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INDONESIA
Jurnal Bisnis dan Pembangunan
Published by Universitas Lambung Mangkurat
ISSN : 25411403     EISSN : 2541187X     DOI : https://doi.org/10.20527/jbp.1414i2
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Jurnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Pilitical Scaiences Universitas Lambung Mangkurat. This journal focuses on every research dicipline releted to Management, Finance, Marketing, Human Resources, Operation Production, Strategic Management, Business Ethics, Information Technology, Business Law, Entrepreneurship, International Management, Project Management, and several areas of business behavior, also includes social researc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
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Hybrid Sampling: Menjembatani Representativitas dan Fleksibilitas dalam Penelitian Kontemporer Taharuddin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 2 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i2.93

Abstract

Abstract: Sample selection is a crucial component of research methodology because it determines the extent to which results can be generalized and justified. However, both probability and non-probability sampling have their limitations. Probability sampling excels at generating representative data but requires large costs and a complete sampling frame. Conversely, non-probability sampling is more flexible and resource-efficient but is often questioned for its validity and objectivity. Hybrid sampling emerges as a methodological strategy that combines the strengths of various sampling techniques to minimize their respective weaknesses. This article aims to examine the concept, urgency, and implications of hybrid sampling in contemporary research. The writing is conducted with a systematic literature review (SLR) approach to classical and contemporary methodological literature. The results of the study show that hybrid sampling is able to address population complexity, cost and time efficiency, and the need to balance generalization and depth of information. Its theoretical implication lies in expanding a more adaptive research methodology paradigm, while its practical implications are relevant for academic researchers and practitioners in social, health, and marketing fields. Thus, hybrid sampling is not just an alternative but an increasingly relevant methodological strategy in the modern research era

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