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Rika Dwi Ayu Parmitasari
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Study of Scientific and Behavioral Management (SSBM)
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : -     EISSN : 27742768     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan bahasan operasional, strategi, sdm, pemasaran, keuangan, kewirausahaan, inovasi, dll. Jurnal SSBM menerima tulisan dengan kualitas yang baik sesuai dengan pedoman, dan memberikan dampak yang jelas bagi pengayaan ilmu pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 151 Documents
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Pengaruh Tagline “Gratis Ongkir” Marketplace Shopee Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada Masyarakat Kota Makassar Sasmita, Ila; Efendi, Ahmad
Study of Scientific and Behavioral Management Vol 2 No 4 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i4.25985

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh tagline “gratis ongkir” marketplace Shopee terhadap keputusan pembelian dimediasi oleh minat beli di kota Makassar. Penelitian ini menggunakan data primer dan data skunder, teknik pengambilan sampel dalam penelitian ini yaitu menggunakan teknik penarikan sampel non probabilitas (non probability) dengan menggunakan rumus slovin, sehingga jumlah sampel dalam penelitian ini sebanyak 100 responden.. Teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modelling (SEM) dengan menggunakan bantuan SmartPLS versi 3.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan dalam penelitian ini serta digunakan untuk menguji hubungan variabel tagline “gratis ongkir” variabel terhadap keputusan pembelian yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan dalam penelitian ini serta digunakan untuk menguji hubungan variabel keputusan pembelian dan variabel minat beli sebagai variabel mediasi. Hasil penelitian ini menunjukkan, bahwa tagline “gratis ongkir” berpengaruh positif terhadap minat beli, minat beli berpengaruh positif terhadap keputusan pembelian, tagline “gratis ongkir” berpengaruh positif terhadap keputusan pembelian, dan tagline “gratis ongkir” berpengaruh positif terhadap keputusan pembelian melalui minat beli pada masyarakat kota Makassar.Kata kunci: Tagline, Keputusan Pembelian dan Minat Beli
Faktor-faktor Yang Memengaruhi Sikap Pelanggan Generasi Milenial Terhadap Iklan Online Fashion di Kota Makassar Abdullah, Wahidah -; Aprilia, Lia; Rahman, Muh. Akil
Study of Scientific and Behavioral Management Vol 2 No 4 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i4.26103

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji bagaimana faktor-faktor yang memengaruhi sikap pelanggan generasi millenial terhadap iklan online fashion di Kota Makassar  Penelitian ini juga menganalisis faktor mana saja yang memiliki pengaruh paling kuat terhadap sikap pelanggan generasi milenial terhadap iklan online fashion di Kota Makassar. Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan data primer yang dikumpulkan melalui sebaran kuisioner kepada 100 responden generasi milenial di Kota Makassar. Analisis data menggunakan analisis regresi berganda Hasil penelitian menunjukkan bahwa credibility, informatiness, entertainment, dan incentive secara parsial berpengaruh positif dan signifikan terhadap sikap pelanggan milenial terhadap iklan online fashion. Selain itu, credibility dan incentive merupakan dua faktor yang berpengaruh paling dominan terhadap sikap pelanggan milenial terhadap iklan online fashion di Kota Makassar dengan koefisien regresi masing-masing 0,600 (60%) dan 0,846 (84.6%).Kata Kunci: Credibility, Entertainment, Incentive, Informativeness, Iklan Online Fashion ABSTRACT This study aims to test how the factors that affect the attitude of millennial customers towards online fashion advertising in Makassar City This study also analyzed which factors had the most powerful influence on millennial customers' attitudes towards online fashion advertising in Makassar City. This research is a type of quantitative research using primary data collected through the distribution of questionnaires to 100 millennial respondents in Makassar City. Data analysis using multiple regression analysis Results show that credibility, informatiness, entertainment, and incentives partially positively and significantly affect millennial customers' attitudes toward fashion online advertising. In addition, credibility and incentive are the two factors that influence the most dominant attitude of millennial customers towards online fashion advertising in Makassar City with regression coefficients of 0.600 each and 0.846.Keywords: Credibility, Entertainment, Incentive, Informativeness, Iklan Online Fashion 
Saving Habits Generasi Millenial: Self Control, Parental Socialization, dan Peer Influence di Kota Makassar Rafiuddin, Fifriani; Parmitasari, Rika Dwi Ayu; Rusnawati
Study of Scientific and Behavioral Management Vol 3 No 1 (2022): Fenomena Keuangan, Pemasaran, & Sumber Daya Manusia di masa Covid-19 & New Normal
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i1.27199

Abstract

Saving is one of the important things for individuals in financial management. The importance of saving, especially in the younger generation, affects financial well-being and satisfaction. This study aims to examine the effect of self control, parental and peer influence on saving habits. This research is a quantitative research. The population in this study was the entire millennial generation in Makassar City, with a sample of 202 respondents who met the predetermined criteria. The sampling technique used in this study was non-probability sampling. The results showed that self control, parental socialization and peer influence simultaneously had a significant effect on saving habits. Partially, the control (X1) and parental socialization (X2) have a significant positive effect on saving habits (Y), while the peer influence (X3) has no significant effect on saving habits (Y).
Kerangka Konseptual Hubungan Social Proof terhadap Minat Berbelanja Online Jaya Kusuma, Muh. Ilham; Efendi, Ahmad Efendi
Study of Scientific and Behavioral Management Vol 3 No 1 (2022): Fenomena Keuangan, Pemasaran, & Sumber Daya Manusia di masa Covid-19 & New Normal
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i1.27290

Abstract

Nowadays, online shopping is an activity that is consumers often do to meet their actual needs. The decision to online shopping is influenced by several things, including social proof. The purpose of this study was to develop a conceptual framework for the impact of social proof on online shopping interest.
Faktor-Faktor yang Mempengaruhi Keputusan Pengambilan Kredit di Masa Pandemi Covid-19 Dwi Rahmadhani S; MS, Eka Indriyani
Study of Scientific and Behavioral Management Vol 3 No 1 (2022): Fenomena Keuangan, Pemasaran, & Sumber Daya Manusia di masa Covid-19 & New Normal
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i1.27350

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pengambilan kredit pada Bank Sulselbar Cabang Palu di masa pandemi Covid-19. Variabel dalam penelitian ini meliputi variabel tingkat suku bunga (X1), pendapatan (X2), kualitas pelayanan (X3) dan keputusan pengambilan kredit (Y). Pengambilan sampel dilakukan dengan metode accidental sampling dengan jumlah sampel adalah 80 nasabah yang mengambil kredit dari bulan Mei tahun 2020 s/d bulan April tahun 2021 pada Bank Sulselbar Cabang Palu . Berdasarkan hasil penelitian tingkat suku bunga, pendapatan dan kualitas pelayanan secara bersama-sama (simultan) berpengaruh positif dan signifikan terhadap keputusan pengambilan kredit pada Bank Sulselbar Cabang Palu. Secara parsial ketiga variabel yaitu tingkat suku bunga, pendapatan dan kualitas pelayanan juga berpengaruh positif terhadap keputusan nasabah untuk mengambil kredit pada Bank Sulselbar Cabang Palu. Hal ini mengindikasikan di masa pandemi ini, semakin besar keinginan nasabah untuk mengambil kredit pada Bank Sulselbar Cabang Palu disebabkan karena rendahnya tingkat suku bunga yang diberlakukan pemerintah terutama bagi nasabah yang terdampak Covid-19, dan fasilitas kemudahan lain diantaranya pemberian restrukturisasi kredit, pelayanan yang cepat dan sederhana serta tingginya pendapatan konsumen yang porsi pendapatannya lebih diprioritaskan untuk kebutuhan pinjaman dibandingkan dengan konsumsi harian. Kata kunci : tingkat suku bunga, pendapatan, kualitas pelayanan dan keputusan pengambilan kredit.
Pengaruh Harga dan Promosi Terhadap Loyalitas Transportasi Ojek Online Gojek di Makassar: Pengaruh Harga dan Promosi Terhadap Loyalitas Transportasi Ojek Online Gojek di Makassar Bakhtiar, fauzia; Miftha Farild; Wahyudi
Study of Scientific and Behavioral Management Vol 3 No 1 (2022): Fenomena Keuangan, Pemasaran, & Sumber Daya Manusia di masa Covid-19 & New Normal
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i1.27443

Abstract

The purpose of this study was to determine the effect of price and promotion on online motorcycle taxi customer loyalty in Makassar City. This research is associative research. This study looks for the relationship between price (X1), promotion (X2) and loyalty (Y). The population in this study were all online motorcycle taxi application users in Makassar. As for the sample of this study, the use of the Go-jek application in Makassar. Using primary data. Using a questionnaire in the form of a Likert scale to collect research data. The results of the study which were processed using SPSS, with a significance of 5% (0.05) showed that the price variable had a negative but not significant effect on loyalty. Promotion shows a significant positive effect on loyalty. While the price has a significant positive effect on promotion. Price and promotion have a significant simultaneous effect on loyalty. Likewise, the results of the path test show that there is an indirect effect of price on loyalty through promotion. Keywords: Price, Promotion, Loyalty, Ojek Online
Dampak Covid-19 Pada Rantai Pasokan dan Praktik Manajemen Sumber Daya Manusia dan Pemasaran Di Masa Depan nurul haeriyah; Wahyudi, Wahyudi
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.28863

Abstract

The increasing prevalence of COVID-19 has severe implications on the well-being of most organizations and professionals especially in the areas of human resource management and marketing. This study focuses on determining the impact of COVID-19 on different human resource practices and future marketing. It was determined that the dynamics of work had greatly changed from the traditional way of working from an organizational place to working remotely at home. As a result, marketing has also shifted to different online platforms because physical contact with customers is currently prohibited to maintain social distance, one of the ways to prevent the corona virus. This change has been associated with different negative implications and some positives as some professionals find it more flexible and comfortable to work remotely. To cope with the changing times of today, organizations need to adapt and adopt new emerging technologies to work remotely and consequently implement strategic policies and procedures to maintain a steady flow. Keywords: Human Resource Management, supply chain management, Covid-19, Marketing, SARS-CoV-2
Pengaruh Iklan Online dan Citra Merek Terhadap Minat Beli Dengan Kepercayaan Merek Sebagai Variabel Intervening pada Toko Online Shopee di Makassar Nugroho, Muhammad Iqbal Yudha; Efendi, Ahmad; Abdullah, Wahidah -
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29409

Abstract

ABSTRACT This study aims to determine the effect of online advertising and brand image on buying interest with brand trust as an intervention variable at the online shopee shop in Makassar. This study uses primary data by taking data from the distribution of questionnaires. The sampling technique in this study is purposive sampling so that the number of samples used is 130 people. The data analysis technique in this study uses path analysis using SPSS which is directed to examine the relationship between online advertising and brand image variables on buying interest with brand trust as an intervention variable at the online shopee shop in Makassar. The results of this study indicate that online advertising has a positive and significant effect on brand trust. Brand image has a positive and significant effect on brand trust. Brand trust has a positive and significant effect on buying interest. online advertising has a positive and significant effect on buying interest. Brand image has a positive and significant effect on buying interest. Online advertising through brand trust has a positive and significant effect on buying interest. Brand image through brand trust has a positive and significant effect on buying interest. Keywords: Online advertising, Brand image, Brand trust, and Buying interest
Pengaruh Workload Terhadap Kinerja Pegawai Dengan Stres Kerja Sebagai Variabel Intervening Pada Pegawai RSUD H. A. Sulthan Daeng Raja Kabupaten Bulukumba Di Masa Pandemi-19 Jusmiati, Asrini; Akhmad jafar, Akhmad jafar; Suhartini, Eka
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29787

Abstract

ABSTRACT The objectives of this study are: 1) To determine the effect of workload on employee performance. 2) To determine the effect of workload on work stress. 3) To determine the effect of work stress on performance. 4) To determine the effect of workload on performance through work stress as an intervening variable. This research is a quantitative research type and the research sample is 177 employees of RSUD H. Andi Sulthan Daeng Radja, Bulukumba Regency. This study uses path analysis for data analysis with the help of SPSS Version 26 Statistics program. The results of this study prove that: 1) Workload has a positive and significant effect on performance. 2) Workload has a positive and insignificant effect on work stress. 3) Job stress has a negative and significant effect on performance. 4) Job Stress does not mediate Workload on Performance. Keywords: Workload, Job stress, Performance
Pengaruh Pengalaman dan Nilai Pelanggan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening pada Pelanggan Scarlett Whitening di Kota Makassar Kurniah, Kurniah; Awaluddin
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29836

Abstract

ABSTRACT This study aims to determine the effect of customer experience and value on loyalty through satisfaction as an intervening variable for Scarlett Whitening customers in Makassar City. The population sample is 96 people to facilitate facial calculations. Researchers obtained a sample of 100 respondents. The data analysis technique in this study is using structural Equation Modeling (SEM) using the help of SmartPLS version 3.0 for windows. The results of this study indicate that customer experience does not have a positive effect on customer loyalty, customer value has a positive effect on customer loyalty, customer experience has a positive effect on customer satisfaction, customer value has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, customer experience has a positive effect on customer satisfaction through customer loyalty as an intervening variable, and customer value has a positive effect on customer satisfaction through customer loyalty as an intervening variable. Keywords : experience, customer value, satisfaction, customer loyalty

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