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Global Insights in Management and Economic Research
Published by INSPIRETECH GLOBAL INSIGHT
ISSN : 30908116     EISSN : 30908116     DOI : 10.53905/Gimer
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Aims: GIMER: Global Insights in Management and Economic Research aims to: Present High-Quality Research: To provide a platform for academics, practitioners, and policymakers to share empirical and theoretical findings that contribute to the understanding of global economic trends, business strategies, and management practices. Support Policy Development and Business Practice: To contribute to evidence-based policy-making and enhance business practices across various sectors globally. Promote Global Perspectives: To publish research that reflects diverse global perspectives, emphasizing comparative studies and the impact of globalization on management and economics. Scope: This journal welcomes articles that focus on, but are not limited to, the following areas: Economic Development and Growth: Studies on macroeconomic trends, economic development, and the impact of economic policies on growth and economic stability. Management and Organizational Behavior: Research on strategic management, organizational behavior, innovation, and leadership within global organizations. International Business and Trade: Analyses of global trade dynamics, foreign direct investment, and cross-cultural business strategies. Public Policy and Economic Regulation: Studies on government policies, economic regulations, and their impact on public and private sectors. Finance and Investment: Research on financial markets, investment strategies, and the role of financial institutions in the global economy. Corporate Social Responsibility and Sustainable Business: Studies on sustainable business practices, corporate social responsibility (CSR), and their impact on society and the environment. Digital Transformation and Innovation: Research on the role of technology and innovation in transforming business models, operational efficiency, and competitive advantage. Public Sector Management and Governance: Research on public sector management, governance structures, public administration, policy implementation, and the relationship between government and society. Topics may include the effectiveness of public institutions, transparency, accountability, and public service delivery. Types of Articles: Original Research Articles: Empirical studies that provide new insights into management and economic issues. Review Articles: Comprehensive reviews of existing literature and theoretical advancements in the field. Case Studies: In-depth analyses of real-world management and economic challenges and solutions. Policy Papers: Articles proposing solutions to policy issues or analyzing the effectiveness of existing policies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 46 Documents
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Examining the Impact of Promotional Strategies and Digital Marketing on Student Enrollment Decisions in Tutoring Centers: A Case Study of Medan Megawaty, Megawaty; Butar Butar, Dwi Fany Fransiska Dewi; Nasution, Hafni Cholida
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.31

Abstract

Purpose of the study: This research investigates the influence of promotional strategies and digital marketing on students' decision-making processes when selecting tutoring services at Course Centre Medan, Indonesia. The study addresses the declining student enrollment attributed to ineffective promotional activities and limited digital marketing utilization. Materials and Methods: A quantitative research design was employed with 50 students as respondents using saturated sampling technique. Data were collected through structured questionnaires measuring promotion (8 items), digital marketing (10 items), and decision-making (8 items) using a 5-point Likert scale. Multiple linear regression analysis was conducted using SPSS version 22 to examine the relationships between variables. Results: The multiple linear regression analysis yielded the equation Y = 9.272 + 0.306X₁ + 0.352X₂ + e, indicating positive relationships. Partial testing revealed that promotion significantly influences student decision-making (t = 3.389 > 2.011, p = 0.001), as does digital marketing (t = 3.353 > 2.011, p = 0.002). Simultaneous testing demonstrated that both variables collectively impact decision-making (F = 12.309 > 3.19, p < 0.001). The coefficient of determination (R²) was 0.316, indicating that 31.6% of variance in student decision-making is explained by promotion and digital marketing. Conclusions: Both promotion and digital marketing significantly influence students' decisions in choosing tutoring services. Digital marketing demonstrates a slightly stronger effect (β = 0.397) compared to promotion (β = 0.402). Educational institutions should prioritize integrated marketing strategies combining traditional promotional methods with digital platforms to enhance student recruitment and enrollment.
E-Commerce Strategies and Customer Experience as Drivers of Purchase Intention: A Case Study of Maju Bersama Supermarket, Medan City Pohan, Dina Antika; Butar-Butar, Dwi Fany Fransiska Dewi; Hasibuan, Siti Junaida
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.32

Abstract

Purpose of the study: This study investigates the influence of e-commerce implementation and customer experience on purchase intention at Maju Bersama Supermarket in Medan City, Indonesia. The research aims to determine the extent to which these variables, both individually and collectively, affect consumer purchase intentions in a hybrid retail environment Materials and methods: A quantitative research approach was employed using accidental sampling technique. The study population consisted of 1,252 registered members of Maju Bersama Supermarket, with a sample size of 93 respondents calculated using the Slovin formula with a 10% margin of error. Data were collected through structured questionnaires and analyzed using multiple linear regression analysis with SPSS version 22. Validity and reliability tests were conducted, followed by classical assumption tests (normality, multicollinearity, and heteroscedasticity) before hypothesis testing. Results: The regression equation Y = 10.151 + 0.176X₁ + 0.395X₂ indicates that both e-commerce (X₁) and customer experience (X₂) positively influence purchase intention. Partial hypothesis testing revealed that e-commerce significantly affects purchase intention (t = 3.476 > t-table = 1.662, p = 0.001), as does customer experience (t = 4.432 > t-table = 1.662, p < 0.001). Simultaneous testing confirmed that both variables collectively influence purchase intention (F = 15.628 > F-table = 3.098, p < 0.001). The adjusted R² value of 0.241 (24.1%) suggests that these variables explain approximately one-quarter of the variance in purchase intention, with the remaining 75.9% attributable to other factors not examined in this study. Conclusions: E-commerce implementation and customer experience are significant predictors of purchase intention in the retail supermarket context. Customer experience demonstrates a stronger influence (β = 0.403) compared to e-commerce (β = 0.316), suggesting that while digital platforms facilitate commerce, the quality of customer interactions remains paramount. Retailers should prioritize both technological infrastructure development and experiential service quality to maximize purchase intentions. Future research should explore additional variables within the unexplained 75.9% variance, such as price perception, product quality, brand trust, and competitive positioning.
Profitability-Based Financial Performance of PT Indoritel Makmur Internasional Tbk (2019–2023) Tiofany, Putri Celine; Siswanto, Siswanto; Hasibuan, Siti Junaidah
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.34

Abstract

Purpose of the study: This research aims to evaluate the financial performance of PT. Indoritel Makmur Internasional Tbk during the 2019-2023 period using profitability ratios, specifically Return on Assets (ROA) and Return on Equity (ROE), to determine the company's efficiency in asset utilization and equity management. Materials and methods: This qualitative research utilized secondary data from audited financial statements obtained from the Indonesia Stock Exchange (IDX) database. Financial performance was analyzed using descriptive-comparative methods, calculating ROA and ROE ratios and comparing results against industry standards (30% for ROA, 40% for ROE). Results: ROA fluctuated from 2.64% (2019) to a peak of 7.31% (2022), declining to 3.60% (2023), with a five-year average of 4.29%. ROE demonstrated similar patterns, ranging from 4.29% (2019) to 10.70% (2022), ending at 5.71% (2023), with an average of 6.73%. Both metrics remained consistently below industry benchmarks throughout the study period. Conclusions: PT. Indoritel Makmur Internasional Tbk's financial performance during 2019-2023 was classified as suboptimal based on profitability ratios. Despite positive growth trends in certain years, the company's inability to meet industry standards indicates inefficient asset and equity utilization, necessitating strategic interventions in operational efficiency, cost management, and revenue optimization.
The Effects of Promotional Media and Service Quality on Customers’ Savings Intention at PT Bank Sumut Head Office, Medan Zalukhu, Asri Rahma; Sagala, Maduma Sari; Siswanto, Siswanto
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.35

Abstract

Purpose of the study: In the current digital era, banks must implement effective marketing strategies to attract public interest in savings. Promotional media and service quality are two critical factors influencing customer savings decisions. This research aims to analyze the influence of promotional media and service quality on savings interest at PT. Bank Sumut Head Office in Medan City, both partially and simultaneously. Materials and methods: This quantitative research involved 92 registered customers in 2024. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS Version 25. Results: The regression analysis yielded Y = 5.065 + 0.305X₁ + 0.543X₂ + e, indicating that promotional media and service quality positively influence savings interest. The t-test showed that promotional media (t-count = 3.344 > t-table 1.986, sig. 0.001 < 0.05) and service quality (t-count = 5.731 > t-table 1.986, sig. 0.000 < 0.05) have significant positive effects on savings interest. The F-test (F-count = 85.096 > F-table 3.10) confirmed a simultaneous positive influence. The coefficient of determination (R²) was 0.649 (64.9%), indicating that promotional media and service quality explain 64.9% of the variance in savings interest, while 35.1% is influenced by other factors. Conclusions: Both promotional media and service quality significantly and positively influence savings interest at PT. Bank Sumut. Banks should enhance digital promotional strategies and maintain high service quality to increase customer savings interest and loyalty.
Managerial Corporate Criminal Liability and Restorative Justice in Indonesian Corruption Cases: A Doctrinal and Policy Analysis Selasih, Abels; Febriadi, Herry
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.36

Abstract

Purpose of the study: Corruption remains a critical issue in Indonesia, hindering clean and just governance. Traditional retributive justice focuses on punishment without addressing loss recovery or societal restoration. Restorative justice offers an alternative approach emphasizing relationship restoration and stakeholder balance. Materials and methods: This study employs normative legal research (doctrinal research) focusing on legal principles, norms, and regulations. Using statutory, conceptual, and case approaches, data were collected through library research analyzing primary legal materials (legislation and court decisions), secondary materials (books and journals), and tertiary materials (legal dictionaries). Data analysis utilized qualitative juridical techniques for systematic legal interpretation. Results: Despite supportive regulations for corporate criminal liability, implementation challenges persist. Restorative justice demonstrates effectiveness in recovering losses and repairing relationships between perpetrators, victims, and society. The 2023 National Criminal Code formally recognizes corporations as criminal subjects, enhancing the relevance of restorative justice principles. Conclusions: Regulatory reform and enhanced education are necessary to improve understanding of corporate criminal liability and restorative justice. The integration of restorative justice principles in corruption cases can create more holistic justice outcomes while maintaining accountability.
The Effects of Digital Marketing, Social Media Engagement, and Customer Trust on Customer Loyalty in an E-Commerce Contex Pasaribu, Hotmaria; Butar Butar, Dwi Fany Fransiska Dewi; Nasution, Hafni Cholida
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.37

Abstract

Purpose of the study: In the highly competitive e-commerce landscape, customer loyalty has become a critical factor for long-term business success. This study examines the influence of digital marketing, social media engagement, and customer trust on e-commerce customer loyalty at PT. Kopi Bintang Indonesia (Tomoro Coffee). Materials and methods: The research aims to determine the individual and collective effects of digital marketing, social media engagement, and customer trust on e-commerce customer loyalty at PT. Kopi Bintang Indonesia. Results: The multiple linear regression analysis yielded the equation Y = 35.540 + 0.130X1 + 0.202X2 + 0.284X3 + e. Partial t-tests revealed that digital marketing (t = 3.310, p < 0.05), social media engagement (t = 5.270, p < 0.05), and customer trust (t = 6.748, p < 0.05) each had a positive and significant effect on customer loyalty. The simultaneous F-test (F = 50.223, p < 0.05) demonstrated that all three variables collectively exerted a significant influence on customer loyalty. The adjusted R² value of 0.606 indicated that 60.6% of the variance in customer loyalty could be explained by these three independent variables, with the remaining 39.4% attributable to factors outside the model. Conclusions: Digital marketing, social media engagement, and customer trust significantly influence e-commerce customer loyalty both individually and collectively. Companies should implement integrated strategies that enhance digital marketing quality, foster active social media interactions, and build customer trust through transparent communication and secure transactions to strengthen customer loyalty in the e-commerce environment.

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