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Rika Dwi Ayu Parmitasari
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Study of Scientific and Behavioral Management (SSBM)
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : -     EISSN : 27742768     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan bahasan operasional, strategi, sdm, pemasaran, keuangan, kewirausahaan, inovasi, dll. Jurnal SSBM menerima tulisan dengan kualitas yang baik sesuai dengan pedoman, dan memberikan dampak yang jelas bagi pengayaan ilmu pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 151 Documents
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Peran Mediasi Citra Merek pada Pengaruh Pemasaran Sosial Media dan Ulasan Online Konsumen terhadap Minat Beli pada Generasi Z Pengguna Maybelline di Kota Makassar Putri, Sindy Cristina; Nofri, Okta
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.36576

Abstract

The purposes of this study is to determine the direct and indirect effect of social media marketing and online customer review on purchase intention with brand image as mediating variable. The type of research is correlational associative in nature, while the approach taken is quantitative one. Not less than 99 female respondents of generation z who are Maybelline users in Makassar City have taken apart in filling the questionaire. This study uses path analysis to analyze the data with the help of the SmartPLS SEM version 3. The results of this study prove that: 1) social media marketing has a positive effect on purchase intention, 2) online customer review do not have a positive effect on purchase intention, 3) social media marketing has a positive effect on brand image, 4) online customer review have a positive effect on brand image , 5) brand image has a positive effect on purchase intention, 6) social media marketing has a positive effect on purchase intention with brand image as the intervention variable, 7) online customer review have a positive effect on purchase intention with brand image as the intervention variable. Keywords: social media marketing, online customer review, purchase intention, brand image
Pengaruh Trend Dan Brand Image Terhadap Keputusan Pembelian Dengan Gaya Hidup Sebagai Variabel Intervening Pada Pelanggan Jilbab Merek Bella Square Di Kabupaten Kolaka Hijriyanti, Sri Ainun; Effendi, Ahmad; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.36868

Abstract

ABSTRACT The aim of this study was to determine the effect of trend and brand image on purchasing decisions intervening by lifestyle on customers of the Bella Square hijab brand in Kolaka district. Structural Equation Modeling (SEM) with the help of the SmartPLS application version 3.0 for Windows is used in this research data analysis technique to examine trends, brand image, purchasing decisions, and style and lifestyle as intervening variables The results of this study indicate that trend has a negative and insignificant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, trend has a positive and significant effect on lifestyle, brand image has a positive and significant effect on lifestyle, lifestyle has a positive and significant effect on purchasing decisions, trend has a positive and significant effect on purchasing decisions through lifestyle as an intervening variable, brand image has a positive and significant effect on purchasing decisions through lifestyle as an intervening variable for customers of the Bella Square hijab brand. Keywords: Trend, Brand Image, Lifestyle and Purchase Decision
Pengaruh Credit Card dan Online Shopping terhadap Compulsive Buying pada Masyarakat di Kota Makassar dengan Financial Literacy Sebagai Variabel Moderating Taslim, Muhammad; Rusnawati; Farild, Miftha
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.36883

Abstract

Perkembangan pada era globalisasi saat ini ditandai dengan beberapa transfigurasi yang terjadi sangat pesat, salah satunya adalah kondisi perdagangan dan ekonomi. Dengan terjadinya hal tersebut, maka masyarakat dituntut untuk menyesuaikan keadaan yang telah berubah dikarenakan oleh stream of globalization. Perkembangan ekonomi bukan lagi untuk pemenuhan kebutuhan, melainkan mengarah pada kegiatan compulsive buying. Kegiatan ini terjadi pada masyarakat perkotaan yang moderen mulai dari metode pembayaran menggunakan credit card hingga kemudahan dalam berbelanja secara online yaitu online shopping. Maka dari itu dibutuhkan financial literacy yang baik dalam mengantisipasi dari dampak buruk globalisasi. Penelitian ini merupakan jenis penelitian dengan pendekatan kuantitatif dengan sampel sebanyak 150 responden pada masyarakat di Kota Makassar dengan menggunakan rumus Hair. Metode perhitungan jumlah sampel nonprobability sampling dengan teknis purposive sampling kepada masyarakat Kota Makassar dengan kriteria tertentu. Dalam pengolahan data dibantu oleh software SmartPLS. Hasil penelitian ini menunjukkan bahwa credit card berpengaruh positif dan signifikan terhadap compulsive buying, online shopping berpengaruh positif signifikan terhadap compulsive buying, Credit card berpengaruh positif dan signifikan terhadap Compulsive buying dengan Financial Literacy sebagai variabel moderating, Online shopping berpengaruh positif dan signifikan terhadap Compulsive buying dengan Financial Literacy sebagai variabel moderating. Kata Kunci: Credit Card, Online Shopping, Compulsive Buying, Financial Literacy
IMPLIKASI STOCK SPLIT TERHADAP VOLUME PERDAGANGAN MELALUI HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Awaluddin, Murtiadi; Alika, Nur Hikmah
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.36909

Abstract

This study aims to determine the effect of stock split on Trading Volume through stock price in manufacturing companies listed on the Indonesian Stock Exchange in 2016-2021.This research is a type of quantitative research. Research using signalling theory.the population in this study are all manufacturing companies listed on the Indonesia Stock Exchange in 2016-2021. Determination of research samples based on purposive sampling method with a total sample of 13 companies. Research data is secondary data which is accessed through www.idx.co.id. Logistic regression analysis using path analysis test for stock split to Trading Volume through stock price. The results show that stock splits have a positive and significant effect on trading volume, stock splits have a positive and significant effect on stock prices have a positive and significant effect on Trading Volume, stock split have a positive and significant effect on stock prices, stock prices have a positive and significant effect on trading volume, and stock splits have an indirect effect on Trading Volume through stock price. Keyword : Stock Split, Trading Volume and Stock Price
Dampak Digital Branding dan Kecintaan Merek pada Ekuitas Merek Kosmetik Make Over di Kota Makassar: Peran Mediasi Kepercayaan Merek Kasim, Nurul Isnaeny; Nofri, Okta; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 2 (2023): Literasi Keuangan 2023
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i2.38873

Abstract

ABSTRACT The aims of this study were: 1) To determine the effect of digital branding on brand equity, 2) To determine the effect of brand love on brand equity, 3) To determine the effect of digital branding on brand trust, 4) To determine the effect of brand love on brand trust, 5) To determine the effect of brand trust on brand equity, 6) To determine the effect of brand trust as mediation of digital branding on brand equity, 7) To determine the effect of brand trust as mediation on brand love for brand equity. This research is an associative type of research with a quantitative approach and the research sample is 172 female respondents who use Make Over cosmetics in Makassar City aged 15-29 years. The method for calculating the number of samples uses the Joseph Hair formula and the sampling technique is by means of purposive sampling. This study uses path analysis to analyze data with the help of the SmartPLS program. The results of this study prove that: 1) Digital branding has a positive effect on brand equity, 2) Brand love has a positive effect on brand equity, 3) Digital branding has a positive effect on brand trust, 4) Brand love has a positive effect on brand trust, 5) Brand trust has a positive effect on brand equity, 6) Digital branding has no positive effect on brand equity with brand trust as an intervening variable, 7) Brand love has a positive effect on brand equity with brand trust as an intervening variable. Keywords : Digital Branding, Brand Love, Brand Equity, Brand Trust
Pengetahuan Keuangan, Sikap Keuangan dan Perilaku Keuangan Kelompok Wirausaha Hasil Laut di Pulau Barrang Lompo sijal, mutakallim; Awaluddin, Murtiadi; Alifurahman, Alifurahman; Mutmainna, Dian
Study of Scientific and Behavioral Management Vol 4 No 2 (2023): Literasi Keuangan 2023
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i2.38994

Abstract

The purpose of this study was to determine the implications of financial behavior and financial knowledge on the financial attitude of the marine product entrepreneur group on Barrang Lompo Island. This research uses a type of quantitative research using a direct survey process of the community by distributing a number of statements. In this study, the data collection method used was simple random sampling. Based on the results of the f test, it states that the calculated F-value is 33.211 > the F-table value of 3.098 and also has a significant value of 0.000 <0.05, so it can be concluded that financial knowledge and financial attitude variables influence simultaneously or together to financial behavior variables. This means that the higher the financial knowledge and financial attitudes one has, the more effective and wise a person will be in the process of implementing financial aspects, one of which is basic knowledge of finance including saving decisions, income, spending arrangements, debt and other risks. And vice versa, a person will have bad or ineffective financial behavior if he has a lower level of financial knowledge. Someone with a good financial attitude will tend to be wiser in the process of making decisions about their financial behavior. Conversely, someone who has bad financial behavior means that the individual has a bad financial attitude too. Keywords: Financial Behavior, Financial Knowledge and Financial Attitude
Pengaruh Pengetahuan Teknologi Informasi terhadap Kinerja Karyawan dengan Penguasaan Teknologi Informasi sebagai Variabel Intervening pada PT. ABC Energy Kabupaten Jeneponto Putra, Arbi Adi; Gani, Nuraeni; wahyudiyud
Study of Scientific and Behavioral Management Vol 4 No 2 (2023): Literasi Keuangan 2023
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i2.39042

Abstract

ABSTRACT Information technology can be used to make it easier to carry out activities contained within the company. Information technology can also be used to improve individual performance as a member of a business organization which in aggregate is required to improve the performance of an organization. This research is a quantitative research, with a sample research method of 50 people from PT. ABC Energy, Jeneponto Regency. The sample method used in this study is a saturated sample, where all populations are used as samples in this study. From the results of the research that has been done, it can be concluded that: it is concluded that Mastery of Information Technology is able to influence the relationship of Knowledge of Information Technology to Employee Performance at PT. ABC Energy, Jeneponto Regency. Keywords: Information Technology Knowledge, Information Technology Mastery, and Employee Performance
Evaluasi Model Queque: Multi Channel, Single Phase Antrian pada Bank Rakyat Indonesia Makassar Awaluddin, Murtiadi; Sijal, Mutakallim; Aswar, Aswar; Gani, Abdul; Tuarita, Adam
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.39048

Abstract

This study aims to determine the implementation of the Queue model: Multi Channel, Single Phase customer queue at Bank Rakyat Indonesia Ahmad Yani Makassar Branch Office. This research is a descriptive research with a quantitative approach. This study uses primary data sources, primary data collects data by means of a direct survey of the queues at Bank Rakyat Indonesia Ahmad Yani Makassar Branch which calculates the number of customers who transact for 5 days from January 9 to January 13 2023 starting at 08.00 -15.00 WITA. The sample of this study is a random sample which is a customer who was queuing at that time. The data processing method in this study is to analyze customers using the Multi Channel, Single Phase (M/M/s) queuing line. The results of the research data show that the busyness of bank queues occurs at 08.00-09.00 WITA, with a percentage of 72.75%, with an average number of customers of 26 people. While the longest waiting time for customers to be served occurs at 08.00-09.00 WITA around 7.365 minutes in the service system.
Pengaruh Intellectual Capital, Akses Pembiayaan, dan Sistem Informasi Manajemen (SIM) Terhadap Kinerja UMKM di Kota Makassar K, Rahmayani; Raprayogha, Rusdi; Bakhtiar, fauzia; Suhartini, Eka
Study of Scientific and Behavioral Management Vol 4 No 2 (2023): Literasi Keuangan 2023
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i2.39731

Abstract

Este tipo de investigación cuantitativa con una muestra de 150 encuestados a actores MIPYME en la ciudad de Makassar con muestreo utilizando la fórmula Hair. Mediante el procesamiento de datos utilizando SmartPLS (Partial Least Square) versión 4. Esta aplicación también se utiliza para probar o averiguar cómo las variables de capital intelectual, acceso a financiamiento y sistemas de información de gestión se relacionan con el desempeño de las MIPYME en la ciudad de Makassar. Los resultados de este estudio indican que el capital intelectual tiene un efecto positivo significativo en el desempeño de las MIPYME, el acceso a las finanzas tiene un efecto positivo significativo en el desempeño de las MIPYME y los sistemas de información gerencial (MIS) tienen un efecto positivo significativo en el desempeño de las MIPYME en la ciudad de Makassar.
Pengaruh Iklan Online dan Harga terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening pada Konsumen Tokopedia di Kota Makassar Hamka, Wahyuni; Effendi, Ahmad; Jafar, Akhmad
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.41285

Abstract

ABSTRACT The purpose of this study is: First, to analyze the influence of online advertising on purchasing decisions. Second, to analyze the effect of price on purchasing decisions. Third, to analyze the effect of online advertising on buying interest. Fourth, to analyze the effect of price on buying interest. Fifth, to analyze the influence of buying interest on purchasing decisions. Sixth, to analyze the influence of online advertising on purchase decisions through buying interest as an intervening variable. Seventh, to analyze the effect of price on purchasing decisions through buying interest as an intervening variable. The sampling technique used was non-probability with a sample of 105 respondents. The data analysis technique in this study is using Structural Equation Modeling (SEM) using the help of smartPLS version 3.0 for windows. The results of this study show that: First, online advertising has a positive and significant effect on purchasing decisions. Second, price has a negative and insignificant effect on purchasing decisions. Third, online advertising has a positive and significant effect on buying interest. Fourth, prices have a positive and significant effect on buying interest. Fifth, buying interest has a positive and significant effect on purchasing decisions. Sixth, online advertising has a positive and significant effect on purchasing decisions through purchase interest as an intervening variable. Seventh, price has a positive and significant effect on purchasing decisions through buying interest as an intervening variable. Keywords: Online Advertising, Price, Purchase Decision, Buying Interest

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