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Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin
Published by Yayasan Albahriah Jamiah Indonesia
ISSN : -     EISSN : 31095607     DOI : https://doi.org/10.64691/nizamiyah
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences
Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin adalah jurnal ilmiah yang menerbitkan hasil penelitian, kajian teoretis, dan analisis kritis dalam berbagai bidang ilmu pengetahuan, khususnya sains, ilmu sosial, dan kajian multidisiplin. Jurnal ini berfungsi sebagai wadah akademik bagi para peneliti, dosen, praktisi, dan mahasiswa untuk menyampaikan temuan-temuan ilmiah yang berkontribusi pada pengembangan ilmu pengetahuan dan solusi permasalahan masyarakat terkini. Cakupan jurnal ini meliputi pendidikan, kesehatan, ekonomi, sosiologi, politik, agama, dan bidang multidisiplin lainnya yang relevan dengan tantangan zaman. Diterbitkan oleh Yayasan Albahriah Jamiah Indonesia, Nizamiyah berkomitmen untuk menjunjung tinggi integritas ilmiah dan keterbukaan terhadap pendekatan interdisipliner. Dengan sistem penerbitan yang teratur dan proses peer-review yang ketat, jurnal ini bertujuan untuk menjadi rujukan utama dalam pengembangan ilmu pengetahuan yang inklusif, inovatif, dan aplikatif. Kehadiran jurnal ini diharapkan dapat menjembatani kolaborasi antara dunia akademik dan masyarakat luas dalam membangun peradaban yang berbasis pada ilmu pengetahuan dan nilai-nilai.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 22 Documents
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Ekonomi Kreatif dan UMKM Risol: Strategi Membangun Identitas Produk di Tengah Kompetisi Kuliner Harahap, Nasya Putri Afrida; Ramadani , Fairuza; Berutu, Cinta Zuluna; Hafis, Egas; Zainarti, Zainarti
Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Vol. 1 No. 4 (2025): Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin
Publisher : Yayasan Albahriah Jamiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64691/nizamiyah.v1i4.109

Abstract

Spring roll MSMEs face increasingly fierce culinary competition, particularly amid product diversification, changing consumer preferences, and demands for continued differentiation. This study aims to analyze product identity development strategies that can strengthen the position of spring roll MSMEs in both local and digital markets. Using a qualitative approach with a document analysis design, data were collected through document and marketing searches, as well as content analysis of promotional materials to capture actual practices in building product image. The research findings indicate that flavor innovation plays a significant role as a differentiation tool, enabling spring roll products to appear unique through the exploration of ingredient variations, non-traditional flavor combinations, and adaptation to taste trends, thus creating memorable sensory value for consumers. Visual branding and packaging design have been shown to increase brand visibility through consistency in color, typography, and graphic elements that emphasize product character while strengthening quality associations. Storytelling makes a strong contribution to building unique value by linking products to narratives of origin, creative processes, and authentic messages that trigger consumer emotional engagement and expand product meaning. In addition, responsive distribution strategies, such as the use of digital platforms, delivery services, and adaptive point-of-sale arrangements, along with a holistically designed customer experience through friendly service, fast response, and quality assurance, encourage consistent strengthening of product identity. The theoretical implications of this research enrich the study of the creative economy by providing a comprehensive understanding of the construction of MSME product identity. In contrast, its practical implications offer strategic guidelines for business actors to increase competitiveness based on creativity and consumer experience.
Inovasi dan Strategi Pemasaran UMKM Bakso untuk Meningkatkan Pendapatan Siregar, Sri Intan Nur’aini; Dalimunthe , Siti Nurkholijah; Putri , Naila Atika; Siregar, Nadya Faiza; Zainarti, Zainarti
Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Vol. 1 No. 4 (2025): Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin
Publisher : Yayasan Albahriah Jamiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64691/nizamiyah.v1i4.110

Abstract

This research is motivated by the increasingly fierce competition in the culinary MSME sector, especially in meatball businesses, which require business actors to develop innovative and adaptive marketing strategies to maintain competitiveness and increase revenue. The objectives of this study are to analyze the forms of product innovation undertaken by meatball MSMEs, digital marketing strategies that leverage online platforms to expand consumer reach, conventional marketing strategies that remain relevant for building closeness with local customers, and to examine how integrating both approaches contributes to increased revenue. This study uses a descriptive qualitative method; data are collected through a literature review, then analyzed using data reduction techniques, data presentation, and systematic conclusion drawing. The results show that product innovation, such as menu variations, improved raw material quality, and flavor differentiation, are proven to expand market segments and increase perceived value in the eyes of consumers, while digital marketing strategies through the use of social media, digital catalogs, and interactive promotions significantly increase brand visibility and accelerate the purchasing process; at the same time, conventional marketing strategies continue to play a vital role in building trust through direct interaction, friendly service, and local promotions, so that both work complementary in forming a marketing ecosystem that strengthens loyalty and improves the revenue performance of meatball MSMEs. These findings have theoretical implications for the importance of integrating innovation and marketing as a unified business strategy, and offer practical implications for culinary MSMEs to optimize product creativity and utilize marketing channels in an integrated manner.

Page 3 of 3 | Total Record : 22

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