radiant provides articles from multidisciplinary researches. Heterogeneous readers are special value from various disciplines presented in this journal. Radiant is a credible place for those who concern and want to get innovation, special, and novelty of those fields in society.
Arjuna Subject : Umum - Umum
Articles 128 Documents
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Converting Narratives: Digital Storytelling Strategies in Product Marketing on Fuji’s TikTok Account Aranjani Aristiyani; Zahra AJeng Larasati; Keyla Safirna Rechan; Siti Mustaghatsah Birahmatika; Muhammad Raihan Fuad; Wildi Adila
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.407

Abstract

The rapid growth of social media, particularly short-video platforms like TikTok, has fundamentally transformed how brands and content creators engage consumers through digital marketing. While previous studies have explored the persuasive effects and emotional dimensions of influencer marketing, limited research has systematically examined the specific narrative structures and storytelling strategies embedded in short-form promotional content on TikTok. This study aims to identify and analyze the types of digital storytelling strategies employed by TikTok influencer Fujianti Utami Putri (@fujiiian) in her product promotional content. Using a descriptive qualitative method with a sociopragmatic approach, this study analyzed product promotion videos uploaded from January to April 2026. Data collection involved video selection, transcription, and identification of visual and narrative elements, followed by componential analysis as proposed by Spradley (1980). The findings reveal six digital storytelling strategies: Riding The Waves, Sharing Experience, Problem Solution, Soft Selling Promotion, Metaphorical Framing, and Participatory Storytelling, totaling 81 occurrences. Sharing Experience emerged as the most dominant strategy (23 occurrences), followed by Soft Selling Promotion (21 occurrences) and Riding The Waves (18 occurrences), while Metaphorical Framing appeared least frequently (3 occurrences). Beauty and personal care products dominated the promotional content (69 occurrences), reflecting the alignment between the influencer's personal brand and her audience demographics. These results demonstrate that effective TikTok product promotion relies on authentic personal narratives, trend integration, and subtle persuasive techniques rather than direct advertising approaches, underscoring the strategic importance of digital storytelling in contemporary influencer marketing.  
Sales Volume Of Apartment And Condotel Units Reviewed from Discount Policy And Sales Visit : Sales Volume Unit Apartemen dan Condotel Ditinjau dari Discount Policy dan Sales Visit Indiana Era; Emmelia Satiti; Titik Akiriningsih
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.422

Abstract

This study proposes finding out Discount Policy and Sales Visits impact toward Sales Volume of apartment and condotel units at Solo Paragon Hotel & Residence. Specifically, it is designed for analyzing and testing Discount Policy and Sales Visits variables have an impact, both partially and simultaneously, on the property sales volume. Method of research which used is an explanatory quantitative approach, combining an observation and descriptive analysis. 30 randomly chosen participants answered statements of questionnaires and those were collected as main data. This data was supplemented with observational records and a review of existing literature. All the collected information was subsequently examined and evaluated using SPSS software. The analysis process included conducting validity and reliability tests, applying multiple linear regression analysis, testing hypotheses using the t-test and F-test, as well as measuring the coefficient of determination. The study findings that Discount Policy has no a partial impact on Sales Volume. On contrary, Sales Visit has a positive impact also significant on Sales Volume, both in partial terms. The independent variables show a level of significance of 0.000, indicating that they have a combined effect. The data analysis reveals that Sales Visit variable has significant impact more than Discount Policy variable. Moreover, the determination coefficient test (Adjusted R2) gave a value of 0.868, means both independent variables together account for 86.8% in Sales Volume variable, the rest 13.2%, attributed to other variables not considered in this study.
The Effectiveness of Grooming-Based Front Office Soft Skills Training in Enhancing Service Excellence and Guest Satisfaction at Narasena Co-Living Yogyakarta: Efektivitas Pelatihan Soft Skill Front Office Berbasis Grooming dalam Meningkatkan Excellent Service dan Kepuasan Tamu di Narasena Co-Living Yogyakarta Meyditha Puspa Kenaka; Kiki Gumelar; Sahlit Sugesti; I Putu Hardani; Hermawan Prasetyanto
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.426

Abstract

This study aims to analyze the effectiveness of Front Office soft skill training through the implementation of grooming in enhancing excellent service and guest satisfaction at Narasena Co-Living Yogyakarta. This research employed a qualitative case study approach. Data were collected through in-depth interviews, participant observation, and documentation involving hotel management, Front Office employees, and guest feedback. The data were analyzed using interactive qualitative analysis consisting of data reduction, data display, and conclusion drawing, supported by thematic analysis. The findings indicate that grooming training was implemented through structured materials, roleplay, coaching, shift briefing, and continuous monitoring. The training improved employees' professional awareness, self-confidence, non-verbal communication, and service consistency. Behavioral changes were reflected in neater appearance, warmer facial expressions, better posture, improved eye contact, clearer verbal communication, and more professional interaction with guests. Guest feedback showed positive perceptions toward staff friendliness, neat appearance, responsiveness, and service professionalism. However, grooming training was not the sole determinant of guest satisfaction, as physical facilities and interdepartmental service quality also influenced the overall guest experience.
Adaptive Reuse of the Former Gondang Baru Sugar Factory as Heritage Tourism: Adaptive Reuse Eks Pabrik Gula Gondang Baru sebagai Kawasan Wisata Heritage Rifai Rahman Saputro; Amin Tohari; Fian Damasdino; I Putu H Hd
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.427

Abstract

Industrial heritage sites require development approaches that preserve historical significance while restoring social and economic productivity. Previous studies on former sugar factories in Java have focused on individual buildings, museums, architectural interventions, or tourism promotion, leaving area-scale operational frameworks underexplored. This study formulates the functional optimization of the 150,654 m² former Gondang Baru Sugar Factory in Klaten through adaptive reuse. A qualitative descriptive-analytical design was conducted from February to June 2026 using field observation, in-depth interviews with 17 purposively selected informants, visual documentation, document review, and site-plan visualization. Data validity was ensured through triangulation, member checking, and an audit trail, while analysis involved data reduction, display, verification, and thematic synthesis. The findings indicate that Gondang Baru should be treated as an integrated industrial heritage landscape rather than a single obsolete factory. Functional optimization is achieved through active conservation, visitor-experience design, community participation, and a ten-zone site plan comprising the industrial heritage core, Manten Tebu cultural plaza, lori-rail corridor and open-air museum, visitor center and commercial area, creative workshop zone, heritage homestay area, creative community village, agro-heritage park, bus parking and shuttle hub, and river buffer eco-walk. A Heritage Business Model Canvas supports phased implementation, diversified revenue, cross-sector partnerships, and conservation funding. Area-based adaptive reuse can transform Gondang Baru into a productive heritage destination while preserving its historical identity.
Enhancing the Added Value of Processed Cassava Products as a Community-Based Gastronomic Tourism Attraction Lulut Budiyono; Kiki Gumelar; Sahlit Sugesti; Ayu Helena Cornellia; Hermawan Prasetyanto
RADIANT: Journal of Applied, Social, and Education Studies Vol. 8 No. 1 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v8i1.430

Abstract

Cassava product diversification has been widely studied from food and economic perspectives; however, its integration as a means of strengthening the attractiveness of community-based gastronomic tourism in rural tourism destinations remains limited. This study aims to analyze the potential of cassava as a local commodity, the forms of value-added processed cassava product innovation, the challenges in its development, and its contribution to strengthening gastronomic tourism in Sukoreno Tourism Village, Kulon Progo Regency. This study employs a qualitative descriptive method, utilizing in-depth interviews, observation, and documentation. Participants included small and medium-sized enterprise (SME) operators, village government officials, tourism awareness groups (Pokdarwis), culinary vendors, tourists, and other relevant informants. Data analysis followed a process of data reduction, data presentation, conclusion drawing, and source triangulation. The findings indicate that the value-added of processed cassava products has increased through product diversification, packaging innovation, and digital marketing. While these efforts strengthen local gastronomic identity and create significant economic opportunities for the community, the development process still faces challenges, such as limited capital, insufficient human resource capacity, and restricted market access. The novelty of this research lies in its integration of processed cassava products with Community-Based Tourism (CBT) and Local Economic Development (LED) approaches as a strategy to enhance the appeal of local gastronomic tourism. In conclusion, increasing the value-added of processed cassava products enhances the competitiveness of local goods, strengthens gastronomic identity, and supports the development of sustainable rural tourism.
Circular Economy-Based Management Model for Cooking Oil Sludge Waste in Crispy Chicken MSMEs: Model Manajemen Pengelolaan Limbah Endapan Minyak Goreng pada UMKM Ayam Krispi Berbasis Ekonomi Sirkular Farida Harti; Rizqi Tamawulan; Muhamad Aga; Alfina Kusuma Dewi; Rofik Samsudin
RADIANT: Journal of Applied, Social, and Education Studies Vol. 8 No. 1 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v8i1.439

Abstract

This study develops a circular economy-based management model for used cooking oil sludge in Mbah Man Fried Chicken, an MSME in Klaten Regency, Indonesia, integrating operational management functions (POAC) and the Resource-Based View (RBV). Using a qualitative case study, data were collected through observations, semi-structured interviews with the owner, three production staff, and a waste collection partner (DD Oil), and document analysis. The findings show that processing 80 kg of chicken daily requires 34 kg of cooking oil and generates approximately 12 containers of sludge monthly. The sludge consists of used oil, flour residues, and moisture from raw chicken. Collected by a waste processing partner, it can be repurposed into biodiesel and animal feed. The proposed model integrates POAC, RBV, and circular economy principles to create economic value, reduce environmental impacts, and provide practical guidance for sustainable waste management in MSMEs.
Digital Advertising of the Surakarta City Government in Marketing Public Relations Perspective: Periklanan Digital Pemerintah Kota Surakarta dalam Kajian Marketing Public Relations Ibnu Kuncorobroto; Jahid Syaifullah
RADIANT: Journal of Applied, Social, and Education Studies Vol. 8 No. 1 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v8i1.441

Abstract

Government advertising in the digital era has evolved beyond a mere distribution of public information. It now serves as a strategic instrument of Marketing Public Relations (MPR) that shapes public attitudes, builds institutional trust, and encourages citizen participation in policy programs. This study examines how the Surakarta City Government employs digital advertising as an MPR strategy in the dissemination of public programs, using a mixed methods approach with an explanatory sequential design: a quantitative survey (n = 400 citizens), in-depth interviews (33 informants), and policy document analysis, evaluated through the AMEC Integrated Evaluation Framework (IEF). Drawing on advertising theory from Belch & Belch (2021) and Kotler & Armstrong (2021), complemented by strategic communication principles from Holtzhausen et al. (2023), social forces perspective from Ihlen (2020), and the emergence and network approach of Nothhaft et al. (2020), this study finds that Surakarta's digital advertising ecosystem is advanced in terms of reach and volume (accessibility M = 3.91; SPBE index 3.74) but suffers a significant dialogic deficit at the level of advertising effectiveness---message comprehension (M = 3.14) and active participation (M = 2.76). AMEC IEF analysis reveals the largest gap at the out-takes and outcomes dimensions, the most critical stages in any advertising campaign cycle. The study proposes the Solo Communication Deliberative Model (SCDM) as a contextual government advertising model integrating digital branding capacity with community-based social capital rooted in Javanese cultural wisdom.
The Influence of Social Media on the Quality of Information Suitability during Tourist Destination Travel by Tourists in DKI Jakarta: Pengaruh Media Sosial pada Kualitas Kesesuian Informasi dalam Perjalanan Destinasi Wisata oleh Para Wisatawan di DKI Jakarta Agung Wibiyanto; Ichwan Prastowo; Jahid Syaifullah; Jeratallah Aram Dani; Andryanto Perdana Putra
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.442

Abstract

The purpose of this study is to examine the influence of social media on the quality of information appropriateness in tourist destinations for tourists visiting DKI Jakarta. The research method used is a quantitative method by adopting the Elaboration Likelihood Model. The sample used in this study amounted to 399 respondents in October 2024. Judging from the data processing technique, by testing the hypothesis using the mediation effect test and the moderation effect test based on five variables: information quality, self-congruence, trust, prior knowledge, and travel intention of tourists. These five variables will later be used in the instrument to test the influence of social media on tourists visiting all tourist attractions in DKI Jakarta. The results of this study indicate that the quality of social media information has a positive impact on travel intention and self-congruence, and trust mediates the relationship between the quality of social media information and travel intention. In addition, this study identified that tourists' prior knowledge negatively modifies the relationship between information quality and self-congruence, in accordance with the proposed hypothesis.

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