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IJSS: International Journal of Social
Published by Sekolah Tinggi Ekonomi Bisnis Islam Syari'ah Bina Mandiri
ISSN : -     EISSN : 30900646     DOI : 10.51805/ijss
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
IJSS: International Journal of Social Sciences is an academic journal that publishes original research articles in the field of social sciences, including sociology, linguistics and literature, economics, politics, education, religion, and informatics. The journal focuses on interdisciplinary studies exploring social dynamics in a global context and the impact of technological advancements on society. By integrating perspectives from social sciences and information technology, the journal aims to provide in-depth insights into contemporary social issues and offer research-based solutions to the challenges faced by society. It serves as a platform for researchers and academics to share findings and enrich scientific discourse at both national and international levels.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 36 Documents
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Determinants of Purchase Decisions and Customer Satisfaction Based on Consumer Psychology and Brand Image in an Automotive Community irmal, Irmal; Suteja, Jaja; Juhana, Dudung
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.481

Abstract

This study investigates the influence of consumer psychology, product innovation, and brand image on purchase decisions and their impact on customer satisfaction within the Indonesian motorcycle industry, focusing on members of Yamaha NMAX Club Indonesia Chapter Jabodetabek. Despite Yamaha NMAX's strong market presence, fluctuating sales performance raises concerns about the behavioral and perceptual factors driving purchasing decisions. Addressing a research gap in prior studies that examine these variables separately, this research develops a structural model positioning purchase decisions as a mediating variable linking psychological and marketing factors to customer satisfaction. Using a quantitative explanatory approach with purposive sampling, data were collected through structured questionnaires and analyzed using SEM-PLS. The findings reveal that consumer psychology, product innovation, and brand image significantly and positively influence purchase decisions, which in turn significantly affect customer satisfaction and mediate the relationship between exogenous variables and satisfaction outcomes. The study concludes that integrating psychological engagement, continuous innovation, and strong brand image development enhances purchasing behavior and long-term satisfaction. The key takeaway is that purchase decisions function as a strategic bridge connecting marketing drivers to sustainable customer satisfaction and competitive advantage.
Analysis of the Influence of the Use of Web-Based Academic Information Systems on the Effectiveness of Student Academic Services Tri'Adi, Taufiq Muhammad; Hendrawan, Rafa Dzikry
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.484

Abstract

The abstract is written using Times New Roman font size 10 pt, single-spaced, and margins according to the Pamulang University journal provisions (top 3 cm, left 4 cm, right 3 cm, bottom 3 cm). The abstract contains the research objectives, methods, results, and conclusions concisely in one paragraph. The development of information technology in the field of computer science has encouraged universities to adopt web-based academic information systems to improve the quality of academic services. This study aims to analyze the effect of the use of a web-based Academic Information System (SIAKAD) on the effectiveness of student academic services. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires distributed to students of the Information Systems Study Program. Data analysis techniques used validity tests, reliability tests, and simple linear regression analysis. The results of the study indicate that the use of web-based SIAKAD has a significant effect on the effectiveness of student academic services. Thus, the implementation of a web-based information system is proven to be able to increase the efficiency, accuracy, and satisfaction of academic services.
The Effect Of Store Atmosphere And Service Quality On Customer Satisfaction At Simetri Coffee Roaster, Bekasi City, West Java Jasmani, Jasmani; Triyadi, Triyadi; Lutfi, Ahmad; Sunarsi, Denok
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.491

Abstract

This study aims to determine the effect of store atmosphere and service quality on consumer satisfaction at Simetri Coffee Roaster, Bekasi City, West Java. The method used is explanatory research with analysis techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study show that store atmosphere has a significant effect on consumer satisfaction with a contribution of 45.2% and the hypothesis test obtained t count > t table or (8.989 > 1.984). Service quality has a significant effect on consumer satisfaction with a contribution of 42.4% and the hypothesis test obtained t count > t table or (8.500 > 1.984). Store atmosphere and service quality simultaneously have a significant effect on consumer satisfaction with the regression equation Y = 5.849 + 0.450X1 + 0.409X2 obtained with an influence contribution of 60.6%, and the hypothesis test obtained F count > F table or (74.727 > 2.700).
Empowerment Strategies for Creative Industry MSMEs to Increase Competitiveness in the Digital Era in the Wood Processing Industry South Tangerang City Amin Effendy, Aidil; Affandi, Azhar; Narimawati, Umi; Priadana, Sidik; Sudirman, Iman; Djulius, Horas
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.492

Abstract

This study aims to analyze the Empowerment Strategy of Creative Industry MSMEs to Increase Competitiveness in the Digital Era in the Wood Processing Industry in South Tangerang City. This research method uses qualitative methods, gaining an in-depth understanding of data collection techniques through observation, documentation, and interviews. Semi-structured interviews based on a predetermined interview guide were conducted with several informants from creative industry MSMEs in South Tangerang City, the MSME Association, KADIN (Indonesian Chamber of Commerce and Industry) in the South Tangerang region, the South Tangerang MSME and Cooperative Office, and expert judgment from academics and experts in their fields. The analysis of the interviews indicates that the empowerment of e-commerce-based creative industry MSMEs in the wood processing sector in South Tangerang is still suboptimal, as evidenced by minimal government support, limited capital, limited digital marketing, and various operational constraints such as product quality, raw materials, and machine breakdowns. Although some MSMEs are able to retain customers through quality service, their overall competitiveness remains low due to technological limitations and market changes. A SWOT analysis revealed that MSMEs possess strengths in product quality and customer relationships, as well as opportunities from the growing digital market. However, they still face the threat of competition and fluctuating raw material prices. Therefore, the SWOT strategy emphasizes the need to maximize strengths and opportunities while addressing weaknesses and threats to increase MSME competitiveness in the digital era.
Students’ Perceptions of the Use of Flashcards in Enhancing Vocabulary at MA Tarbiyatus Shibyan Sungai Kunyit Sekip II Azizah, Nur
International Journal of Social Sciences Vol. 1 No. 2 (2025): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v1i2.496

Abstract

This study aims to explore students’ perceptions of the use of flashcards in enhancing students’ vocabulary at MA Tarbiyatus Sibyan Sungai Kunyit Hulu Sekip II. This research employed a qualitative descriptive design. The total of participants in these research were 21 students of class XI. Most of the students are famle. The data were collected through interviews, observations, and documentation. The finding of this research was revealed with the result of students’ interview. It showed that most of the students had positive perceptions toward the use of flashcards in learning process English, especially vocabulary. It can help the students to improve their vocabulary and make the students enjoy when they are learning English. Flashcards helped students memorize new words more easily, increased their motivation, students are able to develop a single word into a sentence, and made the learning process more enjoy. Therefore, flashcards can be considered an effective medium in improving students’ vocabulary acquisitio at MA Tarbiyatus Shibyan.
The Role Of The Internal Control System In Encouraging The Sustainable Financial Performance Of MSMEs Amanusa Talakua, Victor; Lalaun, Albertus
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.503

Abstract

This study aims to analyze the role of internal control systems in improving the financial performance of sustainable Micro, Small, and Medium Enterprises (MSMEs). The research method used is a quantitative, associative approach. The population in this study consists of MSME actors in Ambon City, and the sampling technique is purposive. Data were collected through questionnaires and analyzed using simple linear regression. The results show that the internal control system has a positive and significant effect on the financial performance of MSMEs. This indicates that the better the implementation of the internal control system, the higher the financial performance achieved. In addition, the internal control system also plays a role in improving operational efficiency, minimizing errors, and supporting business sustainability. Therefore, the implementation of an effective internal control system is an important factor in enhancing financial performance and ensuring the long-term sustainability of MSMEs.

Page 4 of 4 | Total Record : 36

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