cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Yusuf
Contact Email
myusufunpar@gmail.com
Phone
+62881023524941
Journal Mail Official
myusufunpar@gmail.com
Editorial Address
KP Cigagak,003/015,Cipadung,Cibiru,Kota Bandung, Indonesia
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Management
Published by Yayasan Pendidikan Belajar Berdikari
ISSN : -     EISSN : 30263239     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 188 Documents
 9   10   11   12   13 
Consumer Sentiment Analysis of Sustainable Branding in Modern Marketing: Perspectives from the Food and Beverage Industry Yassir; Rafikah, Syarifah
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the impact of digital marketing strategies on consumer purchasing decisions in the retail industry in Bandung City, focusing on consumer sentiment towards sustainable branding. The results of linear regression analysis show that SCBB has a coefficient of 0.710, which means that every one unit increase in SCBB will increase the value of KP by 0.710 units. The t test shows that SCBB has a significant effect on KP (t = 8.875, p = 0.000). The F test shows that the overall regression model is significant (F = 78.75, p = 0.000). The coefficient of determination (R Square) of 0.562 indicates that 56.2% of the variation in KP can be explained by SCBB, with an Adjusted R Square of 0.557.The conclusion of this study is that Consumer Sentiment towards Sustainable Branding (SCBB) has a positive and significant influence on consumer purchasing decisions (KP) in the retail industry in Bandung City. Digital marketing strategies that focus on sustainable branding are proven to be an important factor influencing consumer purchasing decisions. The results of this study provide insight for retail industry players in designing effective digital marketing strategies to increase consumer purchasing decisions through a sustainable branding approach.
Impact of Digital Marketing Strategy on Consumer Purchasing Decisions: Case Study in the Retail Industry in Bandung City Rafikah, Syarifah
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of digital marketing strategies on consumer purchasing decisions in the retail industry in Bandung City. Using a survey method, data was collected from 100 respondents consisting of various demographic groups. Descriptive analysis shows that social media, email marketing, search engine optimization (SEO), and paid advertising have a significant role in influencing consumer purchasing decisions. The results show that the majority of respondents use social media daily, with Facebook and Instagram as the most dominant platforms. Email marketing also proved effective, although response rates still need to be improved. SEO plays an important role with many respondents relying on product reviews and reviews as the main source of information. Paid advertising is considered to be quite influential in purchasing decisions.The frequency of online purchases shows that most respondents make purchases once every 2-3 months, with price and product quality as the main factors that influence their decisions. Based on these findings, it is recommended that retail companies in Bandung City improve their digital marketing strategies by focusing on engaging content on social media, personalization in email marketing, SEO optimization, and effective use of paid advertising. This research provides important insights for business practitioners and marketers on how digital marketing strategies can be optimized to increase conversions and influence consumer purchasing decisions in the digital age.
Implementation of Career Development Strategies in Improving HR Performance: Case Study in the Indonesian Manufacturing Industry Carda P, Muhammad; Hasyim
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of career development strategy implementation in improving the performance of human resources (HR) in the Indonesian manufacturing industry. This study uses a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM) method and SmartPLS 3 application for data analysis. The research sample consisted of 100 respondents. The results showed that the research instrument had excellent internal consistency with a Cronbach's Alpha value of 1,000. The collinearity test indicates that all variables are free from multicollinearity problems with a Variance Inflation Factor (VIF) value of 1,000. R-square analysis showed that the independent variables in this study were able to explain 52.2% of the variation in HR performance, while 47.8% of the variation was explained by other factors not included in this study.However, the influence of career development strategies, job satisfaction, and employee competencies on HR performance was found to be insignificant. Organizational culture has a positive influence on career development strategies but is not significant in improving HR performance. In addition, low work motivation resulted in the influence of career development strategies on employee performance being insignificant. Further research is needed to identify other factors that affect HR performance in the manufacturing industry.
Inclusive Leadership in Improving Employee Performance Heriyana
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the relationship between inclusive leadership style, training and employee performance in MSMEs. Data was collected from respondents who are employees of various companies in MSMEs, using quantitative methods with survey techniques and statistical analysis. The results of the analysis show that the model studied has a good level of fit (R-squared = 0.508), indicating that the research variables are able to explain most of the variation in employee performance. The correlation between inclusive leadership style and training (r = 0.574), inclusive leadership style and performance (r = 0.737), and training and performance (r = 0.582) shows a significant positive relationship between these variables. The T test shows that both inclusive leadership style (T count = 5.754) and training (T count = 3.710) have a significant influence on employee performance, with a T value that exceeds the specified T table value. In addition, the F test confirms that partially, all research variables have a significant influence on employee performance (F count = 75.320). In conclusion, inclusive leadership style and training play a crucial role in improving employee performance in MSMEs. These findings provide the implication that leadership development that trains and pays attention to inclusive leadership styles can be an effective strategy for improving employee performance in the MSME context.
Implementation of Gamification-based Reward and Recognition System to Increase Employee Motivation and Loyalty Komala Dewi, Nita
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of gamification-based reward and recognition system implementation on employee motivation and loyalty. Data was collected from 100 respondents in specific industries through questionnaires, and analyzed using multiple linear regression. The results showed that the Challenge element in the gamification system had a significant and positive influence on motivation (B = 0.689, Sig. = 0.000) and employee loyalty (B = 0.208, Sig. = 0.005). The Point, Badge, and Board variables do not show a significant influence on employee motivation and loyalty. The correlation coefficient (R) of 0.839 for motivation and 0.730 for loyalty indicates a strong relationship between the independent and dependent variables. R Square of 0.703 for motivation and 0.532 for loyalty indicates that the model can explain 70.3% of variability in motivation and 53.2% of variability in loyalty. Adjusted R Square of 0.691 for motivation and 0.512 for loyalty indicates the model's good explanatory ability after considering the number of predictors. Based on these results, companies are advised to focus more on developing the Challenge element in gamification-based reward and recognition systems to increase employee motivation and loyalty
Smart Tourism: Implementation and Challenges of IoT Technology in Popular Tourist Destinations Pratama, Tito
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine the impact of the application of Internet of Things (IoT) technology on many aspects of the tourism industry, including ease of access, comfort while traveling, security and safety, and overall tourist satisfaction. The findings of the analysis reveal that implementing IoT technology has a significant impact on all dependent variables studied. In particular, the influence on ease of access (total effect coefficient = 0.924, P-value = 0.000) demonstrates a strong and significant association. Significant effects were found for travel convenience (total effect coefficient = 0.770, P-value = 0.000), security and safety (total effect coefficient = 0.590, P-value = 0.000), and overall satisfaction (total effect coefficient = 0.687, P-value = 0.000). The proposed model fit the data well, as evidenced by measures such as SRMR (0.076), d_ULS (0.086), and NFI (0.928). The R-square values for ease of access (0.854), convenience of travel (0.593), security and safety (0.348), and overall satisfaction (0.472) show that the model can explain the majority of the variation in these dependent variables.Overall, the study's findings underscore the relevance of implementing IoT technology to improve the tourist experience at tourist attractions. IoT technologies not only enable access and boost convenience, but they also improve security, safety, and overall tourist pleasure.
The Effectiveness of Branding Campaigns on Social Media Ningrum Resmawa, Ira; Masruroh, Siti; Maulida, Sofia
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the effectiveness of branding campaigns on social media by identifying the influence of various variables such as content type, content duration, social media platform, interaction, target audience, and budget on Brand Awareness. Using data from 100 respondents involved in branding campaigns on social media, this study applies multiple linear regression methods to analyze the relationship between independent variables and Brand Awareness as the dependent variable. The reliability of the research instrument, as measured by Cronbach's Alpha, reached 0.927, indicating very good internal consistency. The results of the analysis show that content duration and budget have a significant and positive effect on Brand Awareness, with p values ​​of 0.001 and 0.000, respectively. In contrast, the interaction and target audience variables do not show a significant effect, with p values ​​of 0.498 and 0.123, respectively. The regression model used shows an R² value of 0.594, indicating that 59.4% of the variation in Brand Awareness can be explained by the variables in the model. The ANOVA test supports the overall significance of the model with F value = 34.680 and p = 0.000.These findings highlight the importance of duration and budget in social media branding campaigns and provide valuable insights for marketers to design more effective strategies. This study recommends considering increasing the duration and budget allocation in branding campaigns and conducting further research to explore other factors that may affect Brand Awareness.
The Role of Green Accounting in Improving Company Performance Meini rotinsulu, Clara neltje
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the role of Green Accounting in improving corporate sustainability, with a special focus on Insurance companies in Indonesia. Green Accounting is measured through three main indicators: Accounting reporting, Accounting costs, and Accounting investments. Corporate sustainability is assessed based on Accounting performance, social performance, and economic performance. The research method used is multiple linear regression analysis, with a sample consisting of 13 Insurance companies listed on the Indonesia Stock Exchange. The results of the study indicate that Green Accounting practices have a positive and significant effect on corporate sustainability. In addition, company size is found to be a moderating variable that strengthens the relationship between Green Accounting and corporate sustainability. This study confirms the importance of integrating Green Accounting into business strategies to achieve long-term sustainability goals. These findings provide practical implications for corporate management in improving sustainability performance through better Accounting investment and reporting. Recommendations for further research include expanding the sample and testing similar relationships in other industry sectors.
The Role of Leadership in Employee Performance Firmansyah, Andrie
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of leadership on employee performance at PT Anuta Karya Prima. This study found that Leadership There is a significant positive influence of Leadership on employee performance, with a significance value of 0.00. The T coefficient analysis shows a value of 3.330 which is greater than the T table value of 1.550, indicating that Leadership has a significant effect on employee performance. There is no significant effect of job satisfaction on employee performance, with a significance value of 0.472. The T coefficient analysis shows a value of 0.705 which is smaller than the T table value of 1.550, indicating that job satisfaction does not have a significant effect on employee performance. Leadership Style, has a significant positive effect on leadership style on employee performance, with a significance value of 0.014. The results of the T coefficient analysis show a value of 2.499 which is greater than the T table value of 1.550 indicating that leadership style has a significant effect on employee performance.
Increasing the Competeny of Tourist Destination Management Employees Milang, Ichsan
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is based on employee competency for managing tourism item destinations at GarutRegency's tourism and culture department. The author is exploring this issue because he wants to learn more about staff competency for managing tourist item destinations in the District tourist and Culture Department's Destination Sector, Pangandaran. Several issues have been identified based on field observations, including knowledge, understanding, ability/skills, values, attitudes, and interests. The aims of this study are 1) to determine staff competence for managing tourism destinations in the tourism and culture department of GarutRegency. 2) To identify the dimensions that were examined in terms of staff competency for managing tourism destinations in GarutRegency's tourism and cultural departments. With this research, the author used a qualitative approach and descriptive method, data collection techniques using interviews, which were carried out with the head of the Head of General and Civil Service Sub-department, the Head of Sub-Destination UPT GarutRegion and the Sub-General and Personnel Apparatus of the tourism and culture office of Pangadaran Regency, observations and documentation.

Page 11 of 19 | Total Record : 188

 9   10   11   12   13 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): July - December Vol. 4 No. 1 (2025): January - June Vol. 3 No. 2 (2024): July - December Vol. 3 No. 1 (2024): January - June Vol. 2 No. 2 (2023): July - December Vol. 2 No. 1 (2023): January - June Vol. 1 No. 2 (2022): July - December Vol. 1 No. 1 (2022): January - June